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Key Benefits the Right Domain Name Adds to your Brand

Biznology

Choosing a spotless domain name is crucial for improving your digital marketing efforts. A domain name is far more than your site’s address. Here is how choosing the right domain name can benefit your brand. Your domain name is among Google’s 200 ranking factors. A domain name increases your organic reach.

Domain 129
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Lead Scoring Model: Building a Framework to Drive Conversion

Act-On

Create your buyer personas Your buyer personas are imagined biographies based on firsthand experience, market research, and customer listening. Assign behavioral lead scoring factors This is where, in our biased opinion, the lead scoring model really gets fun.

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How To Prioritize Your List of SEO Keyword Research

KoMarketing Associates

Successful application of SEO keyword research means matching content with the potential search intent of the user. Domain and web page / web address. The first bullet — type and/or objective of content — is critical for applying keyword research to existing content marketing assets. A Wikipedia entry (research-oriented).

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Top 5 Tips of Market Research: How to Attract more Clients to Your Website?

Martech Advisor

Having a website means putting in the work to attract more clients online and market research can help to increase your sales. Check out the guide to find how does market research work, how it can increase your traffic and more, shares, Emily Andrews, Marketing Communications Specialist, RecordsFinder. What is Market Research?

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Best Practices for International SEO

Brightedge

For example, sites wanting to have visibility in Baidu should ideally be created with a Chinese domain and hosted on a Chinese server. Work with native speakers for keyword research. Some brands, such as Amazon, create unique top-level domains (TLDs) for each country, such as Amazon.com in the United States and Amazon.co.uk

Practices 141
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Marketing Research Methods: What is Content Testing And How to Do It Right?

BenchmarkONE

One big area is research, and within that sits content testing as a niche discipline. It’s a form of research that allows marketers to find out whether their content is on point. Voice: Is the tone of the text appropriate for the context, or does it include too much personal opinion as an example? Photo by lilartsy.

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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Martech

This study included thousands of domains and tens of billions of sessions, though it excluded direct traffic.) In 2023, a large portion of traffic marked as “direct” in Google Analytics was likely sent by “dark social” networks like TikTok, Slack, Discord, Mastodon and WhatsApp, according to research by SparkToro.