Biznology

APRIL 24, 2015

Five9’s solutions provide everything businesses need to run an inbound and/or outbound center for sales and marketing, customer service, or outsourcing, including sophisticated management tools for reporting, recording, workforce management, quality monitoring, and CRM integration. First, we target the right accounts.

Ideal Customer Profiles 80

Ideal Customer Profiles Case Studies Case Study Marketing Management 80

The Point

NOVEMBER 15, 2010

Excerpted from the Spear Marketing white paper: “Top 10 Tips for Lead Nurturing Success (How to get the most from your lead nurturing program, and how to plan for success if you’re just getting started)”. To download your free copy, click here.

Lead Nurturing 100

Lead Nurturing Segmentation Sales Qualified Leads Campaigns 100

Customer Experience Matrix

JANUARY 31, 2010

Marketing Studio was launched in September 2009 and at this writing has 22 clients, including a mix of business and consumer marketers. Tags: aprimo business marketing marketing automation database marketing lead management demand generation.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Biznology

MAY 30, 2012

It’s tough to do sustainable marketing on faith. Myself, I grew up as a marketer in the world of measurable direct and database marketing. I like marketing campaigns that provide predictable results. But we only have conjecture on the other. So it boils down to which side you believe.

B to B 80

B to B RFP Sales Qualified Leads Lead Ranking 80

The Point

DECEMBER 15, 2020

A client asks: How long should a lead be chronically non-responsive before they’re marked as “marketing suspended”? Over time, an accumulation of stale, non-responsive leads can bump you to a higher pricing tier for your CRM or marketing automation license. What best practices should we put in place?

Lead Scoring 162

Lead Scoring Lead Ranking Leads Lead 162

MarketJoy

JUNE 25, 2018

Regardless of whether marketers put up their advertisements on newspapers or televisions, this approach remains valid. Outbound marketing targets customers via personal contacts or general media endorsements. From every outbound initiative, marketing leads are produced.

Paid Content 56

Paid Content Work Management Marketing Management Top of Funnel 56

PureB2B

AUGUST 3, 2016

Database Marketing ) to other resources on your site. Keywords can be linked to landing pages or other pages, and you can have these lead to related offers or deals that your prospects might find interesting. Throughout the post, link these words (i.e.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

The Point

FEBRUARY 18, 2014

A company in a nascent product category is more likely to find value in a database marketing approach, one in which they acquire “cold” names of prospects that meet target demographic criteria, and then market to those prospects consistently over time with a stream of informational offers.

Paid Search Agency 100

Paid Search Agency Demand Generation Inbound Marketing Lead Gen 100

The Point

MARCH 27, 2013

A client writes: I attended a Webinar recently at which one of the speakers prescribed scheduling lead nurturing emails on different days of the week – for example: newsletters on Mondays, product announcements on Tuesdays, Webinar invitations on Wednesdays, etc.

Webinar Metrics 100

Webinar Metrics Autoresponders Lead Nurturing Sales Qualified Leads 100

The Point

OCTOBER 3, 2012

Even while fewer than 30 percent of contacts on average actually change companies (your numbers may be higher depending on the industries you serve, or even target geographies), one thing is certain: the data you have in your CRM database on an individual customer or prospect is likely to be outdated after a mere 12 months.

InsideView 100

InsideView Zoominfo Content Landing Pages 100

The Point

JULY 13, 2012

Which leads to another question: do certain types of campaigns even need an offer in the first place? Take lead nurturing : is it strictly essential that every lead nurturing touch include a specific, gated, call to action? In my last post , I talked about creative campaign ideas for when you have no content to offer.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Campaigns 100

The Point

JUNE 27, 2012

For today’s B2B marketer, content is the fuel that feeds the demand generation engine. But when lead generation, lead nurturing , customer marketing and social media programs all require a constant feeding of new, compelling content, what do you do when the pace of new programs outstrips your ability to generate that content?

Campaigns 100

Campaigns Peer-to-peer Lead Nurturing Paper 100

The Point

JANUARY 24, 2013

Key to designing an effective lead nurturing program is taking stock of your current lead management process.

Lead Management 100

Lead Management Process Work Management Sales Qualified Leads 100

The Point

SEPTEMBER 6, 2011

When marketers embark on a formal lead nurturing strategy, opportunities for process improvement can arise in unexpected ways. That was the experience for iDirect , a leading provider of satellite IP communications based in Herndon, Virginia.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

The Point

SEPTEMBER 9, 2009

Without a consistent stream of compelling, original, relevant information to offer, landing pages fail to convert visitors to leads, blogs wither, and lead nurturing [.].

Lead Nurturing 100

Lead Nurturing Database Marketing Landing Pages Content 100

Online Marketing Institute

JULY 31, 2009

I’m gearing up to write a market overview about this space, so hearing from you early in the process will help to shape that research. Posted by Laura Ramos at 09:40 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us All thoughts are welcome!

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

JULY 31, 2009

So I commend Eloqua on their next generation of marketing software and their efforts dedicated to the process of making marketing more accountable. I would like to hear about your scoring approaches and what you have done to achieve a common definition of qualified leads with sales.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Online Marketing Institute

JULY 31, 2009

I think the lead management platforms hit directly on these problems and will shift marketing’s role from filling the pipeline to managing the customer lifecycle. Posted by Laura Ramos at 05:46 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40