Sana Commerce

MARCH 12, 2024

Introducing Edge Cloud by Fastly What if there was a solution that helped your web store keep up with privacy regulations and B2B customer demands for a lightning-fast web store? We’re proud to announce that Sana Commerce Cloud customers get to experience the power of Edge Cloud by Fastly.

Privacy 52

Privacy Optimization Enterprise Management Peer-to-peer 52

ANNUITAS

NOVEMBER 29, 2023

CMOs should not be obsessed with owning every marketing function possible, building widespread brand awareness or being the steward of customer experience (CX) – approaches that 100% of the time result in juggling too many balls. All of this begs the question: Is the role of the B2B CMO past its prime? Maybe that’s the point.

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

Trade Press Services Newsletter

FEBRUARY 1, 2024

” It’s easy to fall into that trap of Groundhog Day marketing, but it often leads to repeatable mistakes, missed opportunities and less-than-optimal results. .” How does your business make your customers’ lives easier? Here are six tips to break out of a Groundhog Day marketing cycle. Get back to basics.

Tips 246

Tips Peer-to-peer Marketing & Strategy Marketing 246

Webbiquity

JUNE 20, 2023

1 Create Explainer Videos For sparking interest and curiosity in your potential customer base, few strategies can match the power of explainer videos. . #1 1 Create Explainer Videos For sparking interest and curiosity in your potential customer base, few strategies can match the power of explainer videos.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

SmartBrief - Marketing

MARCH 7, 2024

Here’s how you can embrace dark social media by optimizing content and improving how you’re tracking for these activities: Optimize content for dark social media Not only is the volume of dark social media activity up, but so is the trust in the content being shared on dark social. Avoid generalized, overly broad messages.

Social Media 104

Social Media Social Marketing Peer-to-peer Media 104

Sana Commerce

MARCH 11, 2024

Celebrating success: diving into insights Sana Commerce proudly announces its recognition as an Aspiring Vendor in the 2023 Gartner ® Peer Insights Voice of the Customer for Digital Commerce. We achieved an overall customer rating of 4.4 We intend on remaining dedicated to our customers. ” says Verhaar.

Gartner 52

Gartner Peer-to-peer Enterprise Management Vendors 52

Marketing Insider Group

DECEMBER 20, 2022

Lead generation is the process of identifying, qualifying and nurturing potential customers for a business’s products or services. Another key component to lead generation ROI is by investing in education for your customers, and consistent messaging across channels. What does lead generation look like today?

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Vision Edge Marketing

APRIL 5, 2022

Inspirational, innovative, forward thinking and sometimes controversial, thought leaders are recognized by peers, customers, and other stakeholders as notable authorities in their field. . Transparent content builds vital trust between a business and its prospects, customers, employees, and stakeholders. .

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

ANNUITAS

OCTOBER 11, 2023

ANNUITAS has spent the last decade developing its methodology to help go-to-market organizations better orchestrate customer engagement and drive lift to revenue – solving the challenge of go-to-market execution and transforming (often disconnected) go-to-market activities into an optimizable Perpetual Growth Engine.

Marketing Analytics Tools 130

Marketing Analytics Tools Enterprise Management Work Management Marketing Management 130

Seismic

FEBRUARY 6, 2024

In the ever-evolving world of sales, success isn’t just about closing deals — it’s also about optimizing your team’s performance. Evaluating sales performance includes data and metrics as well as customer satisfaction, sales strategies, and greater alignment across the organization. Let’s dive in.

Peer-to-peer 103

Peer-to-peer Customer Satisfaction Conversion Rate Training 103

SmartBrief - Marketing

FEBRUARY 26, 2024

Since the first electronic mail (email) was sent in 1971, marketers have been looking for ways to optimize the channel to reach prospects and customers more effectively and efficiently. While the primary focus should be on past, present and future customers, there are other constituents that should be considered.

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

Seismic

MARCH 28, 2024

Sales coaching programs typically take a customized approach, tailoring guidance around the seller’s unique strengths to help them develop and refine the skills needed to have meaningful customer interactions and achieve their quotas. This helps sellers and teams capitalize on their strengths and address problem areas faster.

Peer-to-peer 52

Peer-to-peer Effectiveness Work Management Training 52

Martech

APRIL 5, 2024

Ultimately, martech platforms must address two types of marketing problems: customer-facing communication issues (e.g., Ultimately, martech platforms must address two types of marketing problems: customer-facing communication issues (e.g., Here are some steps that can help you optimize martech utilization.

Peer-to-peer 108

Peer-to-peer Paid Search Agency SMS Gartner 108

Webbiquity

NOVEMBER 8, 2022

With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. When researching a product, customers are likely to purchase one that has positive reviews posted across the Internet. Guest post by Chris Tweten.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Webbiquity

NOVEMBER 28, 2023

And, of course, offering a great B2B sales experience helps you increase your profits by improving conversion rate, retention rates, and Customer Lifetime Value (CLV). Customers want to feel understood, not to be just another name on a list. Offering a stellar B2B sales experience comes with its own share of challenges in 2023.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Martech

NOVEMBER 20, 2023

Research and Peer Recommendations: Speak to your marketing peers to gather insights on which digital events platforms (DEPs) they are using and why. Research and Peer Recommendations: Speak to your marketing peers to gather insights on which digital events platforms (DEPs) they are using and why.

Enterprise Management 117

Enterprise Management Marketing Management RFI RFP 117

Martech

NOVEMBER 30, 2023

TinyTake, once known primarily for its combined screen capture, annotation and collaboration offering, has been relaunched by owner MangoApps as a platform to manage B2B customer communities. To know your customers, you must listen to what they say and observe what they do. Spaces for customers to network and interact.

Enterprise Management 106

Enterprise Management Work Management Marketing Management Communities 106

Zoominfo

JANUARY 27, 2019

It’s no secret, the Internet has changed the way customers buy products and the ways marketers engage with their audiences. In fact, customers are 92% more likely to trust their peers over advertising when it comes to making purchase decisions ( source ). Keep reading! What is word-of-mouth marketing? Encourage online reviews.

Word of Mouth 210

Word of Mouth Peer-to-peer Advertising Agencies Zoominfo 210

Heinz Marketing

OCTOBER 29, 2020

A few primary key points were “respond with compassion” and “make your brand a beacon of optimism.” As we head into our third COVID peak this year and countries around the world begin to shut down again, it continues to be clear we need to lead with compassion and approach our customers with empathy. But What is the Benefit?

Ad Building 104

Ad Building Peer-to-peer Business Communities 104

Marketing Insider Group

SEPTEMBER 9, 2020

Leaders are looking beyond engagement numbers and qualified leads. They are now looking for quantifiable answers to these questions: What, or when, is the return of investment (ROI)? How much is marketing contributing to revenue? As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them.

Cost per Lead 258

Cost per Lead ROMI CPL Churn Rate 258

EveryoneSocial

APRIL 12, 2021

Additionally, LinkedIn is also the place to build relationships with customers, showcase your expertise and knowledge, close more deals, and grow your company’s employer brand. Below is our guide to optimizing your Linkedin profile to be successful today and beyond. What Is An Optimized LinkedIn Profile?

Ideal Customer Profiles 125

Ideal Customer Profiles Profiling Linkedin Optimization 125

Hinge Marketing

FEBRUARY 16, 2022

Furthermore, AEC firms are becoming increasingly more interested in popular topics such as workflow/process automation, customer experience and digital transformation. infrastructure legislation. Amid the turbulence, one thing has become clear: Change happens quickly and those AEC firms that are slow to adapt will be left behind. Technology.

Studies 162

Studies Peer-to-peer Marketing AI Digital Transformation 162

Marketing Insider Group

NOVEMBER 8, 2022

A content marketing strategy built upon the same principles enhances your customer relationships too. Consistent delivery of quality content builds engagement with customers and trust within your community. Blindly navigating your marketing strategy can cause your content to capsize. The Importance of Content Marketing.

Marketing Budget Creation 303

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 303

Porch Group Media

SEPTEMBER 12, 2019

How to Optimize the Customer Experience – Strategies and Trends. The customer experience continues to be top of mind for marketers. In recent research by Econsultancy and Adobe, B2B and B2C marketers alike agree that optimizing the customer experience is one of the most exciting opportunities for 2019. .

Trends 68

Trends Optimization Marketing & Strategy Peer-to-peer 68

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. Awario: Position your brand better What engages your social media best?

Social Media 107

Social Media Advertisements Advertising Tools 107

Heinz Marketing

APRIL 14, 2022

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. Customers are smarter – they want to buy, not be sold to. Customer Obsession.

CMO 109

CMO Relevance Enterprise Management Peer-to-peer 109

Vision Edge Marketing

APRIL 4, 2023

In today’s business world, many of these decisions are about customers, competitors, personnel, operational, and strategic investments. Data is a crucial asset that can help any business leader make informed decisions and gain a competitive advantage. Data analytics and insights are the keys to unlocking this potential.

Lead Scoring 203

Lead Scoring Lead Ranking Allocation Analytics 203

Webbiquity

JUNE 28, 2022

Every successful B2B company starts by focusing on solving a specific problem for a specific type of customer. Optimize Your Layout. Guest post by Eleanor Hecks. Marketing business to business (B2B) products and services differs from business to consumer (B2C) practices in at least a half-dozen ways. Highlight Your Specialty.

Case Studies 284

Case Studies Case Study Studies Top of Funnel 284

Zoominfo

APRIL 19, 2023

Sales teams are also leveraging AI-driven tools, like conversation intelligence , in new ways to optimize the coaching process and improve performance. Coaching salespeople is not a new idea. Good mentoring is one of the quickest ways to ramp up new employees. This is the time-tested practice of sales coaching. What is Sales Coaching?

Effectiveness 130

Effectiveness Peer-to-peer Zoominfo Analysis 130

Litmus

JUNE 24, 2022

Live Optimization (optional participation): October 24th. Email designers, developers, and marketers: Want to elevate your skill set (and add “Litmus Certified” to your credentials)? Now’s your chance! Back by popular demand, we’re kicking off Litmus Certified again: hands-on workshops to elevate your email skillset using Litmus.

Peer-to-peer 101

Peer-to-peer Case Study Case Studies FAQ 101

The Marketing Blender

FEBRUARY 27, 2024

Pivoting to digital marketing strategies provides a precision-focused and cost-effective alternative that can enhance global outreach and optimize resource allocation. This manufacturing leader understands the importance of strategically bidding on targeted keywords that potential customers are actively searching for.

Trade Show 52

Trade Show B2B Marketing Peer-to-peer Marketing Strategy 52

Unbounce

SEPTEMBER 16, 2021

This means that when a user types in words related to your business, your customized ad will be the first result they see— sometimes. The Role of PPC in Marketing Strategies Why Your PPC Ad Needs a Dedicated Landing Page A Step-by-Step Guide to Optimizing Your Post-Click Strategy. So, yeah—businesses bid high numbers to play.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Engagio

NOVEMBER 14, 2023

A history of ABM ABM’s roots are traced back to the customer-centric philosophy propounded by Don Peppers and Martha Rogers in their work, “The One to One Future.” And that’s exactly the kind of customer experience buyers hate. These were fueled by technology.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Salesforce Marketing Cloud

JANUARY 12, 2024

SMB leaders are experts at making the most of limited resources to draw in customers. Take stock and see how your business, and the potential for a new small business marketing strategy, stacks up with your peers. Between business closures and new customer demands and habits, opportunities may exist to launch new products or services.

Budget Programs 105

Budget Programs Small Business Marketing Work Management Marketing Budget 105

Aberdeen

JUNE 9, 2023

In today’s competitive business landscape, providing exceptional customer experiences (CX) is crucial for success. According to research from Aberdeen’s head of CX, Omer Minkara , customers have become savvier and have specific preferences when it comes to communication channels.

Ideal Customer Profiles 40

Ideal Customer Profiles Peer-to-peer Customer Satisfaction Loyalty 40

Outreach

FEBRUARY 16, 2021

We even offered a sneak peek into how our own Account Executives leverage our software to optimize their own sales processes and drive immediate value for customers and prospects. you can participate in the beta programs RIGHT NOW by joining The Peak , Outreach’s peer community. Spoiler alert….you

Outreach 72

Outreach Peer-to-peer Ideal Customer Profiles Analysis 72

Stevens & Tate

MARCH 27, 2023

They play an important role in SEO optimization as they indicate the quality of content and generate traffic, which ultimately helps in ranking higher on search engines. You should also engage with your audience, share valuable content, and optimize your posts with relevant hashtags and keywords. What are Social Signals?

SEO 112

SEO Peer-to-peer Paid Search Agency Lead Scoring 112