The Point

FEBRUARY 14, 2018

New marketing technologies like Uberflip make it increasingly easy to track content consumption beyond just clicks and downloads. This functionality not only generates additional insights for marketers as to just how much of their content prospects are actually reading, but also enables more sophisticated lead qualification methods, for example: granting higher lead scores when an individual prospect reads more than say, 80 percent of a white paper.

Paper 161

Paper Develop Best Practice Demand Generation 161

WriteSpark

APRIL 4, 2018

Your marketing team may produce dozens of new white papers each year, but how often do you refresh an existing one? For many technology marketers, once a white paper is written and posted it's instantly forgotten. Yet many older white papers can deliver renewed value to your promotional efforts with less expense, time, and effort than producing a new one. These papers offer proven performance that you'll want to sustain. Content Marketing Sales Materials White Papers

Paper 120

Paper Writing Case Study Case 120

WriteSpark

APRIL 4, 2018

Your marketing team may produce dozens of new white papers each year, but how often do you refresh an existing one? For many technology marketers, once a white paper is written and posted it's instantly forgotten. Yet many older white papers can deliver renewed value to your promotional efforts with less expense, time, and effort than producing a new one. These papers offer proven performance that you'll want to sustain. Content Marketing Sales Materials White Papers

Paper 120

Paper Writing Case Study Case 120

KoMarketing Associates

OCTOBER 17, 2017

According to the “B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America” report, 71 percent of today’s B2B marketers leverage ebooks/white papers for content marketing purposes. From the report: “Among the content types, distribution formats, and social media platforms that respondents use, they rated ebooks/white papers, email, and LinkedIn as most effective at helping their organizations achieve specific objectives.”

Paper 130

Paper Promotion Landing Page B2B 130

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.

Trade Show

Oracle

JUNE 12, 2017

White papers are often perceived as the more serious older sibling of the eBook. As such, it’s not uncommon for white papers to be—well, boring. White papers are among most requested resource formats of B2B buyers. If not a boring version of an eBook, what is a white paper? Here’s HubSpot’s definition : A white paper is a persuasive, authoritative, in-depth report on a specific topic that presents a problem and provides a solution.

Paper 204

Paper Ethics Curation Sample 204

Oracle

SEPTEMBER 4, 2014

The white paper titled, “Going Global: Programmatic Audience Development Around the World,” published by Winterberry Group in partnership with the Interactive Advertising Bureau , explores these dynamics to present a snapshot of how publishers, marketers, and technologists are “going global” in their practice of programmatic audience development across each of 12 markets. The proliferation of data and technology is reshaping the media business.

Paper 207

Paper Develop Audience Trends 207

The Point

JUNE 28, 2011

The logic: whatever it is you want your reader to download, request, order, or register for, a visual image of that offer makes it seem more “real,” more tangible. I cringe to think of it now, but twenty years ago the task of including an image of the offer – even a white paper – usually resulted in a photo shoot. Yes, I have attended half-day photo shoots in which all we shot was a white paper on a desk.) It says: “Download me.”. “Always show an image of the offer.”

Paper 153

Paper Creative Landing Page Demand Generation 153

Contently

MAY 19, 2016

Resource-intensive assets like e-books, white papers, sales sheets, case studies, PDFs, and slideshows are crucial for generating leads and nurturing prospects, but marketers have had no real way to track how they perform. In this report, you’ll discover how over 100,000 decision-makers have engaged with downloadable marketing assets. Key findings include: Though the average length of a downloadable document is 13.4 ROI Document Analytics downloadable content Featured

Benchmark 83

Benchmark Report Case Study Paper 83

The Point

JULY 18, 2011

Dollar for dollar, white papers continue to be some of the most effective offers for most high-technology marketers. Prospects are usually more likely to download or otherwise register for a white paper vs. a Webinar, free trial, etc. because 1) the time commitment is minimal, and 2) white papers are perceived (not always justifiably) as information of value rather than sales collateral. To download a free copy, click here.

Sample 159

Sample Paper Lead Generation Generation 159

NuSpark

MARCH 24, 2019

The first time you heard the term “white paper,” it was likely in relation to a government or company policy document. In the context of B2B digital marketing, however, a white paper is long-form content aimed at promoting products or services, using selected facts and logical arguments to build the case. Often, white papers require users to register contact details before downloading, which makes them a valuable lead generation tool. How White Papers Work.

Paper 109

Paper Writing Generation Leads 109

PureB2B

JUNE 11, 2019

Is an inbound website lead going to receive the same messaging as a third-party whitepaper download? Bob Jones just downloaded a whitepaper from a third-party website or partner on a similar topic. If you’re leading with “I saw you downloaded…” then you’re missing the mark, unfortunately. The post “I Saw You Downloaded…. You Might be Prospecting Wrong…. About 5-7 a week – that’s how many sales scripts, cadences, and “lead follow up messages.”

Insert 58

Insert Outreach Lead Qualification Prospect 58

Marketing Craftmanship

DECEMBER 19, 2012

In a pre-pixilated world in the not too distant past, Ink on Paper ruled the world of marketing. They understood the difference between a sheet-fed and web offset printing press, could distinguish between thermography and engraving, and spent hours studying paper stock samples, typefaces and PMS color charts. But we’ve lost a few things in our exodus from Ink on Paper: Visceral Impact – Pixels on a screen have no weight, no dimension, no texture, no smell.

Paper 151

Paper Mail Press Sample 151

Ledger Bennett

OCTOBER 28, 2020

This White Paper will detail the proven strategy for successful virtual event marketing promotion Ledger Bennett deploy to provide your business a reliable pathway to measurable results. – Total Content Consumed / Collateral Downloads.

Paper 56

Paper Event Marketing Effective Effectiveness 56

Writing on the Web

APRIL 6, 2016

If you want to grow your reader base, that is, if you want to get found and get known online, small businesses and entrepreneurs will offer prospects and clients online information for free, such as a white paper , a report or a compelling article. Your assets should range from free to fee: Some information for free, immediate download, no strings. At the other end of the list would be a customized white paper.

Paper 119

Paper Traffic Online Field 119

Webbiquity

MARCH 25, 2014

documents are called white papers when they are really just extended marketing brochures), properly produced and promoted white papers remain an effective and vital marketing tool—particularly for b2b technology companies. At their best, white papers accomplish two mutually beneficial goals: • They provide readers with valuable, actionable, vendor-agnostic (or at least mostly agnostic) information about a trend, concept or topic. Promote white papers honestly.

Paper 196

Paper Best Practice Practices Promotion 196

NuSpark

DECEMBER 9, 2012

Well, your firm has written and produced a white paper. A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Your ultimate goals with white papers are typically the following: . . There are a myriad of methods to promote your white paper, generate interest, and get Google to index them for SEO. Put a link to your new white paper on your home page. Download free white paper”.

Paper 176

Paper Promotion Lead Generation Generation 176

NuSpark

NOVEMBER 4, 2011

Enter the white paper. White papers have become a powerful marketing tool because of two important qualities. First, white papers give readers the information they seek. Second, white papers allow marketers to establish thought-leadership and earn readers’ attention and admiration by becoming their trusted advisors. For businesses that see the demise of their interruption marketing methods, white papers are crucial. Click here to download the complete paper. [1]

Permission 144

Permission Relevance Paper Education 144

Everything Technology Marketing

JUNE 27, 2013

Download the new B2B Content Marketing Report to find out. Download the B2B Content Marketing Report (2013) * required First Name: Last Name: Email: * Company: Top-5 Content Marketing Trends in 2013 Content marketing is going mainstream and is becoming more sophisticated to help marketers generate more leads and enable thought leadership. The popularity of white papers as a content marketing format is declining relative to interactive, easily digestible formats such as video.

Report 123

Report Buzz Youtube Paper 123

The ROI Guy

MARCH 24, 2013

Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. According to a recent IDG survey, 84% of buyers leveraged white papers as a key resource to help them make a purchase decision. Across the buyer’s decision-making journey, white papers are leveraged: 35% during the early Discovery phase, for finding new ideas and potential solutions – helping answer “Why Change?” Click here to schedule your free white paper assessment.

Paper 59

Paper Profiling Eloqua Differentiation 59

NuSpark

MARCH 3, 2016

You’ve written, designed and produced a white paper. So people would download and read it. If you subscribe to the theory of “if you build it they will come,” your white paper is dead in the water. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Store your white paper on a separate page of your site, as shown on the right, with an SEO-friendly URL, title, and Meta description.

Paper 100

Paper Promotion Lead Generation Generation 100

Hubspot

MARCH 26, 2018

When I found out I could download my entire Facebook data file, the first thing I felt was fear. I wanted to know what, exactly, those potentially in possession of my data might know about me -- so despite the trepidation, I downloaded it anyway. And if you're understandably hesitant about downloading your own data, or just considering it, here's what you can expect -- and what the results mean. I Downloaded My Facebook Data and Things Got Weird.

Facebook 60

Facebook Privacy SMS Broadcast 60

Content Standard

JANUARY 18, 2018

?. Thank you for your interest in white paper marketing! I feel like this is how too many of my white paper experiences begin, and right from the start it leaves a stale taste in my mouth as a reader. From unactionable and unsubstantiated ideas, to walls of text and incomprehensible visuals, it seems easier for white papers to go wrong rather than right. But your B2B content marketing strategy deserves a better kind of white paper for a better kind of campaign.

Paper 91

Paper Tagging Rules Distribution 91

Biznology

MARCH 12, 2018

You want them to click through to your website, click your calls-to-action, download your white papers, schedule a demo; you want them to buy. Let’s make it an even half-dozen articles in a row devoted to various aspects of email marketing, shall we? You can see the previous five here , along with my other recent Biznology columns.

Email 147

Email Profiling Newsletter Paper 147

Customer Experience Matrix

AUGUST 16, 2015

The good people at CommuniGator , a UK-based marketing automation system, were kind enough to sponsor a paper along those lines. You can download the actual paper here. For the social media marketing paper, we defined eight goals: attract attention, build brand reputation, generate qualified traffic, generate qualified leads, nurture relationships with leads, retain and grow existing customers, provide customer support, and gather market intelligence.

Paper 208

Paper Social Media Best Media 208

Integrated B2B

MARCH 4, 2020

The mention of a ‘white paper’ is likely to send shivers down the spine of any marketing manager today. And it’s no surprise, because the work it takes to produce a good white paper should not be underestimated. Here, I’m going to look at some of the key reasons you should start planning your white papers now! But first, what is a white paper? But white papers are important tools for customer nurturing and sales enablement, too.

Paper 40

Paper SME Test Government 40

Biznology

JANUARY 11, 2018

Rather than a marketing intern waiting around for those emails to come in so they can immediately respond with the link to the report or white paper, the process is automated. In more advanced systems, that same content download might have your email address added to a CRM system that tracks what content you’ve consumed and evaluates your potential as a lead. If third time’s the charm, why not a fourth piece related to email marketing?! You can check out the last few here.).

Websites 139

Websites Email Range Automation 139

Ambal's Amusings

SEPTEMBER 9, 2010

White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?" Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been producing commercial white papers for the past 11 years. He is also the author of the White Paper Pundit blog. White Paper FAQs.

Paper 144

Paper Lead Generation Writing Generation 144

KEO Marketing

DECEMBER 28, 2015

If you’ve ever published a white paper, you’ve probably experienced one of the most challenging aspects of white paper creation: choosing the right topic. A white paper’s success strongly correlates with how many people download it and how your audience reacts to the insights it delivers. To optimize the impact of your next white paper, you need to address a topic that engages your audience. It’s why they downloaded your white paper, after all.

Paper 48

Paper Correlation Proposal Software 48

The ROI Guy

NOVEMBER 4, 2013

Challenge AVNET wanted to deliver thought leadership insights on potential opportunities and solutions to each prospect, and accomplish this without having to develop and maintain separate white papers for each industry. Solution AVNET turned to Alinean to an interactive white paper, providing each prospect with personalized insights, solution recommendations and value messaging specific to their industry and unique opportunities.

Paper 43

Paper Interactive Sample Profiling 43

Biznology

FEBRUARY 16, 2018

And unlike a white paper download, for example, that is available 24-7 for months on end, an Instagram story has a built-in element of immediacy that can result in a “relationship growth spurt” with your followers. As we look back on the first year of Instagram stories, there are lessons we can learn that we can apply to our immediate social media and content marketing plans.

Positioning 131

Positioning Blasts Paper Social Media 131

Hubspot

JANUARY 22, 2015

Whether they seem hilariously niche, totally useless, or you''re just shocked there''s a market for them, the apps in this post might make you curious enough to download. 10 Weird Mobile Apps You Won''t Believe You Can Download. Download here for iOS. Download here for iOS; here for Android. Download here for iOS; here for Android. Download here for iOS; here for Android. Download here for iOS; here for Android. Download here for iOS.

Mobile 59

Mobile Cost Curation Paper 59

The Point

JUNE 11, 2010

Learn more in Spear’s newest white paper : “Top 10 Tips For Lead Nurturing Success: How to Get the Most From Your Lead Nurturing Program, and How to Plan for Success if You’re Just Getting Started.”. Download your copy of the white paper here. Just getting started with lead nurturing? Recently invested in marketing automation software? Concerned that your lead nurturing program isn’t everything it should be? Great lead nurturing starts with more than just software.

Lead Nurturing 143

Lead Nurturing Paper Leads Lead 143

Ambal's Amusings

DECEMBER 8, 2009

What impact does this have on the readers of our white papers? How do we ensure that our white paper is not only read but also acted upon? Jonathan Kantor addresses this question and more in his new book Crafting White Paper 2.0: Crafting White Paper 2.0 I have invited Jonathan Kantor to discuss his new book Crafting White Paper 2.0 and share his insights on white papers with us. He is also the author of the White Paper Pundit blog.

Paper 147

Paper Deliverability Medium Differentiation 147

Customer Experience Matrix

APRIL 29, 2009

I have two Webinars and a newly published white paper you might find interesting: Webinar Making the Right Start with Demand Generation , Thursday, April 30, 2:00 p.m. White Paper When Best Practices Go Bad: New Rules for Sales and Marketing Management. This paper shows why and offers some replacements. Download here.

Paper 120

Paper Validation Marketo Vendor 120

Anything Goes Marketing

SEPTEMBER 25, 2007

As you can see from the chart , people who are accessing white papers less frequently would prefer not to have to fill out a form. Just give us the damn white paper! She says "If you want your white paper to go viral, you need to loosen the strings early on and get rid of those barriers. Set the white paper free!" They're right that if you just allow a user to access a white paper without placing a barrier in front of it, you'll turn a lot less people away.

Landing Page 100

Landing Page Tips Barriers B2C 100

Ambal's Amusings

FEBRUARY 4, 2010

" Jonathan Kantor is a 26-year veteran of the technology industry, the author of the new book Crafting White Paper 2.0 , and the primary contributor to the WhitePaperPundit.com blog. "Use Visual Enhancements to Engage New Media, Short Attention White Paper Readers.” Social Media will generate significant white paper changes in the future. As a result, the traditional text white paper will become less relevant to this savvier new media audience.

Paper 130

Paper Marketo Social Media Mail 130