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How to Use Influencer Marketing at a Fast-Growth Startup

Onalytica B2B

As a growth hacking digital marketer in the funded startup world, I regularly see the hustle-filled journey from startup inception to market-conquering results. This article will look at how influencer marketing may have a role within a startup’s marketing mix.

The Future of Chatbots in Marketing [YouTube Live Event]


For the industry as a whole, and how we communicate with prospects and customers? You're in luck: We've organized a live event on YouTube with HubSpot's CTO, Co-founder, and builder of GrowthBot Dharmesh Shah, as well as Looker's Colin Zima, and Slack's Buster Benson.

Lean Marketing: How to Run Your Marketing Team Like a Startup


The Lean Startup Applied to Marketing. Enter The Lean Startup movement. Now, the Lean Startup movement isn't actually a marketing industry movement. Rather, it's a methodology pioneered by entrepreneur and author Eric Ries as it relates to product development at startups.

The Top #Nifty50 Women in Technology on Twitter for 2012


Her integrated marketing and communications organization is responsible for positioning Cisco’s growth strategy and cultivating opportunities in new and existing markets through market and customer insight, corporate positioning, branding, and advertising.

The 15 Best Content Distribution and Amplification Tools


Think of it as “YouTube for presentations.” You can customize everything, from colors to your theme’s HTML. Sample review: “Outside of YouTube, more B2B-focused video marketing resources include Vimeo.” ” — Marketing Insider Group (Startup).

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48 Phenomenal SEO Guides, Tips & Tactics


” In this fascinating post, he shares strategies for growing website traffic, the importance of customer retention, finding your “north star metrics,” and SEO (“the single most important thing is to get valuable links from authoritative sites.

Tips 122

20+ Amazing Examples Of Content I Wish We Created

B2B Marketing Insider

This Video, Made by a Bank, Will Give You the Chills – From Hubspot. Humor and B2B Marketing: A Love Story – The future of customer videos! 52 Tools For Any Company to Innovate Like a Startup – by Nick De Mey , founder of the Board of Innovation.

22 Expert Guides and Reviews of 200+ Social Media Tools


6 Free Social Media Tools for Startups to Build a Strong Social Media Presence by Duct Tape Marketing.

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How to Find and Target High-Value Keywords for Your Business


I worked with many startups before I joined HubSpot, and scouring Google Keyword Planner every day for keywords to fuel my blog posts drove me close to insanity.

Facebook Rolling Out Video Ads to News Feeds, and Other Marketing Stories of the Week


Whether you''re creating a blog post, infographic, tweet, or even a PPC ad, creating content that people naturally want to consume will help you attract visitors, capture leads, and convert customers. Google Launches YouTube Trends Map to Show the Most Popular Videos Across the U.S.

Ads 26

139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)


Heidi Cohen marketing blog is dedicated to making her blog all about her readers and customers. Hubspot. Marketing and Sales make up the 2 main sections of HubSpot Blog’s blog (that’s a mouthful). Recommended reading: 4 Reasons to Increase Brand Awareness with Customer Stories.

8 Insightful Marketing Predictions for 2013 and Beyond


We saw the rise of Pinterest, several IPOs and acquisitions, an aggressive political ad war, Facebook’s 1 billionth user, and watched one Korean artist turn into a global phenomenon thanks to YouTube. Prediction: Marketers Will Know Thy Customer. Dharmesh Shah , CTO, HubSpot.

Content Marketing Strategy: A Comprehensive Guide for Modern Marketers


You want to do better next year, so you start a blog on your website and publish posts about some of the common tax-related issues your target customer faces. You're having trouble attracting customers, though, because keeping an agency on retainer seems like a luxury for a small business.

Visual Content Marketing Insights from 13 Genius Thought Leaders


Humans are simply wired to process visuals more effectively, and the increasing prevalence of visually-oriented platforms like Pinterest and YouTube has only fed this demand. Image credit: HubSpot.

Reduce, Reuse & Recycle: How to Use Business Byproducts to Create Growth Opportunities


Currently, I'm mentoring a startup called Tuckerman & Co -- a mission-driven clothing brand hell-bent on creating environmentally sustainable clothing to address the abundance of unnecessary waste in the textiles industry.

The 2011 #Nifty50 Top Twitter Men Reprise


Michael has been working in marketing and sales for over 17 years in various roles where he uses customer insights to drive sales, ROI and customer loyalty through effective sales and marketing strategies. Mike is the CMO at HubSpot in Boston, a marketing software company.

10 Fundamental Tips for Social Media Community Managers


Community managers are becoming an increasingly important role for all types of businesses, and we're seeing the role appear everywhere from tech startups to major corporate brands. Connect with HubSpot

98% of Americans Distrust the Internet, And Other Marketing Stories of the Week


We just celebrated HubSpot's 6th birthday on Friday! We're still reeling from the realization that, well, we're not a little baby startup anymore (or maybe it's just from all the free beer at the party we threw). What Types of News Go Viral on YouTube? Did you hear?

Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011


HubSpot had a remarkable presence at Dreamforce. Inbound marketing consists of three parts: get found (draw people in), convert (visitors to leads/customers) and analyze (to see what's working and what's not). View more presentations from HubSpot Internet Marketing.

Generating More “Educated Leads” on a Small Budget

Industrial Marketing Today

To find answers to that question, I went to HubSpot’s Lead Generation Marketing Hub and I found an incredible video featuring Holly Allison , vice president of marketing at Vico Software , a successful Boston-area startup that provides construction software to engineers and contractors.

8 Steps to a Killer Social Media Newsroom for Inbound PR


Heck, at HubSpot, we do it, too! Include links to your Facebook Fan Page, your company’s Twitter feed, Flickr account, YouTube channel, LinkedIn page, etc. Are you a startup that just recently raised a round of venture capital? Connect with HubSpot

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The Ultimate List: 24 of the World’s Largest Social Networks


Sometimes, we include YouTube, LinkedIn and Foursquare in that category. In February 2011, Bloomber reported that Mixi has about 22 million customers in the country, “10 times the number of Japanese Facebook users.” Connect with HubSpot