Zoominfo

AUGUST 16, 2019

GDPR: The 4-letter word that kept marketers up at night. There was a lot of confusion and anxiety surrounding the upcoming General Data Protection Regulations (GDPR), which went into effect on May 25, 2018! Does GDPR Apply to U.S. The GDPR does apply outside the EU in some circumstances, but it does not apply to everyone.

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Planning Opt-out Opt-in Paid Search Agency 100

PureB2B

MAY 30, 2022

There are a few key questions that most sales teams had when the GDPR became enforceable. Is cold outreach still a viable sales strategy and how does GDPR affect B2B? Even under the GDPR you can still reach out to prospects using outbound tactics like cold emails and cold calls. Let’s get into it What is the GDPR?

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B2B CAN-SPAM Opt-out B2B Sales 62

Sprout Social

JUNE 15, 2020

Is there a link between GDPR and social media? ” Chances are you’ve heard of GDPR or perhaps recall EU companies scrambling to become compliant with data and privacy regulations in May 2018. However, the impact of GDPR on digital marketing is ongoing and businesses in the EU aren’t the only ones affected.

Social Media 132

Social Media Social Marketing Privacy Policies Media 132

PureB2B

MAY 30, 2022

There are a few key questions that most sales teams had when the GDPR became enforceable. Is cold outreach still a viable sales strategy and how does GDPR affect B2B? Even under the GDPR you can still reach out to prospects using outbound tactics like cold emails and cold calls. Let’s get into it What is the GDPR?

B2B 62

B2B CAN-SPAM Opt-out B2B Sales 62

Adobe Experience Cloud Blog

APRIL 18, 2018

When the General Data Protection Regulation (GDPR) becomes official May 25, 2018, it’ll usher in a new era of data security and transparency. In this blog, you’ll learn the key GDPR terms marketers should be familiar with. Any piece of information that can be tied back to a specific individual is protected under the GDPR.

Privacy 134

Privacy Enterprise Management Marketo Thought Leadership 134

Optinmonster

MARCH 31, 2021

Are you looking for the best GDPR plugins for WordPress to make sure you’re not breaking regional laws? Every website needs to be GDPR compliant if it handles data from the European Union. That’s why, today, we’re going to share the best GDPR plugins for WordPress. What Is GDPR (& Why Does It Matter)?

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Adobe Experience Cloud Blog

MAY 22, 2018

GDPR affects not only European companies but any business around the world that does business in the EU, requiring organizations to process personalp data against a set of new criteria. This Accountability Principle, in my opinion, is the most challenging part of GDPR for marketing. GDPR Holds Us Accountable to Higher Standards.

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Opt-out Opt-in Marketo Thought Leadership 134

Adobe Experience Cloud Blog

MARCH 16, 2018

Now with the General Data Protection Regulation ( GDPR ) deadline around the corner, data collection and enterprise responsibility will finally merge. Is GDPR a burden or a blessing? On the surface, GDPR is a lot to take in. But for marketers, GDPR doesn’t have to be intimidating.

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Marketing Automation Services Marketing Automation Automation Enterprise Management 134

Valasys

SEPTEMBER 24, 2018

GDPR compliancy has added to this challenge. For this reason, it is of paramount importance that B2B marketing teams put in place plans that ensure all third-party vendors; media partners, publishers and lead vendors, collect prospect data in a GDPR-compliant manner. In order to ensure GDPR compliance by third-party data providers: 1.Make

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Enterprise Management Work Management Marketing Management Vendors 75

Strategic-IC

FEBRUARY 26, 2018

GDPR (General Data Protection Regulation) will be enforced from May 2018. What is GDPR? However, the legislation around data use is changing - from 25th May 2018 the General Data Protection Regulation (GDPR) will be enforced across the EU. Understanding GDPR. Answering Your GDPR Questions. What does this mean?

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Envy

APRIL 18, 2018

On May 25 th , 2018, the General Data Protection Regulation (GDPR) will come into effect, and every company that does business in the EU will be required to comply. What is GDPR. GDPR is a set of data privacy and security laws aimed at protecting the personal data of EU citizens. GDPR Impacts on Marketing.

Privacy Policies 88

Privacy Policies Work Management Paid Search Agency Marketing Management 88

SmartBug Media

JANUARY 17, 2020

GDPR has been in effect since May 2018, yet many marketers are still adapting their marketing ops and data management to be compliant. There are many facets to this regulation, and it can be quite complex, starting with the seven individual rights of GDPR. This is probably the most important right of GDPR that affects marketers.

Privacy 80

Privacy Work Management Paid Search Agency Marketing Management 80

sagefrog

MARCH 13, 2024

A privacy policy is a legal document that informs users of an app, digital service, or website about how their data is collected, used, and protected. Adapting your website privacy policy for users in the European Union means meeting the stringent requirements of the General Data Protection Regulation (GDPR).

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Privacy Policies Privacy Marketing Websites Ethics 109

Martech

NOVEMBER 29, 2023

Using consent management platforms (CMPs) has become paramount for businesses striving to comply with the European Union’s General Data Protection Regulation (GDPR) and other privacy regulations. CMPs ensure that consent management adheres to regulations like the GDPR and can adjust to other privacy laws like the CCPA.

Digital Asset Management 110

Digital Asset Management Work Management Privacy Marketing Management 110

Valasys

JANUARY 28, 2019

CNIL, the data protection regulator in France has issued a €50 million fine on Google for failure to comply with its GDPR obligations. GDPR was brought in as an attempt to rein in the power that giant tech companies held and the threat they posed to our privacy.

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Google Paid Search Agency Privacy Transparency 58

Martech Advisor

SEPTEMBER 17, 2019

Brave Software, the privacy-focused, open-source Brave browser company, has filed a complaint against Google for finding a way to “circumvent” the adherence to EU’s strict General Data Protection Regulation (GDPR) laws on Sep. MarTech Advisor: After GDPR, where is the programmatic advertising ecosystem headed?

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Google First-Mover Advantage Privacy Mobile Advertising 81

Valasys

MAY 23, 2019

According to the French data protection agency CNIL’s Mathias Moulin, May 2018 to May 2019 has been a transition year for GDPR where several national data protection regulators finalized their rules & approaches towards GDPR compliances & decided to probe into the probable violations. Notable GDPR Non-Compliance Fines.

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Paid Search Agency Privacy Acquisitions Marketing Report 60

Zoominfo

DECEMBER 23, 2020

In recent legislation passed on data privacy, legal documents like GDPR outline that companies have to provide an opt-in option to use contact data for marketing purposes. Read more on GDPR: Your Guide to the GDPR: A Comprehensive FAQ. Dive into New Verticals.

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Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

Valasys

APRIL 30, 2019

What is GDPR? GDPR stands for: “General Data Protection Regulation” & is an amalgamation of all the laws that were framed for the protection of personal data within the European Union & the European Economic Area which have been tailored & upgraded to suit needs of a dynamic, digital age. GDPR Complexity for B2B companies.

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Smarte

JULY 27, 2018

The EU GDPR is finally here… The major challenge today for most organizations is on how to implement its requirements, unfortunately it does not end here. Privacy First” has been our mantra long before GDPR came into existence. The first thing to know is whether–and to what extent–the GDPR law is applicable to you.

Privacy 40

Privacy Marketing Prospects B2B Sales Process 40

Circle Studio

MAY 31, 2018

While all European Union (EU) businesses should now be fully compliant with the General Data Protection Regulation (GDPR), B2B firms based in the United States are still wondering what GDPR means for them. While only EU citizens are currently protected under the GDPR, we anticipate similar regulations might make their way to the U.S.

Privacy Policies 60

Privacy Policies B2B Marketing Doubleclick Privacy Protection 60

Valasys

NOVEMBER 2, 2018

In this post-GDPR world, even a minor data breach or a data compliance issue can cause damage to the well-crafted reputation of a company. At the heart of implementing ABM under GDPR is a metric that isn’t easy to measure but vital to the success of a business: Trust is hard to win but easy to lose. GDPR Implication On ABM.

Account Based Marketing 40

Account Based Marketing ABM Telemarketing Opt-out 40

Televerde

JULY 11, 2018

As Televerde’s General Manager for our operations in Glasgow, Scotland, I’ve been immersed in the details of the General Data Protection Rule – better known as GDPR – for the past two years. A benefit to Televerde, minimal shift was needed in order for our team to fall into the GDPR compliance guidelines. Flashbacks of Y2K.

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Ideal Customer Profiles Privacy Work Management Guidelines 45

Zoominfo

OCTOBER 28, 2019

After all, it was only last year that the GDPR went into effect and impacted how companies use personal data all over the world. Data-driven companies are preparing for this new regulation, much like they prepared for the GDPR ahead of May of 2018. CCPA documentation goes on to provide specific examples of personal data.

Privacy 154

Privacy Privacy Policies Business Act-On 154

The Point

SEPTEMBER 24, 2019

Even if you’ve already established more stringent data collection and privacy measures as a result of GDPR. It also means that these same consumers have the right to be “forgotten” (similar to the regulations under GDPR.). First, if your company is already CASL- and GDPR-compliant, you’re most of the way there.

B2B Marketing 220

B2B Marketing Advertising Agencies Privacy Policies B2B 220

Sharpspring

APRIL 4, 2018

There’s been a lot of buzz surrounding the General Data Protection Regulation , commonly known as GDPR, which is a new data privacy law that will be enforced starting May 25, 2018. So don’t worry, SharpSpring is committed to providing customers with tools to make it easier to be GDPR compliant as of May 25 and beyond.

Marketing Automation Services 40

Marketing Automation Services Privacy Policies Privacy Work Management 40

The Lead Agency

MAY 15, 2018

There is only one week left before the GDPR becomes enforceable within the European Union (EU). In the following article we will dissect what the GDPR entails, how MarTech companies are seeking to comply with the changes, the general impact on marketing practice across the globe and how your company can prepare itself.

Paid Search Agency 59

Paid Search Agency Marketing Automation Services Companies Privacy 59

Televerde

JULY 11, 2018

As Televerde’s General Manager for our operations in Glasgow, Scotland, I’ve been immersed in the details of the General Data Protection Rule – better known as GDPR – for the past two years. A benefit to Televerde, minimal shift was needed in order for our team to fall into the GDPR compliance guidelines. Flashbacks of Y2K.

Ideal Customer Profiles 40

Ideal Customer Profiles Privacy Work Management Guidelines 40

QuanticMind

MAY 3, 2018

The General Data Protection Regulation (GDPR) is a new regulation that’s changing the way marketers can advertise to EU citizens. Despite these threats, many businesses have done little or nothing to comply to GDPR. Disclaimer: The GDPR is a 200-page document that covers data privacy reform for companies in a variety of contexts.

Advertisements 40

Advertisements Advertising Privacy Policies Marketing AI 40

Opt Intelligence

JUNE 12, 2018

GDPR has come into effect, and with it, far-reaching implications for email marketers around the world. Review Your Current Email List For GDPR Compliance. Utilizing double opt-in will provide you the necessary documentation to show GDPR compliance and maintain a quality list that will convert more quickly.

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Opt-in Co-Registration Privacy Policies Opt-out 40

Content Standard

OCTOBER 2, 2017

The General Data Protection Regulation , or GDPR, applies to both “controllers” and “processors”—those who collect and those who store—and is supposed to improve and simplify data protection for EU citizens, residents, and businesses. Anything that could be used to identify someone is now under GDPR.

Planning 0

Planning Advertising Agencies Work Management Privacy Policies 0

Martech

NOVEMBER 27, 2023

Compliance (particularly if you need to remove people from marketing on their request, per something like GDPR or CPRA, or if you’re accidentally sending marketing emails to prospects who don’t yet have a relationship with your brand). You might consider following this general process: Document what you know.

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Marketing Automation Services Terms and Conditions Advertising Agencies CRM 105

SmartBug Media

OCTOBER 13, 2023

Data Governance and Documentation Maintaining proper data governance and documentation is crucial for compliance with data protection regulations. This includes documenting data processing activities, conducting data protection impact assessments, and maintaining records of data breaches.

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Data Hygiene Practices Best Practices Allocation 105

SmartBug Media

NOVEMBER 3, 2023

Document the experience the customer has throughout the lifecycle as well as the marketing and sales actions that occur. Create a mapping document. Document, define, and link in a spreadsheet the properties within each Salesforce object you want to integrate with HubSpot. Be sure to document the field type (e.g.,

Hubspot 59

Hubspot Sales Qualified Leads Marketing Attribution Marketing Automation Services 59

Martech

JULY 28, 2023

The data privacy landscape is changing rapidly, driven by legislation like GDPR and CPRA , plus consumer pressure on big tech companies. legislation isn’t quite as explicit in requiring email marketers’ opt-in consent as GDPR. As good practice for the future, it’s helpful to keep documentation of all automations.

Open Rate 98

Open Rate Privacy Protection Marketing Automation Services Privacy 98

SocialPilot

FEBRUARY 14, 2024

A social media influencer contract or an influencer agreement is a legal document that outlines the terms and conditions of a partnership between a brand and an influencer. It’s going to be a long document that will cover the following information. Schedule a one-on-one walkthrough of the document line by line before signing.

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Social Media Template Media Terms and Conditions 96

Convert

SEPTEMBER 15, 2021

In this blog post, we take a look at the Colorado Privacy Act and how it stacks up against other privacy laws, like Nevada’s SB20 , Virginia’s CDPA , California’s CPPA and the most recent CPRA , and the European GDPR. Europe GDPR. The CPA is similar to other privacy laws like GDPR, California’s law, and Virginia’s.

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Act-On Privacy CPA Cost per Acquisition 98