Adobe Experience Cloud Blog

JANUARY 30, 2013

We have put together a sample checklist to help you prepare for the cornucopia of opportunities that events open up to a Social Media Manager. No need to take notes, this one is pulled directly from our Definitive Guide to Event Marketing.

Social Media 48

Social Media Event Marketing Social Marketing Planning 48

Adobe Experience Cloud Blog

JANUARY 15, 2013

by Dayna Rothman We recently held a webinar to show marketers how to rock their online and offline events, featuring insights from Marketo thought leaders Heidi Bullock, Director of Marketing, Sandra Freeman, Director of Marketing Cloud, and myself ( @dayroth ). PS: The webinar was part of a series.

Event Marketing 48

Event Marketing Planning Work Management Marketing Management 48

Webbiquity

MARCH 31, 2020

In the current environment where the coronavirus outbreak and COVID-19 pandemic have shut down live events and even coffee meetings, forcing increased online interaction, B2B marketing activity on Twitter should be exploding. But it’s not. Though 90% of B2B software companies are on Twitter , barely half are active.

Twitter 320

Twitter Enterprise Management Business Work Management 320

Martech

AUGUST 9, 2023

Prior to that, he co-founded two companies you have definitely heard of: Engagio (also served as CEO) and Marketo, which Adobe purchased for $4.8 He is the author of many marketing books, including Engagio’s “Clear and Complete Guide to Account Based Marketing” and Marketo’s “Definitive Guide to Marketing Automation.”

Account Based Marketing 90

Account Based Marketing ABM DemandBase Marketing Analytics Tools 90

Martech

AUGUST 2, 2022

As a result, we sometimes stray slightly beyond the boundaries of our own definition. However, the reality is we add any product to our directory of 15,000+ products that a customer wants to include in their martech stack. We used to publish this quarterly and our newest MarTech Innovation Report just came out.

Marketing Automation Services 122

Marketing Automation Services Long Tail Marketing Marketing Management Acquisitions 122

Strategic-IC

FEBRUARY 20, 2024

It’s not a definite cut-off point, Katrine admits, but there’s a reason Pixelz is the market leader – it retouches 40,000 to 50,000 images per day! The company’s biggest initiative around client relationships is, however, far removed from its tech stack… “One-to-one, true ABM is definitely not a good fit for everyone.

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing ABM Communities 62

Webbiquity

JUNE 26, 2018

However, the failure to make an adequate investment in creating an attractive trade show booth or display makes a lousy first impression and wastes your time and money attending the event. To optimize your event marketing investment, make a professional display vendor part of your ecosystem of event technology and service providers.

Trade Show 211

Trade Show Social Media Display Vendors 211

markempa

JANUARY 4, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The truth of the matter is, though, event marketing can deliver quite impressive return on your lead generation investment. Or the lack of it.

Lead Generation 120

Lead Generation Event Marketing Generation B2B Marketing 120

Marketing Insider Group

NOVEMBER 12, 2019

What does this have to do with events? Well, packing back-to-back workshops and seminars into an exhausting schedule is definitely considered to be an outdated approach. Over the coming year, expect to see more events incorporating mindfulness and wellness activities into their schedule, whatever the industry.

Trends 254

Trends Marketing AI Co-Registration Merchandising 254

Heinz Marketing

MAY 25, 2021

Typical marketing organizations divide roles by type of responsibility. Marketing teams are typically delineated by what they do: digital marketing, event marketing, content marketing, marketing ops, marketing analytics, etc. A customer focus is key to any marketing strategy.

Planning 127

Planning Work Management Multi-Channel Marketing Management 127

Contently

MAY 13, 2020

For almost a decade, webinars have been the go-to choice for digital events. Marketers slap together a deck and say their piece in front of a small audience. Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. Making a connection.

Storytelling 210

Storytelling Budget Programs Marketing Automation Services Webinar Metrics 210

Pam Didner

SEPTEMBER 16, 2020

VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing. Event Marketing. Digital Marketing.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Binary Demand

JUNE 22, 2023

In this article Overview B2B Lead Generation Definition B2B Data Quality Definition Its Role in B2B Lead Generation Its Functioning in Generating B2B Leads Features Benefits Data Outsourcing Vs. Doing It In-House Conclusion [ps2id id=’b2b_lead_gen’ target=”/]What is B2B Lead Generation?

Lead Generation 98

Lead Generation Enterprise Management Sales Qualified Leads ROI 98

Zoominfo

APRIL 30, 2021

In 2019, virtual events were valued at close to $78 billion and are expected to grow at 23.2% In 2021, 54% of respondents to ZoomInfo’s survey reported their organization definitely plans to host virtual events, and 28% say they probably will. It’s clear that the events landscape has changed indefinitely.

Trade Show 264

Trade Show Top of Funnel Acquisitions Enterprise Management 264

Martech

FEBRUARY 3, 2022

“ We can see in the platform, when our customers are scheduling events, whether they’re doing virtual, in-person or hybrid, and consistently we’re seeing hybrid as their answer.” Other headlines from the survey include: 50% of companies anticipate hosting more in-person events in 2022.

Budget Programs 94

Budget Programs Marketing Budget Broadcasting Conference 94

Webbiquity

MAY 25, 2021

I have seen some success on Instagram for a number of clients in the event marketing space. There are well-defined roles, definitions, and audiences know what to expect. B2B influencer marketing is really more about being an advocate. Tom: Again, I’ve been focused mostly on those “big four” platforms.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

chiefmartech

MARCH 23, 2021

A disruption happened — in this case, the past Year Without Pants of everyone working remotely and in-person events completely shut down — that opened up new opportunities for marketers to reinvent the way they engage with their audiences. Funny thing about that graphic. Take a look at Mux for video, for instance.

Paid Search Agency 109

Paid Search Agency Companies Custom Publishing Course 109

Heinz Marketing

APRIL 4, 2022

As companies kind of emerge into sort of a more permanent post COVID world and are now blending those experiences, I think some of what you guys have done and seen work successfully was definitely worth sharing. Some of the big industry shows definitely coming back. Introduce yourself, your role and then we’ll get into it.

Top of Funnel 97

Top of Funnel Peer-to-peer Multi-Touch Attribution Budget Programs 97

Marketing Insider Group

SEPTEMBER 25, 2020

At Marketing Insider Group, my areas of passion are content marketing, marketing strategy, event marketing , and employee activation. However, click-bait headlines are definitely not something you should ever use as a thought leader – make sure your article delivers on the promise of the headline.

Thought Leadership 204

Thought Leadership Peer-to-peer Effectiveness Marketing Agencies 2 204

Webbiquity

APRIL 10, 2018

A majority of B2B marketers (59%) say they are “significantly” pressured to generate additional leads by upper management. However, 24% said that they do not have a shared definition of a “lead” with their sales team. 13: 19 Noteworthy Stats About Instagram, LinkedIn, and Twitter Marketing. #14: KoMarketing ).

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Convince & Convert

NOVEMBER 16, 2015

Location data is powerful, and you can use it to enhance your marketing strategies. Customer service, event marketing, and targeted advertising are three top areas where location-data can be extremely powerful. Marketing teams can implement “ surprise and delight ” campaigns by knowing exactly where a customer is shopping.

Conversion 121

Conversion Tagging Case Study Case Studies 121

Martech

SEPTEMBER 28, 2021

Using these marketing tools creatively in coordination with sales is the beginning and end of the definition of ABM, according to Didner. However, ABM comes in different forms according to the roles that marketers have and the channels they use. “If

Account Based Marketing 108

Account Based Marketing ABM Campaigns Paid Search Agency 108

KoMarketing Associates

AUGUST 6, 2019

In coordination with buyer journey mapping , personas help marketers conceptualize how target audiences may interact with an organization and associated solutions. The Seven Phases of the Buyer Experience Journey. Is your organization leveraging the information found in buyer persona development?

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

Binary Demand

JUNE 19, 2023

In this article Overview B2B Lead Generation Definition B2B Data Quality Definition Its Role in B2B Lead Generation Its Functioning in Generating B2B Leads Features Benefits Data Outsourcing Vs. Doing It In-House Conclusion [ps2id id=’b2b_lead_gen’ target=”/]What is B2B Lead Generation?

Lead Generation 52

Lead Generation Enterprise Management Sales Qualified Leads ROI 52

Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation.

Trade Show 191

Trade Show Lead Generation Sales Qualified Leads Generation 191

Heinz Marketing

SEPTEMBER 18, 2020

The pandemic has changed how we do business and influenced how we market our products and services to the world around us. Reason #1: because the year is 2020, and reason #2: because of it’s definition. Now it’s become an integral part of our day to day life, as well as our marketing strategies.

Planning 85

Planning Marketing & Strategy Creativity Paid Search Agency 85

Unbounce

JULY 23, 2020

A business-as-usual approach to event marketing hasn’t been possible, for instance, and the landscape for PPC and social is different than it was six months ago. Many say this shift to virtual gatherings will have a lasting impact on how they do event marketing.). Though PPC experts are nothing if not adaptable.).

Landing Pages 145

Landing Pages Marketing AI Planning Paid Search Agency 145

6sense

JANUARY 26, 2022

Here’s more of what Paige had to say about her transition from field and content marketer to sales rep … and the positive experiences as a BDR that motivated her to move up in her career and become an AE. Paige: I spent about four years in event marketing and was laid off due to COVID. 6sense: How did you get into sales?

Touchpoints 62

Touchpoints Sales Cycle Advertising Agencies CMO 62

Digital Marketing World Forum

MAY 16, 2019

Interested in learning how to make awesome videos that promote, host, and recap events? Video event marketing is (and will continue to become) an important tool for every step of the event promotion process. According to 2019 event marketing statistics , 73% of marketers have all increased their use of video.

Promotion 51

Promotion Video Marketing Storytelling Event Marketing 51

Martech

AUGUST 18, 2022

So there is definitely a need to make sure that the experience is first rate. You have parking, ticketing, concessions and, of course, the game itself. With a lot of downtime between swings there’s also more opportunity for fans to consume content on a mobile device.

Digital Experience Platform 107

Digital Experience Platform Analytics Ideal Customer Profiles Touchpoints 107

Biznology

FEBRUARY 5, 2014

The world of marketing is constantly changing, especially with new definitions and approaches. The latest is “experiential marketing”, which is basically about interacting with your customer. Traditionalists might claim that experiential marketing is simply a form of sampling, sponsorship, or event marketing.

Customer Satisfaction 80

Customer Satisfaction Loyalty Sample Internet Marketing 80

Biznology

JANUARY 17, 2014

The world of marketing is constantly changing, especially with new definitions and approaches. The latest is “experiential marketing”, which is basically about interacting with your customer. Traditionalists might claim that experiential marketing is simply a form of sampling, sponsorship or event marketing.

Customer Satisfaction 80

Customer Satisfaction Loyalty Sample Internet Marketing 80

Oktopost

APRIL 6, 2023

There are many different ways to build thought leadership – social posting, events, market research – but one of the most effective is to begin cultivating a pool of social media advocates, straight from your own workforce. What is social advocacy, and how does it support thought leadership?

Thought Leadership 69

Thought Leadership B2B Thought Leadership Ad Building Social Media 69

Convince & Convert

JANUARY 27, 2016

Toyota recently partnered with Saatchi and Saatchi LA to add a slice of philanthropy to their December Sales Event marketing strategy. They seamlessly integrated all areas of marketing to promote their #selflessie campaign—an expert move by Toyota all marketers can learn from. Get our Definitive email newsletter.

Campaigns 106

Campaigns Paid Search Agency Case Studies Advertising Agencies 106

markempa

JANUARY 27, 2010

Related posts: Clear and Universal Lead Definition Podcast on Tradeshow and Event Marketing with Ruth Stevens. We must realize that the extreme time pressure salespeople. face—especially those with a complex sale—requires them to ignore what. is not immediately relevant and highly likely to produce revenue.

Lead Generation 120

Lead Generation Sales Qualified Leads Conference Generation 120

Hubspot

FEBRUARY 1, 2021

The main reason people attend conferences is for the beneficial content, sure, but promoting the parties and some of the nighttime activities definitely helps. For online events, you can host a digital happy hour where drinks are welcome. Virtual Event Marketing Tips. Look into the KPIs of previous events you’ve held.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

SnapApp

MAY 16, 2016

This was the first year that Marketo hosted its annual Marketing Nation event in Las Vegas, typically being hosted in their “home city” of San Francisco. As an event marketer, noting the logistics of the user base – the move was definitely a concern of mine.

Marketo 48

Marketo Advertising Agencies Impressions Event Marketing 48