Buzz Marketing for Technology

JANUARY 12, 2010

Ok so what does a humpback whale have to do with marketing? Greenpeace was hoping to raise the awareness about humpback whales that were being threatened by the Japanese Fisheries Agency’s plan to kill 50 humpback whales. Tags: Buzz Marketing Cause Marketing Crowdsourcing PR Social Media. Share this on Linkedin.

Digg 100

Digg Advertising Agencies Buzz PR 100

Buzz Marketing for Technology

JANUARY 14, 2010

Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! Some people call it Content Marketing (Junta42) some people call it Inbound Marketing (HubSpot) but the meaning is basically the same. And I couldn’t help but agree. Tweet This!

Ad Building 100

Ad Building Branding Brand Identity Digg 100

Webbiquity

DECEMBER 1, 2010

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. A slightly higher percentage of marketers than last year (41% vs. 39%) called “marketing to a lengthening sales cycle&# a top challenge. You can download the executive summary for free (or pay $400 for the full report ).

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Buzz Marketing for Technology

JUNE 15, 2010

And for sure you need to be an extrovert if you plan on becoming a proclaimed social media expert or guru. Related posts: Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us.

Social Media 100

Social Media Enterprise Management Wiki Social Marketing 100

Webbiquity

JANUARY 14, 2011

Then plan: what do you need to do? It can fundamentally change the way companies market their products and communicate with customers. Poor results, or worse—no clear idea of what to measure or what kinds of results to expect. Who will be assigned to do it? Where do you need to be active? What types of content will you need?

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Social Media Media Business Digg 100

Writing on the Web

DECEMBER 1, 2010

And this is true whether the professional plans to ever actually make connections on LinkedIn. Phyllis Zimbler Miller (@ZimblerMiller on Twitter) and her social media marketing business partner Yael K. Why Use Twitter, Facebook & LinkedIn for Content Marketing? 4 Time-Saving Tips for Social Media Marketing.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Digg 100

Writing on the Web

APRIL 11, 2011

Marketing nowadays requires writing and publishing great content in multiple ways. That’s why there’s a tsunami of information online about content marketing. But you run a business, maybe you’re a professional who offers services such as coaching, health care, financial planning, speaking? Post on Google Buzz.

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Rules Content Digg Custom Publishing 100

Webbiquity

SEPTEMBER 7, 2010

Effective lead nurturing is crucial to successful b2b marketing. Before starting with the execution of lead nurturing campaigns, you need to spend time planning. What do I plan to achieve? With this plan and information in place, you should be ready to start your nurturing your leads. Guest post by Alexandre Sagala.

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Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

Webbiquity

JULY 28, 2010

Despite its airy title, Social Media Marketing: An Hour a Day by Dave Evans is anything but a lightweight treatment of this topic. At roughly 340 pages of text plus another 42 pages of worksheets, this is a meaty book, but the end result of following Dave’s hour-a-day guide is a solidly justified, strategic social media marketing plan.

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Social Media Social Marketing Planning Media 100

Buzz Marketing for Technology

APRIL 6, 2010

It involves seeing from the front end of the sale all the way to the consummation of the sale and I believe Facebook has or is planning to have some of the most critical elements all on their platform (and all for free!). Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly.

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Webbiquity

JUNE 15, 2010

At its core, social media marketing is still marketing: it requires a strategy, planning, objectives, measurement, and utilization of key messages. It’s a component (an increasingly essential one) of an overall marketing and PR plan. Mass (as in “mass marketing&# or “mass messaging&# ).

Social Media 100

Social Media Media Marketing Automation Services Budget Programs 100

Webbiquity

FEBRUARY 9, 2010

Marketing Sherpa last week released its 2010 Social Media Marketing Benchmark report. The report’s authors begin by noting that: “An important transition in the use of social media for marketing purposes is taking place. In business and consumer services, the figures are 54% increase, 1% decrease.

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Webbiquity

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups.

Social Media 100

Social Media Social Marketing Media Planning 100

Webbiquity

DECEMBER 16, 2010

In Defy Gravity: Propel Your Business to High-Velocity Growth , Rebel Brown shows business owners and executives how to shed the weight of legacy baggage, filter out the noise and focus on those opportunities which provide the best potential for profitable growth… Social Media Marketing by Liana “Li&# Evans.

Social Media 100

Social Media Social Marketing Emarketing Media 100

Writing on the Web

DECEMBER 16, 2010

Get Found, Get Known, Get Clients" alt=" 3 Online Marketing Tasks: Get Found, Get Known, Get Clients" />. How do you check your online marketing to see where it’s working, where it needs improvement? Look at your marketing tasks as having 3 purposes: Get found: How visible are you online? What comes up for your name?

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Writing on the Web

NOVEMBER 16, 2010

Planning, goal setting. You can’t get away with marketing to the thinking brain…Content marketing that gets good results is emotional marketing. What does this mean to marketers? Related posts: 7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing.

Content Marketing 100

Content Marketing Planning Tips Digg 100

Anything Goes Marketing

MARCH 8, 2009

Tripit: Maximize Your Travel #2 Tripit is a great application that allows you to post your travel plans so other people in your network can see them. Now, when I update my travel plans to Tripit, it will display my travel plans to all of my LinkedIn followers. StubleUpon , Digg , Facebook , Blogger , web 2.0

Social Media 100

Social Media Web 2.0 Media Blogger 100

Writing on the Web

AUGUST 25, 2010

Content marketing, even with a strategy and a plan , has a lot of decision points along the way. And so the smart marketer throws away bias and stops cheering for one outcome over another and instead quietly takes notes on herself. How do you decide what to write about? Seth Godin. Blog this on Blogger. Share this on Facebook.

Digg 100

Digg Content Buzz Landing Pages 100

Webbiquity

JULY 6, 2010

But if your company wants to use an RFP process to help in selecting a marketing agency, this post will help you craft one that meets your needs without driving the responding agencies crazy. A post that explains why “social media marketing is simpler than you’ve probably been led to believe. What is Webbiquity?

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RFP Paid Search Agency Advertising Agencies Digg 100

Webbiquity

JUNE 17, 2010

Sugar explained the plan. Except things didn’t go quite as planned. That, and dodging bullets in the rough-and-tumble world of search engine marketing. Tags: Search Engine Marketing CTR Google AdWords ROI SEM. . “Sure,&# I said, taking another sip of my drink. “Another government job?&#. Tweet This!

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SEM Adwords CTR Search Engine Marketing 100

Writing on the Web

JULY 9, 2010

Just last week, BtoB Magazine Online reported that Dow Jones hired an online marketing company. will work with Dow Jones Local Media Group to make an exclusive online reputation management plan. Bio: Robert Stretch works in marketing for VA Mortgage Center. Related posts: 4 Time-Saving Tips for Social Media Marketing.

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Tips Ning BtoB Digg 100

Convert

NOVEMBER 13, 2023

So, product managers, growth marketers, developers, founders, or anyone looking to enhance user experience and boost product adoption and retention, hang on to this. Embracing the scientific process is essential for adapting to market shifts and changing user preferences in a calculated manner—as opposed to haphazardly.

Product 52

Product Lead Ranking A/B testing Sample 52

Webbiquity

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. A year ago, the top questions most marketers had about social media related to tactics, with ROI second. The Biggest Question.

Social Media 100

Social Media Marketing Report Social Marketing Planning 100

Webbiquity

APRIL 5, 2010

50 Free Press Release Submission Websites by Internet Marketing. 9 Steps for a Public Relations Plan in 2010 by The 60 Second Marketer. Two other helpful resources from PRChannel are 6 Must-Read Books for Public Relations People and 5 Questions to Ask When Considering a Media-Monitoring Service. Share this on del.icio.us.

PR 100

PR Blogger Outreach Best Practices 100

Webbiquity

JUNE 25, 2010

A well-planned sales conversation can help even sophisticated buyers make smarter decisions. Plan for Success: It’s been said that if you don’t know where you’re going, then any road will get you there. Thus, the foundation of trust set up between the buyer and seller in the sales process is of paramount importance. Share this on Bebo.

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Consulting Allocation Digg Cold Calling 100

Convince & Convert

MARCH 4, 2016

In the words of entrepreneur and acclaimed author Gary Vaynerchuk, “Marketers ruin everything.” . This couldn’t be more true for infographics, which became a highly popular and effective content marketing tool three or four years ago. In 2015, 60% of marketers predicted that the use of infographics will increase in 2016.

Linkbait 141

Linkbait Planning Peer-to-peer Landing Pages 141

Webbiquity

FEBRUARY 2, 2011

That’s the case because, in an increasingly competitive and noisy market, buyers care not so much about what you sell as about what you know , and what you are passionate about. Get the answers to these questions and more here in some of the best guides to content marketing of the past year.

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Marketing Budget Tactics Tips Content Marketing 100

Webbiquity

JANUARY 19, 2010

Craig Greenfield makes the case that “long-tail strategies…can create healthy, long-term growth for search marketers&# and provides a four-step plan for long-tail search. Small Business SEO: Costs, Expectations & Realities by Small Business Search Marketing. Share this on del.icio.us. Post this on Diigo.

Tactics 100

Tactics SEO Long Tail Marketing Best Practices 100

Webbiquity

OCTOBER 13, 2010

Cision’s tools are designed to help organizations of almost any size that are active in PR and social media relations “plan their stories, connect with audiences, monitor media coverage and analyze results.&#. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Webbiquity

APRIL 10, 2017

Marketers need to constantly be on the watch for fake reviews, trolls, and unanswered customer complaints. But to make sure nothing gets missed, marketers often deploy a second layer of tracking tools. Digg Reader is a tool for keeping up with sites and blogs. Marketing Insider Group. Google Review Count: 183.

RSS 229

RSS Marketing Automation Services Work Management Marketing Management 229

Buzz Marketing for Technology

JUNE 27, 2008

Succession Planning. Marketing IT. Join CIO Executive Council members and participate in the following live teleconferences: * Planning for Succession: Models for IT Leadership Development, June 23. We could tell he wasnt planning to use the tool. Comments Digg This. IBM Using Chocolate to Capture African Market.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Hubspot

APRIL 23, 2024

In my experience as a marketing consultant, good buzzwords are widely understood, not cliche, and propel the conversation forward. Low-Hanging Fruit” or “Quick Wins” In conversations about improving my client’s marketing strategies, the terms “low-hanging fruit” or “quick wins” inevitably come up.

Consulting 58

Consulting Marketing AI Conversion Deliverability 58

Biznology

FEBRUARY 5, 2013

Everyone’s obsessed with drawing visitors to their sites and online social media properties through advertising, SEO, marketing and PR; however, when the stars align and someone actually clicks through and comes into your sphere of influence, do you have a collections strategy? The same thing is true when it comes to your website.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

readwrite

DECEMBER 14, 2010

Even leading social media marketing consultant Jason Falls voiced serious concerns when we spoken with him tonight. “Selling trending topics is like gaming Digg,” Falls said. “Twitter is inviting marketing money bags to completely ruin the organic nature of the tool. Remember when Trending Topics was launched?

Twitter 40

Twitter Buy Paid Search Agency Trends 40

LeadSquared

MAY 2, 2013

Entrepreneurs are breaking the stereotype on which the market is based – they are their own bosses & they also create opportunities for others. A month before you plan on launching your startup or publicize it, make sure, your blog is ready. So, not only is your business name out in the market, it also helps you monetize it.

Startups 52

Startups Marketing Websites Curation Ideal Customer Profiles 52

Adobe Experience Cloud Blog

JULY 15, 2010

As B2B marketers, we know the growing importance of B2B social media. We know it’s a necessary tool for seed nurturing and demand generation , but in many cases, B2B marketers are still not sure where to begin. 1. Develop a plan – Ask yourself these three questions: WHO – Who is your target audience? Improve engagement?

Social Media 48

Social Media B2B Thought Leadership Linkbait Media 48

Webbiquity

FEBRUARY 7, 2010

Search engine marketing (SEM) can be a powerful lead generation source, or a complete waste of money. B2B marketers often get less from their SEM programs than possible by overlooking basic but critical steps. Your goals—how many leads or sales are you planning to drive from search marketing? Share this on del.icio.us.

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Search Engine Marketing SEM Search Marketing Practices 100