Inbox Insight

NOVEMBER 15, 2021

Market intelligence customized specifically to your business plays a pivotal role for B2B marketers looking to unlock specialist B2B insights around their audience and understand real-time demand of their target personas. of senior B2B marketers say they outsource their market research.

Ideal Customer Profiles 98

Ideal Customer Profiles Planning Demand Generation Marketing Plans 98

Excelsior Research

JUNE 1, 2021

LEAD GENERATION. DIGITAL MARKETING. DEMAND GENERATION. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. LEAD GENERATION. DIGITAL MARKETING. DEMAND GENERATION. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. 7 Killer Demand Generation Strategies.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation 52

Inbox Insight

MARCH 25, 2025

Deals stall, marketing teams struggle to prove ROI, and competitors with more targeted, data-driven strategies win over your prospects. To thrive, B2B marketers must shift from one-off tactics to full-funnel strategies that align marketing efforts with revenue gains and long-term growth.

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Demand 52

Excelsior Research

JUNE 1, 2021

LEAD GENERATION. DIGITAL MARKETING. DEMAND GENERATION. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. LEAD GENERATION. DIGITAL MARKETING. DEMAND GENERATION. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. 7 effective strategies of demand generation.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation 52

DealSignal

DECEMBER 28, 2021

What Is Demand Generation Marketing? Demand generation marketing is a strategy that marketers use to generate brand awareness and interest in a product or solution at scale, leveraging several disciplines within marketing. Demand Generation Strategy and Tactics.

Demand Generation 52

Demand Generation Sales Management Lead Generation Lead Ranking 52

Inbox Insight

JUNE 16, 2023

As ABM relies on a high level of personalized content and experiences, as well as adapting your marketing mix to attract a specific high value segment, it can be a considerably labor-intensive strategy. That is why identifying target accounts is crucial to a successful Account-Based Marketing campaign.

Account Based Marketing 92

Account Based Marketing Ideal Customer Profiles ABM Lead Ranking 92

Zoominfo

APRIL 17, 2025

Even the most driven sales teams require the right resources to effectively target prospects, nurture relationships, and close deals. Using AI to discover and verify emails and phone numbers, the platform enables sales teams to build accurate, targeted lists without manual research. The bad news? Seamless.AI

Marketing Automation Services 130

Marketing Automation Services B2B Sales Enterprise Management Work Management 130

PureB2B

JULY 2, 2019

After countless conversations with demand generation marketers, it is apparent they are being held to the fire for “better leads” that convert higher and show more signs of being in marker. Find the highest quality that combines persona based targeting and intent data so you can cost effectively funnel those buyers.

Demand Generation 48

Demand Generation Demand Generation Top of Funnel 48

NetLine

APRIL 23, 2025

To further elevate these outcomes, weve spent years refining our solutionsleveraging first-party data, buyer-level intent insights, and unparalleled targeting capabilitiesensuring our clients stay ahead in an ever-evolving B2B landscape. Seamless integrations with top marketing automation and CRM platforms.

Lead Ranking 52

Lead Ranking Marketing Automation Services Lead Scoring Lead Capture 52

TrustRadius Marketing

OCTOBER 3, 2022

Demand generation, or demand gen, and account-based marketing (ABM) have traditionally been thought of as two distinct strategies for B2B growth. Demand gen and ABM share a common goal of driving sales through a focused blend of inbound and outbound efforts. It’s a logical combination in many ways.

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation ABM 52

6sense

MAY 10, 2017

There are so many new tools and solutions to geek out about that it’s not surprising Marketing has become one of the largest stakeholders for IT investments in the enterprise. So when PGi decided to shift our strategy from traditional demand generation to an Account-Based-Marketing (ABM) approach, we were excited to go shopping for new tech.

Account Based Marketing 59

Account Based Marketing ABM Top of Funnel Demand Generation 59

Marketing Interactions

OCTOBER 15, 2021

Marketers produce or oversee/govern much of the content used across the customer continuum, including for brand awareness, demand generation, ABM, sales outreach and follow-up, customer engagement, social media, events, advocacy programs, and more. The Heart of RevOps is Revenue.

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

Tony Zambito

DECEMBER 20, 2015

There is a correlation also to the high percentage of respondents indicated they used buyer personas for messaging and demand generation. This is telling in the sense that buyer personas are still being “siloed” in marketing.

Buyer Personas 100

Buyer Personas Research Studies Demand Generation Agencies 100

PureB2B

FEBRUARY 23, 2022

PureABM takes an account-based approach to programmatic ad delivery, ensuring only the most relevant, high-opportunity prospects lay eyes on your digital ads. With PurePredict, marketers get access to 131M+ in-market buyers across various segments and industries, which they can then use to refine their ideal customer profile.

Account Based Marketing 62

Account Based Marketing ABM ROI Ideal Customer Profiles 62

PureB2B

FEBRUARY 23, 2022

PureABM takes an account-based approach to programmatic ad delivery, ensuring only the most relevant, high-opportunity prospects lay eyes on your digital ads. With PurePredict, marketers get access to 131M+ in-market buyers across various segments and industries, which they can then use to refine their ideal customer profile.

Account Based Marketing 62

Account Based Marketing ABM ROI Ideal Customer Profiles 62

6sense

MAY 9, 2017

If you’re heading to SiriusDecisions Summit next week, one of the can’t-miss analyst keynotes will be Kerry Cunningham and Terry Flaherty ’s unveiling of the Next-Generation Demand Waterfall. Every marketer is already familiar with the classic Demand Waterfall and has likely implemented the SiriusDecisions framework in varying ways.

Lead Ranking 48

Lead Ranking Top of Funnel In-market Buyers Demand 48

Inbox Insight

JANUARY 15, 2024

If B2B marketers focused in the technology industry are able to understand the key challenges businesses face when it comes to digital transformation, they can target them with the right marketing messages, across the right channels, and at exactly the right time to engage, intercept, and ultimately boost sales.

Ideal Customer Profiles 104

Ideal Customer Profiles Marketing Automation Services B2B Marketing B2B 104

Inbox Insight

SEPTEMBER 10, 2021

This is where next level buyer insights really come into play…. How effectively can you identify real-time need along with the influential factors that shape your target buyers behavior? As leads progress along your buyer journey, content needs to be aligned with real-time need in order to: increase the relevancy.

Segmentation 98

Segmentation Ideal Customer Profiles B2B Marketing Planning 98

Martech

MARCH 11, 2024

While this approach works well for roughly 5% of actively in-market buyers, it creates a poor experience for the remaining 95% of future customers who aren’t yet ready to buy. Only 5% of our market , is ready, willing and able to consider buying our product. However, this ignores the majority of potential customers.

Efficiency 106

Efficiency Marketing Automation Services Lead Ranking Brand Identity 106

Madison Logic

JUNE 6, 2023

Demand capture can be considered in the buying journey’s mid to lower funnel. It’s important to understand that demand creation and demand capture are two sides of the demand generation coin. B2B marketers need campaigns that move both in-market and out-of-market buyers through the funnel.

Demand 52

Demand Top of Funnel Enterprise Management Work Management 52

Inbox Insight

OCTOBER 6, 2021

If you know where B2B tech buyers are planning to invest their budget, you are in a strong position for identifying in-market buyers and the optimal time to target them. Reliable conclusions can be drawn knowing that our data is up-to-date, accurate and has been captured from those who resonate with your target audience.

Work Management 98

Work Management Marketing Management Planning Budget Programs 98

Inbox Insight

NOVEMBER 30, 2021

Solutions which promote a smooth integration should therefore attract your optimal in-market buyers. Half of marketing buyers, 48% of HR buyers and over a third of IT buyers rely on 11-15 sources of information when researching a topic before making a purchase decision.

Work Management 97

Work Management Marketing Management Marketing Automation Services B2B 97

Heinz Marketing

JULY 9, 2021

Target your audience using audience segmentation, location-based targeting, and platform targeting. Advanced targeting options include: interest targeting, attribute targeting, and category targeting. Incorporate buyer intent data against a suite of content-targeting and syndication solutions.

Paid Content 138

Paid Content Marketing Automation Services Work Management Top of Funnel 138

PureB2B

JUNE 21, 2022

Think of permission marketing as if it’s the process of sales prospecting for “in-market” buyers. But if you already have a database of highly qualified leads or in-market buyers, the amount of time and work you need to invest in making a sale is dramatically reduced. Look at it from a different perspective.

Lead Ranking 62

Lead Ranking Sales Qualified Leads Planning Opt-out 62

B2B Marketing Directions

AUGUST 27, 2017

SiriusDecisions calls the new version the Demand Unit Waterfall , and it's depicted in the following diagram: Source: SiriusDecisions The first version of the Demand Waterfall was introduced in 2006, and over the past decade, thousands of B2B companies have used the waterfall model to track and manage their demand generation efforts.

Demand 40

Demand Work Management Features Marketing Management 40

Inbox Insight

DECEMBER 21, 2023

Essential for demand generation Almost all marketers ( 98% ) consider intent data to be a fundamental element for successful demand generation. In fact, almost half of these respondents view intent data as the heart of their entire B2B marketing operation.

Intent Data 52

Intent Data Intent Marketing AI Stats 52

TrustRadius Marketing

OCTOBER 3, 2022

Higher-quality data will contain detailed, actionable, lower-funnel signals from an audience of actual buyers. This highly valuable data from TrustRadius is referred to as downstream intent data, which focuses on actual in-market buyers and is often the next best thing, in terms of quality and impact, after a brand’s own data.

Intent Data 52

Intent Data Intent Top of Funnel Intent Signal 52

NetLine

JUNE 5, 2023

Ultimately, INTENTIVE separates itself from other intent-based solutions by focusing primarily on genuine buyer-level intent data. Existing intent solutions target and report on account-level intent. Many of these solutions and vendors also obfuscate their offerings, stating they provide buyer intent when truly they do not.

Intent 52

Intent Intent Data Ideal Customer Profiles Intent Signal 52

6sense

JANUARY 7, 2016

The Demand-Generation Team. Demand generation has come a long way in the past five years. Marketing automation technology has evolved and improved dramatically as have inbound marketing tactics. Their job is to make sure your company is a part of the right story.

Enterprise Management 48

Enterprise Management B2B Marketing Ad Building Marketing Management 48

Metadata

MAY 24, 2023

When setting your sights on demand creation, you’re often going for a long-term play. Capture: Demand capture converts in-market buyers who know they have a problem and are actively looking for a solution to solve it. Think running a weekly podcast or engaging in relevant communities. What’s a budget group?

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Allocation 52

Sword and the Script | B2B

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. Finally, 2024 also brings another U.S.

Marketing AI 133

Marketing AI Paid Content Work Management PR 133

DealSignal

AUGUST 26, 2020

That added insight will help marketing and sales teams work together more effectively to drive the most value from their inbound leads.”

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 52

Inbox Insight

NOVEMBER 30, 2023

billion USD is how much the Cloud Computing market is projected to grow by 2029. With 70% of businesses now operating in the cloud, it’s a clear target for cybercriminals like no other. 160 uplift in businesses actively searching for Marketing Automation Tools in NAM. Download our full Marketing Intelligence Report here.

Marketing Automation Services 80

Marketing Automation Services Marketing Attribution B2B Budget Programs 80

PureB2B

MAY 30, 2022

They also need a firm understanding of their target prospects’ pain points — if possible, better than the prospects themselves. If that’s not stressful enough, SDRs also face a myriad of challenges that could really put their sanity to the test: Misalignment with marketing. Predictive Demand Generation.

Ideal Customer Profiles 48

Ideal Customer Profiles Top of Funnel Product Work Management 48

Madison Logic

NOVEMBER 30, 2023

By neglecting demand creation, you risk exhausting your resources on a limited pool of in-market buyers and missing potential accounts who are either unaware of their problems or not actively seeking solutions.

Demand 52

Demand Branding Brand Identity Work Management 52

PureB2B

MARCH 28, 2022

One of the easiest ways to stand out against competitors is to develop keywords that best define the solution you’re marketing. For example, you might be a patient database software that targets doctors' offices, but because of how your buyers are searching in Google, now you’re competing with a meditation app.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Marketing Qualified Leads 62

PureB2B

DECEMBER 19, 2020

The problem is that you receive mostly duplicate data, and at the end, you still know little about your targeted prospect. The result of this pairing is a stream of ready-to-use data that has granular targeting qualifiers. Most intent providers utilize some sort ecosystem of websites to track engagement.

Intent 62

Intent Analytics Work Management Marketing Management 62