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Twitter for Business: Is It Time?

Webbiquity

Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn. Of the top 500 people in event marketing per BizBash magazine (a group that should definitely be social media active), just 119 —less than a quarter—even have a Twitter account, and many of those are inactive.

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4 Tools to Make You a Content Curating Master

Adobe Experience Cloud Blog

I’d finish reading an interesting article, then head to Twitter, LinkedIn or Facebook and share it. Today, I use a set of tools that automate these steps. The tools not only save me time, they also surface content I otherwise would have missed. I have a set of Smart Magazines, each based on a specific topic.

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Elevate B2B Marketing News Weekly Roundup: The Rising Pull of B2B Video, Google Adds Followed Searches & Tests Notes

Top Rank Marketing

In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news. Thanks for joining us for this week’s Elevate B2B Marketing News, and we hope you’ll return again next Friday for another selection of the most up-to-date and relevant B2B and digital marketing industry news.

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Retargeting Ads: Why and How You Should Be Doing it (and Tools to Help)

BenchmarkONE

So if you were looking at a pair of Birkenstocks on a retail site, then decided you didn’t want to make the purchase, you might find ads for those exact shoes, from that exact retailer, in the margins of the online magazine you’re reading or on your social media platforms. . Retargeting Tools We Love. Image credit: retargeter.com.

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MarTech’s email marketing experts to follow

Martech

followers) LinkedIn : JenCapstraw (4.3K followers) LinkedIn: JustineJordan (2.6K He started out in journalism creating a channel for long form news and the Tools For Reporters newsletter. He went from there to director of newsletters for BuzzFeed and The New Yorker magazine. followers) LinkedIn: KathPay (7.4k

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Four Ways Modern Hiring is Broken, and How to Fix It

Zoominfo

The CEOs of both merging companies had told an industry magazine that cost-cutting would be a top priority for the newly formed organization, so my presentation was focused on highlighting this part of the solution. Fast forward to 2022, and we now live in a world where “the big quit” or “great reshuffle” is big news.

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How to Make an Email Newsletter That Builds Trust and Drives Leads

Contently

A parade of prominent journalists recently left top media companies like Vox, Digiday, Politico, and New York Magazine, to strike out on their own with a newsletter on Substack, which makes it easy to monetize your content with paid subscriptions. Over at my LinkedIn newsletter , it’s the art and science of storytelling.