Webbiquity

MAY 30, 2023

Those are just a few of the findings from the Marketing Manager Mindset Report 2023 , recently published by Livestorm , Mention, and Jotform. This 65-page report is packed with facts, stats, and insights marketers can use to inform adjustments to their planning and strategy as the year goes on. 4) The top marketing KPIs are (too?)

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

Top Rank Marketing

AUGUST 11, 2023

adults have said that they consider Twitter — recently rebranded as X — to be dominated by unpleasant people who hold extreme views, with a scant 12 percent considering the platform fun to use — two of several findings of interest to digital marketers contained in newly-published social media platform survey results.

Buying Cycle 92

Buying Cycle B2B Marketing Demand Generation Agencies Studies 92

Hubspot

MAY 28, 2020

To get you started on your LinkedIn research, here are 24 need-to-know stats about the platform's audience, growth, and most common marketing tactics. LinkedIn Stats to Know in 2020. General LinkedIn Stats. LinkedIn's Talent Insights service, launched in 2019, got more than 1,300 customers in its first year. LinkedIn ).

Stats 101

Stats Linkedin B2B Thought Leadership Paid Search Agency 101

Hubspot

FEBRUARY 3, 2020

To help you build a buyer persona for potential Gen Z customers, I've compiled a list of stats that highlight Gen Z's unique qualities, behaviors, and motivations. 52 Gen Z Stats to Know in 2020. General Stats. Defy Media Study published by Variety). 2019 Yellow Recruiting Study ). Bloomberg ).

Stats 101

Stats Work Management Buyer Personas Mobile Marketing 101

Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Hence, the fundamentals behind content marketing – relationship-building, focusing on the customer versus the brand – were born in response. It’s content marketing.

Paid Content 111

Paid Content Stats Paid Search Agency Content Marketing 111

Marketing Insider Group

AUGUST 13, 2020

To show you how we do it, we’re presenting you with our case study. To achieve high organic rankings, you must commit to content marketing and writing customer-centric content. Our position is to create customer-centric content consistently. The Action: Using Our Content Builder Service to Publish Two to Four Articles a Week.

Traffic 288

Traffic Cost Per Click Organization Lead Scoring 288

SocialPilot

JANUARY 15, 2024

For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article. These stats will help you know how video marketing influences customers. Another study noted that adding video on the webpage increased the average time spent.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends. How often do bloggers publish blog posts?

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Marketing Insider Group

FEBRUARY 24, 2021

I’m still amazed at the companies that still don’t even have a blog, let alone publish on it frequently enough to get the attention of the google bots and search gods we all must honor if we want to show up on for the keywords our customers are searching for. But is your industry saturated? Quick Takeaways.

Lead Ranking 290

Lead Ranking Lead Scoring CMS Development Content Marketing 290

Marketing Insider Group

SEPTEMBER 16, 2019

This bit of data from SurveyMonkey means marketers must up their original research game to help audiences better understand the markets that impact their businesses and the customers they support. If you do research well, you can say something new and meaningful and start a conversation with an audience and customers. Why Data Works.

Relevance 193

Relevance Research Opinions Content 193

Marketing Insider Group

FEBRUARY 15, 2021

Solves a challenge: Customers are seeking answers when they go to Google and search. Define how it meets the criteria for 10x and look for gaps (outdated stats, broken links, lower readability, etc.) All the content currently published on a topic likely has the same themes and points. Understand Your Audience. Find Your Angle.

Lead Scoring 343

Lead Scoring Lead Ranking Content SMB 343

nDash

NOVEMBER 3, 2021

If you need help budgeting for your specific brand, be sure to create an account on nDash and contact our customer success team. If you can point them to a previous published blog that you loved (with the reasons why) the writer is far more likely to deliver content that delights both you and your readers. Case Studies.

Top of Funnel 98

Top of Funnel Case Study Case Studies Work Management 98

Marketing Insider Group

JUNE 14, 2021

Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Here are several impressive video marketing stats : 86% of businesses use video for marketing. Testimonials and case studies. If you have a younger customer base, consider adding this channel to your list.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. 12 WPO, Inbound and Content Marketing Stats. It’s not what you almost certainly think.).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

chiefmartech

APRIL 12, 2021

The good team at Airtable, whom I featured in my MarTech keynote, Marketing Superpowers: How AI & No Code Transform Every Marketer into a Maker , recently published the Airtable Marketing Trends Report based on a survey of 300 marketing leaders. There were a couple of stats in their published report that stood out to me.

Tools 124

Tools Stats Case Studies Custom Publishing 124

SocialPilot

JANUARY 14, 2024

A Q3 2022 study revealed that 40% of internet users aged between 46-55 access LinkedIn. Discover more of such LinkedIn stats below. There are 9 billion content impressions in LinkedIn feeds every week 2 million posts, articles, and videos are published on LinkedIn every day. of the LinkedIn user base is aged between 25-34.

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

Sprout Social

MAY 15, 2020

Read on for our findings on social media benchmarks across industries and networks, or skip to the detailed stats for your own industry. For others, managing a high incoming flow of posts for customer care and engagement is key. For these stats, we reviewed the averages for multiple types of brand actions and interactions per day.

Advertising Benchmark 121

Advertising Benchmark Social Media Media Work Management 121

Scoop.it

OCTOBER 27, 2022

Content creation means creating and publishing new content on your blog, social media, or website for your own specific purposes. Build trust in customer relationships. Building a relationship with your customers starts with presenting yourself as a valuable source of information. Educate your customers.

Curation 86

Curation Work Management Marketing Management Service 86

Brandwatch Marketing

MARCH 7, 2023

We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list. million blog posts are published every month A 2011 study by AOL/Nielsen showed that 27 million pieces of content were shared every day, and today 3.2 Facebook accounts for 53.1%

Statistics 98

Statistics Social Media Media Mobile Advertising 98

ClearVoice

JANUARY 26, 2024

Marketing is the tip of the spear for driving growth and new customer acquisition. But remember one simple truth — with content marketing, you invest once and get a lasting asset base that consistently attracts and engages your target audience and customers alike. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Optinmonster

DECEMBER 19, 2023

Some of its features include: Electronic identity verification Social Security Number (SSN) verification Instant authentication Identity checks Real-time data validation for seamless payment processing Related Content: Sometimes, you don’t need to know your customers’ identity. These stats highlight an important point.

eCommerce 84

eCommerce Marketing Management Business Budget Programs 84

Webbiquity

OCTOBER 1, 2019

Tools – Suitable for case studies and how-to articles. For blog post number one, all the training resources customized for training a UI designer can be compiled into an eBook or a video-over-email course. For the second post, one of the trends can be examined in detail, with the findings of the study released as a report.

Email Marketing 211

Email Marketing Sales Qualified Leads Lead Scoring Lead Ranking 211

KoMarketing Associates

JUNE 25, 2019

At Search Engine Journal, I did a case study where we did a weekly live streaming show (#SEJLive) plus live streams on speaker panels at a few of the SEJ Summit conferences. Customer spotlights or interviews. In addition, if you have an exclusive or customer Facebook group that you manage, you can also go live in the group.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

Salesforce Marketing Cloud

JULY 28, 2020

Customer data can provide the foundation for relevant, empathetic and individualized engagement. That fact is underscored in Salesforce’s State of Marketing report – released in its 6th edition in May – where 78% of marketers describe their customer engagement as data-driven.

Marketing Report 52

Marketing Report Stats Personalization Marketing & Strategy 52

Contently

MARCH 30, 2022

Therefore, sales teams need to have the right knowledge and information at their fingertips when speaking to prospective customers. They’re a quick reference sales enablement tool that reps can use when talking or preparing to talk to prospective customers. Target customers, markets, segments, and opportunities.

Top of Funnel 161

Top of Funnel Content Marketing Funnels Marketing Prospects 161

ClearVoice

SEPTEMBER 23, 2021

The result is a constant sense of pressure to keep filling the content pipeline, publishing fresh pieces to attract new users, and persuade fence-sitting prospects. . Here’s a step-by-step guide to optimizing your already published content so that users keep coming back for more. . Yet, this approach can be shortsighted.

Optimization 101

Optimization Content Lead Scoring Lead Ranking 101

Webbiquity

AUGUST 6, 2019

It became the favored approach for SaaS platforms targeting marketing and sales professionals that were trying to attract new startup or small-to-midsized business (SMB) customers. And knowing the right questions to ask of the SaaS provider is your secret weapon: Question 1: Does the SaaS vendor have publicly published security policies?

Enterprise Management 170

Enterprise Management Marketing Management Budget Programs Buy 170

Sword and the Script | B2B

JULY 18, 2023

There’s been no shortage of surveys and stats in B2B marketing; here’s a look at some of the more interesting ones from the first six months of 2023 Apart from this blog, I produce a separate monthly email newsletter that curates articles and blog posts across marketing communications. Customer marketing is a B2B priority.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

CoSchedule

JANUARY 27, 2023

Not to mention, studying successful examples can also bring fresh ideas to your mind. Definition & Overview Social Media Marketing Using social media platforms to build an audience for your business, promote your brand, engage with customers, and grow your business. What Are The Elements Of Successful Social Media Marketing?

Social Media 126

Social Media Social Marketing Examples Planning 126

Martech

JUNE 8, 2022

According to mobile analytics company Flurry, the stats are now equally challenging for mobile ad targeting, with only 18% of Apple users opting in for app-level tracking. Connected TV: A CTV ID allows advertisers to work strictly within CTV walled garden to create, customize, activate and measure audience performance.

Multi-Touch Attribution 105

Multi-Touch Attribution Enterprise Management Paid Search Agency Work Management 105

Optinmonster

JANUARY 14, 2024

With half of the marketers planning to increase their content marketing budget in 2024, it signals a growing recognition of content’s role in driving brand awareness and customer engagement. 23.84% of high-performing blogs are published every day. Consistency in publishing can lead to better performance. That’s it!

Statistics 52

Statistics Content Marketing Marketing Budget Creation Planning 52

Salesforce Marketing Cloud

FEBRUARY 26, 2019

For the last five years, Evergage has conducted an annual study in conjunction with Researchscape International to examine organizations’ perceptions, usage levels and future plans around personalization.

Organization 60

Organization Stats Personalization Trends 60

Unbounce

JANUARY 13, 2022

There are many new tactics and tools out there that can help you create marketing material that’ll lure and hook your online customers —and we’ve reeled in seven helpful posts that cover them here. For example, a jaw-dropping 2018 study showed that 29.5% So you do them, publish your page, and its conversion rate falls flat.

Jigsaw 144

Jigsaw Landing Pages Copywriting Paid Search Agency 144

Scoop.it

FEBRUARY 10, 2022

If done correctly, content curation can significantly benefit you: Create a strong bond between your brand and your customers and grow your online community. Highlight your products in a non-invasive way, making them more desirable for potential customers. Prepare Your Posts for Publishing. Publish and Analyze the Results.

Curation 68

Curation Content Click Rate Long Tail Marketing 68

BOP Design

DECEMBER 21, 2021

Read more: 10 stats to consider when building a B2B content marketing strategy. Case Studies or Use Cases. For this reason, case studies or use cases are essential pieces to craft as part of a B2B content marketing strategy. The best use cases or case studies rely on objective facts, data, and analysis. Explainer Posts.

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

ClickZ

APRIL 18, 2020

A survey published by marketing technology company Scorpion , revealed several changes in consumer behavior that reflect an adaptation to a new way of living. 38% are concerned about their customer communications. CIOs noted that they use AI for IT and customer support the most. . Addressing the new normal. 27% were neutral.

Paid Search Agency 133

Paid Search Agency Enterprise Management Work Management Marketing AI 133

Optinmonster

AUGUST 7, 2020

But, just in case you’re not convinced of the power of email marketing, we’ve compiled a big list of email marketing stats that will blow your mind. One of the biggest benefits of using email to communicate with your customers is that nearly everyone uses email. Email Usage Statistics. million 254.7 million by 2020.

Statistics 111

Statistics Email Marketing Planning Open Rate 111