Optimising Your B2B Email Marketing Click Through And Open Rates

The Lead Agency

Are you looking for ways to increase your click through and open rates for your next B2B email marketing campaign ? Below we will identify what makes a good email marketing campaign, how you can improve the click through rates (CTR) and optimise open rates for your brand using a variety of tactics ranging from segmentation to utilising calls-to-action more effectively. Optimising Open Rates. Improving Your Click-Through Rates.

Is CTR Dead? Why Email Marketers Are Tracking CTOR Instead


Ever since email marketing became a legitimate marketing channel in the 1990s , email marketers have largely measured their performance against two metrics -- open rate and click-through-rate. Cue click-to-open rate or CTOR. Click-to-open rate (CTOR).

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8 HubSpot Power-User Secrets to Boost Your Email Marketing Campaigns


Of the top three marketing automation suites, HubSpot, Marketo and Eloqua, HubSpot continues to be the fastest-growing and most popular, as far as new user installations are concerned. But what makes HubSpot so great? Ease-of-use is one of the main advantages of HubSpot.

The Email Marketing Metrics Your Team Should Focus On

Atomic Reach

If you have been relying on this method to market your services and you are not receiving too much of a positive response rate, then you are not using email effectively. According to HubSpot , 80% of businesses prefer to communicate via email for business purposes. Open Rate.

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6 Must-Track B2B Email Marketing KPIs

Lake One

HubSpot recommends doing a quick gut check before you send your next email by asking yourself these questions. Bounce Rate. What is bounce rate? Bounce rate is the percentage of emails that could not be successfully delivered to the email recipient’s inbox. Open Rate.

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24 Exceptional Email Marketing Tips, Techniques and Tactics


crafting email subject lines that will lead to opens and click-throughs, designing messages that are distinctive yet clear on any device, and most importantly, creating content that both provides value to the recipient and achieves organizational goals.

How to Measure the Effectiveness of Inbound Campaigns

SmartBug Media

Just last year, over 40 percent of companies surveyed as a part of HubSpot’s State of Inbound initiative shared that one of their top marketing challenges was proving the ROI of their marketing activities. Deliverability rate: This is the percentage of emails that didn’t hard or soft bounce, but actually made it to your recipients’ inboxes. Click Rate: This metric indicates the percentage of visitors that click through the call to action, out of all those who see it.

What Happened to Our Metrics After We Stopped Sending So Much Email


I like HubSpot, and think that you provide a great product/service, but I'm feeling very bombarded by you guys to be honest.". For that full picture, we had to turn to opens and clicks (and their corresponding rates) for our blog notification emails. Number of Opens: +24.1%.

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The Best Lead Generation tools for 2020


ManyChat : ManyChat boasts of fetching 80% more open rates & 25% CTR, the messenger feature from ManyChat is highly beneficial for lead generation. Sales & lead generation are the processes that are clearly correlated & hence are very important for the B2B marketers.

How to Get More People to Open Your Emails [Video]


Unlike other types of marketing, you''ve only got one chance with an email send to get someone to open your email. Will people open this email? Wouldn''t it be nice to know beforehand if your email would get opened? and I opened the email.

The New Email Nurturing Strategy That Improved Our Engagement By Over 1,000%


At HubSpot, we believe that nurturing and automation: Should not be about your company. 30% open rate (OR), and a 14% click-through-rate (CTR). We saw an uptick in OR to 27% and CTR to 17%. It’s extremely rare to see open and clickthrough rates like this.

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99 B2B Marketing Statistics to Back Your Bets


Conversion rates are 6X higher for companies and brands using content marketing than those that aren’t. 67% of the buyer’s journey is done digitally, through engaging with a company’s content (Hubspot, 2019). conversion rate as compared to only 1.7% Hubspot, 2019).

How We Booked Over 200 Meetings With a Single Email Send


Here at HubSpot, when we decide we really like something, we go all-in. To start, Gasbarrino’s email showed an 8% higher open rate than the one from Villalobos. In addition to a 15% higher open rate as well as a 7.2%

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The Best B2B Lead Gen Campaigns for Every Channel


What is the conversion rate of social media? While there’s no single answer for B2B social media conversion rates, there are some calculated assumptions you can use to gauge efficacy. What is the conversion rate in PPC lead generation? Click-through rate (CTR).

Why Thank-You Emails Are the Untapped Gold Mine of Email Marketing


It's the main reason why recipients open and click on them. While we can easily theorize that thank-you emails would be beneficial to a company's marketing mix, we at HubSpot wanted to analyze just how engaging they are in practice.

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The Ultimate Guide to Email Marketing


Source: HubSpot. It may seem counterproductive to ask your subscribers to opt in to your emails twice, but a study on open rates proves that customers prefer a confirmed opt-in (COI) email 2.7X Responsiveness : 55% of emails are opened on mobile. Open Rate.

The Essential Marketing & Sales Metrics Your Team Should Track


HubSpot customers: You can track and report on many of these metrics yourself using HubSpot's new Reporting Add-on.). Open Rate. While open rate is sometimes said to be misleading , the metric is still an important one to measure. Clickthrough Rate.

What Is Lead Generation in 2019


The quality of your landing page will largely decide the success of your lead generation campaigns, so you need to take as much time as necessary to develop and tweak it to maximize your conversion rate. HubSpot. Click-Through Rate (CTR). Conversion Rate. Chapter 1.

100+ B2B Marketing Statistics You Cannot Miss!


3X more traffic was experienced by B2B companies that blogged 11+ times per month (HubSpot). 5-10% higher click-through and 10-20% open rates can be experienced by content-enabled campaigns than traditional campaigns (DemandGen, 2016). Hubspot ).

Your Complete Guide to Measuring Email Marketing Success


Bounce Rate. Instead, you should immediately remove hard bounce addresses from your email list, because internet service providers (ISPs) use bounce rates as one of the key factors to determine an email sender’s reputation. Delivery Rate. List Growth Rate.

Intermediate Techniques to Build a Better Email Marketing Campaign

Hinge Marketing

Key metrics to consider include: Size and growth rate of your email list. Email open rates. You can break this number down to look at the total number of opens for an email, the rate at which recipients are opening, the total number of unique opens, and the unique open rate.

Is Facebook Messenger the New Email? 3 Experiments to Find Out


Just think about your own inbox -- how many marketing emails are you subscribed to that you delete without opening? The Facebook Messenger broadcasts had an average open rate of 80% and average CTR of 13%. The response rate was significantly higher than email controls.

10 B2B Email Marketing Optimization Hacks for More Opens and Clicks

Circle Studio

Once you’ve successfully landed in your audience’s inbox, the goal is to get your emails opened and have your contacts take action. Here are 10 B2B email marketing optimization hacks that can help you get more opens and clicks. Research has found that one of the primary contributing factors to getting your emails opened is by sending using a known and reputable sender. Another crucial factor in getting your emails opened is the subject line.

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6 Reasons Why You Need Email Newsletters in Your Content Marketing Strategy


Scott Yates pinned it down pretty perfectly in this article on HubSpot : “Content is King. As you can see in this example from HubSpot, Clifford doesn’t write a long novel, but you can still pick up on the brand’s voice with just a few sentences.

5 Vanity Metrics to Stop Measuring (And Better Alternatives)


What to Measure Instead: Bounce Rate, Social Shares, RSS & Email Subscribers, and Leads. Bounce Rate – This is the percentage of people who visit one page on your site and leave. Do you have a high number of page views plus a high bounce rate? Email Open Rate.

5 Proven Tips to Keep Leads Engaged With Retargeting


On average, retargeting emails have an open rate of 60%, convincing customers to click 15% of the times. With some research, AdRoll discovered that when running both traditional email and email retargeting, email retargeting produced 3x the open rate and 6x the clickthrough rate.

How 7 Experts Solve Their Most Painful Email Marketing Problems


Pain: Generating the Necessary Clickthrough and Open Rates to Meet Conversion Goals. There''s a variety of data around specific trigger words and character counts that help your email open and/or clickthrough rates. email clickthrough rate , as opposed to the 7.3%

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018


The faster the follow-up with an SQL, the higher the close rate. . The goal is to generate a campaign that has a low CPL, and high MQL-SQL conversion rate. . Conversion rate, before and after. Changes to CTAs, design, social proof, forms often have a conversion rate impact.

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9 Reasons Your Marketing Agency's Retainers Aren't Bigger


When I met Stream Creative (now a Platinum HubSpot Partner) in 2010 at HubSpot's INBOUND event, they told me they had no recurring revenue. It's why I started HubSpot's agency partner program in 2008, and why I've launched an agency partner program at my new company, Databox.

11 Sure-Fire Ways to Increase Email Click-Through Rates


It's not that email open rate isn't important. No one can redeem your email offers if they don't open the email first, right? If you've been running your email marketing campaign for even a few months, you're probably able to anticipate the click-through rate of each campaign.

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Answers to 5 of Marketing's Most Frequently Asked Questions #AskTheExpert


Here at HubSpot , we''ve got an arsenal of experts at the cutting edge of inbound marketing, and we''re here to answer your detailed questions. Once you have your persona built, open a free app like Evernote or Trello that syncs between mobile and desktop.

Closing the Deal: How Content Marketing Can Turn Your B2B Leads into Customers


Our integration partner, HubSpot, for example, used informative content in the form of a blog, ebooks, and reports, to grow from a start-up to a $513 million company. HubSpot partnered with Hotjar to host a customer feedback webinar. open rate, and 14.5% CTR rate. Hubspot, for example, creates dozens of videos for their marketing customers, including online certifications in marketing, sales, and service.

Answers to Your Top 11 Questions About Email Marketing #EmailSci


1) Should an email come from a person or a business for a better open rate? performed better than emails sent from HubSpot: As you can see, the treatment's 0.96% click-through rate beat out the control's 0.73% click-through rate -- which also yielded us 131 more leads than our control.

Best Social Media Stats, Facts and Marketing Research of 2010


At its current rate, Twitter will process almost 10 billion tweets in 2010. According to MarketingSherpa research, marketers working in social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate.

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25 Little Email Marketing Experiments That Deliver BIG Results


It could make your email seem more personal, improving clickthrough rates. See if it works for you, or if it detracts from the clickthrough rate of your primary CTA when you include a secondary CTA. Test which day and time results in the most opens and clicks for your emails.

4 Gamechanging Benefits of B2B Marketing Platforms Every Marketer Should Know


CTRs, CACs, CPCs, conversion rates, win rates, opportunity close rates, lead response time - it’s easy to track these metrics using B2B tools. Or do you need to work on your closing rate? Open rates. B2B marketing platforms are all the rage these days.

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The Ultimate Glossary: 44 Email Marketing Terms Marketers Must Know


Acceptable Spam Report Rate - The rate at which you can be reported as SPAM without harming your sender reputation. Acceptance Rate - The percentage of email messages that are accepted by the mail server. Bounce Rate - The rate at which your emails are not delivered.

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