5 Steps to customer data hygiene: it’s not sexy, but it’s essential
MAY 28, 2014
Are you happy with the quality of the information in your marketing database? A new report from NetProspex confirms: 64% of company records in the database of a typical B2B marketer have no phone number attached. Pretty much eliminates phone as a reliable communications medium, doesn’t it? And 88% are missing basic firmographic data, like industry, revenue or employee size—so profiling and segmentation is pretty tough.