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To Gate or Not to Gate, That Is the B-to-B Content Marketing Question

Biznology

There’s a spirited debate in B-to-B marketing about whether it’s best to give away information (aka “content,” like white papers and research reports) to all comers, versus requiring web visitors to provide some information in exchange for a content download. It’s tough to do sustainable marketing on faith.

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Where is B2B data-driven marketing headed?

Biznology

Real-time marketing gets real. We are fast approaching the holy grail of proactive database marketing, built on always-on, in-the-moment customer interactions. Real-time marketing will be real for business marketers, says Russell Kern of the Kern Agency. The post Where is B2B data-driven marketing headed?

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New Response Databases - Valuable Resource for B2B Marketers?

ViewPoint

Today we're honored to have guest blogger Ruth Stevens share her thoughts on database marketing. Business marketers are always suspicious of the data they are getting from list and data companies, whether its prospecting lists or data elements purchased for “append,” to fill in gaps.

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5 Steps to customer data hygiene: it’s not sexy, but it’s essential

Biznology

B2B Marketing B-to-B marketing B2B marketing data hygiene database marketing marketing database' Do you have any favorite hygiene techniques to add to my list? The post 5 Steps to customer data hygiene: it’s not sexy, but it’s essential appeared first on Biznology.

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Beware of dubious data providers: a 9-point checklist

Biznology

B2B Marketing Market Research Offline Marketing Slider B-to-B marketing B2B marketing B2B sales customer acquisition Data data hygiene data sources database marketing email marketing prospecting' Any other ideas out there?

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6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

The post 6 thorny data problems that Vex B2B marketers, and how to solve them appeared first on Biznology. B2B Marketing Social Media Marketing attribution B-to-B marketing B2B marketing CRM customer data data hygiene data matching database marketing de-duplication marketing database unstructured data'

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B2B prospecting data just keeps getting better

Biznology

B2B Marketing Market Research Offline Marketing Slider B-to-B B2B Data data modeling database marketing lead generation marketing lists propspecting' Bernice and I are always open to ideas for future studies. We welcome your feedback and suggestions.