markempa

JUNE 9, 2005

IT Marketers - if you have often wondered how you compare to your peers, make sure you participate in this survey. IT Marketers - if you have often wondered how you compare to your peers, make sure you participate in this survey. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

Lead Generation 120

Lead Generation Customer Surveys Peer-to-peer B2B Marketing 120

The ROI Guy

AUGUST 9, 2010

According to recent survey results, 90% of B2B marketers are actively involved in producing custom content , and are investing some 25% of marketing budgets to custom content creation and promotion. It’s not just informing and entertaining, but calling the [readers] to action,” said Blank.

Urgency Marketing 40

Urgency Marketing Marketing Budget Peer-to-peer Content Marketing 40

Adobe Experience Cloud Blog

DECEMBER 3, 2009

ckburgess : Hotel websites are built around product |so are most BtoB websites | build around buyer personas instead. searchcircus : "On the Web, you ARE what you publish," according to David Meerman Scott, a marketing strategist at B2B online tradeshow. Answer: (via @PaulDunay ) Start with the customer support angle.

B2B Marketing 48

B2B Marketing Buyer Personas B2B Lead Scoring 48

markempa

JUNE 16, 2005

Here are just a few of the great projects I have planned: Lead Generation Benchmark report project (helping marketers compare their B2B lead generation performance against peer companies), event marketing, media relations, press releases, various book promotions, administrative duties, and marketing database management.

Lead Generation 120

Lead Generation PR B2B Marketing Peer-to-peer 120

markempa

MAY 24, 2005

They have an amazing lead conversion rate, which is triple the amount of their industry peers. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Does that seem a bit too militant for your taste?

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Sales Marketing Analytics Tools 120

The ROI Guy

DECEMBER 6, 2010

The consumer is now in charge: researching specifications, configuring and customizing solutions, getting peer reviews and advice, comparing prices, and “buying now&#. Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It?

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

markempa

JUNE 8, 2005

If you’re really good, people (you don’t even know) will start recommending you to their collegues and peers. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 They said they were thought leaders.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

The ROI Guy

JANUARY 25, 2011

However, solving this problem will be difficult for most teams, as sales remains inwardly focused on the traditional funnel based selling process, rather than having a keen understanding of how customers make decisions and actually buy - the buying lifecycle.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

JANUARY 17, 2011

Diagnostic Example: Microsoft Infrastructure Optimization Assessment Microsoft wanted to provide analysis and roadmap advice to help get more C-level engagements, engage earlier in the sales cycle, and shift customer perceptions from tactical product provider to strategic partner.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

NOVEMBER 4, 2010

IDC’s most resent customer experience survey of over 200 key IT decision makers reveals that Frugalnomics is indeed in full effect. In this blog post, I present a few of the key research metrics and advice. As a result, sales is being invited later into the decision making process, sales cycles are extending and deals are stalling.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

markempa

APRIL 12, 2007

I came across a recent report by Aberdeen Group entitled, " Creating a Customer-Centric Marketing Organization ," that reinforces the point with broader empirical data. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

ROMI 120

ROMI Lead Generation Work Management B2B Marketing 120

markempa

MAY 19, 2005

When was the last time you talked to your customers and asked how they were doing? Reichheld asks, “Would you recommend our products or services to a business peer?” When your customer’s act as good references, they show that they have received value from your company. « The Revenue Roundtable launched!

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

Webbiquity

AUGUST 18, 2012

Note: a slightly shorter version of this compilation was recently published as a guest post on Jeff Bullas’ blog. BtoB Magazine ). Social media and inbound marketing techniques have been a boon for marketers. And social media isn’t just about lead generation of course. And their competition. And…even social media itself.

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

Webbiquity

NOVEMBER 28, 2011

” And 93% planned to use some form of user-generated content in their marketing efforts this year, including customer stories, product suggestions or ideas, and customer reviews. Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query?

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100