The Point

JUNE 1, 2010

HS: Can games be a fit for B2B marketers? However, it’s critical to view games as both content and advertising. Also, games are best viewed not as a standalone medium but rather as a complementary tactic to your other marketing efforts. How should B2B companies consider incorporating games into their marketing mix?

Advertising Agencies 100

Advertising Agencies Demand Generation Agencies B2B Marketing B2B 100

Porch Group Media

AUGUST 4, 2020

To achieve marketing objectives, marketers have increased spend in several key areas including: 56% – Site/Mobile Chat 55% – Mobile App Functionality 51% – email 50% – Video 47% – DMP 47% – Marketing Database.

Marketing Management 59

Marketing Management Planning Customer Satisfaction Peer-to-peer 59

The Point

JULY 19, 2010

However, in my view, relying too heavily on Webinars as a lead generation tool is simply setting the proverbial bar too high, and doing so can eliminate a large subset of prospects who may have a genuine interest in your product or service but just don’t have the time or the inclination to attend an event.

Webinar Metrics 100

Webinar Metrics Demand Generation Agencies BtoB Demand Generation 100

The Point

NOVEMBER 24, 2009

If you track clicks and not registrations, you’ll be measuring response, generating sales alerts, and assigning lead scores based on an action that is, in my view, less than an actual response.

Landing Pages 100

Landing Pages Lead Scoring Lead Ranking Lead Nurturing 100

Webbiquity

AUGUST 19, 2016

From a website visitor’s perspective, they want to view a site with clear and consistent copy that is user-friendly—not one built using keyword stuffing and other spammy techniques. Sam Allcock is an SEO and content marketing professional and founder of Custard Online Marketing. Twitter: @ CustardMedia.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

Customer Experience Matrix

FEBRUARY 8, 2010

Summary: a new survey from ExactTarget shows that digital marketing is growing faster than database marketing or mass media, and that agencies have a harder time adding digital capabilities than their clients. It also suggests that marketers are moving into digital channels even when they can’t measure their value very well.

Customer Surveys 120

Customer Surveys Paid Search Agency Planning Advertising Agencies 120

The Point

DECEMBER 15, 2020

There are multiple, legitimate reasons to suspend or even delete non-responsive leads from your mailing lists or CRM database: * Non-responsive leads can weigh down engagement rates and create a distorted view of campaign metrics.

Lead Scoring 162

Lead Scoring Lead Ranking Leads Lead 162

Biznology

JANUARY 30, 2015

But also keep in mind when importing data to enhance your records that appended data will always have its limitations, and is best viewed as directional, versus real “truth.” The post 6 thorny data problems that Vex B2B marketers, and how to solve them appeared first on Biznology. The most recent data is the one you should default to.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

Customer Experience Matrix

FEBRUARY 4, 2010

This seems to contradict my position: if email is run by personalization-oriented database marketers, while Web advertising and (perhaps) site content are run by behavioral-targeting-oriented digital marketers, then email personalization should be more common. database) marketers and Web (i.e.,

Online Marketing 120

Online Marketing Customer Surveys Advertising Channels Lead Scoring 120

The Point

JULY 15, 2010

Salesforce.com is a dominant player in the CRM category and an integral part of many companies’ lead management, database marketing, and demand generation programs. For larger companies, there’s an old saying in the CRM world, “the best CRM systems are built, not bought.&# No one system ever does that off the shelf.

Salesforce.com 100

Salesforce.com Marketing Automation Services Budget Programs Work Management 100

Customer Experience Matrix

FEBRUARY 2, 2016

Users can access this data through dashboards, charts, and views. Views can show results for user-defined segments. These can be exported to PDF or slides or viewed directly within Claritix. The matching happens at both the contact and account level. The specific measures depend on the data type.

Analysis 120

Analysis Marketing Analytics Tools Marketing Automation Services Salesforce.com 120

Convince & Convert

SEPTEMBER 11, 2011

I also wish everyone had a job, and enough to eat, and that tequila was rightly viewed as the most interesting of all spirits, instead of as a dorm room disaster. I fear that lazy companies use it as a replacement for sound CRM and database marketing initiatives that bolt together multiple data points for better business intelligence.

Social Media 161

Social Media Database Marketing Television marketing CRM 161

The Point

OCTOBER 14, 2010

Because it’s a prime measure of prospect interest (especially if that prospect drills down to view “detailed” pricing.). “ Tags: B2B Marketing Campaign Measurement Content marketing Database Marketing Demand Generation Lead Management Lead Nurturing Marketing Automation marketo.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

Leadspace

OCTOBER 6, 2019

Biznology recently published an article about New York’s happiest B2B database marketer , where the author advocates for adopting an “ideal state” data model and then filling in the blanks to make it actionable.

B2B Marketing 48

B2B Marketing Top of Funnel Enterprise Management Paid Search Agency 48

Customer Experience Matrix

SEPTEMBER 8, 2017

Marketers are taking more responsibility for the entire customer life cycle and work more closely with sales, account management, and customer success teams. This pushes them to look for a complete customer view that includes data from marketing automation, CRM, and additional systems like Web sites, social media, and content marketing.

Marketing Automation Services 168

Marketing Automation Services Buy Work Management B2B Marketing 168

SmartBug Media

FEBRUARY 11, 2021

Hubs Setup: Marketing, Sales, and Service. HubSpot has five “products'' you can migrate your data into: CRM: Your contact database. Marketing Hub: Your marketing assets, like landing pages and emails. page views). Now, where will you be migrating your data into? Step Four: Set up your ticket pipelines.

Hubspot 105

Hubspot Planning CMS Development Marketing Automation Services 105

Customer Experience Matrix

JULY 22, 2010

Incidentally, not everyone agrees that smaller marketing automation vendors must vanish. In this view, small vendors can succeed by providing excellent service and support, as well as by linking with marketing agencies and consultancies. These used proprietary, non-SQL database engines.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Biznology

MAY 30, 2012

In my view, it leaves too much to chance. The ROI model for inbound marketing says that distributing the content to a wide audience will eventually result in more sales than gating the content and marketing proactively to a smaller universe. It’s tough to do sustainable marketing on faith. Let’s look at the numbers.

B to B 80

B to B RFP Sales Qualified Leads Lead Ranking 80

Customer Experience Matrix

SEPTEMBER 30, 2016

These can also be done in Reltio itself, using built-in machine learning and data presentation tools to provide deep views into customers and accounts, including recommendations for products and messages. This is where the real fun begins, because that profile is now available for analysis and applications.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 120

Hinge Marketing

MARCH 1, 2016

The following are just a sampling of the marketing technologies that we use every day: Customer relationship management (CRM) systems that manage and analyze interactions with clients and prospects throughout their engagement with a firm. Database marketing systems that personalize communications with prospects and clients.

Marketing Management 48

Marketing Management Service Budget Programs Thought Leadership 48

Customer Experience Matrix

DECEMBER 22, 2006

In conventional consumer marketing, companies knew basically nothing about individual customers. Even in traditional database marketing, the only information readily available about individuals was what you sent them and what they had purchased from you. This gives a very narrow, episodic view of the customer’s life.

Work Management 120

Work Management Privacy SMS Marketing Management 120

Industrial Marketing Today

AUGUST 26, 2011

Those marketing tactics need to be updated to make them effective in today’s context. Here are some suggestions: Add QR codes to your print ads to tie together your online and offline marketing. Use Variable Data Printing (VDP) and database marketing services to create highly relevant and personalized direct mail campaigns.

Inbound Marketing 60

Inbound Marketing Paid Search Agency Companies Ad Frequency 60

PureB2B

NOVEMBER 26, 2019

That is especially true when you are on non-corporate pages that monetize through views and referrals. The fastest way to assure them is by using a clear and concise headline. Click-bait scams are rampant all over the internet.

Landing Pages 62

Landing Pages Conversion Top of Funnel Lead Scoring 62

MarketJoy

JUNE 25, 2018

to propagate their views. As a consequence, B2B marketers look to build personal affiliations in regional & national marketing events. In place of casual emails to their own databases, marketers hold their consumers in high regard by producing & distributing content that fits their choices.

Paid Content 56

Paid Content Work Management Marketing Management Top of Funnel 56

Hubspot

SEPTEMBER 6, 2013

Netflix: Netflix takes your viewing behavior and adapts to elevate similar genres and content. Marketing has started to follow a similar trend. Smart content in marketing began with the personalization of email campaigns. Basically, your map adapts as the driving situation unfolds.

Work Management 28

Work Management Marketing Management Marketing Automation Services Content 28

Biznology

DECEMBER 26, 2012

So, while I used to argue that Facebook should be at the bottom of a B2B marketer’s to-do list, I am revising my view for 2013. But the critical driver is the recent arrival of the Facebook Exchange (FBX) ad platform, which will allow banner ad bidding and retargeting to specific individuals, based on data matching.

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

Hubspot

FEBRUARY 26, 2015

Or maybe the user has Adblock on -- even though they''re not viewing an ad, they can still rack up impressions for advertisers, too. 5) Reports on Your Entire Database. Marketers are constantly analyzing the behavior and actions taken by all of the contacts in their database.

Clickthrough 28

Clickthrough Paid Search Agency Click Rate Open Rate 28

Convince & Convert

SEPTEMBER 14, 2010

Another factor is the impact of time-to-market on the bottom-line. Collaboration with customers, suppliers, and other value chain partners is viewed as having the most significant impact on time-to-market performance. The primary reasons for product launch failure is poorly defined customer needs ( [link] ).

Social Media 123

Social Media Work Management Marketing Management Media 123

Salesforce Marketing Cloud

MAY 2, 2022

In this blog, I’ll unpack what you need to know about how CDPs manage customer data and the importance of their impact on marketing — and the enterprise. CDPs usually include a customer database, marketing automation, multichannel campaign management, data analytics, and real-time interaction management.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing AI 98

Webbiquity

JANUARY 12, 2021

But then again, to Michael’s point, as you start around the bend on 5,000, 10,000 page views per month, and that’s because people are coming back and absorbing more content, looking for more information, that is where the behaviors start to give you a really good look at who’s going to be your best customer segment.

Allocation 230

Allocation Marketing Budget Marketing Attribution Multi-Touch Attribution 230

Online Marketing Institute

JULY 31, 2009

I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Biznology

DECEMBER 7, 2015

This has lead to 5 significant trends in B2B database marketing. This is no longer the case, as B2B firms are merging all this data on customers and prospects into a single view integrated database. These merged databases can be either accessed online or returned. . Data-Driven Marketing and Sales.

Trends 80

Trends B2B SIC Telemarketing 80

Customer Experience Matrix

JULY 28, 2009

Users can access different views of the underlying database, allowing them to work with data that is organized and named in ways that suit their individual needs. Tags: software as a service demand generation marketing automation campaign management hosted systems database marketing systems.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Heinz Marketing

FEBRUARY 8, 2021

If you were involved in database marketing, B2B marketing, before marketing automation, you’re probably familiar with a little company called Epiphany, which was all about database marketing, which was all about precision marketing. And none of the ABM platforms have those capabilities yet.

Account Based Marketing 98

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 98

Webbiquity

MAY 29, 2012

Anyone familiar with website analytics tools understands that when you visit a website, certain bits of knowledge about you are collected: your (approximate) geographic location, browser used, device used, network (corporate or ISP), and of course your behavior (pages viewed, time spent) while on the site.

Marketing Automation Services 100

Marketing Automation Services Cross-Selling Vendors Copyright 100

Convince & Convert

APRIL 28, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 7 Surprising Statistics About Twitter in America Why Influence Mining is the Next Gold Rush Is Twitter for Business Even Worth the Trouble? It just wasn't a way they communicated.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Adobe Experience Cloud Blog

SEPTEMBER 26, 2013

What content did she download or view? How many pages did she view while there? This database serves as the system of record for all prospect and customer interactions within marketing, sales, and transactional systems. Did she share one of your messages? Did a consumer visit your website? If so, how recently?

Lead Ranking 48

Lead Ranking Forrester Click Rate Trigger Marketing 48