Customer Experience Matrix

MARCH 18, 2009

Since that’s critical to many demand generation users, I didn’t want to give a false impression by leaving it out. It’s actually quite a long story, dating back to the company’s initial sales automation system in 1997, followed by its MarketingView demand generation product in 1999. So now the story can be told.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Enterprise Management 120

The Point

DECEMBER 16, 2013

In fact, I’ll make almost the exact opposite prediction: “By 2015, the percentage of B2B leads that arrive via corporate Websites will shrink dramatically as marketers maintain multiple, distinct online channels that are optimized for demand generation.”. But effective to the point that they generate 71% of all sales leads?

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Microsite 100

Strategic-IC

SEPTEMBER 17, 2022

This is one of the ‘hardest parts’ of ABM according to Amber Bogie , Director of Global Demand Generation at Reachdesk. It really is a challenge to try and explain a strategy that's not starkly different from what salespeople are really already doing." – Amber Bogie, Director of Global Demand Generation at Reachdesk.

Account Based Marketing 62

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 62

Content Standard

MAY 24, 2019

Consider the partner portal from Hewlett Packard Enterprise. The HPE Partner Marketing Concierge describes its offerings: “Working together we can reduce time to market for key demand generation initiatives. Creating a partner portal or enablement strategy requires the right technology platform.

Top of Funnel 82

Top of Funnel Lead Generation Advertising Agencies Lead Ranking 82

Computer Market Research

MAY 24, 2017

ABC Company provides its partners with a Partner Portal web-based system that gives you all the resources, tools and up-to-date information you need to easily integrate our product into your solution. Reimbursement & Proof-of-Performance section in your Partner Portal. * Target audience. Easy to sell. Creative Guidelines.

Work Management 60

Work Management Marketing Management Advertising Agencies Paid Search Agency 60

Computer Market Research

SEPTEMBER 29, 2017

There are endless strategies to fuel your distributor’s demand generation workflow, but a channel-marketing plan without a performance-based foundation, which relies on a measurable return-on-investment from the output of marketing activity, is destined to come up short.

Allocation 60

Allocation Demand Generation Agencies POS Top of Funnel 60

Customer Experience Matrix

FEBRUARY 24, 2009

Major themes were greater access to detailed information, more precise targeting, and tighter integration with Salesforce.com. Although I actually think that quite a few demand generation vendors share the Marketo philosophy, it’s still helpful to hear the distinction made clearly.

Marketo 120

Marketo Marketing Automation Services Marketing Management Vtrenz 120

Customer Experience Matrix

JANUARY 31, 2010

For more on vendor classifications, see my list of demand generation vendors from last November.) In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Trigger dialogs have most of the same capabilities except for the advanced segmentation.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

SalesIntel

JUNE 29, 2021

To ensure highly targeted prospecting, you need to build your email list. Now, the goal of building a B2B list is to create a highly dependable and targeted lead list. Smith (who is a marketing manager at your potential account) on a call, and after a quick intro, you launch into your pitch, full of enthusiasm.

Ideal Customer Profiles 52

Ideal Customer Profiles Process Cross-Selling Intent Data 52

PureB2B

SEPTEMBER 18, 2018

Customer reviews can also build a communication portal between you and your audience. They can list all the things they admire about your brand and simultaneously make you aware of your weaknesses, encouraging you to improve your product or service on a continual basis. Customer reviews are great for referral marketing.

Ideal Customer Profiles 91

Ideal Customer Profiles Peer-to-peer Amazon Demand Generation Agencies 91

Vidyard

OCTOBER 8, 2020

Support Portal Videos 3.8 Support Portal Videos. Support portals, also known as knowledge centers, give people a chance to get answers to product-based questions themselves. Where Can I Use Video on My Website? Homepage Videos 3.2 Product and/or Service Page Videos 3.3 Landing Page Videos 3.4 About Page Videos 3.5 Blog Videos 3.6

Video Marketing 112

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 112

Webbiquity

APRIL 26, 2010

How effective is demand generation software? Actually, this post presents eight strategies for online promotion ranging from social networking and video to PR and local portal sites. What strategies and tactics should you employ to maximize business results online? Why is content marketing becoming critical?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

PureB2B

JULY 31, 2016

He was named one of Forbes’ Top 50 Social Media Influencers, and his specialty lies in creating effective and efficient demand generation content for high-tech B2B companies. Brian is also a regular contributor to a number of high-profile digital marketing portals. Doug Kessler. Website ] [ Twitter ].

B2B Marketing 89

B2B Marketing Planning Marketing Management B2B 89

PureB2B

JULY 31, 2016

He was named one of Forbes’ Top 50 Social Media Influencers, and his specialty lies in creating effective and efficient demand generation content for high-tech B2B companies. Brian is also a regular contributor to a number of high-profile digital marketing portals. Steve Farnsworth. Doug Kessler.

B2B Marketing 62

B2B Marketing Planning Marketing Management B2B 62

Vidyard

OCTOBER 8, 2020

Support Portal Videos 3.8 Support Portal Videos Recommended Video Type: How-To Support portals, also known as knowledge centers, give people a chance to get answers to product-based questions themselves. Where Can I Use Video on My Website? Homepage Videos 3.2 Product and/or Service Page Videos 3.3 Landing Page Videos 3.4

Video Marketing 65

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 65

The ROI Guy

AUGUST 12, 2015

Most organizations spend a significant portion of their marketing budget on creating content to fuel demand generation programs, and to arm sales reps to have better conversations and engagements. This has fueled many recent sales enablement investments in content portals and sales playbooks, and for good cause.

Paper 40

Paper Marketing Budget Demand Generation Agencies Storytelling 40

Marketing Insider Group

JUNE 2, 2010

In the next post , I will list the actions you can take today to deliver targeted leads to sales. Not understanding our target audience’s pain points : Simple surveys using free tools like SurveyMonkey or Zoomerang can provide quick and easy access to a prioritized list of prospect pain points.

B2B Marketing 100

B2B Marketing Top of Funnel Paid Search Agency Content Marketing 100

SWZD

MARCH 8, 2018

This could include tech blogs, developer portals with documents and code snippets, and online spaces for the sharing of best practices and forming community in the customer base. One way she ensures this for the CA digital properties she oversees is to make sure there are always plenty of sources of value for her customers. About B2BSignals.

Design 48

Design Paid Search Agency B2B Thought Leadership Demand Generation Agencies 48

Customer Experience Matrix

JANUARY 4, 2012

These include: Salesforce Assessments (salesperson hiring /assessment) 03/28/11 Litmos (learning management) 06/10/2011 iCentera (on-demand portal software for sales enablement) 07/06/2011 Rapid Intake (collaborative rapid e-learning authoring) 09/08/2011 Webcom Inc.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

KoMarketing Associates

SEPTEMBER 10, 2019

Only with 32% start with any supplier’s website or portal. A late 2018 survey of B2B buyers found that 33% of the B2B buyers said they begin their purchasing journey with Amazon Business or Google. Those buyers often end their search with Amazon, too: 30% said they are making more purchases through Amazon Business.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

LeadSquared

NOVEMBER 4, 2020

The fact is – self-serve portals have added speed and convenience for both buyers and sellers. One of the simplest ways to send targeted and personalized emails is to segment prospects/leads/customers. The primary goal of a virtual conference is lead and demand generation. Who and how are they targeting.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

NetLine

MAY 31, 2018

As marvelous as this is for clients and users of the NetLine Portal, it’s an opportunity to share specific insights for the greater good of the content marketing community (that’s you). (And they don’t even have to type that much to do it!) The form validates company information dynamically and remembers users who come back for more.

Enterprise Management 55

Enterprise Management Ideal Customer Profiles Work Management Marketing Report 55

Only B2B

JANUARY 24, 2018

Similar to Outbrain, Taboola and Zemanta index your content in a form of contextual ads on the websites and news portals over the net. As the image and the title can make all the difference! nRelate is currently serving around 4 billion impressions across 100,000 publishers to 500 unique readers.

Digg 89

Digg Enterprise Management CAN-SPAM Network Marketing 89

Customer Experience Matrix

NOVEMBER 25, 2008

I had a preliminary conversation last week with Mike Pilcher of Marketbright , one of the vendors I’ll probably end up adding to the Raab Guide to Demand Generation Systems. These seem pretty minor, although they do insert Marketbright more deeply into the sales process than most demand generation products.

Demand Generation 120

Demand Generation User-Generated Content Work Management Demand 120

markempa

AUGUST 30, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

LEADership

AUGUST 7, 2013

No matter what the “gurus” may tell you, the fact is that there is no silver bullet to hit your target 100%. How do you incorporate social media into your B2B lead generation strategy? Are you interested in accelerating your demand generation? Download a free copy of The ALEA Demand Generation Playbook.

Social Media 40

Social Media Work Management Media B2B Thought Leadership 40

Zoominfo

AUGUST 16, 2023

Users can interact with data services via APIs or web portals as a way to pull in data and manipulate it to enhance decision-making and drive revenue. Using DaaS to understand granular details about your target accounts Every revenue team wants to know more about its target audience in order to segment and prioritize accounts.

Work Management 130

Work Management Marketing Management Ideal Customer Profiles Service 130

B2B Marketing Zone Posts

JULY 9, 2009

BtoB Leading Edge: 10 Sharp Tips taken from the Cutting Edge Demand Generation Virtual Conference - Modern B2B Marketing , June 24, 2009. B2B Marketing | Business to Business Marketing Information Portal , June 3, 2009. Connect Direct - Demand Generation That Works , June 29, 2009. Top Other Items. June 4, 2009.

Social Media 40

Social Media Twitter Social Marketing B2B Marketing 40

The ROI Guy

SEPTEMBER 14, 2011

ROI / TCO Analysis Tools can be designed specifically for self-service use by prospects / customers from your web-site or marketing portal. Self-service tools are simplified to provide prospects / customers with a credible analysis, but one which can be produced with just a few minutes of interaction.

ROI 40

ROI Marketing Proposals Analysis Education 40

The ROI Guy

SEPTEMBER 13, 2011

As an option, if the user is already registered on the portal / website, this registration information can be fed into the Interactive White Paper, to save on any data entry (for example on Company Name or Industry), and to bypass registration prior to download.

Paper 40

Paper Marketing Websites Examples Process 40

NetLine

JULY 1, 2021

Doctors need to have seen clinical trial data targeted towards doctors prior to dealing with a rep for them to be “sold” on the spot. Using content syndication as a demand generation engine is just one of the benefits it provides to B2B Marketers. 3 Misconceptions of Content Syndication. This is false.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Work Management 52

NetLine

JUNE 5, 2023

Existing intent solutions target and report on account-level intent. In fact, they’re merely insights around a specific account, providing you no transparency into who is actively exhibiting that intent and or partaking in the precise activities you’re most interested in. Save Time & Save Money Spray and pray can go away.

Intent 52

Intent Intent Data Ideal Customer Profiles Intent Signal 52

Ambal's Amusings

DECEMBER 17, 2009

So, given that the theory of targeted marketing has been around since the last century, and the tools have been available for several years now, why are so many marketing messages so un-targeted? ClickInsights: How can B2B marketers use content effectively for demand generation? Seamus Walsh's Tip.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Industrial Marketing Today

MAY 3, 2010

There are plenty of news portals out there. The term ‘long tail’ was first used by Chris Anderson to describe the strategy of targeting less-competitive niche markets instead of highly competitive broad keywords. You want your blog post to attract the largest targeted readership.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Adobe Experience Cloud Blog

MAY 13, 2009

This messaging should then be incorporated into lead generation efforts, white papers, success stories, sales collateral and sales tools. Create a resource-rich sales portal. We're already seeing this happen with companies who've radically invested in thought leadership and demand generation initiatives.

Thought Leadership 48

Thought Leadership B2B Thought Leadership Work Management Marketing Management 48

Vidyard

FEBRUARY 26, 2015

In fact, ExactTarget saw a decrease in bounce rate and an over 100% increase in time on site after adding video and a branded video portal. Fun fact: bounce rate is an average of 34% lower on pages with video than on pages without. You may be thinking, “Well, duh!

Top of Funnel 52

Top of Funnel Marketing Funnels Video Marketing FAQ 52

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. To me, this immediately screamed that there was an issue with on-page optimization and keyword targeting. 2017 - Sept.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49