The Point

APRIL 21, 2025

When prospects download or otherwise request gated content (like a white paper, for example), do they generally read that content immediately? Translated, that means when someone fills out a form to download a white paper from your website say, its almost two whole days on average before that content is actually opened and read.

Webinar Metrics 144

Webinar Metrics Fulfillment Marketing & Strategy Paper 144

SendX

FEBRUARY 11, 2021

In this article, you’re going to learn 9 strategies to boost your email marketing lead generation. Some of these lead generation strategies are aimed at people who are at the beginning of their email marketing lead generation efforts. Other strategies are useful for managing and optimizing a large email list.

Lead Generation 397

Lead Generation Lead Ranking Lead Scoring Email Marketing 397

The Point

AUGUST 25, 2022

Why then, in a world of on-demand, streaming, watch-where-when-and-how-you-like content, do we B2B marketers still insist on promoting live Webinars, and expect attendees to show up on a specific day at a specific time, fully cognizant they’ll have the option to watch the recorded event at a later date? Two, salespeople love Webinars.

Webinar Metrics 52

Webinar Metrics Demand Generation Agencies Top of Funnel Paid Social Agency 52

Martech

OCTOBER 22, 2024

If you’re concerned about the effectiveness of your lead generation strategy, you’re not alone. As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Consider tracking the following engagement data points.

Lead Scoring 122

Lead Scoring Lead Ranking Ideal Customer Profiles Webinar Metrics 122

Marketing Insider Group

JUNE 17, 2025

Clicks, scrolls, downloads, likes, unsubscribes, cart abandons, wishlist adds, bounce rates—whew. Or will it just collect dust with your unused webinar software? If your strategy feels more like dating advice than a sales pitch, you’re probably on the right track. And when people feel seen? They want more. Keep things personal.

Enterprise Management 278

Enterprise Management Marketing Management CRM Trends 278

Martech

SEPTEMBER 4, 2024

Could ChatGPT simulate a full-scale marketing and sales strategy for a B2B SaaS platform? A customer data platform (CDP) unifies customer data from various sources — think website interactions, CRM interactions and email engagement — in one platform. Email: Business email address Sign me up! Why build a CDP simulator?

Lead Ranking 120

Lead Ranking Digital Asset Management Top of Funnel Marketing AI 120

Marketing Insider Group

JANUARY 12, 2021

To provide content marketers with some guidance, we’ve gathered some great personalization strategies you’ll want to try. Executing personalization strategies can have a significant impact on conversions and revenue. Others with less sophisticated strategies still experienced revenue increases, as well. Quick Takeaways.

Marketing & Strategy 352

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 352

Webbiquity

NOVEMBER 19, 2024

The entire report is well worth downloading, but here are just a few of the highlights on key trends in B2B influencer marketing for the coming year. Not surprisingly, social media posts, webinars, and video are all near the top of the list. Again, you can download the 2025 B2B Influencer Marketing Research Report here.

B2B Marketing 187

B2B Marketing Trends Planning B2B 187

Marketing Insider Group

SEPTEMBER 13, 2021

Does the thought of having to develop a content marketing strategy give you anxiety? It’s a big lift — one made easier with a content marketing strategy template. A content marketing strategy is the roadmap for all your content efforts. A content marketing strategy is the roadmap for all your content efforts. Image: CMI.

Template 362

Template Marketing & Strategy Marketing Strategy Content Marketing 362

SocialPilot

JANUARY 27, 2025

Its about building meaningful relationships with your target audience, establishing authority, and fueling growth. But heres the catch: Creating a winning B2B social media strategy isnt just about posting your industry updates and calling it a day. What is a B2B Social Media Strategy? Lets dive in.

Social Media 97

Social Media Marketing Automation Services Webinar Metrics Budget Programs 97

Only B2B

APRIL 16, 2025

Integrate them tightly with intent-driven strategies. For example, if a VP of Engineering spends time on technical content and downloads gated assets, thats a signal for sales. Top B2B Customer Acquisition Strategies for 2025 Account-Based Marketing (ABM) Use behavioral triggers to prioritize accounts. Combine both.

Acquisitions 71

Acquisitions Webinar Metrics Work Management Ideal Customer Profiles 71

Sprout Social

NOVEMBER 20, 2024

Blending education with entertainment is more than a trend—it’s a powerful method that’s reshaping how businesses connect with their audiences and develop their brand stories. ” Edutainment social media content is designed to educate audiences while entertaining them.

Social Media 110

Social Media Webinar Metrics Media Content 110

Marketing Insider Group

MARCH 3, 2025

A reader exploring general industry trends might not be ready for a consultation, but they may want a downloadable guide or webinar invite. Articles that rank well but have high bounce rates might need better engagement strategies. Writing with purpose ensures content speaks to the right audience at the right time.

Top of Funnel 251

Top of Funnel Marketing Funnels Content Marketing Ad Building 251

Marketing Insider Group

MAY 19, 2025

Data from CRM systems helps refine your community strategy over time. For example, someone who attended your last three webinars might be ready to become a community moderator. A CRM can trigger a check-in email when someone hits their 30-day join mark. Or surface a relevant blog post if they downloaded a certain resource.

Communities 223

Communities CRM Work Management Marketing Management 223

Sprout Social

NOVEMBER 4, 2024

Here are the key benefits of having a content repurposing strategy: Saves time, money and effort Social media content creation for multiple networks is time-consuming. According to Sprout Social’s 2024 Social Media Content Strategy Report , social media users connect and consume content differently across social platforms.

Social Media 120

Social Media Webinar Metrics Media Best Practices 120

The Marketing Blender

JANUARY 30, 2025

Webinars remain one of the most powerful tools for B2B marketing when executed correctly. Some people believe webinars are no longer effective due to oversaturation. But the reality is that bad webinars are what people have grown tired ofnot the format itself. Make it actionable your audience should leave with real takeaways.

Webinar Metrics 52

Webinar Metrics Top of Funnel B2B Marketing Practices 52

WordAgents

JUNE 12, 2025

When you’re publishing for traffic, conversions, and consistency at scale, the outline is the strategy. download a template) Final CTA with direct offer (demo, free trial, or lead magnet) An outline without a clear goal leads to a draft that feels scattered. Professionals don’t work like that. They need execution help.

Top of Funnel 195

Top of Funnel Lead Ranking Work Management Intent 195

Marketing Insider Group

MARCH 8, 2021

Think you’re safe because you have a dedicated content marketing strategy? After all, 43% of B2Bs say they have a documented strategy. Brands with the most successful content are far more likely to have a dedicated content strategy compared to the least successful brands: 60% vs. 21% respectively. That’s an important start.

Practices 363

Practices Top of Funnel Webinar Metrics Marketing & Strategy 363

Marketing Insider Group

MAY 9, 2023

You know that engaging your audience is no longer just “nice-to-have” – it’s critical if you want to stand out from the competition and build a loyal following. With so many ever-changing tactics and strategies , it’s hard to know where to start, let alone what delivers results. What Is Audience Engagement?

B2B Thought Leadership 326

B2B Thought Leadership Webinar Metrics Thought Leadership Eye-Tracking 326

Salesforce Marketing Cloud

JUNE 16, 2025

That’s the power of webinars, and they’re revolutionizing how small and medium-sized businesses (SMB) engage with their audiences and build brand authority. Webinars offer SMBs a cost-effective way to reach a global audience. What we’ll cover: What is a webinar and why do small businesses need them?

Webinar Metrics 52

Webinar Metrics Marketing Automation Services Marketing AI Enterprise Management 52

Marketing Insider Group

MAY 2, 2023

Sometimes creating content for your audience can feel like throwing spaghetti at a wall– hoping something will stick. But what if you could trade in your old approach for a strategy that’s more reliable (and a lot less messy)? Zero-party data leaves less room for error, since your audience intentionally hands over this information.

ROI 299

ROI Webinar Metrics Content Privacy 299

Zoominfo

SEPTEMBER 24, 2024

Here’s how leading companies are leveraging AI to harness the right signals, develop compelling go-to-market strategies, and seize the opportunities that spur sustained growth. The open-source playbook includes strategies for upsell, cross-sell, retention, and win-back plays.

Marketing Analytics Tools 130

Marketing Analytics Tools Top of Funnel Ideal Customer Profiles Zoominfo 130

FunnelEnvy

DECEMBER 23, 2024

This post explains how to boost MQL volume by optimizing your top-of-funnel strategies. At this stage, the focus is on generating awareness and interest through strategies like content marketing, social media outreach, and targeted advertising. Use engaging language like “Get Your Free Demo” or “Download the Guide.”

Top of Funnel 69

Top of Funnel Lead Ranking Marketing Qualified Leads MQL 69

Vision Edge Marketing

NOVEMBER 28, 2023

In a fiercely competitive landscape, the importance of a growth strategy cannot be overstated. A well-crafted strategy anticipates market changes, aligns with the company’s vision, mission, and objectives, and drives growth through competitive advantage. When it comes to strategy, knowledge is power. What happened?

Webinar Metrics 304

Webinar Metrics SWOT Marketing & Strategy Lead Ranking 304

Marketing Insider Group

APRIL 15, 2025

According to Think with Google , brands that use a full-funnel strategy see up to 45% higher ROI on their ad spend compared to those that focus on a single stage. Rather than focusing only on immediate conversions, this strategy nurtures potential buyers throughout their decision-making process. Whats one way to achieve that?

Paid Content 157

Paid Content Funnel Advertising Top of Funnel Marketing Funnels 157

Trade Press Services

MAY 19, 2025

Matching event stylesroundtables, webinars , trade shows to what the target audience values most is key. Then, determine whether the event is in-person, virtual, or hybrid based on goals, audience location, and resource availability. This can be accomplished by identifying success metrics from the outset.

Event Marketing 95

Event Marketing Webinar Metrics Sales Qualified Leads Lead Ranking 95

Oktopost

MARCH 30, 2025

Businesses must engage their audience through multiple channels, leveraging social media content and content marketing to maximize impact. However, these two approaches serve different purposes and require distinct strategies. This strategy is being implemented on Oktopost’s LinkedIn page and blog.

Social Media 62

Social Media Webinar Metrics Lead Generation Social Marketing 62

Contently

OCTOBER 23, 2024

And you’ve likely either used the funnel — or may at some point — when building a content strategy or planning a marketing campaign. The middle portion of the funnel is equally as important as its outer compadres in defining a brand’s longevity and the success of a content marketing strategy. HubSpot is a pro at this strategy.

Top of Funnel 147

Top of Funnel Lead Ranking Lead Scoring Marketing Funnels 147

Martech

APRIL 23, 2025

” Where to use it: Headlines, email subject lines, social copy, webinar titles. ” Framework : Role + Frustration + Deadline + Tension + Outcome = Resonance Use these setups in blog intros, case studies or webinar scripts. Better CTA examples Instead of: “Download our white paper.”

Tactics 126

Tactics Top of Funnel Lead Ranking B2B Thought Leadership 126

Martech

JANUARY 21, 2025

Instead of producing endless new material, this strategy involves breaking down high-value content into smaller, focused pieces designed for specific platforms and audiences. Lets explore content atomization in depth, its benefits for SEO and engagement and how to implement it in your content strategy.

ROI 138

ROI Top of Funnel Best Practices Marketing Analytics Tools 138

Marketing Insider Group

JULY 14, 2021

Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. If one of your blog posts gives tips for creating an effective marketing plan, your lead magnet could be a downloadable marketing plan template. Demo Video or Webinar. Accessible.

Sales Qualified Leads 363

Sales Qualified Leads Lead Ranking Lead Scoring Leads 363

Martech

AUGUST 5, 2024

Content marketing: Create high-quality, valuable content that addresses the pain points and interests of your target audience. This could include blog posts, white papers, webinars, or infographics. Networking and partnerships: Collaborate with complementary businesses or influencers in your industry to tap into their audience.

Lead Gen 122

Lead Gen Tactics Sales Qualified Leads Lead Ranking 122

Litmus

SEPTEMBER 25, 2024

this guide, you’ll learn: The core ideas behind lifecycle marketing Key strategies for each stage of the customer journey How to use personalization for maximum impact Tactics tailored to different industries Real-world examples to inspire your campaigns What is lifecycle marketing? Consideration At this stage, they’re weighing their options.

Work Management 99

Work Management Marketing Management Paid Search Agency Webinar Metrics 99

Litmus

JUNE 17, 2025

When you maximize who sees and engages with your wonderful emails, you learn more about your customers to use for future personalization. Unlock 2025 Inbox Benchmarks Now Download Validity’s 2025 Email Deliverability Benchmark Report and learn how your inbox placement compares before your next send. But there’s more!

Segmentation 87

Segmentation Personalization Webinar Metrics Marketing Attribution 87

ClearVoice

NOVEMBER 13, 2024

Addressing Pain Points: Break down complex topics like market volatility and investment risk, offering clear strategies to help clients navigate fluctuations confidently. Strategies for Creating Long-Term Value-Driven Content When you create content, you want it to stand against the various changes that can happen in the investment world.

Work Management 96

Work Management Marketing Management Loyalty Webinar Metrics 96

ClearVoice

OCTOBER 1, 2024

That’s why it’s crucial to approach it in a way that really grabs your audience’s attention, helping them connect with your business and see how your solutions can benefit them. To help with that, we’ve pulled together some top content marketing strategies specifically for the finance sector, with a focus on open banking and embedded finance.

Education 98

Education Marketing Strategy Marketing & Strategy Webinar Metrics 98