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The Ultimate Guide to PPC

Hubspot

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. CPM (Cost per Mille). Quality Score. Maximum Bid.

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Why ABM Is Your Small Team's Secret Weapon

Hubspot

This will look like CTR, CPM, CPA, CTOR, etc. Shift key metrics used to show impact, slowly moving from lead-based to account-based metrics with multi-touch attribution. First, you'll want to look at campaign metrics to make slight tweaks or optimizations.

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20 Facebook Ad Metrics Marketers Should Know

Hubspot

CTR (Click-Through Rate). Social CTR. Theoretically, this number should be higher than the general CTR, because the ad was targeted at a personal friend who'd already 'Liked' the page, thus demonstrating social proof. CPM (Cost Per Thousand Impressions). Unique CTR. Connect with HubSpot :

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. For example, when promoting a book to college professors, leading the title with the words, "College Professor's Guide to" may generate a higher CTR than generic, un-targeted copy.

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A Simple Guide to Setting Up Your First LinkedIn Ad Campaign

Hubspot

For example, when promoting a book to college professors, putting the words "College Professor's Guide to …" may generate a higher clickthrough rate (CTR) than generic, untargeted copy. The two options you have for any pay-per-click advertising are 1) cost per click (CPC) , or 2) pay per 1,000 impressions (CPM). 03% or higher.

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How to Use LinkedIn's 'Sponsored Updates,' a New Type of Ad for Company Pages

Hubspot

Here are three important aspects of this payment setup: Choose whether you''d like to pay on a cost-per-click (CPC) or cost-per 1,000 impressions (CPM) basis. Here''s what the options look like, once expanded: Once you finish choosing your targeting options, you’ll be asked to bid on the campaign.

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The Scoop on Facebook Mobile Ads: Are They Working? [Data]

Hubspot

Back in June, for instance, we saw from a TGB Digital study that desktop News Feed ads were generating a 0.588% CTR at $0.63 This translates to 1.93x the CTR for mobile News Feed ads than desktop News Feed ads -- and not at a huge cost. CPC compared to mobile News Feed ads, which were generating a clickthrough rate of 1.14% at $0.86