BOP Design

DECEMBER 21, 2021

Read more: 10 stats to consider when building a B2B content marketing strategy. Case Studies or Use Cases. For this reason, case studies or use cases are essential pieces to craft as part of a B2B content marketing strategy. The best use cases or case studies rely on objective facts, data, and analysis. Explainer Posts.

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

KoMarketing Associates

JUNE 28, 2018

To them, content marketing is: “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” (The But they also refer other customers. Then there’s customer service.

Webinar Metrics 130

Webinar Metrics Enterprise Management B2B Marketing Budget 130

Hubspot

MAY 21, 2020

When Larry Drebes, CEO of Janrain, set out to study online consumer experiences earlier this summer, he knew that relevant content would be at the forefront of consumer minds. Here are 24 stats to prove why you need to embrace personalized marketing in 2020. They expect them. Benefits and Challenges of Personalized Marketing.

Personalization 101

Personalization Paid Search Agency Ad Exchange Marketing & Strategy 101

Brightedge

MAY 16, 2021

While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years. Building a Story Brand : Clarify Your Message So Customers Will Listen by Donald Miller, 2017. Mattering to your customer requires emotional connection.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Webbiquity

DECEMBER 16, 2013

Matt Baglia cites an infographic from SlickText.com that includes some interesting stats about the value of custom content, such as that “60% of consumers feel more positive about a company after reading custom content on its site,” making them more likely to buy from that company. by Whole Brain Marketing Blog.

Marketing Budget 100

Marketing Budget Marketing Budget Creation Content Marketing Planning 100

ClearVoice

JUNE 14, 2022

Before the internet, there were some huge barriers to entry for anyone who wanted to publish content. You had to either get your work accepted by a magazine, newspaper, book publisher, or periodical, going through what may be an intense series of edits, adjustments, and, of course, rejections. But what about B2B articles?

Conversion 52

Conversion B2B Top of Funnel B2B Sales 52

Sprout Social

JUNE 30, 2019

As you can see, Facebook might have larger vanity numbers but Instagram’s stats are very impressive—particularly in terms of engagement. Facebook has more total users but your customer avatar might not be as active on the site as you might think. Curated Content. Facebook is a great platform to curate content.

Facebook 98

Facebook Marketing & Strategy Social Networks Best Practices 98

Scoop.it

DECEMBER 21, 2023

Ready to level up your content curation game? 🚀 Whether you’re a seasoned content curator or just starting out, there are several strategies you can use to save time finding, editing, and distributing content. Follow these tips and tricks to curate like a pro and engage your audience with valuable insights.

Curation 83

Curation Effectiveness Marketing & Strategy Content 83

KoMarketing Associates

DECEMBER 19, 2013

50 Awesome Content Marketing Stats – Amanda Nelson, ExactTarget. Who doesn’t love stats? This post collects 50 great stats from around the web that make a case for content marketing and shows growth trends within the industry. Make the Most of Custom Audiences on Facebook – Gary Stein, ClickZ.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

EveryoneSocial

OCTOBER 17, 2018

As an organization, you can encourage sales reps to share a mix of branded and non-branded content so that they become perceived as expert curators. Net promoter score: This metric measures loyalty between brands and their customers. Here’s how Kissmetrics defines social selling, at a glance: Endorsing a customer on LinkedIn.

Paid Search Agency 95

Paid Search Agency Companies Cross-Selling Peer-to-peer 95

Scoop.it

APRIL 6, 2023

To attract and retain customers, you must constantly engage and stay in touch with them. But as every marketer knows, publishing original content like case studies, whitepapers, videos, infographics, and industry research takes time. Enter content curation. Content curation is more than content sharing.

Curation 80

Curation Small Business Marketing Top of Funnel Business 80

Sprout Social

NOVEMBER 16, 2016

It’s the perfect network for connecting to customers in real time and building connections. Keep an Eye on Your Stats. However you can export the stats to an Excel file and from there, play with the data: Sort the spreadsheet to see Tweets with most clicked URLs on top. Almost every business, big and small, is on Twitter.

Twitter 100

Twitter Traffic Ad Building Tips 100

Sprout Social

NOVEMBER 15, 2016

Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. In fact, social media’s influence runs deeper than customer engagement. With stats like those, it’s obvious that your business should be active on social media.

Social Media 95

Social Media Media Business Social Networks 95

Parse.ly

AUGUST 8, 2019

The back-and-forth of “go talk to the data people” became onerous, and I eventually began pulling the stats myself. I had a sales director raise his hand and be like, ‘it’d be really great if we had some way to share the articles that we published digitally all the time because they’re just so good.’” Read their full case study here.).

Paid Search Agency 40

Paid Search Agency Content Startups Copywriting 40

Vidyard

JULY 27, 2022

Traditionally, outside sales meant face-to-face selling—whether that was via door-to-door sales, in-person customer meetings, or events and conferences. In this remote-focused world, it’s up to you to ensure that the customer engagements you were having face-to-face continue seamlessly, even when you’re a city, country, or continent away.

Template 73

Template Video Marketing Work Management FAQ 73

Hubspot

APRIL 4, 2016

Always check the dates of studies and surveys. Even something published a year ago might not reflect the current reality of the industry. If a stat is pertinent to your whitepaper, blog, etc., Curate Content. Curate Content. This builds trust and credibility with your customers. Create Buyer Personas.

B2B Marketing 28

B2B Marketing Buyer Personas B2B Curation 28

Sprout Social

JANUARY 9, 2017

Managing multiple accounts makes it hard to know the best times to publish on social media. But knowing all the possible times in the day can make publishing simpler. In fact, a study by Socialbakers discovered video posts on Facebook have an organic reach of 8.71% compared to 5.77% for photo posts. Jump to Twitter. Use Videos.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Convince & Convert

NOVEMBER 1, 2011

Brian recently published his 5th book, The End of Business As Usual. ” Should we be publishing sequential chapters in eBook format or things of that nature? Obviously the publishing business is disintermediated, and we understand that. But is long form publishing counter-cyclical? Check em out! ). Brian: Wow.

Relevance 122

Relevance Work Management Marketing Management Disintermediation 122

Sprout Social

AUGUST 23, 2016

Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place. Social media allows smaller companies to compete against some of the larger businesses to reach more customers. Get to Know Your Customers With Social Media.

Social Media 111

Social Media Paid Content Media Business 111

Hubspot

NOVEMBER 18, 2015

Whether you're a published author or just getting started with blogging, it's not always easy to string words together in a way that makes sense, sounds good, and makes the reader feel something. Publishing content on a consistent basis is crucial in the blogging world. Words are hard. Image Credit: 750 Words. Image Credit: Twords.

Tools 28

Tools Best Practices Template Peer-to-peer 28

Moz

DECEMBER 21, 2020

Don’t be overly concerned about the occasional negative review, but do aim for customer satisfaction that yields ratings in the 4-star range, cumulatively. Takeaway : Multiple consumer surveys have found that customers tend to be most interested in your most recent reviews when making a decision about where to shop. Review count.

Lead Scoring 81

Lead Scoring Lead Ranking Stats Google 81

Contently

OCTOBER 15, 2020

Something that’ll convince potential customers to learn more. We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. B2B companies always have to think a step ahead. Great content has the power to do that.

Lead Ranking 218

Lead Ranking Promotion Trends Top of Funnel 218

Contently

OCTOBER 15, 2021

Something that’ll convince potential customers to learn more. We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. B2B companies always have to think a step ahead. Great content marketing has the power to do that.

Lead Ranking 128

Lead Ranking Promotion Enterprise Management Trends 128

ClearVoice

JULY 12, 2023

In a recent study, 88% of companies say they now prioritize the customer journey. Why Content Marketing Matters In a recent study, 86% of buyers said they would pay more for a great customer experience. And when it comes to improving that customer experience, your content creation is a driving force.

Work Management 98

Work Management Marketing Management Content Marketing Multi-Channel 98

Online Marketing Institute

AUGUST 14, 2011

We know that measurement is the the top goal inside of companies , and while I’ve published this data before, it’s important to recast it to show the important of measurement in an emerging technology set. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Content Standard

FEBRUARY 8, 2022

Marketing personalization means more than just addressing a customer by name in an email or signaling that they’ve browsed a particular item on a website by showing it to them again in a digital ad somewhere else on the internet. Once that line is crossed, customer trust and loyalty are difficult to win back.

Personalization 138

Personalization Gartner Marketing & Strategy Allocation 138

Sprout Social

JANUARY 30, 2020

Customers are cycling through SaaS products like crazy. SaaS marketing is all about long-term customers. In short, SaaS companies are looking to acquire and retain customers for the long haul – years at a time. The SaaS customer journey is complex. Sounds like an understatement, right? Translation? Let’s break ’em down.

Webinar Metrics 96

Webinar Metrics Marketing Strategy Marketing & Strategy Planning 96

Single Grain

MARCH 9, 2021

Here are some useful B2B SEO stats to whet your appetite: 55% of enterprise-level companies invest more than $20,000 per month in SEO. A good B2B SEO strategy can help you build trust in your market, put your product or service in front of potential customers, and successfully convert them. Difference Between B2B SEO and B2C SEO.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

ClearVoice

JULY 12, 2023

So, financial companies need to curate innovative strategies to stand out in the digital landscape. But in this day and age, it’s all about the customer. In a recent study, customer experience ranked first as businesses’ number one priority for the next five years. The world of finance evolves at a breakneck speed.

Work Management 98

Work Management Content Marketing Marketing Management Multi-Channel 98

NetLine

NOVEMBER 30, 2023

Create and curate content to fill in the gaps Now that the gaps in your content have been identified, you’ll need to fill those gaps by either creating content or curating it. So, consider curating some of the content you need to fill the gaps. Source: NetLine’s 2023 State of B2B Content Consumption and Demand Report.

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52

Marketing Insider Group

MARCH 4, 2020

They are: 60% of the companies studied identified departmental silos as a barrier to content marketing. Not only is the use of ad blockers growing but also, stats point out that nearly half of customers’ clicks on mobile ads are “accidental.”. 50% of them can’t leverage content technology adequately throughout the company.

Enterprise Management 264

Enterprise Management Paid Search Agency Examples Advertising Agencies 264

Marketing Insider Group

SEPTEMBER 14, 2021

Their published reports cover all facets of content marketing (ex: their first few listed reports include B2C, manufacturing, technology, B2B, enterprise, and small business). Their blogs are also filled with stats and data, and developers will find their API docs useful.

Case Studies 339

Case Studies Content Case Study Statistics 339

Hubspot

JANUARY 26, 2021

The stats about its effectiveness and usage are mind-boggling: for instance, three people are hired every minute on LinkedIn, and the network reports a 55% increase in conversations between connections just in the last quarter. You can curate what displays on your Profile for others to see by leaving Groups that no longer interest you.

Linkedin 67

Linkedin Ideal Customer Profiles CAN-SPAM Profiling 67

KoMarketing Associates

SEPTEMBER 22, 2015

I have seen long-form content, stats, lists and videos all perform very well in terms of driving links and shares across my clients’ sites. Action content marketers should take : When executing email campaigns, content marketers should try to establish ongoing relationships with their customers. Accuracy is as important as ever.

Trends 120

Trends Marketing & Strategy Marketing Strategy B2B Thought Leadership 120

ClearVoice

JUNE 21, 2022

A content strategy doesn’t include your article topics, the dates when your posts ought to be published, etc. It fosters a connection with your potential buyers so you can turn leads into paying customers. They don’t have the expertise to develop topics that address the needs of their target customers.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

ClearVoice

DECEMBER 19, 2019

Autobiographical books, research reports and other published works. The information they share comes directly from research labs, published studies and niche experts in the medical field, so I know I’m curating the most insightful, original data that I can as a researcher. An interview you conduct.

Copyright 94

Copyright Content Marketing Peer-to-peer Content 94

ClearVoice

JANUARY 8, 2019

Content created for the sake of content or to meet some self-imposed publishing schedule isn’t enough. And let’s not forget the customer — content has to meet the needs of the customer at each phase of the buyer’s journey. You know your target customers based on your gut or your everyday encounters with buyers, right?

Budget Programs 111

Budget Programs Buyer Personas Marketing & Strategy Psychographics 111