How We Increased Sales Opportunities 4X With Video: A HubSpot Experiment


Here’s an example of what that might look like, courtesy of HubSpot Principal Inbound Marketing Specialist Katie Carlin : The Framework. We also measured the level of engagement with those emails -- the clickthrough rate (CTR) of emails with video, compared to emails alone.

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87 More Vital Social Media Marketing Facts and Stats for 2012


Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ). 75 of the Fortune 100 companies use LinkedIn in their corporate hiring process. ( HubSpot ). HubSpot ). HubSpot ). billion) are smartphones. ( HubSpot ).

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Trending Sources

Best Twitter Guides, Tips and Tools of 2010


8 Ways to Not Get ReTweeted by HubSpot Blog. Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December.

14 Ways to Increase Your Clickthrough Rate on Twitter


Wow -- all by improving the clickthrough rate (CTR) of your tweet? Data shows the average Twitter CTR is 1.64%. According to SignUpTo , the more followers you have, the fewer clicks you''re getting on your tweets: Users with 50 - 1,000 followers had a 6.16% CTR. Tweeting is easy.

How to Optimize Your Content for Google's Featured Snippet Box


In fact, it's dramatically increased the click-through rate (CTR) of results ranking within it. How often does HubSpot rank within the Featured Snippet? How much of an impact does the Featured Snippet have on CTR from the search engines?

How to Find and Target High-Value Keywords for Your Business


I worked with many startups before I joined HubSpot, and scouring Google Keyword Planner every day for keywords to fuel my blog posts drove me close to insanity. A: Export your keywords and work out your CTR averages. A: Add conversion rate and value to your CTR calculation.

A Data-Driven Guide to Writing Better Headlines [Free Ebook]


That’s why HubSpot and Outbrain teamed up to bring you a data-driven guide to writing effective titles and headlines. Bracketed clarifications, which are clarifications of the type of content represented by the headline -- e.g. [Infographic] -- increase CTR when included in headlines.

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What Does the Future of Facebook Advertising Look Like? [New Data]


And that's where HubSpot and Social Bakers' new ebook The Future of Facebook Advertising comes in. Which types of Facebook ads are becoming more and less competitive in each market based on CTR, CPC, ad distribution, and budget.

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Is Facebook Messenger the New Email? 3 Experiments to Find Out


The Facebook Messenger broadcasts had an average open rate of 80% and average CTR of 13%. We hypothesized that Facebook Messenger might be a better way to get event attendees’ attention during our Grow With HubSpot Melbourne event.

How to Run LinkedIn Ad Campaigns: A Beginner's Guide


And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. And to automatically track conversions and the ROI of your ads, HubSpot Ads allows you to create and manage your LinkedIn spend.

Why Thank-You Emails Are the Untapped Gold Mine of Email Marketing


While we can easily theorize that thank-you emails would be beneficial to a company's marketing mix, we at HubSpot wanted to analyze just how engaging they are in practice. Using HubSpot's Email tool we dug into the open and clickthrough rates (CTR) of our thank-you emails.

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The Essential Marketing & Sales Metrics Your Team Should Track


HubSpot customers: You can track and report on many of these metrics yourself using HubSpot's new Reporting Add-on.). Clickthrough rate (CTR) is calculated by taking the number of clicks per email, and dividing it by the number of emails that were delivered.

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Choosing a Video Platform: What to Evaluate for Marketing and Sales


Identify if it has built in optimization features such as A/B split testing , CTR reporting, and insights on actual audience engagement that will help you understand what’s driving conversions or where viewers are dropping off.

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Rethinking CRO: How Remarketing Can Unlock Higher Conversion Rates


Before I get started, if you''d like to learn in detail about some of the most impactful CRO hacks out there, then click here to register for a webinar this Thursday, April 9, 2015 as part of HubSpot''s #CRODay celebrations.

9 Real-Life Conversion Rate Optimization Tests to Try Yourself


1) Slide-in CTAs increased CTR by 192% and generated 27% more submissions. Here''s an example of the slide-in: To test this out, we added slide-in CTAs to 10 of HubSpot''s highest-trafficked blog posts. This story comes from the Sidekick team at HubSpot.

Longer Tweets Generate More Clicks on Twitter [New Data]


One of the most common questions asked has been regarding click-through-rates (CTR). I started by analyzing the length of 200,000 link-containing tweets as well as the CTR the links in those tweets generated. Connect with HubSpot

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How to Add Slide-In Calls-to-Action to Your Blog Posts [Tutorial]


Typically, many blogs (including HubSpot''s blog) end each post with a call-to-action (CTA) that leads to a landing page. Over the course of a month, I ran a test where I added these slide-in CTAs to ten of HubSpot''s highest-trafficked blog posts.

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A Simple Guide to Mastering the Basics of Effective Social Media Advertising


For example, here at HubSpot, we promoted an industry-specific piece of content — The Little Book of Inbound for Finance Marketers — on both LinkedIn and Facebook. Impressions, clickthrough rate (CTR), cost per click (CPC), likes, shares, frequency, relevance, and much more.

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Interesting Infographics: Data-Driven Strategies for Writing Better Titles & Headlines


This infographic draws data from Hubspot and Outbrain to analyze the results of over three million headlines and see what impact each had on ultimate traffic engagement. Those headlines that included bracketed clarification (such as including [interview] or [photo] in the title) saw an increase of 38% on clickthrough rate (CTR), while the words “photo” improved CTR by 37% and “who” by 22%. It’s hard to overstate the value of a good title or headline.


Are Facebook Clicks Totally and Utterly Meaningless?


So, I decided to sit down with Amanda Sibley here at HubSpot who manages our own Facebook ad campaigns to get her take on the subject of whether Facebook clicks matter, or not. In fact, Sponsored Stories actually see 2-4X higher CTR than our other Facebook ads.

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Marketing Research to Bookmark for Your Next Blog Post


Here are two of Siege’s “closer look” research articles: Which Keywords Have the Worst CTR? 19) HubSpot. You may already be familiar with what we do here at HubSpot, but just in case: We’re an inbound marketing and sales platform. Source: HubSpot.

How to Get More People to Open Your Emails [Video]


We conducted a test to compare a generic “HubSpot” sender name to a personal name of someone from the marketing team. Our control generated a 0.73% CTR, and the personalized version generated a 0.96% CTR.

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20 Facebook Ad Metrics Marketers Should Know


CTR (Click-Through Rate). Social CTR. Theoretically, this number should be higher than the general CTR, because the ad was targeted at a personal friend who'd already 'Liked' the page, thus demonstrating social proof. Unique CTR. Connect with HubSpot

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A SaaS Marketing Plan for High Growth Companies


HubSpot data clearly indicates that by going through this process, the odds of your team meeting these goals goes up dramatically. They include HubSpot's prodigious blog, UnBounce's reflections of content success, Wistia's learning library and SEOMoz's vibrant SEO community, to name a few.

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The Character Count Guide for Blog Posts, Videos, Tweets & More


In our own analysis at HubSpot, we found that headlines between 8–12 words in length got the most Twitter shares on average, while headlines with either 12 or 14 words got the most Facebook Likes. However, that's far from ideal, says HubSpot Social Media Marketing Manager Chelsea Hunersen.

How to Detect, Repair & Profit From Underperforming Content


According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind.

30 Thought-Provoking Lead Nurturing Stats You Can't Ignore


27) Lead nurturing emails generate an 8% CTR compared to general email sends, which generate just a 3% CTR. Source: HubSpot ) Tweet This Stat. Source: HubSpot ) Tweet This Stat. Connect with HubSpot

Banners Have 99 Problems And A Click Ain’t One

B2B Marketing Insider

Hubspot ). million people and resulted in 416,000 clickthroughs at an >8% CTR. A couple of years ago, when he was still with WPP’s Mindshare, I heard Scott Sorokin explain how 99.99% of people who see a banner ad will ignore it.

New Data Reveals How Marketers Use Social Media [INFOGRAPHIC]


In just a few hours, SEOmoz CEO Rand Fishkin and HubSpot CTO Dharmesh Shah will reveal the results from the SEOmoz annual industry survey on the state of SEO and internet marketing in their joint webinar at 1 p.m. Tune into the co-hosted SEOmoz-HubSpot webinar today at 1 p.m.

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How to Nail Down the Perfect Website Navigation


A shot from a card-sorting exercise here at HubSpot Headquarters. Below you can see an example of the conversion assists report for HubSpot. If you have HubSpot, Keywords tools are already built into your account.).

Which Links in Your Email Marketing Get the Most Clicks?


To help get to the bottom of it, we analyzed a sample of 26 unique HubSpot emails that we sent to the same audience over a period of three months in 2012. Before we reveal the findings of this analysis, let’s cover the various link types we feature in our HubSpot email sends.

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5 Simple Secrets to B2B Lead Generation on Facebook [SlideShare]


The HubSpot Facebook Page has amassed over 570,000 fans and generated 190,000 leads, and we’ve done that by focusing on people. 5 Simple Secrets to B2B Lead Generation on Facebook from HubSpot All-in-one Marketing Software. I once went to a marketing conference.

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9 Reasons Your Marketing Agency's Retainers Aren't Bigger


When I met Stream Creative (now a Platinum HubSpot Partner) in 2010 at HubSpot's INBOUND event, they told me they had no recurring revenue. It's why I started HubSpot's agency partner program in 2008, and why I've launched an agency partner program at my new company, Databox.

12 Tips for Writing Clickable Search Ad Copy


According to a recent HubSpot Research study , 33% of respondents said their primary device was their phone. Just that one change increased CTR by.38%! Content creation is an essential part of a marketer's day-to-day job.

Best Social Media Stats and Market Research of 2010 (So Far)


New Chart: Survey Says Inbound Marketing Budgets on the Rise by HubSpot Blog. The Ultimate List: 100+ Facebook Statistics [Infographics] by HubSpot Blog. Small Businesses That Blog Have 102% More Twitter Followers by HubSpot Blog.

24 Exceptional Email Marketing Tips, Techniques and Tactics


The Ultimate List of Email SPAM Trigger Words by HubSpot. ” Answers to Your Top 11 Questions About Email Marketing by HubSpot. 25 Clever Ways to Grow Your Email Marketing List by HubSpot. 6 Lead Nurturing Emails Every Business Should Send by HubSpot.

How 7 Experts Solve Their Most Painful Email Marketing Problems


In fact, data from HubSpot Social Media Scientist Dan Zarrella shows that marketers who segmented their email database into 2-6 lists saw an 8.3% Ellie Mirman , Head of Marketing, Mid-Sized Business, HubSpot. Sarah Goliger , Inbound Marketing Manager , HubSpot.

A Simple Formula for Writing Kick-Ass Blog Titles


Templates tend to be particularly powerful for CTR: We found that adding "[Template]" to our titles got the most average views of all bracketed terms. Here at HubSpot, we spend a decent amount of time and brainpower coming up with our titles. Look, I said ass.

How to Use Google Webmaster Tools for Better Post-Encryption Keyword Insight


For example, if a user searched for ‘inbound marketing’ and a HubSpot blog post was shown as the fifth result on the first search results page, this would be counted as one impression for the search term ‘inbound marketing’. Interpreting the CTR Story.

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International SEO 101: Which Domain Structure Should You Use?


For this survey, I collaborated with Sam Mallikarjunan at HubSpot to craft and analyze the surveys. If your website is focused on an audience larger than just one country, you probably have spent some time thinking about the best ways to organize and optimize your site for different countries.