Marketing Insider Group

SEPTEMBER 16, 2019

Data grabs your audience’s attention faster than opinions and it adds credibility to your story. The results show that 82% of respondents said they prefer content based on data rather than an article based on a writer’s opinion. To start, solid numbers give a premise or opinion a bit more legitimacy. Everyone loves data.

Relevance 193

Relevance Research Opinions Content 193

Optinmonster

OCTOBER 17, 2023

Do you want to learn about the types of qualitative research and some examples of methodologies? Qualitative studies are vital to the market research process. If you’re new to this kind of market research, you’re in the right place. In this guide, you’ll learn the basics of qualitative market research.

Research 102

Research Case Studies Case Study Skype 102

Biznology

FEBRUARY 3, 2020

So herewith are my top sources, whether how-to, research insights, prognostications, or opinions from knowledgeable experts. This is the go-to place for research and how-to. A treasure trove of white papers, research reports, articles, videos and how-to guides on every imaginable B2B marketing topic. B2B Marketing.net.

Resources 171

Resources Research B to B Advertising Agencies 171

ViewPoint

SEPTEMBER 24, 2013

Next, I reached out to my Power Opinions team (PowerViews alumni) to find out what they thought about BANT. This has traditionally been a sales team responsibility, and in my opinion should remain so.". Tony Jaros (SVP, Research, SiriusDecisions). I summarized Ardath’s thoughts, and mine, in a blog published on July 11, 2013.

Opinions 120

Opinions Sales Qualified Leads Lead Scoring Lead Ranking 120

SmartBug Media

MARCH 17, 2023

Market research is a valuable tool that can help you understand the needs and preferences of your potential customers. By researching the existing market, understanding consumer buying trends, and recognizing the competition’s strengths and weaknesses, businesses can succeed when developing a strong marketing plan.

Research 98

Research Service Product Planning 98

Seismic

NOVEMBER 15, 2023

Aragon Research recently took a fresh look at coaching technology with their inaugural report covering the Enterprise Coaching market. Copyright © 2023 Aragon Research Inc. Aragon Research and the Aragon Research Globe are trademarks of Aragon Research Inc. Copyright © 2023 Aragon Research Inc.

Enterprise Management 64

Enterprise Management Marketing Management Research Copyright 64

Exo B2B

MAY 29, 2023

Good old-fashioned marketing research still exists, and here are some pointers to where and how you should be integrating it right now. Would you like to publicly share your opinion on, like, LinkedIn, Google or my Facebook page? The post Marketing research: where and how should you integrate it? appeared first on ExoB2B.

Marketing AI 52

Marketing AI Research Planning Customer Satisfaction 52

Valasys

JANUARY 30, 2024

To truly unlock this understanding, tapping into the power of market research is crucial. Market research, in the context of social media marketing, involves gathering and analyzing data about consumer behavior and trends on social media platforms. These strategies are not born out of sheer luck or spontaneous creativity.

Social Media 40

Social Media Research Social Marketing Planning 40

Seismic

JANUARY 24, 2023

Sales enablement has changed tremendously since Aragon Research published its first Aragon Research Globe on sales enablement in 2016. The Aragon Research Globe for Sales Enablement Platforms, 2023 This SEP Globe marks the fifth consecutive time Seismic has been recognized as the top Leader.

Enterprise Management 94

Enterprise Management Work Management Research Marketing Management 94

Savanta

MAY 16, 2016

One of the toughest aspects of conducting a B2B research study is securing the support of a hard-to-reach target audience. These are all features which make them less likely to take part in surveys and interviews, but with the right approach B2B respondents can be persuaded to take part in research. So, what’s the trick?

Research 120

Research B2B Marketing B2B Paid Search Agency 120

nDash

AUGUST 18, 2020

Research is essential when writing an article. Here are some top tips on how to become a research expert. Be Selective in Your Research. If you deep-dive into every topic, your research will never end. While it may be an excellent stance, there could be other valid opinions. Study Competitor Websites.

Research 94

Research Tips Opinions Marketing Analytics Tools 94

B2B Marketing Directions

FEBRUARY 18, 2024

(This month's Research Round-Up features a study by Boathouse that reveals what CEOs actually think about marketing and CMOs, and a survey by Informa Tech that addresses how much trust B2B technology buyers actually place in marketing.) It also addressed how CEOs view their job and the major issues they are facing.

Trust Marketing 55

Trust Marketing Marketing AI Research B2B Thought Leadership 55

Hinge Marketing

FEBRUARY 27, 2020

“How can I use research as marketing content?” Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. With so few companies taking advantage, primary research can be the secret weapon in your content strategy.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Modern B2B

SEPTEMBER 28, 2023

Quantitative research: Unveiling insights from numbers Quantitative research involves the collection and analysis of numerical data. Surveys, social media monitoring, and data analytics are the most common methods used in quantitative research. If you need to identify patterns, quantitative research is appropriate.

Research 52

Research B2B Marketing B2B Thought Leadership B2B 52

PureB2B

SEPTEMBER 5, 2019

Data grabs your audience’s attention faster than opinions and it adds credibility to your story. The results show that 82% of respondents said they prefer content based on data rather than an article based on a writer’s opinion. To start, solid numbers give a premise or opinion a bit more legitimacy. Everyone loves data.

Relevance 62

Relevance Research Content Opinions 62

Champion Communications

FEBRUARY 8, 2023

Learn more and download the full study here *The article was originally published by PR Moment (6/02/2023) The post PR is creating tension between B2B CEOs and their CMOs, Research Finds appeared first on Champion Communications.

PR 62

PR Research B2B CMO 62

B2B Marketing Directions

JANUARY 29, 2023

Source: Edelman and LinkedIn (This month's Research Round-Up focuses exclusively on the latest B2B thought leadership impact study by Edelman and LinkedIn. This research is conducted annually, and it consistently provides useful insights about the importance and value of B2B thought leadership content.)

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Research B2B 52

Webbiquity

MAY 17, 2016

Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). There are also a number of tools that can be helpful with both content ideation and research. 10 Best Content Research Tools. 10) Google Drive Research Tool. 3) Bubbl.us.

Planning 145

Planning Research Tools Best Practices 145

PureB2B

JUNE 8, 2021

It might go without saying, but strategic audience research is one of the most important foundations of any marketing strategy and campaign. Often, these data points are important, accurate, and even give interesting insights on trends that the company should watch out for - i.e. Original Research. What is Original Research?

Research 62

Research Campaigns Work Management Marketing Management 62

PureB2B

JUNE 8, 2021

It might go without saying, but strategic audience research is one of the most important foundations of any marketing strategy and campaign. Often, these data points are important, accurate, and even give interesting insights on trends that the company should watch out for – i.e. Original Research. What is Original Research?

Research 62

Research Campaigns Work Management Marketing Management 62

Integrated B2B

OCTOBER 2, 2016

When the CEO of all too many B2B companies sits down to decide on the three- or five-year strategy, a select group of executives are typically asked to front up with factual data and strategic opinions: The Chief Financial Officer, the Chief Commercial Officer and the Chief Operations Officer. Perform market research. Generate leads.

Opinions 53

Opinions CMO Paid Search Agency Social Media 53

ClearVoice

MARCH 18, 2022

All of this must mean one thing — it’s time to check out March’s top marketing and research studies, of course. Digital content marketing studies and research: More than 80 percent of U.S. B2B content marketing studies and research: MarketingProfs releases surprising results with State of B2B Marketing Training report.

Studies 52

Studies Research Paid Search Agency Transparency 52

Hinge Marketing

SEPTEMBER 30, 2019

For example, our research shows that when we ask a firm who their competitors are, and then we ask their clients and prospects the same question, we find that the average overlap is only about 30%. Similarly, our research also shows that about 70% of the time your clients admit they don’t really know all your firm does. “So what.”

Research 91

Research Ad Frequency Paid Search Agency Work Management 91

Webbiquity

NOVEMBER 8, 2022

When researching a product, customers are likely to purchase one that has positive reviews posted across the Internet. Marketers can sponsor influencers or have them review a product and share their honest opinion of it. People generally trust the opinions of others they perceive to be like them, those they view as highly relatable.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Savanta

JANUARY 22, 2013

Market research can be bad for your health. Research can also passively hurt business performance by not driving action. Usually this comes down to poor communication – the research isn’t cascaded throughout the organisation or the communication is so impenetrably dry that nobody listens. The result is bad decisions.

Research 120

Research B2B Marketing B2B RSS 120

Savanta

JANUARY 22, 2013

Market research can be bad for your health. Research can also passively hurt business performance by not driving action. Usually this comes down to poor communication – the research isn’t cascaded throughout the organisation or the communication is so impenetrably dry that nobody listens. The result is bad decisions.

Research 120

Research B2B Marketing Paid Search Agency B2B 120

Savanta

MAY 8, 2013

This international dimension has important implications for how market research is conducted and interpreted. In my time I’ve run research projects in dozens of countries so thought I’d share a few pointers for those about to embark on an international B2B research study. Choose the research approach carefully.

Research 120

Research B2B Marketing B2B RSS 120

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. You’ll find these firms quoted often in the press.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Vision Edge Marketing

FEBRUARY 21, 2019

Many organizations believe that social listening is a good substitute for traditional market and customer research. Certainly, social listening has its merits and can provide powerful and relevant insights when combined with traditional research. But it is an adjunct to, not a replacement for, traditional market research.

Research 101

Research Work Management Paid Search Agency Marketing Management 101

Valasys

MARCH 7, 2023

Market research is essential for businesses to make informed decisions and achieve growth. So let’s dive in and unlock the power of market research data. What Is Market Research? Market research is gathering and analyzing information about a target market. It aims to get answers to a specific research question.

Research 52

Research Paid Search Agency Business Analysis 52

Industrial Marketing Today

JANUARY 16, 2023

Fine-tune your industrial marketing armed with research findings and knowledge about how engineers and technical professionals make buying decisions. It is packed with valuable research data and expert opinions.

Opinions 158

Opinions Marketing Report Marketing Research 158

KoMarketing Associates

MARCH 1, 2016

Successful application of SEO keyword research means matching content with the potential search intent of the user. The first bullet — type and/or objective of content — is critical for applying keyword research to existing content marketing assets. Ask yourself: Do you have the right type of material today to apply keyword research?

Keywords 120

Keywords Lead Scoring Lead Ranking Research 120

Savanta

NOVEMBER 11, 2014

The study, now in its 11 th year and based on the opinions of 1,400+ practitioners, monitors trends in the market research industry. The report is a real wake-up call for market research agencies. When describing the ideal research project clients cite three defining features: Analysis is rigorous and there’s a clear storyline.

Paid Search Agency 120

Paid Search Agency Advertising Agencies Ad Agencies Research 120

Savanta

MAY 8, 2013

This international dimension has important implications for how market research is conducted and interpreted. In my time I’ve run research projects in dozens of countries so thought I’d share a few pointers for those about to embark on an international B2B research study. Choose the research approach carefully.

Research 120

Research B2B Marketing Tips B2B 120

Valasys

SEPTEMBER 23, 2021

A business never underestimates the importance of online research. Online research may be a little bit frightening to a new company owner, but that’s where you reap gold. What are the 6 benefits of the online research community? We have listed 6 benefits of an online research community platform that can help your business: 1.

Communities 52

Communities Research Enterprise Management Business 52

Valasys

SEPTEMBER 21, 2021

A business never underestimates the importance of online research. Online research may be a little bit frightening to a new company owner, but that’s where you reap gold. What are the 6 benefits of the online research community? New product research. Reducing research costs. Understand brand loyalty.

Communities 52

Communities Research Enterprise Management Business 52

Hinge Marketing

AUGUST 23, 2017

There’s a lot of interest these days in marketing research. And nowhere is research a hotter topic than in the business-to-business world, where it’s a substantial factor in many firms’ prosperity. What Is B2B Marketing Research, Anyway? Typically, the research process consists of two parts: data collection and analysis.

Research 94

Research B2B Marketing Sample Planning 94