Vidyard

JANUARY 25, 2018

The Ultimate Guide to Video Length Use these top blog posts as guidelines for what types of topics/blogs resonate well with our audience, but please do not repeat these topics. How Can I Increase the Chances of My Post Being Published? We get a lot of blog submissions and only publish the best of the best.

Guidelines 65

Guidelines Custom Publishing Paid Search Agency Budget Programs 65

Acrolinx

AUGUST 5, 2024

These writing standards are established guidelines that make sure all content is high-quality, clear, and on-brand. These entities can be different for each company, but here are some examples: In your organization every piece of content needs to be peer reviewed by someone else before it can be published.

Rules 65

Rules Guidelines Lead Ranking Peer-to-peer 65

Marketing Insider Group

APRIL 5, 2021

Google released its Search Quality Evaluator Guidelines in response to a leaked version published online. Content marketing is the process of consistently publishing content that audiences want to consume. You become more like a publisher instead of just a seller of a product or service. High E-A-T.

SEO 332

SEO SME Lead Ranking Content Marketing 332

Marketing Insider Group

JUNE 3, 2024

With customers receiving constant promotional emails, you’re tasked with creating messages that stand out in their inboxes. Stay connected to customers, business partners, and employees throughout the year by sending eCards at key times. Thank a customer for a recent purchase. eCards may be your solution!

Marketing Strategy 231

Marketing Strategy Marketing & Strategy Tips Advertising Agencies 231

Martech

MARCH 27, 2024

The gaming industry saw a lot of disruption over the last year, including the consolidation of major publishers, layoffs and canceled game releases. Updated creative guidelines were also provided to help marketers learn, and help promote, the rules of the gamers’ road. Guidelines. Image: IAB. Image: IAB. Understanding gamers.

Advertising Agencies 109

Advertising Agencies Planning Mobile Advertising Budget Programs 109

Marketing Insider Group

JANUARY 11, 2023

A strong, supportive customer experience is arguably the most important element to consider when sorting through each multi-channel marketing challenge. Make an effort to read through the guidelines for each of the channels you intend to use going forward. Customer Support & Experience. Here’s another example from Etsy.

Multi-Channel 224

Multi-Channel Advertising Channels Work Management Marketing Management 224

Acrolinx

OCTOBER 14, 2024

Your readers — hopefully your future customers — rely on factual content to build trust in your brand. It demonstrates thoughtfulness and awareness for topics that matter for enterprises and their customers as well. Trust-building: Besides regulatory compliance, responsible AI usage helps you build trust with your customers.

Marketing AI 52

Marketing AI Enterprise Management Lead Ranking Work Management 52

Marketing Insider Group

APRIL 17, 2023

SEO: How To Generate More Clicks From Your Current Rankings By Ann Smarty You’ve already published content that reigns supreme in the eyes of Google. By sharing a brand narrative that positions your customer as the hero, you’ll connect with consumers on an emotional level and develop their curiosity. Why, you ask?

Paid Search Agency 336

Paid Search Agency Content Marketing Lead Ranking Lead Scoring 336

Webbiquity

APRIL 11, 2023

AI is being used to automate mundane tasks, drive data analysis, create personalized customer experiences, and much more. Affiliate sales support independent publishing. Artificial Intelligence (AI) is quickly becoming an integral part of the digital marketing landscape. For example, Jasper helps you craft better tweets.

Marketing AI 318

Marketing AI Curation Content SERP 318

Marketing Insider Group

DECEMBER 14, 2021

Since your brand and reputation mean everything as a business, you need to be completely satisfied with your content before clicking publish to ensure you’re making a solid first impression to potential customers. Build valuable customer relationships. Improve your market position and thought leadership.

Marketing Agencies 2 244

Marketing Agencies 2 Advertising Agencies Guidelines Work Management 244

Sprout Social

NOVEMBER 29, 2023

Potentially miss out on important customer interactions. The more you automate on Instagram, the fewer opportunities you have to interact with followers and customers. Let’s talk about legalities—or at least, what abides by Instagram’s Community Guidelines —so your account doesn’t get penalized.

Automation 119

Automation Tools Work Management Marketing & Strategy 119

Optinmonster

APRIL 26, 2024

Use Case: Find guidelines for guest posting opportunities Let’s say I want to submit a guest post for Lifehacker , but their guidelines for guest authors are difficult to find. Many popular publishers will actually hide their guidelines page because they’re already swamped with submissions.

Search Marketing 102

Search Marketing Google Content Marketing Case Studies 102

Marketing Insider Group

JANUARY 18, 2021

The Americans with Disabilities Act (ADA) protects disabled people from discrimination and it has released guidelines to help you create a website that is easily accessible to all communities. Let’s breakdown what those guidelines mean. Allow color customization. How to Make Your Website ADA Compliant. Use valid HTML.

Marketing Websites 263

Marketing Websites Guidelines Paid Search Agency Internet Marketing 263

Martech

JULY 29, 2024

This integration allows organizations to streamline their content creation and publishing processes by leveraging the assets stored in the DAM. Consistent branding: By using a DAM to manage digital assets, organizations can ensure that all content published through the CMS adheres to brand guidelines.

Digital Asset Management 115

Digital Asset Management Work Management Marketing Management Industry CMS 115

Marketing Insider Group

APRIL 28, 2021

Let’s dive a little deeper into what goes into producing content that gets Google’s attention while bringing value to your target customers. Without getting into the weeds of Google’s Search Quality Evaluator Guidelines , most of these guidelines boil down to those simple principles. Let the customer be the conquering hero.

SEO 310

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 310

KoMarketing Associates

APRIL 21, 2020

Advertiser Perceptions recently published the results of a survey, asking 300 marketers and advertisers how they plan to utilize AI in the near future. Add to that uncertainty around privacy laws and the lack of guidelines or standard practices, and you have a recipe for hesitation.”.

Marketing AI 156

Marketing AI Planning Customer Surveys Marketing & Strategy 156

Martech

JULY 25, 2024

Taboola , a leader in natve advertising, launched a new AI platform to help publishers attract more readers. Their AI personalizes content based on brand guidelines and audience data, aiming to improve customer experiences and conversions. Anyway, here are this week’s AI-powered martech releases etc.:

Marketing AI 109

Marketing AI Bundling Work Management High Quality Lead 109

ClearVoice

JULY 17, 2024

Let’s walk through a typical design process, from reviewing brand guidelines to submitting the final piece. We’ll also share some best practices and a ready-to-publish checklist to help you craft your own. Refresh Your Brand Knowledge The first step to nailing your design is knowing the brand guidelines inside out.

Peer-to-peer 52

Peer-to-peer Design Guidelines Work Management 52

Marketing Insider Group

OCTOBER 18, 2023

What Are the Benefits of Regularly Publishing Journalistic Content? What Are the Benefits of Regularly Publishing Journalistic Content? When you publish journalistic content, you’ll quickly notice the following benefits. Your site will benefit from the wide variety of relevant subjects you publish.

Top of Funnel 280

Top of Funnel Tips Content High Quality Lead 280

Buzz Marketing for Technology

JUNE 27, 2008

IBM Social Computing Guidelines. In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. These guidelines aimed to provide helpful, practical advice—and also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere.

Guidelines 100

Guidelines Wiki Copyright Ideal Customer Profiles 100

Marketing Insider Group

JUNE 23, 2021

One of the best places to publish a video is on social media. Be sure you optimize your video for each platform as there are various guidelines and limitations for each channel. To keep your audience engaged, you should publish new videos regularly. This includes outlets like YouTube, Vimeo, and Twitter.

Storytelling 332

Storytelling Video Marketing Product Tips 332

Acrolinx

SEPTEMBER 17, 2024

All around the world, companies are creating content — using different types of content strategy — to attract and retain potential customers, build their brand, and ultimately forge stronger and more profitable relationships with your target audiences. And it’s a trend that continues to accelerate.

Planning 88

Planning Paid Search Agency Marketing & Strategy Enterprise Management 88

Salesforce Marketing Cloud

DECEMBER 20, 2023

These are our guidelines for responsible development. Get the guidelines ‘Companies treat their LLMs as trade secrets’ Transparency in AI has always been important, but came to the fore with the October publication of the Foundation Model Transparency Index. It helps to follow a framework. Then, measure, measure, measure.

Marketing AI 111

Marketing AI Transparency Lead Ranking Ethics 111

Marketing Insider Group

JUNE 16, 2021

The way you write and publish your posts can impact your reach, authority, and overall success. The way you write and publish your social media posts can impact your reach, online authority, and overall success. We’ve captured some general guidelines for organizations to follow. A strategy. Let’s dive in. Quick Takeaways.

Social Media 262

Social Media Media Content Linkedin 262

Sprout Social

MAY 15, 2024

Creating a content calendar that outlines the mix of formats, themes and publishing schedule. Establishing guidelines for brand voice, visual identity and messaging across all channels. These macro-level social media manager tasks shape your brand’s social presence which is often the first touchpoint for customers.

Social Media 126

Social Media Automation Marketing Attribution Personalization 126

Contently

JUNE 12, 2024

Here’s a quick breakdown of their differences: Content Management Systems (CMS) A CMS is a broader tool used to publish and distribute marketing content. It allows non-technical users to easily publish content across channels, edit webpages, and manage layouts (e.g., platforms like WordPress and Magento).

CMS Development 78

CMS Development Enterprise Management Work Management Content Marketing 78

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. Use customer research and employee-created content to move those prospects further along the sales funnel. Even if you’ve optimized like crazy to attract Mr. Top Customer Persona. But they won’t just float in.

Social Media 327

Social Media Top of Funnel Social Marketing Marketing & Strategy 327

Salesforce Marketing Cloud

APRIL 21, 2022

If you’re going to create content for your customers, prospects, and partners, then it needs to sound like it all came from the same company. If you’re going to create content for your customers, prospects, and partners, then it needs to sound like it all came from the same company. Publish your voice and tone guidelines.

Brand Identity 98

Brand Identity Branding Guidelines Paid Search Agency 98

Marketing Insider Group

MARCH 18, 2020

This is how you get something much more powerful than advocacy.Just as with the evolution of marketing to customer-centricity , employee activation needs to be more about the employee experience. Revenue growth, customer retention, upselling numbers – how do you expect these metrics to improve after a few months, a year, and more?

Effectiveness 232

Effectiveness Peer-to-peer Guidelines Thought Leadership 232

Salesforce Marketing Cloud

FEBRUARY 21, 2023

Capabilities like automated, AI-generated proposals and customer communications, along with predictive sales modeling, will give SMBs even more powerful tools to help them provide great customer experiences, manage operating expenses, and achieve sustainable growth. What is generative AI, and how can it help SMBs? Read the blog

Small Business Marketing 98

Small Business Marketing Generation SMB Business 98

ClearVoice

MAY 20, 2024

From there, we create a team comprised of dedicated and experienced ClearVoice staff: Customer Success Manager: Works with you to ensure your content stays on track and aligned with your goals. Managing Editor: Ensures the content creation aligns with your brand, editorial guidelines, and goals.

Product 52

Product Content Guidelines Custom Publishing 52

RebelMouse

AUGUST 16, 2023

Purpose of This Article This article aims to help you understand how to leverage Google News and Google Publisher Center for your business growth strategy. Read further to learn about elevating your business and publishing through Google News. To set up your Publisher account and begin receiving traffic follow this guide.

Google 52

Google CMS Development Industry CMS Marketing & Strategy 52

Anyword

AUGUST 25, 2022

Perfectly optimized content uses Google’s SEO best practices as guidelines and reflects the proper balance of valuable, educational content and popular keywords. The reason for this being that a site penalized for publishing “unhelpful” content would need to prove itself to Google, showing that it no longer creates that type of content.

Planning 98

Planning Classified Ads Marketing Analytics Tools Content 98

Salesforce Marketing Cloud

DECEMBER 6, 2023

Treat AI as a new class of user Today, Trailblazers apply their Salesforce User Experience (UX) Designer certification to thoughtfully crafting these customer journeys for human users. Increasingly, it will be about AI’s customer journey and UX designers can lead that charge. SLDS guidelines and patterns further support this.

Design 72

Design Trends Guidelines Class 72

Biznology

APRIL 6, 2018

There are plenty of options for turning static longform videos like webinars into navigable videos customers will appreciate. There doesn’t appear to be much correlation between a company’s size and its commitment to engaging customers with video. But, cumulatively, the numbers represent a lot of customer engagement.

Trends 158

Trends Video Marketing Correlation Business 158

Contently

FEBRUARY 16, 2023

Conduct thorough SEO research before publishing content and handpick a small set of keyword clusters to focus on. You can leverage a range of audience research strategies : conducting surveys, scouring customer reviews, using AI sentiment analysis tools, and customer interviews are all good starting points. Display expertise.

Lead Ranking 202

Lead Ranking Marketing AI Process SEO 202

Contently

JUNE 16, 2022

Interestingly enough, Google was actually motivated to take the step against climate misinformation on their ad platform by customer complaints. Not surprisingly, publishers and marketers take issue with misleading or false ads running alongside their content because fake news and deceptive content make everyone look bad.

Paid Search Agency 184

Paid Search Agency Ethics Case Studies Guidelines 184