Trade Press Services

MARCH 11, 2024

Trade Press Services recently sat down with Cory Sekine-Pettite and Davide Savenije of the American Society of Business Publication Editors (ASBPE). Industry editors and society directors, they have 37 years of B2B publishing experience between them. Q: How has B2B trade magazine publishing changed over the last 25 years?

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Hinge Marketing

FEBRUARY 27, 2020

Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. But you have to make sure it’s distributed effectively. Here are 27 different content distribution ideas to promote your primary research. ” I’m glad you asked.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

BenchmarkONE

FEBRUARY 3, 2022

Oftentimes, content creation is such a complex process that marketers breathe a sigh of relief when they press publish, thinking the job is done. In this article, we’ll show you how to distribute your content so that it gets in front of as many people as possible. Why Distributing Your Content is Essential for Success.

Distribution 75

Distribution Top of Funnel Effectiveness Content 75

Bluetext

MARCH 31, 2023

Press releases have long been the quintessential staple of a Public Relations and Communications business strategy. While they’ve always been necessary, the frequency with which companies distribute press releases varies depending on company preferences and what critical stakeholders deem “newsworthy”.

Press 41

Press Traffic Marketing Websites Public Relations 41

ClickDimensions

DECEMBER 29, 2020

Did you know that the first press release was sent in 1906? When Ivy Lee, famed publicist and father of modern public relations, sent that first press release detailing a train wreck for his client the Pennsylvania Railroad, the world was a decidedly different place. In fact, press releases are still very relevant.

Press 69

Press Relevance Marketing Budget Blast Campaigns 69

Marketing Insider Group

MAY 4, 2021

Creating and publishing content are only the beginning. Now, you have to distribute it and expand its reach for maximum exposure. When you prioritize it, it can help you rise above the noise, as content creators publish over three million blogs every day. Another paid option is a newswire for press releases. It’s simple.

Paid Content 274

Paid Content Tools Paid Search Agency Content 274

Vision Edge Marketing

APRIL 5, 2022

Continually evaluate the effect of individual content pieces and their distribution with measures. Activity/Effort: How much thought leadership are you publishing? Ecosystem Influence: How much press coverage is your brand attracting? Thought leadership is more than a published article or occasional industry presentation.

Thought Leadership 220

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 220

Schubert B2B

MAY 4, 2018

Some might say that press releases are as useful today as fax machines. Why send your news to an editor who acts as a gatekeeper in deciding whether or not to publish your information? This emphasis leads to a much better fit when pitching your press release and its chances for getting your news picked up.

Press 67

Press B2B Blast Campaigns Public Relations 67

Marketing Insider Group

SEPTEMBER 11, 2015

Paid distribution a great way for brands to quickly grow their audiences and jumpstart engagement with their content. The average Hollywood movie spends 50-60% of its production budget on distribution, and the ratio for creating and distributing your brand’s content should be similar. Even great content, however, needs a push.

Paid Content 100

Paid Content Distribution Cost Per Click Banner Ads 100

Hubspot

JUNE 30, 2021

Well, the answer might lie in a practice known as lead distribution. Here, we'll explore the concept a bit further, review its fundamentals and best practices, take a look at some prominent lead distribution strategies, and see some of the best software solutions to support it. Lead distribution plays on those trends.

Distribution 70

Distribution Lead Ranking Enterprise Management Sales Qualified Leads 70

Trade Press Services

FEBRUARY 26, 2024

Producing and distributing content that resonates with audiences is no easy task. Content creation tools and distribution channels have made developing and sharing B2B marketing content easier than ever. A whopping 90 percent of B2B marketers use social media to distribute content.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

Hubspot

OCTOBER 18, 2018

People are open to new ideas, readers are consuming content through a variety of media, and traditional publishers no longer stand in the way of releasing a new title. Raise your hand if you’ve ever considered publishing a book. Now, keep your hand up if you know how to publish a book. * … slowly lowers hand*.

Paid Search Agency 75

Paid Search Agency Custom Publishing Work Management Budget Programs 75

Trade Press Services Newsletter

JANUARY 4, 2024

Don’t overlook the importance of effective content distribution. Create and publish relevant, educational content such as blog posts, bylined articles, informational videos, webinars and podcasts, and don’t forget to participate in speaking engagements at industry events. Take the scenic route with your online presence.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Integrated B2B

FEBRUARY 18, 2020

When asked by a client to repurpose a press release to an article recently, I tackled the task head-on and produced not one, but two brand-spanking-new pieces of landing page content. Recently, a client asked me if I could turn one of its already published press releases (PR) into an interesting article. Spot the difference.

Press 52

Press Copywriting PR Content 52

Brandpoint

MARCH 5, 2019

Launching a product or service is an exciting time for a marketing department, but there are a lot of moving parts and planning to be done well before launch date — especially when it comes to your content creation and distribution strategy. The post How to Launch a Product Without a Press Release appeared first on Brandpoint.

Press 69

Press Product Screencast FAQ 69

Trade Press Services

JANUARY 2, 2024

Key components should include a well-written and attractively designed resume, thought leadership content, press kit and brand identity. Getting published is a key medium for professionals to showcase expertise and prove credibility in their field. Wishing you a Happy New Year from Trade Press Services!

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Contently

JANUARY 26, 2023

FedEx Publishes Articles to Establish Leadership in Supply Chain Trends Whether owned or earned , articles are a powerful way to deliver thought leadership to an intended audience. The brand publishes on different platforms to reach different audiences. Publish and distribute content. Create a content plan.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Launch Marketing

OCTOBER 18, 2023

Here are a few tactics for promoting your new website: Distribute a Press Release. Let people know about your new website via a press release. Ensure your distribution is to your target audience so that you are reaching relevant prospects. Did more ads get distributed to make traffic jump?

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

Contently

FEBRUARY 21, 2023

The information you collect often determines the channels you publish on, the topics you write about, and your overarching narrative. In practice, this may mean publishing a social post or press release to address a common audience concern or hesitation about your brand.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

seo.co

JANUARY 23, 2022

Use Yoast to make sure you are optimizing each post for its target keyword, and after publishing the post I always make sure to build at least three internal links to it from other pages on your blog, using the keyword as anchor text, when possible. Write and publish a book & then promote it.

High Quality Lead 98

High Quality Lead Press Link Building Thought Leadership 98

Contently

NOVEMBER 12, 2020

Those splashy advertising efforts get undermined when brands publish a handful of safe, boring blog posts, devoid of storytelling or new ideas, written by marketers without editorial chops. Their work doesn’t receive the same love as a splashy experiential campaign or new 30-second ad.

Allocation 218

Allocation Branding Brand Identity Paid Search Agency 218

Vidyard

MAY 19, 2022

The report, which analyzed primary data from more than 1,350,000 videos published by more than 2,000 businesses during 2021, showed an extraordinary 178% increase in video creation compared to the same period in 2020. Among companies with fewer than 200 employees, 81% of videos published were user-generated.

Advertising Benchmark 103

Advertising Benchmark Video Marketing Business User-Generated Content 103

Optinmonster

DECEMBER 21, 2023

Publish Relevant Content to Generate Buzz If the product or feature that you are launching is the hero of your business, publishing supporting content is the hype man it needs. Publishing high-quality, relevant content helps you get leads and grow your audience. Instead, tell a useful story for the target audience.

Campaigns 84

Campaigns Ad Building Planning Paid Search Agency 84

Marketing Insider Group

NOVEMBER 18, 2020

As mainstream media continues to shrink and tech press primarily focuses on the biggest companies, Nutanix needed to find ways to effectively raise its profile in order to remain successful in a highly competitive and transformative industry, according to Jennifer Massaro, senior director of Public Relations and executive director of The Forecast.

Forecasting 328

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 328

KoMarketing Associates

MARCH 13, 2018

The good news is that when a technology or software vendor starts to think about link building as simply a component of their ongoing content distribution efforts, the task becomes much less daunting. Many online publishers enforce the “ nofollow ” element to links created that go to third-party websites.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Launch Marketing

APRIL 13, 2022

Content marketing has long been a staple of B2B marketing and continues to be so as 2022 brings more opportunities and challenges for content ideation, creation and distribution. From thinking of new content ideas to adapting to new distribution channels, B2B content marketers were pressed to adapt. Uptick in video content.

Trends 126

Trends B2B Marketing Webinar Metrics Planning 126

ClearVoice

APRIL 27, 2022

Publishing a book of any format is a significant accomplishment. If you desire to publish an ebook in the near future, here are 10 clear steps to help you make it a reality with less stress and more clarity. It’s exciting to think of yourself as a published author. Write an ebook, with these 10 steps by @AltimeseNichole.

Copyright 97

Copyright Business Amazon Distribution 97

ClearVoice

DECEMBER 19, 2023

If you’re creating content without a strategy in place, you’ll be hard-pressed to justify your content marketing budget to the keepers of the purse strings. Distribute and promote your content. Hitting “Publish” isn’t the last step. including keywords, readability, and sentence length) Content distribution and promotion.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Marketing & Strategy Content 52

Trade Press Services

DECEMBER 26, 2023

Distribute case studies strategically and frequently. Once your case studies are published, don’t let them gather dust. Strategically distribute them both internally and externally. The post Best Practices for Creating Compelling Client Success Stories appeared first on Trade Press Services.

Case Studies 52

Case Studies Case Study Practices Best Practices 52

seo.co

OCTOBER 4, 2021

Press Releases. Press releases are one of the most powerful forms of content available, and if done right, they can be powerhouses for your local SEO campaign. With most press release distribution systems, you’ll have the ability to select geo-targeted publication outlets. Just like traditional SEO, local SEO takes time.

SEO 105

SEO Lead Scoring Lead Ranking Press 105

Moz

FEBRUARY 10, 2019

Posted by TheMozTeam We teamed up with our friends at Duda , a website design scaling platform service, who asked their agency customers to divulge their most pressing SEO questions, quandaries, and concerns. This question is looking for an easy way out of publishing when you’ve become a publisher. Intent, intent, intent!

Press 57

Press SEO Top of Funnel Ideal Customer Profiles 57

Contently

SEPTEMBER 14, 2016

There was quite a lot of sensationalism, particularly in the tabloid press, around what MMR meant in the marketplace,” Brayton said. “In the same session we commissioned a video to be shot the next day and distributed it across our owned, earned, and colleague channels.” ” The entire process took 72 hours.

Press 60

Press Custom Publishing Creativity Opinions 60

Brandpoint

JUNE 9, 2021

Keep the marketing quotes for your press releases and other outreach efforts. An intriguing image leads to a headline read, which leads to exploration of the story, so always have excellent lifestyle photos to publish with a MAT Release. This means your story publishes online along with a video to further engage the reader.

Media 122

Media PR Paid Search Agency Distribution 122

Walker Sands

OCTOBER 26, 2023

adults now get at least some of their news from Facebook, according to research from the Pew Research Center that was published in 2022. “No No one understands the importance of editorial oversight,” Al Root from Barron’s said, referring to the practice of news editors vetting and fact-checking articles before publishing.

Public Relations 52

Public Relations Paid Search Agency Social Media Aggregators 52

Outbrain

AUGUST 29, 2019

Publishers are constantly battling for ad revenue and readership and unfortunately, over the past 14 we’ve seen many of these newspapers in the U.S. I recently shared my thoughts in an article that originally ran this month in Digital Content Next about how the publishing business can be helped by employing an end-to-end tech solution.

Marketing Management 27

Marketing Management Business Paid Search Agency Distribution 27

Zoominfo

NOVEMBER 20, 2023

Social Media Social media marketers are tasked with publishing content across multiple platforms, covering many topics — and squarely in the public eye. Public Relations & Communications Similar to content managers, communications managers can use generative AI to draft content, like press releases.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Contently

MAY 7, 2021

When I went to post my LinkedIn newsletter this week, I was treated to a surprise: LinkedIn asked if I wanted to publish the article as myself or as Contently. LinkedIn Pulse—a native article publishing feature—has long been the best way to engage people with longform thought leadership on the platform. ” And listen, I get it.

Linkedin 140

Linkedin B2B Thought Leadership First-Mover Advantage Paid Search Agency 140