Silverpop Acquires Vtrenz
Customer Experience Matrix
MAY 11, 2007
Last Tuesday, email marketer Silverpop announced it was acquiring Vtrenz , which provides an integrated email / Web marketing suite. I think it’s the most intriguing of the three, because the other two primarily added analytical capabilities, while Vtrenz adds a strong Web marketing component. This makes Vtrenz more of an integrated online marketing solution than the other two—or, at least, it will if and when the Vtrenz technology is actually linked with Silverpop.
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