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Editorial Guidelines

ClearVoice

What are editorial guidelines? Editorial guidelines are a codified framework you share with anyone who creates written content for your brand. These guidelines ensure that your content remains consistent and within your brand voice, no matter who writes for you. Why are editorial guidelines important? Glad you asked!

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How to supercharge your marketing strategy with AI automation

Sprout Social

AI automation powers AI marketing , which marketers, like you, can use to pivot your campaigns seamlessly based on real-time market indicators, empower your customer service teams and grow holistically. AI automation is the integration of AI with the automation of repetitive, rules-based tasks. What is intelligent automation (IA)?

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9 Tips to Revamp Your Brand Storytelling with Better Video Production

Marketing Insider Group

Use the Rule of Thirds . The rule of thirds has long been used in visual mediums, such as painting, photography, and film. Using this rule, you imagine dividing your image into 9 equal parts with two evenly spaced horizontal and vertical lines. One of the best places to publish a video is on social media.

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Website Accessibility: Is Your Website ADA Compliant?

Marketing Insider Group

The Americans with Disabilities Act (ADA) protects disabled people from discrimination and it has released guidelines to help you create a website that is easily accessible to all communities. For a few decades, new buildings have had to follow specific rules to have ADA compliance, like having a wheelchair ramp and elevator in the building.

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The Amazing Benefits of Journalistic Content (Plus 7 Pro Tips You Can Use Today!)

Marketing Insider Group

What Are the Benefits of Regularly Publishing Journalistic Content? What Are the Benefits of Regularly Publishing Journalistic Content? When you publish journalistic content, you’ll quickly notice the following benefits. Your site will benefit from the wide variety of relevant subjects you publish.

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What Does AI Transparency Look Like? It Depends on Your Industry

Salesforce Marketing Cloud

These are our guidelines for responsible development. Get the guidelines ‘Companies treat their LLMs as trade secrets’ Transparency in AI has always been important, but came to the fore with the October publication of the Foundation Model Transparency Index. It helps to follow a framework. Then, measure, measure, measure.

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Help Us Help You: How To Give Writers Constructive Feedback

Marketing Insider Group

Since your brand and reputation mean everything as a business, you need to be completely satisfied with your content before clicking publish to ensure you’re making a solid first impression to potential customers. Build valuable customer relationships. Improve your market position and thought leadership.