Contently

MARCH 26, 2021

According to eMarketer , display ad spending is expected to grow a whopping 24 percent this year to over $80 billion. Because humans almost universally dislike display ads. So why are marketers still pumping nearly $100 million in display ads this year? Because humans almost universally dislike display ads.

Top of Funnel 141

Top of Funnel Display Paid Search Agency Ads 141

Kaon

FEBRUARY 28, 2019

Industry 4.0 “Industry 4.0 It will take time for Industry 4.0 However, as marketers, you need to assess your current digital infrastructure and how it will need to evolve to support a digital enterprise,” writes Red Javelin in their blog post, Industry 4.0 is a major disruptor of manufacturing.

Lead Ranking 147

Lead Ranking Paid Search Agency Television marketing B2B Sales 147

Bannerflow

AUGUST 3, 2021

The impact of Covid-19 has certainly highlighted the importance for retailers to have a strong e-commerce display advertising offering. This is where e-commerce display campaigns for your retail brand can step in to maximise your ROI. 6 ways to create your best ever e-commerce display advertising campaign: Automated production.

Display 98

Display Advertisements Advertising Digital Asset Management 98

KoMarketing Associates

NOVEMBER 6, 2018

Marketers turn to both display advertising and video content when it comes to reaching out to their target audience, but which shows the most ROI? New research suggests that it’s not always video that outperforms display advertising. Statistics showed that when it came to desktop display viewability, there was a 9.4

Display 145

Display Video Marketing Distribution Statistics 145

Bannerflow

NOVEMBER 9, 2020

Personalisation within display advertising is growing ever more important. Indeed, recent Bannerflow research found that “ there was an 8% increase in click-through rate for personalised ads in 2019 compared to 2018 ”. However, not all brands and industries use a form of either audience or one-to-one personalisation.

Display 93

Display Advertisements Advertising Ad Frequency 93

Digilant

OCTOBER 16, 2023

Few tools of the digital age date as far back as display ads, with perhaps the exception of the internet itself. But that’s not to say that the state of display ads, and even the ads themselves, haven’t continued to evolve right alongside the rest of the online and mobile ecosystems. What Is Display Advertising?

Display 59

Display Advertising Agencies Advertisements Advertising 59

Madison Logic

SEPTEMBER 21, 2023

Display advertising has a bad reputation, due to common misconceptions about its limited value in B2B campaigns. In fact, research suggests that B2B display advertising is projected to surpass traditional search spending for the first time. Standard display ads Standard display ads are the most common type you see online.

Display 52

Display Advertising Channels Account Based Marketing Advertisements 52

Optinmonster

OCTOBER 17, 2023

Do you want to learn about the types of qualitative research and some examples of methodologies? Qualitative studies are vital to the market research process. If you’re new to this kind of market research, you’re in the right place. In this guide, you’ll learn the basics of qualitative market research.

Research 101

Research Case Studies Case Study Skype 101

Bannerflow

NOVEMBER 9, 2021

While Komponent is the creative agency through which Saxo Bank’s display campaigns are scaled to all the different formats and variations they require. Together they produce amazing display advertising campaigns for markets around the world! Can you tell us about display campaign production at Saxo Bank?

Display 98

Display Advertising Agencies Campaigns Paid Search Agency 98

Bannerflow

JUNE 7, 2019

Through design, technology, and innovation Casumo have aimed to consistently disrupt the iGaming industry. In this article, we interview Casumo’s in-house display advertising team, learning how they stay at forefront of in-house display production and use dynamic creative optimisation (DCO). What was its purpose?

Display 75

Display Advertising Agencies Advertisements Advertising 75

Martech Advisor

JANUARY 29, 2020

The global airline industry is growing at a lighting pace with nearly 8.2 In 2018, the airline industry managed some 4.4 But as we step into the fourth industrial revolution –Artificial Intelligence, air travel could soon become the most rewarding experience, even for economy class travelers. Researchers like Y.

Marketing AI 129

Marketing AI Marketing Management WOM Service 129

Zoominfo

OCTOBER 10, 2023

As companies in highly competitive industries look for new vectors to drive efficient and sustained growth, they’re increasingly turning to global markets. By enhancing our algorithms, ZoomInfo is now able to display more complete records from multiple data sources, offering users more accurate, valuable information.

Zoominfo 261

Zoominfo Marketing Analytics Tools Privacy Network Marketing 261

Bannerflow

JUNE 28, 2019

Analysing and optimising display advertising is a key strategy for digital marketers. Today, marketers are able to measure and use data to enhance the performance of a display campaign like never before. How do you measure display advertising? How do you A/B test display campaigns? How do you measure display advertising?

Display 75

Display Advertising Agencies Advertisements Advertising 75

Bannerflow

NOVEMBER 22, 2018

Display advertising best practices do not stand still, they change and evolve constantly. And in the world of online display, keeping track of these changes is a necessity. From humble beginnings, display advertising has gone from simplistic static images to a key channel of digital marketing. General display ad best practices.

Display 64

Display Advertising Agencies Advertisements Advertising 64

Sana Commerce

AUGUST 3, 2022

The food and beverage industry deals with perishable goods that have to be sold quickly to preserve the high quality that buyers expect and that regulations demand. Here are the 3 industry trends impacting this shift toward digital. Here are the 3 industry trends impacting this shift toward digital. This is the current reality.

Trends 69

Trends Amazon Privacy Policies Marketing Management 69

Zoominfo

FEBRUARY 3, 2023

Optimum website conversion rates vary depending on the type of website, the desired action, and the industry. The average email open rate across industries is about 21%. To prove it, ZoomInfo’s data team researched how often individuals picked up their mobile and direct phone lines. of the time.

Conversion 130

Conversion Lead Ranking Ideal Customer Profiles Cold Calling 130

Webbiquity

MAY 17, 2016

Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). There are also a number of tools that can be helpful with both content ideation and research. 10 Best Content Research Tools. 10) Google Drive Research Tool. 3) Bubbl.us.

Planning 145

Planning Research Tools Best Practices 145

NuSpark Consulting

DECEMBER 29, 2013

The online display industry has gone through significant changes over the years. Between DSPs (demand side platforms), ad networks, ad exchanges, video networks, mobile networks, and third party data firms, and Google, the billion dollar industry continues to evolve with the goal to increase your banner ad click through rate.

Click Rate 100

Click Rate Display Buy Cost Per Thousand 100

The Point

OCTOBER 11, 2022

Why is it important to optimize email displays across all devices and what is the best way to accomplish that goal? One strategy proving highly effective is use of industry studies, perhaps co-authored with a research or analyst firm, about a topic or business challenge that speaks to the pain your solution solves.

Marketing Report 246

Marketing Report Email Marketing Co-Registration Privacy 246

Webbiquity

OCTOBER 15, 2021

Researchers evaluated the significant impacts on the market, especially among younger generations. Business owners may attain and display sustainable credentials to improve the success of their marketing efforts. Achieving baseline certifications in your particular industry is essential, along with finding a niche.

Effectiveness 272

Effectiveness Planning Paid Search Agency Marketing Management 272

Hubspot

MAY 23, 2019

Millions of dollars are poured into the Google Display Network (GDN) every day. When industry competitors' congest search engines, the GDN can be a great alternative. Why Use the Google Display Network? Google's Display Network, on the other hand, allows you to define your audience in a way search engines can't.

Display 77

Display Google Marketing Analytics Tools Paid Search Agency 77

Webbiquity

NOVEMBER 8, 2022

When researching a product, customers are likely to purchase one that has positive reviews posted across the Internet. Influencer Marketing : Influencers can be thought of as celebrities within specific niches or industries. Expert Endorsement: Industry experts are authoritative sources of social proof.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

ClickZ

JUNE 12, 2020

Artificial intelligence (AI) has long been looked at as an “industry game-changer” but has merely become jargon than actual hands-on technology. For a better idea, these quick facts perfectly display the AI-related challenges faced: According to Gartner , only one in 25 CIOs reported applying AI in their business verticals. Dave Neway.

Enterprise Management 93

Enterprise Management Demand Generation Agencies Advertising Agencies Work Management 93

B2B Marketing Directions

MARCH 13, 2022

(This month's Research Round-Up features the latest ABM benchmark study by ITSMA and the ABM Leadership Alliance, Winterberry Group's latest forecast of marketing and advertising spending, and a survey examining the future of marketing events by the CMO Council and Cvent.) display advertising, digital video).

Account Based Marketing 52

Account Based Marketing ABM Spending Budget Management 52

Convince & Convert

JUNE 4, 2014

The best news of all for the industry: The survey found that retargeting budgets are continuing to grow and gradually becoming a larger portion of the money spent on online advertising. In the meantime, the Chango/Digiday survey suggests that the exchanges — and, thus, the industry as a whole — are still in the growth stage.

Ad Exchange 148

Ad Exchange Paid Social Agency Advertising Agencies Paid Search Agency 148

KoMarketing Associates

JULY 6, 2022

As marketers continue to discover new tactics to help them achieve their top objectives, new research indicates that many are now willing to invest more in paid channels. is invested in digital display advertising as well. Specifically, 10.1% goes toward social advertising, while 9.8% is dedicated to search advertising. About 8.5%

Budget Management 240

Budget Management Allocation Spending Advertising Channels 240

Outgrow

APRIL 23, 2020

Interactive Content Ideas For The Art Industry. Like any other industry doing business in the online space, the multi-billion-dollar Art industry should leverage interactive ways to communicate with their customers. This blog is all about Interactive Content ideas for the Art Industry. The Awareness Stage.

Top of Funnel 59

Top of Funnel Outgrow Content Lead Scoring 59

KoMarketing Associates

SEPTEMBER 29, 2020

New research from eMarketer shows that it’s up 22.6% The distance also makes it harder for marketers to keep up with industry changes. of marketers to learn about the latest developments in their industry. New research shows they have an 87% completion rate. this year, whereas display spending will increase by 5.3%.”

Paid Content 296

Paid Content Spending Advertisements Advertising 296

KoMarketing Associates

FEBRUARY 10, 2021

It varies depending on which industry you’re in, which keyword search, and other factors. That same research found that the value of a #1 organic SERP listing fell by 37% in just the years between 2015 and 2017 alone. Displayed for searches that have local intent (i.e. [x Make each title unique, accurate, and concise.

SERP 295

SERP Features Google Top of Funnel 295

KoMarketing Associates

MAY 5, 2021

As marketers look for more effective ways to reach out to their target audience, new research shows that they may want to stick to the tried-and-true method of email, specifically if they are looking to drive sales. This was followed by content marketing (39%), display advertising (38%) and email marketing (33%).

Marketing Report 282

Marketing Report Email Marketing Banner Ads SMS 282

NuSpark Consulting

JULY 2, 2012

Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding. The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.”

Top of Funnel 100

Top of Funnel Marketing Attribution Display Social Media 100

Martech

MARCH 25, 2024

Google SGE displayed for 91.4% Here’s a chart showing a more nuanced breakdown by industry: Shopping Ads, meanwhile, appear below SGE 64% of the time, on average. brands across 15 industry verticals. You can read it here: SGE Research Study – The Impact of Google Search Generative Experience on Brand and Product Terms.

Studies 86

Studies Paid Search Agency Google Product 86

Go Beyond SEO

FEBRUARY 22, 2024

PPC for accountants is a targeted advertising method that allows you to display your ads on search engines and social media platforms. Thorough keyword research and compelling ad copy are essential elements for successful PPC campaigns. Accountants are operating in a highly competitive industry where online visibility is paramount.

PPC 78

PPC Marketing & Strategy High Quality Lead Landing Pages 78

NuSpark Consulting

JULY 2, 2012

Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding. The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.”

Top of Funnel 100

Top of Funnel Display Marketing Attribution Social Media 100

Hubspot

DECEMBER 3, 2019

Whether you're a web designer or considering hiring one for your company, it's critical you know about the current challenges and opportunities in the web design industry. The research suggests that the vast majority of client communication takes place via email, which is used by 96% of web designers. Image Source. How is that managed?

Stats 99

Stats Design Research Word of Mouth 99

Madison Logic

AUGUST 10, 2023

Identify and Prioritize In-Market Accounts and Buying Committee Members The demand for collaboration solutions reverberates across companies of all sizes; however, a distinct pattern emerges as larger corporations amplify buyer research efforts. According to Forbes, the global clinical and collaboration market forecasts a 17.3%

Enterprise Management 52

Enterprise Management Work Management Marketing Management Account Based Marketing 52

Webbiquity

MARCH 10, 2022

According to research, 60% of B2B customers are likely to make repeat purchases. Virtually all potential clients will research your firm before making their final purchase decision, making it essential to design your business website strategically. Affiliate sales support independent publishing. Social Media.

Spending 327

Spending Brand Identity Branding Top of Funnel 327