Report: 46% of B2B Buyers Turn to Colleagues/Peers to Research Purchases
KoMarketing Associates
JULY 17, 2019
B2B buyers continue to do their own research before making a purchase decision, and new research shows that colleagues and peers are playing a more important role in the process. By this mark, 38 percent of B2B customers have already developed an informal list of potential service and product providers.
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