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How to Make an Email Newsletter That Builds Trust and Drives Leads

Contently

A parade of prominent journalists recently left top media companies like Vox, Digiday, Politico, and New York Magazine, to strike out on their own with a newsletter on Substack, which makes it easy to monetize your content with paid subscriptions. Over at my LinkedIn newsletter , it’s the art and science of storytelling.

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Metadata.io Closes Record Year As Market for Autonomous Demand Generation Surges

Metadata

Metadata drove these outcomes for their customers in 2020, executing nearly $15M of ad spend across Facebook and LinkedIn with 30,990 experiments run. Metadata introduced a LinkedIn audiences integration enabling dynamic contact and account targeting. return on ad spend. billion business prospects. billion business prospects.

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9 Ways to Use LinkedIn for Smart Professionals

Writing on the Web

How Business Owners Can Benefit From LinkedIn’s Features , this week’s featured guest post, by Carol Tice, Make a Living Writing blog. LinkedIn is a highly useful social-media site for business owners looking to connect with prospective customers, suppliers, partners, or other businesses in their town. The blog tool.

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5 Secrets of Creating Click-Worthy Social Media Cards

Hubspot

If you aren't well-versed in graphic design, or don't have a graphic designer on your team, it's best to use a tool to help you create these. However, to create social cards without a tool, all you need to do is add open graph meta tags to each of your web pages. Choose a graphic design tool. It's social cards with no frills.

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Top 10 Branding Tools

Hinge Marketing

That’s where branding tools come into play. Branding Tools Defined. A branding tool is a technique that helps you build and refine your firm’s reputation or increase the visibility of that reputation. The best branding tools manage to do both at the same time. Write the definitive book on your signature topic.

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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

Business Insider humorously reported a few years ago that you are statistically more likely to be dealt a full house in a poker game, win the Mega Millions lottery, have twins, be accepted into Harvard, complete Navy SEAL training, or survive a plane crash—among other things—than you are to click on a display ad.

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Inbound Vs Outbound Marketing Channels

Martech Advisor

Out of home (OOH) and digital out of home (DOOH) advertising include roadside banners, public digital displays, public internet kiosks etc. OOH is the traditional print advertising, whereas DOOH is ofcourse the digitized version of the same channels, both in terms of display as well as buying and selling of these ad spaces.