Navigate the Channel

JULY 12, 2023

Two of the most-discussed metrics in email marketing are open rate and click-through rate (CTR). Open rate Open rate shows the percentage of the total email campaign recipients that opened your email send. Because open rates are reported as percentages, your open rate would be 32.4%.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

SendX

JANUARY 18, 2021

According to Invesp , personalized promotional emails have a 29% higher open rate and 41% higher click rates. According to standard practice, 6-10 word-long email subject lines have one of the highest open rates. Pick the Right Time for Email Sending Timing is what the success rate of your email strategy hinges on.

Email Marketing 221

Email Marketing Tips Clickthrough Work Management 221

Hubspot

NOVEMBER 12, 2019

HubSpot 's marketing email tool allows users to create and send automated emails for free. The highest line of the graph represents the open rate. the one below it) represents the click-to-open rate. Below that, the dark blue line, represents the click-through rate. Click-through rate. Image Source.

Research 101

Research CTR Best Practices Open Rate 101

SmartBug Media

JUNE 2, 2022

Not sure what type of subject line will get the best open rates? Click-Through Rate (CTR). The CTR is calculated as the number of recipients who click through on a link within your email divided by the number of those who opened your email. This is the percentage of people who have opened your email.

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

Hubspot

JUNE 8, 2023

Increasing CTR on Marketing Emails If you’re not sending email marketing campaigns with an A/B split test on subject lines, you’re missing out. AI can analyze data and make executive marketing decisions based on desirable actions from previous emails, such as open rates and clicks. Don’t worry.

Marketing AI 65

Marketing AI Tools Work Management Marketing Management 65

Martech Advisor

JANUARY 8, 2020

Let’s look at the key metrics you need to measure for various marketing channels: Email Marketing: Open rate, click-through rate (CTR), conversion rate, campaign ROI, overall ROI, revenue per email. Content Marketing: Traffic, backlinks, page views, average time on page, bounce rate, leads, conversion rate.

ROI 109

ROI Practices Cost Per Click Lead Ranking 109

Atomic Reach

OCTOBER 29, 2018

According to HubSpot , 80% of businesses prefer to communicate via email for business purposes. Let's break this down further: Click-Through Rate. Click-Through Rate or CTR is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. Bounce Rate.

Email Marketing 81

Email Marketing Planning CTR Open Rate 81

Optinmonster

DECEMBER 28, 2023

Instead, you can measure your email marketing campaigns through other important metrics: Number of email subscribers Click-through rate (CTR) Deliverability rate Unsubscribe rate Bounce rate Open rate The number of email subscribers is unique to a brand or how effective their email optin campaigns are.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Hubspot

MAY 26, 2021

You should be able to track key email metrics , such as: Open rate. Click-to-open rate (CTOR). Clickthrough rate (CTR). Unsubscribe rate. List growth rate. Bounce rate. This feature is particularly helpful if you are struggling to generate high open rates and get subscribers to convert.

Enterprise Management 97

Enterprise Management Work Management Marketing Management Features 97

SmarkLabs

JUNE 12, 2023

Here’s a list of 10 leading platforms to consider for your platform: HubSpot : This tool excels in lead generation and allows businesses to create and automate detailed, personalized workflows. A high bounce rate might suggest that your site isn’t user-friendly, your content isn’t engaging.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Work Management 52

Huptech Web

DECEMBER 14, 2023

more social shares than other types of headlines (Backlinko) Email Marketing 95% of marketers who use generative AI for email creation rate it effective, with 54% rating it very effective (HubSpot’s State of Generative AI) 99% of email users check their inbox every day, with some checking 20 times a day.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Lake One

AUGUST 6, 2019

HubSpot recommends doing a quick gut check before you send your next email by asking yourself these questions. Our friends at HubSpot say contact list cleanup is a must and we agree. What is open rate? Open rate is the percentage of recipients that open a given email. Click-Through-Rate.

Email Marketing 40

Email Marketing B2B Marketing Lead Ranking Burn Rate 40

ClearVoice

JANUARY 8, 2024

Use it to measure KPIs such as website visits, pageviews, bounce rates , and conversion rates HubSpot Analytics: Provides analytics for inbound marketing, sales, and customer service. Use it to evaluate email marketing KPIs such as open rate , subscriber growth rate, and unsubscribe rate.

Paid Content 52

Paid Content Process Allocation Cost per Lead 52

Hubspot

JANUARY 23, 2020

Using email management tools is an easy way to analyze metrics that you don't have time to collect yourself, like CTR subscriber count. HubSpot's email marketing is a part of the Professional CRM. HubSpot also offers A/B testing and analytics, so you can be confident in your email campaign as you send and track it.

Work Management 89

Work Management Marketing Management Budget Programs Software 89

Directive Agency

JUNE 12, 2020

The average email open rate is 17.6% Transactional emails have an average CTR of 4.8% , and the overall average CTR is around 2.5%. Email marketing is an affordable and effective way to interact with your target audience. According to 99 Firms , 80% of marketers claim email is best for customer acquisition.

Activities 72

Activities Search Marketing Work Management Planning 72

Porch Group Media

NOVEMBER 10, 2022

HubSpot Blog Research, 2021) Personalized emails are 6 times more likely to drive conversions. Personalized emails deliver 6x higher transaction rates. Emails with personalized subject lines get a 26% boost in open rates. Including videos in your email content can increase your click rates up to 300%.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Hubspot

FEBRUARY 14, 2024

And perhaps most impressively, Gaudio reports a higher reply rate of 4.2%. Colgan’s emails following this framework achieved 79% open rates. 13% reply rates. The email received a 48.63% open rate. 11.30% click rate. 11.36% sign-up rate for new accounts. Gaudio’s sales emails receive: 36.3%

Copywriting 61

Copywriting Click Rate Open Rate Paid Search Agency 61

ClearVoice

JANUARY 11, 2021

According to the Blueshift 2020 Benchmark Report , targeted and triggered email sends generally yield higher open rates, click-through rates (CTR), and conversions. HubSpot offers a ton of features and functionality to support all things email marketing.

Marketing Automation Services 59

Marketing Automation Services Email Marketing Paid Search Agency Tools 59

Hubspot

JULY 31, 2017

Here at HubSpot, when we decide we really like something, we go all-in. To start, Gasbarrino’s email showed an 8% higher open rate than the one from Villalobos. In addition to a 15% higher open rate as well as a 7.2% This was included in both versions of the A/B test. The Results.

Advertising Agencies 71

Advertising Agencies CTR Clickthrough Open Rate 71

Meerkat Marketing

FEBRUARY 6, 2023

These tools can be used to track website traffic, social media engagement, email open rates, and conversion rates. Marketing automation platforms like Hubspot , Pardot and Marketo are designed to help organizations automate repetitive tasks and streamline marketing efforts.

Paid Content 52

Paid Content Marketing Analytics Tools Marketing Automation Services Marketing Management 52

Marketing Insider Group

FEBRUARY 5, 2024

Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. HubSpot) 80% of bloggers affirm that blogging contributes to significant marketing success. HubSpot) On average, bloggers incorporate 2-3 images in each post.

Paid Content 226

Paid Content Stats Marketing Budget Webinar Metrics 226

Optinmonster

APRIL 22, 2020

Consider the following: Transactional emails have open rates that are up to 8x higher than any other email and can generate up to 6x more revenue (Campaign Monitor). They also have an average click-through rate (CTR) of 4.8% (99firms.com). Plus, they’re more valuable than you might think.

Examples 89

Examples CAN-SPAM Trigger Marketing Work Management 89

Hubspot

JUNE 29, 2017

The Facebook Messenger broadcasts had an average open rate of 80% and average CTR of 13%. We hypothesized that Facebook Messenger might be a better way to get event attendees’ attention during our Grow With HubSpot Melbourne event. After four weeks, the engagement metrics of the two channels showed a clear winner.

Facebook 78

Facebook Broadcasting Click Rate Case Studies 78

Valasys

NOVEMBER 25, 2019

According to a HubSpot survey involving 3,000 customers, 56% of the customers aged 25-34 years & 54% of the customers aged between 35-44 years want to see more videos from the brands they follow or from the ones which are their favorites. . From our experience, campaigns frequently generate 50%+ email open rates and 40%+ CTRs.

B2B Marketing 52

B2B Marketing Video Marketing Practices B2B 52

Brandpoint

APRIL 8, 2019

Scott Yates pinned it down pretty perfectly in this article on HubSpot : “Content is King. As you can see in this example from HubSpot, Clifford doesn’t write a long novel, but you can still pick up on the brand’s voice with just a few sentences.

Newsletter 96

Newsletter Email Marketing Marketing Strategy Marketing & Strategy 96

Hubspot

MARCH 30, 2016

I like HubSpot, and think that you provide a great product/service, but I'm feeling very bombarded by you guys to be honest.". For that full picture, we had to turn to opens and clicks (and their corresponding rates) for our blog notification emails. Open rate (opens/delivered) per email send. Opens: -18.8%.

CTR 28

CTR Click Rate Open Rate Deliverability 28

Hubspot

FEBRUARY 12, 2018

Email Open Rate. Your open rate is: Open rate is a reasonable metric to track to check the effectiveness of your email ’s subject line and timing. However, there are technical limitations because many email clients have to load images to count as an open, and many users have images turned off by default.

Campaigns 77

Campaigns Planning Marketing Analytics Tools Click Rate 77

Belkins

JANUARY 20, 2020

However, there is a difference that is very relevant to your open rate and response rate. According to their research, Tuesday emails get the highest open rate (from 19,9%). A golden middle, Wednesday can bring you up to a 20,6% open rate. That means you’re ready to start scheduling your emails.

Best Practices 40

Best Practices Work Management Ideal Customer Profiles Open Rate 40

Martech Advisor

DECEMBER 3, 2019

Email reports and analytics dashboards help marketers make data-oriented decisions to improve email campaign performance based on factors such as open rate,click-through rate (CTR), device used to read email etc. Reports and Analytics Dashboards. You can upgrade to the pro version for added features for a price of $9.99

Marketing Automation Services 90

Marketing Automation Services Enterprise Management Work Management Marketing Management 90

The Lead Agency

APRIL 14, 2024

Customer behaviour data: Website visit duration, pages viewed, click-through rates (CTR), and interaction with online content. Email marketing metrics: Open rates, click rates, and conversion rates from email campaigns, providing feedback on the efficacy of your email marketing efforts and can indicate areas for improvement.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Hubspot

MAY 23, 2017

When I met Stream Creative (now a Platinum HubSpot Partner) in 2010 at HubSpot's INBOUND event, they told me they had no recurring revenue. It's why I started HubSpot's agency partner program in 2008, and why I've launched an agency partner program at my new company, Databox. Every year, their percentage would go up.

Advertising Agencies 69

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 69

LeadSquared

NOVEMBER 8, 2016

We use Google Analytics to track our traffic and HubSpot to track our email marketing campaigns. How can I get good open rates? However, the open and click rates also depend on: subject line. What are the industry standards for CTR of emails for a B2C company? I am working on email marketing campaigns.

Webinar Metrics 52

Webinar Metrics Planning Marketing Budget Work Management 52

SnapApp

APRIL 4, 2018

Our win rate on opportunities is quite consistent so upping the volume of demos & opportunities is really what drives revenue for us. For tracking them we use both HubSpot & Salesforce and the data from both system flows into Domo where we have a dashboard to visualize it all. . . Kyle G Bradley. Adam Honig. Ken Sterling.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

The Lead Agency

APRIL 17, 2018

Are you looking for ways to increase your click through and open rates for your next B2B email marketing campaign ? Optimising Open Rates. An email marketing campaign is only effective if the recipient actually opens the email in the first place. Below are five of our top tactics for optimising open rates.

Open Rate 59

Open Rate Click Rate Email Marketing B2B Marketing 59

Hubspot

JULY 15, 2020

Finally, add colleagues of people who have historically exhibited high value engagement (nothing like name dropping to increase email open rates)! This will look like CTR, CPM, CPA, CTOR, etc. Account Intent is a measure of which companies are engaging with your solution area but are not (yet) engaging with your business.

Demand Generation 91

Demand Generation Account Based Marketing Ideal Customer Profiles ABM 91

Hubspot

OCTOBER 18, 2012

While we can easily theorize that thank-you emails would be beneficial to a company's marketing mix, we at HubSpot wanted to analyze just how engaging they are in practice. Using HubSpot's Email tool we dug into the open and clickthrough rates (CTR) of our thank-you emails. Marketing Takeaways. This part is key.

Email Marketing 28

Email Marketing CTR Landing Pages Trigger Marketing 28

Hubspot

JUNE 2, 2014

Wouldn''t it be nice to know beforehand if your email would get opened? But you can stack the deck in your favor by following a few best practices for increasing email open rates. Today I’m going to give you three tips to improve your subject lines so you can increase your engagement and improve your open rates.

Clickthrough 28

Clickthrough Video Marketing CAN-SPAM CTR 28