Webbiquity

JULY 30, 2024

You might think that they only post tips on marketing CRM tools and social media marketing, but they also share fun videos like the one below. However, make sure that you also run TOFU (top of the funnel) ads on Instagram. Mitt Ray is the founder of Social Marketing Writing. For some ideas, check out HubSpot’s videos.

Top of Funnel 198

Top of Funnel Effectiveness B2B Business 198

FunnelEnvy

AUGUST 5, 2024

You’ve meticulously crafted B2B marketing funnels, pouring effort into targeted campaigns, compelling content, demand generation, and strategic CTAs. You dive into your analytics dashboard, overwhelmed by a sea of marketing data points – website visits, bounce rates, and click-throughs. Let’s look at how this works.

Top of Funnel 64

Top of Funnel Marketing Funnels Ideal Customer Profiles B2B Marketing 64

Zoominfo

SEPTEMBER 24, 2024

For today’s marketers, data is more than just numbers on a dashboard — it’s the key to unlocking new opportunities and staying ahead of the competition. But here’s the catch: many marketing teams are flooded with disconnected data points and siloed insights, struggling to understand what truly drives customer behavior.

Marketing Analytics Tools 130

Marketing Analytics Tools Top of Funnel Ideal Customer Profiles Zoominfo 130

Martech

JULY 16, 2024

One main reason for this is the difficulty CMOs have in proving the financial value of marketing expenses. Despite advancements in addressability and attribution, marketers still struggle to find ROI measures that impress the CFO and the CEO. Defining clear outcomes Marketing must clearly define desired outcomes at each funnel stage.

Impressions 126

Impressions Top of Funnel Lead Ranking Lead Scoring 126

Only B2B

JANUARY 8, 2025

Well, it starts with a well-designed B2B funnel. A B2B funnel helps you segment your audience into different categories for personalized messaging. What Is a B2B Marketing Funnel? A B2B marketing funnel is a series of structured steps designed to attract and guide targeted leads through their buyer journey.

Top of Funnel 54

Top of Funnel Marketing Funnels Paid Content B2B Marketing 54

Marketing Insider Group

MARCH 22, 2021

You expect to earn sustainable sales, traffic, and consistent ROI from content marketing. You need top-of-funnel content first. That’s why most B2B marketers say their main goals for content marketing include: Building brand awareness. That’s why top-of-funnel content is critical. What is Top-of-Funnel Content?

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Top of Funnel Paid Content Lead Ranking Lead Scoring 359

Animalz blog

MAY 15, 2025

Instead of relying solely on traffic, elevate full-funnel conversions as your north star. That might mean tracking CRM-sourced leads, product demo requests, gated content downloads, or newsletter signups whatever actions signal meaningful engagement for your business. Heres how to tailor your CTAs by funnel level. The upside?

Traffic 106

Traffic Top of Funnel AIO Lead Ranking 106

Marketing Insider Group

FEBRUARY 1, 2021

The digital era has led to changes in the way brands market their products and services. With a holistic perception of buyer intent in your business, your marketing and sales teams can improve the lead-qualification process and enhance sales conversions. The Shift to Customer-Centric Marketing. In 2019, 90% of all U.S.

Buyer Intent 363

Buyer Intent Intent Work Management Marketing Management 363

Martech

APRIL 23, 2025

If you’re managing content operations, optimizing campaigns or overseeing marketing tech, these five content tactics will help your marketing get noticed and get results. ’ Audience: B2B tech marketers. Dig deeper: Beyond the funnel: A new approach to content marketing 3.

Tactics 127

Tactics Top of Funnel Lead Ranking B2B Thought Leadership 127

Martech

SEPTEMBER 4, 2024

What if you could test-drive an entire marketing technology platform and simulate marketing and sales efforts without risking a single dollar? CDPs have gained marketers’ attention by unifying customer data and driving smarter marketing. Create a sample marketing campaign and use the CDP to simulate scenarios.

Lead Ranking 122

Lead Ranking Digital Asset Management Top of Funnel Work Management 122

Martech

APRIL 15, 2025

Many organizations over-invest in performance marketing and spend more to achieve the same or even worse results. Why do companies over-invest in performance marketing? Performance marketing is conversion-focused. It will undoubtedly favor performance marketing channels. The result? Processing.

Lead Ranking 99

Lead Ranking Lead Scoring Advertising Agencies ROI 99

Webbiquity

AUGUST 4, 2020

But social media, paid advertising, and influencer marketing can also play important roles. If not—consider co-presenting with an outside expert, industry analyst, or customer (for lower-half-of-the-funnel webinars). You can try it for free with no credit card and no software to download. GoToWebinar. Total reviews: 4,423.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Martech

APRIL 3, 2025

Marketers often celebrate a “successful” campaign when click-through rates soar and cost-per-click drops. The marketing report looks impressive, but the sales report tells a different story. In reality, while sales must focus on closing deals, marketing must provide qualified leads. Where is the disconnect?

Top of Funnel 113

Top of Funnel Conversion Cost per Acquisition Lead Ranking 113

Tomorrow People

NOVEMBER 18, 2024

If not, you’re missing out on what 60% of marketers are already seeing , according to Demand Metric. As your organization expands its ABM initiatives, failing to integrate third-party intent data means you won’t have access to essential market signals to guide your strategic decisions, further limiting the effectiveness of your tech stack.

ABM 156

ABM Account Based Marketing Budget Programs Intent Data 156

Marketing Insider Group

SEPTEMBER 21, 2020

B2B marketers who blog get 67 percent more leads than those who don’t. It’s free to download yet full of functionality. Because it’s so universal, everyone in website maintenance and content marketing knows how to use it. Downloading an ebook or white paper. I always recommend WordPress. Subscribing to your newsletter.

Top of Funnel 361

Top of Funnel Paid Search Agency Companies Marketing Automation Services 361

Launch Marketing

OCTOBER 30, 2024

For B2B companies, the ultimate question is, “How can I get more prospects into my B2B marketing funnel and move them down the pipeline?” To get started, it is important to understand the three primary stages of the funnel and how each plays a role in the movement of prospects to becoming a buyer. Download it now!

Top of Funnel 113

Top of Funnel Marketing Funnels B2B Marketing Sales Qualified Leads 113

Marketing Insider Group

MAY 25, 2021

As a marketer, creating and publishing the right content in the proper context is essential. Many marketers can waste precious time, energy, and resources producing the wrong content for the wrong audiences. Many marketers waste their time, energy, and resources producing the wrong types of content for the wrong audiences.

Buyer Intent 363

Buyer Intent Top of Funnel Intent Marketing AI 363

FunnelEnvy

DECEMBER 23, 2024

Marketing Qualified Leads (MQLs) fuel a successful B2B marketing and sales funnel. Without a steady flow of top-of-funnel MQLs, businesses struggle to sustain a robust sales pipeline. This post explains how to boost MQL volume by optimizing your top-of-funnel strategies.

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Top of Funnel Lead Ranking Marketing Qualified Leads MQL 69

Webbiquity

MAY 30, 2023

2023 looks like a tough year for marketing budgets. Overall, 58% of marketers project flat or reduced budgets for 2023, up from just 26% in 2022. But very small companies (11-50 workers) were actually most likely to increase marketing budgets this year. 1) B2B marketers are faring (a little) better than B2C.

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Marketing Budget Marketing Budget Creation Top of Funnel Marketing & Strategy 297

Unbounce

JANUARY 6, 2025

/ Landing page optimization How to use landing page sales funnels to convert more visitors By Josh Gallant. 14 min read Ahh, the funnel. Despite what you may be hearing through the grapevine, the marketing conversion funnel is most definitely still alive and well When its built right, that is. Updated on January 6, 2025.

Top of Funnel 111

Top of Funnel Landing Pages Digital Marketing Funnels Advertising Funnels 111

Martech

DECEMBER 19, 2024

Dig deeper: 7 marketing strategies to conquer decision paralysis How framing your CTA as avoiding a loss can drive action Loss aversion is a psychological principle where people are more driven to avoid losing something than to gain the same thing. For example, instead of Download our guide, use Dont miss the trends shaping 2024.

Urgency Marketing 126

Urgency Marketing Act-On Trigger Marketing Click Rate 126

Martech

FEBRUARY 6, 2025

Marketing strategies must be verified and proven with metrics and analytics. Journeys, not funnels Over the past five years, the customer journey has changed radically, making it no longer a straightforward, easily measurable process. In the past, marketers expected an average of eight to 10 touchpoints before a conversion.

Top of Funnel 93

Top of Funnel Planning B2B Thought Leadership Paid Search Agency 93

Martech

FEBRUARY 27, 2025

Building efficiency in a B2B sales funnel is no small task. Between tracking the buyers journey, engaging multiple decision-makers and ensuring marketing and sales alignment, the process can quickly become overwhelming. Automated email nurturing acts like an extra team member in your sales funnel. The good news?

Top of Funnel 91

Top of Funnel B2B Sales Enterprise Management Marketing Automation Services 91

Marketing Insider Group

NOVEMBER 4, 2024

Artificial intelligence (AI) and automation have emerged as transformative tools, allowing businesses to streamline operations, enhance customer interactions, and optimize their marketing strategies with unprecedented efficiency. However, as powerful as AI and automation are, they are only a piece of the larger marketing puzzle.

Marketing AI 130

Marketing AI Advertising Agencies Paid Search Agency B2B Marketing 130

Webbiquity

MARCH 1, 2022

But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. Faced with marketing budgets cuts, CMOs planned to spend less on live events (obviously) and online advertising, and relatively more on content marketing and online self-service. No surprise there.

Research 355

Research B2B Marketing Top of Funnel Marketing Automation Services 355

Marketing Insider Group

OCTOBER 27, 2020

Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. If your company isn’t harnessing the potential of content marketing , then you could be losing valuable opportunities to attract, interest, and convert buyers. Quick Takeaways. Build a Content Strategy. Conversions.

Top of Funnel 360

Top of Funnel Paid Search Agency Lead Ranking Work Management 360

Lead Forensics

JULY 30, 2024

If you work in B2B marketing , then you’re probably familiar with the term lead magnet. It is often used within online and digital marketing circles to describe something that a company offers in exchange for a lead handing over their contact details. The concept behind account-based marketing ( ABM ) is the same. Don’t worry.

Top of Funnel 93

Top of Funnel Work Management B2B Marketing Sales Qualified Leads 93

Martech

OCTOBER 29, 2024

Only 36% of respondents to a recent Plus Company-Statista survey of 350 marketing leaders revealed they were very happy with using their existing tools to measure the impact of their creative content. Traditional methods just aren’t keeping pace with modern marketing methods. How can a marketer connect a creative execution to a sale?

Top of Funnel 119

Top of Funnel Marketing AI Paid Search Agency Companies 119

Launch Marketing

SEPTEMBER 4, 2024

What marketing methods are the most effective to fill the sales funnel with qualified prospects? Our B2B marketing consultants have compiled a list of seven B2B marketing ideas that will help you generate more quality leads and fill the sales funnel with more quality prospects. Download the eBook now.

Sales Qualified Leads 101

Sales Qualified Leads B2B Marketing Lead Scoring Lead Ranking 101

Marketing Insider Group

MARCH 11, 2024

All customers you get to the bottom of the marketing and sales funnel begin as leads. Here’s where AI can bridge the gap between content strategy, digital marketing, engineering, and data with your human audience. Navigation needs to be touch-friendly and download speeds fast. The funnel gets smaller as you move down it.

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Top of Funnel Sales Qualified Leads Marketing Qualified Leads Lead 318

Webbiquity

OCTOBER 28, 2020

Home In On Your Sales Funnel. Now, more than ever, you’re probably trying to put your best, most responsive marketing efforts forward. One way to do that is to make updates to your sales funnel. From a marketing standpoint, things have changed when it comes to how to get your website noticed. Is SEO-friendly.

Top of Funnel 281

Top of Funnel Business Funnel Advertising Paid Search Agency 281

Oktopost

AUGUST 1, 2024

This process is at the top of your sales funnel and buyer journey; without it, you’d have no new customers (or very few!). of marketers state generating high-quality leads is their biggest challenge. More than that, social networks are wising up, and for B2B marketers, that includes LinkedIn.

Lead Generation 118

Lead Generation Lead Ranking Lead Scoring Top of Funnel 118

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. Marketing Budgets Shifting and Changing.

Marketing Budget 351

Marketing Budget Paid Content Marketing Budget Creation Budget Programs 351

Webbiquity

JUNE 10, 2020

When designing product or download landing pages, there’s a lot to keep in mind. Next, they need to be optimized for user experience, so they seamlessly lead web visitors through the sales funnel. The post Designing Product Landing Pages: Best Practices for 2020 and Beyond appeared first on B2B Marketing Blog | Webbiquity.

Landing Pages 317

Landing Pages Design Practices Product 317

Launch Marketing

NOVEMBER 13, 2024

Content marketing has never been more effective, as 74% of organizations report that it plays a key role in increasing lead generation. Download our B2B Lead Generation Blueprint to discover the strategies you need for business growth. Download our B2B Lead Generation Blueprint to discover the strategies you need for business growth.

Advertising Channels 118

Advertising Channels B2B Thought Leadership Organization Effectiveness 118

Sprout Social

JUNE 5, 2025

But when it comes to demonstrating its true value beyond your marketing teamespecially to senior leaders laser-focused on the bottom linethe story can often feel incomplete. Even the most seasoned social media marketers grapple with translating the impact of social into an ROI language that resonates across an organization.

Cost Per Thousand 81

Cost Per Thousand Cost per Acquisition Cost per Lead Lead Ranking 81

FunnelEnvy

JUNE 16, 2025

Most marketers are still gating content like it’s 2012. Download ≠ Intent David sees it all the time in client funnels: Teams assume that if someone downloads a whitepaper, they’re ready to buy. Sales Knows What Marketing Doesn’t One of the most underutilized insights? What do we do next? There’s a better way.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Lead Scoring Lead Ranking 52