markempa

JUNE 4, 2019

There’s no double that Account Based Marketing (ABM) is hot amongst B2B marketers. I know there are a few definitions out there for Account Based Marketing, but we define it as a go-to-market strategy that coordinates personalized marketing and sales efforts to land and expand target accounts.

Account Based Marketing 287

Account Based Marketing Top of Funnel Sales Management Marketing Automation Services 287

markempa

JANUARY 9, 2019

B2B lead generation has had to reinvent itself over the last decade. Sales have always used an account-based approach. Now marketing is getting on board by with account-based marketing. ABM isn’t just about marketing. So how can you improve your account based marketing results?

Account Based Marketing 278

Account Based Marketing ABM Paid Search Agency Demand Generation 278

Martech

NOVEMBER 7, 2024

Account-based marketing (ABM) platforms came with the promise of revolutionizing B2B marketing. They reminded us that it’s all about the account and transformed that insight from a concept into a craft. We live in the age of the great ABM platforms, so why is frustration with them so widespread?

Account Based Marketing 125

Account Based Marketing ABM Demand Generation Agencies Marketing Attribution 125

Oktopost

JULY 8, 2024

Demand generation trends change super fast, so you need to adjust your demand generation tactics as well. One day, you’re generating demand with a stellar email campaign; the next, you need to jump on LinkedIn live with an industry influencer to create buzz around a new product feature. Why is this crucial?

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Paid Content Demand 105

sagefrog

DECEMBER 3, 2024

Demand generation has become essential for companies looking to stand out. It’s not just another marketing buzzword; it’s a dynamic, multi-faceted approach to building brand awareness, sparking interest, and creating meaningful connections with your audience. What Is B2B Demand Generation?

Demand Generation 105

Demand Generation Top of Funnel Demand Sales Qualified Leads 105

Only B2B

AUGUST 21, 2024

This phrase comes to mind when choosing between Account-Based Marketing (ABM) and Lead Generation. After all, focusing on either generating leads broadly or targeting high-value accounts sounds like a solid plan, right? ABM requires close collaboration between marketing and sales teams.

Account Based Marketing 71

Account Based Marketing Ideal Customer Profiles Lead Ranking Lead Scoring 71

KoMarketing Associates

NOVEMBER 3, 2022

As marketers look for new ways to improve their demand-generation strategies, new research indicates that they may begin shifting toward account-based marketing (ABM) in the future. This was followed by ABM (31%), paid search (28%), and email marketing (26%).

Account Based Marketing 249

Account Based Marketing ABM Advertising Agencies Demand Generation 249

KoMarketing Associates

APRIL 6, 2021

As more B2B marketers experiment with account-based marketing (ABM), new research suggests that they are diverting more of their budget to this tactic. COVID-19 and Changing Marketing Investments. In addition, 49% are now more focused on accelerating business through existing accounts.

Account Based Marketing 243

Account Based Marketing Marketing Report B2B Marketing B2B 243

KoMarketing Associates

SEPTEMBER 16, 2020

Account-based marketing has been around for several years now. Some of the statistics that have attracted marketers to ABM include: 87% of account-based marketers say that ABM initiatives outperform other marketing investments ( ITSMA ). Start Small and Design for Scale.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

Only B2B

JULY 7, 2022

Building an ABM target account list (TAL) with all the data-qualified accounts that may become the ideal fit for your company in terms of company size, revenue, and technology usage, is a top-notch implementation of an ABM approach. Account-Based Marketing (ABM): How To Use It For Your Business.

Demand Generation 125

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 125

The Point

JUNE 30, 2017

In the headlong rush to Account-Based Marketing , many B2B companies are, quite naturally, looking to implement ABM in a manner that allows them to dip their toes in the proverbial water. There’s only one problem: there really is no such thing as an “ABM Campaign.”. Click To Tweet. •

Account Based Marketing 235

Account Based Marketing ABM Demand Generation Agencies Demand Generation 235

Zoominfo

NOVEMBER 14, 2024

When we launched ZoomInfo Marketing in 2022, our goal was to bring ZoomInfo’s unparalleled B2B data and insights to demand generation and marketing teams. We believe this rapid journey both validates our initial vision and reinforces our commitment to innovation as we continue to grow and serve B2B marketers everywhere.

Zoominfo 147

Zoominfo Gartner Account Based Marketing ABM 147

The Point

SEPTEMBER 23, 2020

Given the business case on which most Account-Based Marketing (ABM) strategies are founded – namely, that ABM increases opportunities and revenue from high-value accounts – the temptation for marketers is to measure the success of those programs on similar, high-value criteria: namely, opportunities, revenue, and average deal size.

Account Based Marketing 284

Account Based Marketing ABM Lead Ranking Sales Qualified Leads 284

Martech

DECEMBER 3, 2024

“The state of B2B advertising” is the name of a recent report from ABM advertising, customer intelligence and data platform Demandbase. But what about the state of B2B marketing itself? “It’s definitely a moving target in terms of what works today versus what worked six months ago.”

DemandBase 115

DemandBase Account Based Marketing ABM Paid Search Agency 115

Single Grain

DECEMBER 17, 2024

However, many businesses still rely on one-size-fits-all sales and marketing strategies that may not convert leads the way they should. This is where account-based marketing (ABM) comes in. ABM aims to build relationships with target accounts likelier to engage with your brand.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Personalization ABM 52

Only B2B

SEPTEMBER 4, 2024

Imagine spending countless hours crafting the perfect B2B marketing strategy—only to find out it’s not just ineffective, but completely irrelevant. Demand generation is no longer about casting a wide net; it’s about Precision, Personalization, and Leveraging Technology- to build genuine connections. Well not really.

Demand Generation 71

Demand Generation Marketing AI Demand Account Based Marketing 71

Zoominfo

MARCH 9, 2021

These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is programmatic. Demand Gen = Sales + Marketing.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

KoMarketing Associates

FEBRUARY 17, 2022

DemandGen recently conducted the “2022 Demand Generation Benchmark Survey,” and statistics indicated that the majority of marketers (49%) are still utilizing email to drive leads into their pipeline. The Difficulties of Leveraging Marketing Data.

Demand Generation 258

Demand Generation Marketing Automation Services Marketing Automation Demand 258

Single Grain

JANUARY 10, 2025

Interested in sparking (or scaling) your account-based marketing strategy, but don’t know where to start? Fortunately, this is possible with an account-based marketing strategy (ABM). When wielded well, it can be one of the most effective strategies for targeting qualified leads.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Sales Management Work Management 52

B2B Marketing Exchange

JANUARY 16, 2025

Account-based marketing (ABM) has evolved into a cornerstone of B2B strategy, empowering marketers to target high-value accounts with personalized, data-driven approaches. At B2B Marketing Exchange West (#B2BMX West), taking place Feb. 2426 in Scottsdale, Ariz.,

Account Based Marketing 59

Account Based Marketing Tactics Marketing Analytics Tools Ideal Customer Profiles 59

KoMarketing Associates

NOVEMBER 17, 2022

Although some marketers have begun developing an account-based marketing (ABM) strategy, new research indicates that many are still in the early stages of leveraging ABM to drive results. About 34% are being held challenged by trying to achieve personalization at scale toward target accounts.

Account Based Marketing 227

Account Based Marketing ABM Advertising Agencies Advertising Benchmark 227

The Point

AUGUST 29, 2017

When designing sales plays as part of your Account-Based Marketing (ABM) strategy, it pays to start with a few key questions: 1. What is the general nature of the program? Touchpoints in an ABM sales play can be almost any form of communication: email, phone, social media, direct mail, even in-person outreach.

Touchpoints 228

Touchpoints Account Based Marketing ABM Ideal Customer Profiles 228

Only B2B

SEPTEMBER 1, 2020

Account based marketing has always been a darling to many businesses. In the ABM world, many B2B giants are proceeding with smart moves. We know Demandbase, a titan lead generation company acquired Engagio. ABM is about quality leads and engaging active buyers. ABM is about #Smarketing.

Account Based Marketing 152

Account Based Marketing Planning Lead Ranking ABM 152

KoMarketing Associates

NOVEMBER 17, 2021

Although sales representatives and marketers are seeing similar success via account-based marketing (ABM), new research indicates that there are still several challenges in this area. Finding B2B Marketing Success with ABM.

Account Based Marketing 214

Account Based Marketing ABM Marketing Report Sales Qualified Leads 214

B2B Marketing Directions

MARCH 2, 2025

The Story of ABM Over the past two-plus decades, account-based marketing ( ABM ) has evolved from a niche marketing discipline used mainly by large IT services firms to become a core component of marketing at many B2B companies. ITSMA defines account-based marketing as ".

Account Based Marketing 70

Account Based Marketing ABM B2B Thought Leadership Work Management 70

The Point

OCTOBER 29, 2021

However, chat is also a powerful tool that can integrate into virtually any type of B2B demand generation program, campaign or initiative. Welcome back …”) with language that speaks to known, account-specific benefits and pain points can pay big dividends. I can help.”) can increase conversions AND speed time to sale.

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

Heinz Marketing

NOVEMBER 7, 2024

By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing As we approach 2025, Account-Based Marketing (ABM) and Account-Based Experience (ABX) remain pivotal strategies for driving meaningful engagement and impact. Evaluate your target accounts in light of these insights.

Ideal Customer Profiles 105

Ideal Customer Profiles Planning Account Based Marketing Multi-Touch Attribution 105

Martech

JULY 25, 2024

In B2B demand generation , buyer groups have become more important than individual buyers. Traditionally, marketers focused on the buyer journey as if a single person handled research, evaluation and final selection. This approach assumed that targeting a CEO, CFO or CMO would likely result in a sale.

Demand 128

Demand Account Based Marketing Ideal Customer Profiles B2B 128

The Point

JANUARY 27, 2022

When companies look to get started in Account-Based Marketing (ABM) , the first step is very often a pilot campaign. On paper, the logic makes sense: * pick a handful of key accounts * execute an ABM campaign against those accounts * measure results * determine whether ABM is “worth the investment” on a larger scale.

Account Based Marketing 201

Account Based Marketing ABM Campaigns Demand Generation Agencies 201

markempa

APRIL 12, 2019

My dad taught me many lessons growing up, and one that stands out as relevant to demand generation is this: He said, “Choose your friends carefully because we are often judged by the company we keep.” In this post, I’m going to explain how the halo effect applies to lead generation.

Demand Generation 214

Demand Generation Demand Effectiveness Generation 214

Zoominfo

AUGUST 27, 2024

This is the value of marketing account intelligence software. By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles.

Marketing Automation Services 130

Marketing Automation Services Marketing Management Ideal Customer Profiles Marketing AI 130