Vision Edge Marketing

APRIL 5, 2022

Thought leadership content comes in all types of medium, such as blogs, white papers, bylined articles, videos, podcasts, and social media content. It’s less about the medium and more about the content. Continually evaluate the effect of individual content pieces and their distribution with measures.

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Webbiquity

FEBRUARY 28, 2023

The spread of eCommerce has dramatically changed B2B marketing and distribution. Video Content Marketing Video content is important for B2B eCommerce companies looking to better engage with prospects, promote their offerings more effectively, and boost sales. Guest post by Nina Petrov.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Marketing Insider Group

NOVEMBER 23, 2023

In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today. And of course, narrative has been a medium of communication for as long as the human mind could comprehend a story.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Vidyard

OCTOBER 22, 2013

Serving as the Director of Digital for the non-profit organization, Paull and his incredible team work to bring safe drinking water to people in developing nations and they use powerful video assets to drive their campaigns. Here’s a few examples from the charity: water video collection that I think are especially great.

Advertising Mediums 50

Advertising Mediums Video Marketing Marketing Automation Services Best Practices 50

Marketing Insider Group

MARCH 16, 2021

It’s an interruptive medium and is an outbound approach to brand promotion. You can put these ads where you think your buyers are online or on other mediums. You own the messaging, distribution, and context of the content you create. It’s relevant, accurate, and compelling, and it educates readers.

Advertising Agencies 334

Advertising Agencies Advertisements Advertising Paid Search Agency 334

Webbiquity

MARCH 2, 2021

Its key strength is how it enables event participants to mingle and network as naturally and spontaneously online, using private or small-group video chat, as they can at in-person gatherings. As CMI notes, when events are viewed as a medium for content marketing, they are second only to email in terms of effectiveness.

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

Marketing Insider Group

NOVEMBER 16, 2020

Those using it tend to be e-commerce companies, but it has value for any type of business that looks to convert through digital mediums. In addition to Criteo, consider AdRoll (See how it works in the video below.) Smart Social Media Content Distribution. Retargeting can be a very valuable strategy. Retargeting works.

Marketing AI 318

Marketing AI A/B testing Tools Lead Scoring 318

Marketing Insider Group

OCTOBER 21, 2021

Every company needs a strategy to activate these employees as both creators and as the most effective distribution channel to share that content. Video Overtaking All Other Digital Channels. If you’ve not fully embraced video in your brand marketing, you’re already lagging behind, but it’s not too late to jump in.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Vidyard

NOVEMBER 16, 2015

Many marketers are underestimating the importance of distribution and treating it as an afterthought, according to a recent Forrester report. If you wouldn’t plan a content piece like an ebook or powerpoint deck without thinking of where it’s going to live and how you’ll promote it, than why would you do so with a video?

Forrester 50

Forrester Distribution Video Marketing Advertising Agencies 50

KoMarketing Associates

AUGUST 26, 2020

Does your B2B marketing program include LinkedIn video marketing? LinkedIn video content generates five times the engagement as image or text-based content and Live video on LinkedIn generates a whopping 24x more engagement. 87% of LinkedIn video marketers say it’s been an effective channel for them. Embedded video posts.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

Martech

APRIL 14, 2022

Tech companies are joining in on a medium that saw a boom year in 2021. With flashy video displays and tech-forward distribution and standardization , digital shot up 22.7% Out-of-home (OOH) advertising isn’t just for the burger chain at the next highway stop. The numbers. OOH ad revenue climbed 16.7% total to $7.1

Paid Search Agency 126

Paid Search Agency Mobile Advertising Companies Digital Transformation 126

Only B2B

JUNE 18, 2021

It is the best process to improve sales, revamp brand loyalty and distribute important or educational content or information. Because it is cost effective and perfect to pitch new customers this marketing technique is loved by many businesses including small and medium. Emails That Contain Videos Offer Click Rates Up to 300%.

Statistics 127

Statistics Email Marketing Planning Stats 127

seo.co

NOVEMBER 28, 2022

Using each content medium to its maximum potential is the best way to be successful with your inbound online marketing campaign , but if you stay consistent with only a handful of content types, you run the risk of a stagnant or uninteresting campaign. New Mediums For Content Marketing. New Mediums For Content Marketing.

Advertising Mediums 98

Advertising Mediums SEO Top of Funnel Peer-to-peer 98

Contently

MARCH 11, 2020

And you’ll want to discuss distribution so everyone is comfortable with how to share the finished product. Think about the medium. Check out this video case study on bag manufacturer Herschel Supply Co. Check out this video case study on bag manufacturer Herschel Supply Co. Visuals need to be on brand.

Case Studies 162

Case Studies Case Study Studies Paid Search Agency 162

Martech

JUNE 7, 2023

It’s been 96 years since the television was invented and we’ve entered a new chapter in video content and consumption. You’re more than likely consuming a ton of video content every day, whether you realize it or not. Undoubtedly, video is the most rapidly expanding and potent marketing medium globally.

Marketing AI 116

Marketing AI Advertising Channels Video Marketing Youtube 116

Scoop.it

FEBRUARY 22, 2024

Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. We’re talking informational resources such as online courses, training videos, coaching programs — all that good stuff. It’s time to take advantage.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Trade Press Services

DECEMBER 4, 2023

Creating and distributing multiple newsletters can give brands the opportunity to segment their outreach to specific audiences or industries. LinkedIn has improved its search filters for content including videos, job posts, live videos, images, newsletters, articles and documents. Improved search by “content type.”

Linkedin 52

Linkedin Ideal Customer Profiles Features Profiling 52

Vidyard

MARCH 23, 2021

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. Whether it’s through live Zoom calls, virtual event experiences, or asynchronous video messaging—the use of video exploded in 2020. Video in Business Benchmark Report. Total User-Generated vs. Produced Videos 1.2

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

SmartBug Media

SEPTEMBER 8, 2021

Whether you’re just starting out with video marketing or you’re a seasoned video marketing pro, there are always ways you can improve your strategies for demand generation. A creative video strategy will keep your brand and products top of mind as video becomes a more popular platform. How do I optimize videos for search?

Demand Generation Agencies 111

Demand Generation Agencies Demand Generation Webinar Metrics Lead Ranking 111

Content Standard

MARCH 9, 2022

And we’re not just talking text, either: MUM can understand and contextualize across 75 languages in videos and podcasts and even glean data and context from static images. Users will find richer knowledge graphs providing a variety of content formats instead of just written words, from images to videos and podcasts.

Lead Ranking 131

Lead Ranking SERP Content CAN-SPAM 131

Bannerflow

FEBRUARY 3, 2023

Millions of people are embracing video on demand (VOD), with the distribution platform expected to attract 164.9 But what is Video on Demand and the various components that make up the media distribution platform? But what is Video on Demand and the various components that make up the media distribution platform?

Demand 52

Demand Video Marketing Ad Exchange Mobile Advertising 52

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Marketers have been preaching its rising value for years, and the statistics overwhelmingly affirm the medium. 80% of all videos created in 2021 were used-generated. I gotta do more of it.

Social Media 118

Social Media Traffic Top of Funnel Media 118

sagefrog

FEBRUARY 7, 2024

You can maintain engagement with potential customers through blog posts, videos, webinars, websites, and other interactive experiences. Live streaming, webinars, and short-form videos are gaining popularity, providing various options for B2B marketers. YouTube will be featuring a lot of video “shorts.”

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Vidyard

MARCH 23, 2021

Whether you’ve just stepped onto the scene, or you’ve been using videos for ages, you need a road map outlining what it’s all for, where you’re going, and how you’ll measure success. Your video marketing strategy is every bit as important as execution. If your business is already off and running with video, congrats! Contents 1.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Vidyard

MARCH 23, 2021

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. Whether it’s through live Zoom calls, virtual event experiences, or asynchronous video messaging—the use of video exploded in 2020. Video in Business Benchmark Report Know where you stand, so you can stand out.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 65

Vidyard

MAY 5, 2017

You got the necessary approvals, budget, and executive buy-in to start with video marketing for your brand. Video is going to be the game-changing tactic you use to capture the attention of your target audience, become more visible in search, and convert prospects throughout the funnel. You’re on the video bus.

Planning 160

Planning Video Marketing Marketing Strategy Marketing & Strategy 160

Envy

SEPTEMBER 30, 2022

If you've kicked off new videos on social, have brand searches increased? Creating videos takes time and patience to experiment. Importantly -- spend more money on content distribution than on producing it. Think videos, think long form useful (and we really mean useful) content, think calculators.

Marketing Budget Creation 107

Marketing Budget Creation Marketing Budget Budget Programs B2B Marketing 107

Contently

MARCH 6, 2018

And you need to be able to tell those stories across mediums—text, video, audio, graphics, and everything in between. The traditional Facebook game plan—posting links to interesting stories and videos with a compelling teaser—just doesn’t work anymore. And boy, did he deliver.

Content 167

Content Linkedin Facebook Analysis 167

Contently

NOVEMBER 8, 2016

I reached out to five tech companies for this story: Facebook, Twitter, Snapchat, Medium, and WordPress. Medium and WordPress are the obvious ones: They’re both well-known content management systems. Medium sent me a series of one-sentence answers via email, few of which were specific enough to answer the question.

Facebook 162

Facebook Social Networks Advertising Mediums Mobile Advertising 162

Valasys

JANUARY 25, 2024

Then you need to incorporate video marketing into your strategy! Today, video has become the most engaging and effective medium for reaching your target audience. Whether it’s a teaser video to build excitement or a detailed product demonstration, videos have the power to capture attention and leave a lasting impact.

Video Marketing 45

Video Marketing Marketing Strategy Marketing & Strategy Product 45

ClearVoice

SEPTEMBER 22, 2023

Content focusing on green initiatives and sustainable tech Showcase your brand’s commitment to sustainability and eco-conscious products through a variety of content mediums like blog articles, videos, and social media updates. Easily narrate the story of your brand’s journey toward sustainability in your content.

Work Management 90

Work Management Marketing Management Webinar Metrics Software 90

Sprout Social

DECEMBER 20, 2022

In the final two sections of your relationship roadmap, chart the team members who will be essential for supporting final approvals and distribution. Will you use video content, photos or blog posts? Finalize asset and distribution channels. Should this post be a photo, video or blog feature? Capture your content.

Social Media 99

Social Media Media Work Management Distribution 99

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Social media video marketing statistics. Blood-sucking villains.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

Parse.ly

OCTOBER 7, 2020

When we refer to content we’re talking about blog posts, news articles, whitepapers, ebooks, videos, podcasts, and any other form of communication that you post to your website and distribute around the web. What topics and mediums draw their attention and drive them to engage with you? So where do I start? Why do I care?

CMS Development 116

CMS Development Advertising Agencies Privacy Content 116

Vidyard

FEBRUARY 13, 2020

Marketing, sales, and customer service teams embracing new approaches to using video content to cut through the noise, book more meetings, and accelerate revenue growth. Recent innovations in the tools available to create, host, and share custom videos quickly and easily have revolutionized the content format for brands.

Video Marketing 84

Video Marketing Top of Funnel Optimization Sales Qualified Leads 84

Convert

APRIL 7, 2021

Video took on a new trajectory in 2020. We saw more video consumption and interesting trends emerge. We learned how people use video for entertainment and news, and how they plan to consume the medium beyond the pandemic. We also learned that video isn’t for a select few. 56% of U.S. Just get started.

Video Marketing 98

Video Marketing Budget Programs Youtube Marketing Management 98

Adobe Experience Cloud Blog

OCTOBER 7, 2016

As buyer expectations rise and new mediums emerge, even tried-and-true strategies may not continue to be evergreen. Live Motion: Video content, which includes (as the name implies) videos and webinars, is broadcasted through live video or recorded and then distributed on-demand. The Power of Visual Storytelling.

Thought Leadership 134

Thought Leadership Marketo Content Broadcasting 134