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Best Social Media Management Tools for Small Business Owners

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Enables users to populate multiple Twitter and Facebook feeds and Facebook pages, as well as Flickr stream, Google Reader, Digg and RSS subscriptions. By Kerry Gorgone, Contributing {grow} Columnist. Entrepreneurs are universally short on time and money.

Ten reasons to blog – even if nobody reads it

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Digg this! . Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Look at companies like General Electric who do an amazing job with their blog and yet have almost no “community&# or comments at all.

A fascinating “hardcore” B2B social media success

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Digg this! With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B.

Your Social Media Yearbook

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From Digg (the ex-best friend) to LinkedIn (the class president), this thoroughly amusing satire of web 2.0

What is Social Media’s Next Big Thing?

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Digg this! One possible answer: The Enterprise. No, no. Not the Star Trek kind of Enterprise (although that would be pretty cool). I mean using social media technologies internally, within the large company kind of enterprise.

Social media and the big conversation “fail”

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Digg this! I am feeling sad and a bit ashamed of myself. Something happened — a wake-up call about this notion of social media “community&# and “conversation.&# It’s making me pause and reflect on what we’re really all about here on the social web.

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Is social media creating a generation of cowards?

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Digg this! I’ve been asked about my perspective on Malcom Gladwell’s article, “ Small change: Why the revolution will not be tweeted.&# My take on it may surprise you … and provide uncomfortable reading if you are a parent or social media junkie.

Social media and the big conversation “fail”

grow - Practical Marketing Solutions

Digg this! I am feeling sad and a bit ashamed of myself. Something happened — a wake-up call about this notion of social media “community&# and “conversation.&# It’s making me pause and reflect on what we’re really all about here on the social web.

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Ten social media and technology mega-trends to watch

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Digg this! I just read a fascinating (and lengthy!) report from McKinsey on tech-enabled business trends to watch and thought it was important enough to summarize for our community. Here are some highlights from this excellent report: 1. Crowd-sourcing moves into the mainstream.

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The silent majority: Why people don’t comment on your blog

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Digg this! “Why don’t I get comments on my blog?&#. This is one of the most common blog-related questions I receive. My recent post on re-thinking community engagement — especially on B2B blogs — received a lot of attention.

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Twitter time-savers: Tweet success in just 20 minutes a day

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Digg this! “How much time should I spend on Twitter?&# is a question I get asked repeatedly. And last week one person upped the game by asking, “But what if I only have 20 minutes a day?&#. OK, I accept the challenge!

Get ready. Social scoring will change your life.

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This week, Klout began pulling in Facebook data to get a fuller picture of an individual’s social media footprint and they also have their sights set on LinkedIn, MySpace, Digg, and even Youtube, for future integration.

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How to use Twitter to crowd-source creativity

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Digg this! I have a “virtual&# company. Well, it’s a real company, but I don’t have a building and employees and all that traditional stuff. I work with a posse of freelancers who might be spread out all over the country. So I have the best of both worlds.

Twitter success stories: Explaining the ROI of Twitter

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Digg this! Measurement and ROI are constant themes in the social media world. How do you PROVE the value of Twitter?

A simple strategy to increase your influence on Twitter

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Digg this! “How do I increase my influence on Twitter?&#. A business colleague asked me this question and I figured if it was on his mind, it might be on yours too.

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How to become a Google whore

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Digg this! This week I wrote about my struggles to balance the time needed for SEO with the organic attention I might get through the social web.

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Wait a minute. It’s not about engagement after all!

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Digg this! I’ve been invited to be a presenter on an upcoming B2B Blogging webinar (announcement forthcoming!) so I’ve been studying many company blogs that I regard as best practices. As I moved from site to site, I noticed something surprising. There were very few comments.

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Three reasons why the “experts” are wrong about social media measurement

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Digg this! . There is an argument around the blogosphere that is DRIVING ME CRAZY. .

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The most powerful leadership lesson I’ve learned

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Digg this! In graduate school I took a class on “Leaders and Leadership&# that I hoped would give me respite from the grind of finance and economics. It turned out to be one of the most interesting classes I ever attended and it set me on life-long study of leaders.

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An eye-popping integration of digital media

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Digg this! This short video was a total “wow&# for me — and a digital best practice to share with you.

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Creating a content marketing plan — without any content

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Digg this! When somebody talks about “content marketing,&# they’re really talking about “content engineering&# — scientifically optimizing documents such as blogs, case studies and white papers to create search engine results and sales leads.

The clash of the social media know-nothings

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Digg this! The know-nothings. You know who I’m talking about right? Social media “marketers&# who have never practiced marketing. Maybe have never even had a sales job or a college-level marketing class.

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Six ideas to build social media momentum

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Digg this! My bike ride started me thinking about the importance of building social media momentum. Here’s what I mean. My wife and I recently completed a lengthy mountain biking adventure.

Social media measurement: Sometimes a picture is worth a thousand tweets

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Digg this! In all of the posts I’ve read about social media measurement, very few address the possible role of qualitative research — measuring when you don’t have data — so let’s take a look at that today, shall we? This will not be boring, I promise.

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Ten social media problems that drive marketers nuts

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Marketing for producing votes – Users of sites like Digg and Reddit rate links, allowing some to soar and others to languish in obscurity. Digg this! Trying to deliver measurable business results from social media marketing can be frustrating.

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This is what happens when Barbie joins Twitter

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Digg this! This week Mattel announced a new video Barbie that has a tiny camera embedded in her chest (YouBoob?). The iconic doll has fully joined the social media movement by leading her fans through a Foursquare scavenger hunt, Facebook puzzles and YouTube adventures.

How do you measure a personal brand?

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Digg this! I am so proud and happy to shine a spotlight on Rebecca Denison in today’s Community Week post. She was one of the first true fans of {grow} and one of my first guest bloggers, while she was still a student at UNC.

Can your website pass the 20 second test?

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Digg this! Twenty seconds. That’s about the amount of time you have to grab a visitor’s attention on your website. To keep them there, you better have something great to say and it better be quick!

The best creativity technique known to mankind

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Digg this! OK, so my headlines tend to be a little sensational sometimes. Not this one. I want to share with you the absolute best, can’t-miss technique for truly breakthrough thinking I have ever used.

Small business? THIS is how to work the social web!

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Digg this! Over the past year, some of the most powerful marketing lessons I’ve learned haven’t come from a book, a guru or a webinar. They’ve come from Chandra Michaels.

Secrets from the trenches: How to become a Blog Whisperer

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I just don’t have the time to figure out the politics of Digg and Reddit and all these other applications with too many consonants. Digg this! I am closing in on 400 posts here at {grow}.

The NEW “Four P’s” of marketing

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Digg this! Place, product, price and promotion. We all learned these basic marketing principles in college and they still stand up today. But the social web is a true shift in the way we communicate and go to market.

The new realities of corporate blogging

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Digg this! I’ve had the most fun over the last few weeks working with Billy Mitchell , Martine Hunter and the incredible professionals at MLT Creative in Atlanta preparing their company’s first major webinar.

Can you answer the most painful question in marketing?

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Digg this! The other night I was having a beer with a friend who is a beginner blogger. He was lamenting that he was not attracting many new readers or comments.

Hilarious video, serious marketing lessons

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Digg this! I wanted to show you this awesome music video because it’s creative, hilarious and it also reinforces a theme I’ve been writing about over several months … Toyota paid big bucks to produce this YouTube video. It’s not meant for TV. It’s meant for the viral web … and viral it went. Point one: The big guns are pouring on to the social web. And they will dominate. This video is about a minivan. But it is a ton of fun.

Why it’s ridiculous to argue about ghost blogging

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Digg this! It seems like “ghost blogging&# — the practice of penning posts for others – is always under attack. Jon Buscall wrote a fine piece about it recently as did Mitch Joel. Philosophically I agree with them.

Study shows Twitter users are powerful consumers

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Digg this! A new study finds consumers active on Twitter are three times more likely to impact a brand’s online reputation through syndicated Tweets, blog posts, articles and product reviews than the average consumer.