5 Companies that are Rocking Revenue with SDRs


Be honest, is your strategy for generating revenue more of a one-hit wonder or a legendary rock prodigy? Results: SAP generated about 3,500 sales-ready opportunities (SQL/SQO), $960 million in pipeline, and $95 million in closed revenue – in just one year.

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How To Enable B2B Content Bingeing


We consistently end up way ahead of our Marketing-driven SQO goals. Best Practices Content Marketing Demand Generation Lead Nurturing Uncategorized content bingeing content consumption content engagement demand gen sales and marketing alignment

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4 Bad B2B Content Experiences And How To Avoid Them


The content you want is always ready, on-demand, when you want to watch it. Somehow TV, music, shopping, groceries, taxis and more have all made the shift to the on-demand economy, but B2B organizations are falling behind, still stuck in the digital dark ages.

Forrester Report: The Birth Of The B2B Consumer


After all, they are B2C consumers living in an increasingly on-demand world. The report suggests flipping this stale perspective on its head, which many on-demand B2C giants like Netflix and Amazon have already done. My four least favorite words: “Are you still watching?”

Everything You Need to Generate, Score, and Nurture Leads with Video


Did you know that marketers who use video for lead generation see 19% lower cost per lead than those who don’t? For demand generation and content marketers alike, more quality leads for less cost is the consistent, ever-present struggle. Blog Demand Gen

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Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

A vast majority of the survey respondents reported that outbound tactics outperformed inbound initiatives for generating qualified leads. So the waterfall concept is Inquiry > MQL > SAL > SQO > Close.