Sprout Social

JULY 5, 2022

Video podcast series. For maximum transparency, highlight real customers or creators. Ask yourself: What’s something your customers wish they knew more about? A web series is a scripted or non-scripted installment of videos published online. Video podcast series. Day-in-the-life vlog. Home or office tour.

Youtube 131

Youtube Advertising Channels Video Marketing Paid Search Agency 131

Marketing Insider Group

SEPTEMBER 16, 2020

A few weeks ago, I received an email from my good friend James Tennant from Converge that looks at trending keywords and phrases, as well as related questions and propositions from a range of B2B topics. Take a screenshot of your latest podcast playing on Spotify or the thumbnail of a new YouTube video. Showcase Your Loyal Customers.

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

Optinmonster

DECEMBER 21, 2023

Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. Its goal is to get the potential customers excited about buying your product. They give potential customers a glimpse of what’s about to come and keep them waiting excitedly till the launch date.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

SocialPilot

JANUARY 26, 2024

This list of AI prompt examples covers a wide range of marketing roles and tasks, helping marketers leverage AI to generate social media copies, campaign planning, and more. ” “Create a Facebook post draft showcasing a recent customer testimonial about [Product/Service]. Let’s get started!

Examples 78

Examples ROI Planning Work Management 78

Buffer

MARCH 9, 2023

Standing out among the sea of people competing for the same jobs, clients, and customers is increasingly difficult – and social media platforms often contribute to that difficulty with their ever-changing algorithms. This includes features in reputable publications, your own published work, or even your resume.

Linkedin 110

Linkedin Personalization Brand Identity Branding 110

Choozle

MAY 20, 2020

Podcasts have grown in adoption in the last few years as consumers adopt this format in their daily routines. Shows like My Favorite Murder, Lore, and This American Life have accumulated over 50,000 reviews on Apple Podcasts. Even publishers like NPR have harnessed the power of podcasts with over 21.8M

Advertisements 92

Advertisements Advertising Paid Search Agency Demographics 92

LeanData

MARCH 10, 2022

The Revenue Generator podcast is a personal project of mine, and it’s been a long, long time in the coming. The catalyst of the podcast comes from the errors of my own professional past and each episode serves as a vehicle for me – and hopefully you as well – to become a better revenue generator.

Ideal Customer Profiles 96

Ideal Customer Profiles Generation Demand Generation Agencies Class 96

Top Rank Marketing

JULY 7, 2023

LinkedIn users will be comprised of members of the millennial and Gen Z demographic by the end of 2023, according to newly-published forecast data. population is expected to use a GAI platform as least once a month during 2023, according to newly-published AI forecast data of interest to B2B marketers. percent of U.S.

B2B Marketing 57

B2B Marketing B2B Planning Forecasting 57

Oktopost

APRIL 18, 2022

Did you know that while podcasting seems new, it’s been around for nearly 40 years? Audio blogging”, the ancestor of podcasts, dates back to the 1980s. T oday, 28% of the US population regularly listen to podcasts—that’s 80 million people! B2B podcasts are a powerful form of outbound marketing. Jump to Best B2B Podcasts.

B2B Marketing 62

B2B Marketing B2B Planning Best Practices 62

Zoominfo

FEBRUARY 5, 2021

Let’s start with that dream customer. The B2B sales funnel depicts how prospective customers move through the buying process in stages. That might include watching your product videos, reading blog posts or listening to your podcast. Post-demo, the rep follows up; leads buy the product and leave the funnel as new customers.

Top of Funnel 179

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179

Hubspot

NOVEMBER 17, 2020

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. About 70 million new blog posts are published each month on WordPress alone, with 77 million comments added per month.

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Hubspot

APRIL 7, 2023

Flexibility in Fixing or Adjusting a Product or Service Should a customer have an issue with a digital product, addressing their issue could be easier than addressing problems with a physical product. A physical product that doesn’t meet a customer’s needs could result in returns, recalls, or redistribution costs.

CMS Development 72

CMS Development Product Buyer Personas Industry CMS 72

Biznology

MARCH 19, 2019

The Mike Moran Group has been managing Biznology.com since 2004, publishing almost every business day for the past 15 years. Biznology is home to more than 3,000 articles, podcasts, newsletters and webinars focused on the latest developments in digital.

Peer-to-peer 91

Peer-to-peer Enterprise Management eCommerce Newsletter 91

ClearVoice

AUGUST 14, 2023

For instance, increased brand awareness, new leads or prospects, more sales, and improved customer loyalty. That’s because content marketing has several moving parts: Content strategy Keyword research Writing Editing Publishing Promoting And that’s just for written content. But there’s a problem.

Advertising Agencies 97

Advertising Agencies Paid Search Agency Marketing Agencies 2 Content Marketing 97

Kabbage

NOVEMBER 9, 2016

What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. HubSpot’s Marketing Blog. Where can I find it: [link].

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

The Marketing Blender

MARCH 15, 2021

Content marketing with a customer-centric focus. Your customers actually want to hear from you. We highly recommend a CRM and automation platform that will help you build segmented workflows that will help you nurture new leads into customers. Here are some tips to help you get a clear picture of your ideal customers.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Contently

SEPTEMBER 10, 2020

To start, he comes from an ad operations and customer success background. In 2018, he and his good friend Erik Requidan started The Minority Report Podcast to create a platform where people of color, women, and LGBTQ individuals in marketing could tell their stories and have candid conversations.

Work Management 114

Work Management Marketing Management Brand Identity Branding 114

ViewPoint

MARCH 19, 2018

Using digital analytics data, companies can optimize the customer experience on their websites, mobile sites, and mobile apps, and also their marketing ROI , content offerings, and overall business performance.”. AT Internet also has a wide range of white papers to guide and teach the uninitiated. About the Author.

Marketing Management 197

Marketing Management Analytics Budget Programs Marketing Automation Services 197

ClearVoice

JANUARY 29, 2024

While this process remains relevant to this day, evolving customer expectations warrant an approach that extends beyond the four walls of conventional content marketing. Similarly, individuals outside the marketing department — e.g., industry specialists, customer support representatives , product designers, HR professionals, etc.

Paid Search Agency 52

Paid Search Agency Companies Content Marketing & Strategy 52

Kabbage

NOVEMBER 9, 2016

What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. HubSpot’s Marketing Blog. MarketingProfs.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Zoominfo

FEBRUARY 5, 2021

Let’s start with that dream customer. The B2B sales funnel depicts how prospective customers move through the buying process in stages. That might include watching your product videos, reading blog posts, or listening to your podcast. Post-demo, the rep follows up; leads buy the product and leave the funnel as new customers.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 130

Zoominfo

DECEMBER 19, 2018

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals. Go check it out!

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Sprout Social

APRIL 6, 2023

Within it, you can track the production and maintenance of different content formats ranging from social media posts and blogs to emails and events. Let’s say you run a podcast and want to publish two episodes in the coming month. This will ensure that your content is published regularly and on time.

Content 82

Content Work Management Ad Frequency Marketing Management 82

Outbrain

SEPTEMBER 21, 2022

For years, advertising has been the primary revenue stream for the digital publishing industry. However, with the imminent loss of third party cookies, the rise of programmatic and affiliate advertising, and the promise of subscription growth, publishers have needed to adapt their revenue models at speed.

Optimization 52

Optimization Allocation Lead Ranking Advertising Agencies 52

Content Standard

FEBRUARY 19, 2021

Without a focused, multichannel marketing strategy that accounts for the complementary roles of different content types, your business is counting on random pieces of content to spur customer conversions. Audience: Your target customers’ needs and preferences. Platform: Where your content will live and be distributed.

Top of Funnel 123

Top of Funnel Content Lead Ranking Advertising Funnels 123

Webbiquity

NOVEMBER 10, 2020

Those are just a few of the findings from B2B Buying Disconnect: Forecasting Radical Changes in Tech Buying Behavior just published by software rating site TrustRadius. Case studies and customer references are also more important to B2B buyers when purchasing professional services (implementation, consulting, training, etc.)

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Circle Studio

DECEMBER 22, 2019

As we wrap up another year, we turn our attention to the most popular posts published on our blog in 2019. . The tenth annual report is packed with findings collected from B2B marketers representing a full range of industries, functional areas and company sizes. 10 Considerations When Starting a Podcast. Read Article.

Marketing Proposals 98

Marketing Proposals Advertising Agencies Paid Search Agency Lead Nurturing 98

Webbiquity

SEPTEMBER 24, 2019

Sitejet’s templates are fully customizable and are designed to meet a wide range of needs. What’s more, Sitejet includes additional features not found in many other CMSs—such as a CRM, customer portal, and project time-tracking, as well as SSL, CDN, and DDoS protection. Best for Publishing Content to a Wide Audience: Medium.

CMS Development 187

CMS Development Advertising Mediums Work Management eCommerce 187

Sprout Social

AUGUST 2, 2022

Spotify uses Shorts to promote events and promote or repurpose podcast content. To promote their booth at VidCon 2022, the brand published a series of Shorts detailing the environment and the experience for those who could not attend in person. Brand bringing this trend to life: Sports Illustrated’s Mile High Huddle podcast.

Youtube 139

Youtube Trends Marketing & Strategy Content 139

Zoominfo

DECEMBER 13, 2018

Check out the Sales Hacker YouTube channel for a wide range of content, from talk about sales readiness to developing curiosity and passion. Featured Video : Why “Customer Success” Will Earn You More Money. Featured Video: Sell or Die Podcast: Battling Price Objections. 9. SalesPOP! Enter Jeffrey Gitomer. Marc Wayshak.

Youtube 187

Youtube Advertising Channels Zoominfo B2B Thought Leadership 187

Marketing Insider Group

AUGUST 22, 2015

Boris Kraft, the Chief Visionary Officer for open-source content-management provider Magnolia, wrote an article in CMSWire about how the Internet of Things (IoT) may change the entire idea of digital customer experiences. Robert is also co-host of the podcast PNR’s This Old Marketing , the # 1 podcast as reviewed by MarketingPodcasts.com.

Content 100

Content Internet Marketing Custom Publishing Storytelling 100

Zoominfo

OCTOBER 5, 2021

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Their YouTube channel reflects this expertise and features mostly short videos introducing various episodes of the Duct Tape Marketing podcast. Go check it out!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Martech

AUGUST 9, 2021

That in turn is related to customer relationships, LTV and community — a subject we’ll soon be diving into more deeply. Businesses will need to focus on rich value exchanges to persuade customers to give up at least some of their data. Finally, know your customers; own your data. “As All part of a pattern. Second, branding.

Facebook 112

Facebook Ad Exchange Advertising Agencies Mobile Advertising 112

Digilant

AUGUST 2, 2022

Today’s B2B marketers now have more channels and more opportunities than ever to reach their customers. . This also means that marketers should reconsider legacy tactics that may no longer be relevant to today’s B2B customers. Ready to learn how to target B2B customers in a remote work context? Get in touch today!

Advertising Agencies 52

Advertising Agencies Ideal Customer Profiles Paid Search Agency B2B 52

Martech

OCTOBER 4, 2021

Using psychology and data to get customers closer to purchase . With limited resources, marketers need every edge they can get, including psychology, to get customers closer to purchase. Understanding behavioral bias and the customer journey are really important,” Sangha said. “So I don’t have the answer yet. Editorial Director.

Acquisitions 105

Acquisitions Marketing Automation Services Marketing Management Digital Experience Platform 105

nDash

OCTOBER 26, 2020

Since then I’ve developed a niche in the HR and staffing sectors, covering a range of topics addressing employer challenges in areas such as the candidate experience, the impact of technology, the importance of the employer brand and the future of work.” . Published author of multiple business and HR books. HR transformation.

Marketing Budget 98

Marketing Budget Marketing Budget Creation Enterprise Management Work Management 98

Buffer

FEBRUARY 21, 2023

We now call ourselves “year-round disability conference,” hosting monthly virtual Diversability Unplugged events with topics ranging from financial equity, sexuality, work, and Gen Z through a disability lens. View this post on Instagram A post shared by Tiffany Yu (@imtiffanyyu) Finally, we launched a podcast.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88