20 Facebook Ad Metrics Marketers Should Know


CTR (Click-Through Rate). Social CTR. Theoretically, this number should be higher than the general CTR, because the ad was targeted at a personal friend who'd already 'Liked' the page, thus demonstrating social proof. Cost-Per-Conversion. CPC (Cost-Per-Click).

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The Ultimate Guide to PPC


Despite the fact that 45% of small businesses use paid ads , pay-per-click is still a concept that eludes many of us. This guide will help you grasp pay-per-click marketing in its entirety. Cost-per-click (CPC) is the amount that an advertiser pays for each click on your ad.

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Answers To Your Top 9 Questions About Using LinkedIn Ads


Yesterday, HubSpot teamed up with LinkedIn to host part 2 of a 3-part workshop series on how to master LinkedIn for marketing. That’s right, you can target the CEO of LinkedIn or HubSpot with a message targeted at people in CEO positions!

The ABCs of Mobile Marketing [Glossary]


The measurement is based on the number of bits per second ( bps ), kilobits per second ( kbps ), or megabits per second ( mbps ). Free to End User ( FTEU ) – this is an application that is made available to an end-user at no cost other than an opt-in subscription.

Marketing Analytics: The Tools and Metrics Marketers Need to Do It Better


Link clicks and click-through rate (CTR): For most brands, you’ll need to send social media users through to your website at some point in order to convert them. Link clicks and CTR tell you how effectively your social campaigns and posts are doing just that. Conversion metrics can include click-through rate (CTR) and conversion rate, among others. Cost metrics to track include cost per click (CPC), cost per lead (CPL), and customer acquisition cost (CAC).

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A Simple Breakdown of All Your Facebook Advertising Options


So if I promoted HubSpot's business page, a Sponsored Story would be generated if someone Liked our business page. We at HubSpot have seen higher clickthrough rates for these types of advertisements on Facebook, as well.

A Simple Guide for Setting Up Your First Google AdWords Campaign


Or if you're a HubSpot customer, you can utilize our Keyword tool that exists within the software. Theses tools also show you the popularity and average cost of each keyword. Finally, the approximate CPC in the last column is the keyword's estimated cost-per-click (CPC).

Glossary: 29 Email Marketing Terms Marketers Must Know


CPM (Cost per thousand) - In email marketing, CPM commonly refers to the cost per 1000 names on a given rental list. 25 per email address. CTR (or Click-through rate) - The percentage (the number of unique clicks divided by the number that were opened) of recipients that click on a given URL in your email. This type of blocking occurs on a per email basis. Renting a list usually costs between $.10 40 per name. 40 per name.