People Don’t Read Your White Papers. Who Cares?

The Point

New marketing technologies like Uberflip make it increasingly easy to track content consumption beyond just clicks and downloads. This functionality not only generates additional insights for marketers as to just how much of their content prospects are actually reading, but also enables more sophisticated lead qualification methods, for example: granting higher lead scores when an individual prospect reads more than say, 80 percent of a white paper.

Paper 161

White Papers: Refresh or Write Fresh?

WriteSpark

Your marketing team may produce dozens of new white papers each year, but how often do you refresh an existing one? For many technology marketers, once a white paper is written and posted it's instantly forgotten. Yet many older white papers can deliver renewed value to your promotional efforts with less expense, time, and effort than producing a new one. These papers offer proven performance that you'll want to sustain. Content Marketing Sales Materials White Papers

Paper 120
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White Papers: Refresh or Write Fresh?

WriteSpark

Your marketing team may produce dozens of new white papers each year, but how often do you refresh an existing one? For many technology marketers, once a white paper is written and posted it's instantly forgotten. Yet many older white papers can deliver renewed value to your promotional efforts with less expense, time, and effort than producing a new one. These papers offer proven performance that you'll want to sustain. Content Marketing Sales Materials White Papers

Paper 120

How B2B Marketers Create and Promote White Papers That Convert

KoMarketing Associates

According to the “B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America” report, 71 percent of today’s B2B marketers leverage ebooks/white papers for content marketing purposes. From the report: “Among the content types, distribution formats, and social media platforms that respondents use, they rated ebooks/white papers, email, and LinkedIn as most effective at helping their organizations achieve specific objectives.”

Paper 130

Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.

How To Create A White Paper That Converts

Oracle

White papers are often perceived as the more serious older sibling of the eBook. As such, it’s not uncommon for white papers to be—well, boring. White papers are among most requested resource formats of B2B buyers. If not a boring version of an eBook, what is a white paper? Here’s HubSpot’s definition : A white paper is a persuasive, authoritative, in-depth report on a specific topic that presents a problem and provides a solution.

Paper 204

Programmatic Audience Development Global Trends [White Paper]

Oracle

The white paper titled, “Going Global: Programmatic Audience Development Around the World,” published by Winterberry Group in partnership with the Interactive Advertising Bureau , explores these dynamics to present a snapshot of how publishers, marketers, and technologists are “going global” in their practice of programmatic audience development across each of 12 markets. The proliferation of data and technology is reshaping the media business.

Paper 207

5 Creative Ways to Make Your White Paper Irresistible

The Point

The logic: whatever it is you want your reader to download, request, order, or register for, a visual image of that offer makes it seem more “real,” more tangible. I cringe to think of it now, but twenty years ago the task of including an image of the offer – even a white paper – usually resulted in a photo shoot. Yes, I have attended half-day photo shoots in which all we shot was a white paper on a desk.) It says: “Download me.”. “Always show an image of the offer.”

Paper 153

Report: The First Engagement Benchmarks for Downloadable Documents

Contently

Resource-intensive assets like e-books, white papers, sales sheets, case studies, PDFs, and slideshows are crucial for generating leads and nurturing prospects, but marketers have had no real way to track how they perform. In this report, you’ll discover how over 100,000 decision-makers have engaged with downloadable marketing assets. Key findings include: Though the average length of a downloadable document is 13.4 ROI Document Analytics downloadable content Featured

Sample Outline for a Lead Generation White Paper

The Point

Dollar for dollar, white papers continue to be some of the most effective offers for most high-technology marketers. Prospects are usually more likely to download or otherwise register for a white paper vs. a Webinar, free trial, etc. because 1) the time commitment is minimal, and 2) white papers are perceived (not always justifiably) as information of value rather than sales collateral. To download a free copy, click here.

Sample 159

How to Write a White Paper That Generates Quality Leads

NuSpark

The first time you heard the term “white paper,” it was likely in relation to a government or company policy document. In the context of B2B digital marketing, however, a white paper is long-form content aimed at promoting products or services, using selected facts and logical arguments to build the case. Often, white papers require users to register contact details before downloading, which makes them a valuable lead generation tool. How White Papers Work.

Paper 109

“I Saw You Downloaded…. No Thanks”

PureB2B

Is an inbound website lead going to receive the same messaging as a third-party whitepaper download? Bob Jones just downloaded a whitepaper from a third-party website or partner on a similar topic. If you’re leading with “I saw you downloaded…” then you’re missing the mark, unfortunately. The post “I Saw You Downloaded…. You Might be Prospecting Wrong…. About 5-7 a week – that’s how many sales scripts, cadences, and “lead follow up messages.”

The Lost Marketing Art of Ink on Paper

Marketing Craftmanship

In a pre-pixilated world in the not too distant past, Ink on Paper ruled the world of marketing. They understood the difference between a sheet-fed and web offset printing press, could distinguish between thermography and engraving, and spent hours studying paper stock samples, typefaces and PMS color charts. But we’ve lost a few things in our exodus from Ink on Paper: Visceral Impact – Pixels on a screen have no weight, no dimension, no texture, no smell.

Paper 151

White Paper: Crafting Effective Virtual Event Marketing Programs

Ledger Bennett

This White Paper will detail the proven strategy for successful virtual event marketing promotion Ledger Bennett deploy to provide your business a reliable pathway to measurable results. – Total Content Consumed / Collateral Downloads.

Paper 56

How to Create a White Paper: Get Found Online and Grow Readership

Writing on the Web

If you want to grow your reader base, that is, if you want to get found and get known online, small businesses and entrepreneurs will offer prospects and clients online information for free, such as a white paper , a report or a compelling article. Your assets should range from free to fee: Some information for free, immediate download, no strings. At the other end of the list would be a customized white paper.

Paper 119

Six Best Practices for Marketing with White Papers

Webbiquity

documents are called white papers when they are really just extended marketing brochures), properly produced and promoted white papers remain an effective and vital marketing tool—particularly for b2b technology companies. At their best, white papers accomplish two mutually beneficial goals: • They provide readers with valuable, actionable, vendor-agnostic (or at least mostly agnostic) information about a trend, concept or topic. Promote white papers honestly.

Paper 196

18 Ways to Promote Your White Paper for Lead Generation

NuSpark

Well, your firm has written and produced a white paper. A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Your ultimate goals with white papers are typically the following: . . There are a myriad of methods to promote your white paper, generate interest, and get Google to index them for SEO. Put a link to your new white paper on your home page. Download free white paper”.

Paper 176

Permission Marketing Drives White Paper Relevance

NuSpark

Enter the white paper. White papers have become a powerful marketing tool because of two important qualities. First, white papers give readers the information they seek. Second, white papers allow marketers to establish thought-leadership and earn readers’ attention and admiration by becoming their trusted advisors. For businesses that see the demise of their interruption marketing methods, white papers are crucial. Click here to download the complete paper. [1]

Download the 2013 B2B Content Marketing Report

Everything Technology Marketing

Download the new B2B Content Marketing Report to find out. Download the B2B Content Marketing Report (2013) * required First Name: Last Name: Email: * Company: Top-5 Content Marketing Trends in 2013 Content marketing is going mainstream and is becoming more sophisticated to help marketers generate more leads and enable thought leadership. The popularity of white papers as a content marketing format is declining relative to interactive, easily digestible formats such as video.

Report 123

Are White Papers Dead?

The ROI Guy

Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. According to a recent IDG survey, 84% of buyers leveraged white papers as a key resource to help them make a purchase decision. Across the buyer’s decision-making journey, white papers are leveraged: 35% during the early Discovery phase, for finding new ideas and potential solutions – helping answer “Why Change?” Click here to schedule your free white paper assessment.

Paper 59

17 Ways to Promote Your White Paper for Lead Generation

NuSpark

You’ve written, designed and produced a white paper. So people would download and read it. If you subscribe to the theory of “if you build it they will come,” your white paper is dead in the water. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Store your white paper on a separate page of your site, as shown on the right, with an SEO-friendly URL, title, and Meta description.

Paper 100

I Downloaded My Facebook Data and It Got Weird Fast

Hubspot

When I found out I could download my entire Facebook data file, the first thing I felt was fear. I wanted to know what, exactly, those potentially in possession of my data might know about me -- so despite the trepidation, I downloaded it anyway. And if you're understandably hesitant about downloading your own data, or just considering it, here's what you can expect -- and what the results mean. I Downloaded My Facebook Data and Things Got Weird.

Modern White Paper Marketing: How to Create Readable, Shareable, and Successful White Papers

Content Standard

?. Thank you for your interest in white paper marketing! I feel like this is how too many of my white paper experiences begin, and right from the start it leaves a stale taste in my mouth as a reader. From unactionable and unsubstantiated ideas, to walls of text and incomprehensible visuals, it seems easier for white papers to go wrong rather than right. But your B2B content marketing strategy deserves a better kind of white paper for a better kind of campaign.

Paper 91

Email marketers are from Mars, email consumers are not

Biznology

You want them to click through to your website, click your calls-to-action, download your white papers, schedule a demo; you want them to buy. Let’s make it an even half-dozen articles in a row devoted to various aspects of email marketing, shall we? You can see the previous five here , along with my other recent Biznology columns.

Email 147

New Paper -- Which Social Media Marketing Methods Are Best For You?

Customer Experience Matrix

The good people at CommuniGator , a UK-based marketing automation system, were kind enough to sponsor a paper along those lines. You can download the actual paper here. For the social media marketing paper, we defined eight goals: attract attention, build brand reputation, generate qualified traffic, generate qualified leads, nurture relationships with leads, retain and grow existing customers, provide customer support, and gather market intelligence.

Paper 208

Power up your content marketing strategy with white papers

Integrated B2B

The mention of a ‘white paper’ is likely to send shivers down the spine of any marketing manager today. And it’s no surprise, because the work it takes to produce a good white paper should not be underestimated. Here, I’m going to look at some of the key reasons you should start planning your white papers now! But first, what is a white paper? But white papers are important tools for customer nurturing and sales enablement, too.

Paper 40

Integrating and automating email marketing and your website

Biznology

Rather than a marketing intern waiting around for those emails to come in so they can immediately respond with the link to the report or white paper, the process is automated. In more advanced systems, that same content download might have your email address added to a CRM system that tracks what content you’ve consumed and evaluates your potential as a lead. If third time’s the charm, why not a fourth piece related to email marketing?! You can check out the last few here.).

How to write lead generating white papers?

Ambal's Amusings

White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?" Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been producing commercial white papers for the past 11 years. He is also the author of the White Paper Pundit blog. White Paper FAQs.

Paper 144

3 Tips for Choosing a Magnetic White Paper Topic

KEO Marketing

If you’ve ever published a white paper, you’ve probably experienced one of the most challenging aspects of white paper creation: choosing the right topic. A white paper’s success strongly correlates with how many people download it and how your audience reacts to the insights it delivers. To optimize the impact of your next white paper, you need to address a topic that engages your audience. It’s why they downloaded your white paper, after all.

Paper 48

AVNET Interactive White Paper

The ROI Guy

Challenge AVNET wanted to deliver thought leadership insights on potential opportunities and solutions to each prospect, and accomplish this without having to develop and maintain separate white papers for each industry. Solution AVNET turned to Alinean to an interactive white paper, providing each prospect with personalized insights, solution recommendations and value messaging specific to their industry and unique opportunities.

Paper 43

Lessons from one year of Instagram stories

Biznology

And unlike a white paper download, for example, that is available 24-7 for months on end, an Instagram story has a built-in element of immediacy that can result in a “relationship growth spurt” with your followers. As we look back on the first year of Instagram stories, there are lessons we can learn that we can apply to our immediate social media and content marketing plans.

10 Incredibly Weird Mobile Apps You Can Actually Download

Hubspot

Whether they seem hilariously niche, totally useless, or you''re just shocked there''s a market for them, the apps in this post might make you curious enough to download. 10 Weird Mobile Apps You Won''t Believe You Can Download. Download here for iOS. Download here for iOS; here for Android. Download here for iOS; here for Android. Download here for iOS; here for Android. Download here for iOS; here for Android. Download here for iOS.

New White Paper: Top 10 Tips for Lead Nurturing Success

The Point

Learn more in Spear’s newest white paper : “Top 10 Tips For Lead Nurturing Success: How to Get the Most From Your Lead Nurturing Program, and How to Plan for Success if You’re Just Getting Started.”. Download your copy of the white paper here. Just getting started with lead nurturing? Recently invested in marketing automation software? Concerned that your lead nurturing program isn’t everything it should be? Great lead nurturing starts with more than just software.

ClickLaunch: Jonathan Kantor's Crafting White Paper 2.0

Ambal's Amusings

What impact does this have on the readers of our white papers? How do we ensure that our white paper is not only read but also acted upon? Jonathan Kantor addresses this question and more in his new book Crafting White Paper 2.0: Crafting White Paper 2.0 I have invited Jonathan Kantor to discuss his new book Crafting White Paper 2.0 and share his insights on white papers with us. He is also the author of the White Paper Pundit blog.

Paper 147

New Webinars and White Paper

Customer Experience Matrix

I have two Webinars and a newly published white paper you might find interesting: Webinar Making the Right Start with Demand Generation , Thursday, April 30, 2:00 p.m. White Paper When Best Practices Go Bad: New Rules for Sales and Marketing Management. This paper shows why and offers some replacements. Download here.

Paper 120

Easy Tip: Maximizing Your Whitepaper Downloads

Anything Goes Marketing

As you can see from the chart , people who are accessing white papers less frequently would prefer not to have to fill out a form. Just give us the damn white paper! She says "If you want your white paper to go viral, you need to loosen the strings early on and get rid of those barriers. Set the white paper free!" They're right that if you just allow a user to access a white paper without placing a barrier in front of it, you'll turn a lot less people away.

ClickPredictions: The Short-Attention White Paper

Ambal's Amusings

" Jonathan Kantor is a 26-year veteran of the technology industry, the author of the new book Crafting White Paper 2.0 , and the primary contributor to the WhitePaperPundit.com blog. "Use Visual Enhancements to Engage New Media, Short Attention White Paper Readers.” Social Media will generate significant white paper changes in the future. As a result, the traditional text white paper will become less relevant to this savvier new media audience.

Paper 130