illumin

JANUARY 9, 2024

The discipline of retail media now includes a wide range of creative and engaging content from fleet media (including vehicles decked out with digital out-of-home ads) and onsite videos. Marketers are also looking to bring higher levels of creativity to the medium, making entertaining and engaging content for audiences.

Top of Funnel 105

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

Content Standard

MARCH 12, 2024

In fact, we’re expected to experiment with formats, platforms, and storytelling techniques, to more quickly adapt to audience preferences. While media has been increasingly obliged to pander to advertisers and gate information, modern marketing channels thrive on content diversity and creative activations.

Media 96

Media Brand Identity Branding Storytelling 96

EveryoneSocial

MAY 4, 2020

Whether you work in the marketing department or not, you’ve probably heard more industry experts and brands focused on storytelling. Brand storytelling has been around for years and you probably have numerous companies in your mind right now that tell great stories that often reflect their mission or brand values. . Here’s why. .

Storytelling 70

Storytelling Paid Search Agency Mobile Advertising Marketing & Strategy 70

Marketing Insider Group

OCTOBER 21, 2021

AI will tell us what to create, but our best storytellers are our existing employees from across the business. We’re not quite there yet, but video is already proving itself as a powerful medium, and we’ve seen a massive rise in live streaming video in particular over the last year or so. But that future may not be far off.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Marketing Insider Group

MARCH 27, 2023

When your clients see that you are able to answer questions and provide quick solutions to their problems via mediums they find helpful, they will feel taken care of, secure, and valued from the start. Thinking outside the box when it comes to creatively sharing your customer stories is a sure way to retain more long-term business clients.

Tactics 245

Tactics Effectiveness B2B Marketing Management 245

illumin

FEBRUARY 13, 2024

The humor and star power of this ad makes it a fun and creative exploration of just how far an ad can push the boundaries of its medium. The fundamentals of good storytelling still bring viewers back time and time again, even without the A-list. The key takeaway this year?

Paid Search Agency 105

Paid Search Agency Ads Best Practices Viral Marketing 105

Zoominfo

JANUARY 21, 2019

9 Great Examples of B2B Brand Storytelling. In the marketing world, brand storytelling refers to campaigns that use creative narratives to showcase a brand or product. Effective storytelling provides human context to your brand and allows you to connect with your audience on a more emotional level. Keep reading!

Planning 164

Planning Work Management Zoominfo Storytelling 164

Bluetext

APRIL 29, 2021

What if I told you that your market standing could be improved significantly through brand storytelling. Why Is Brand Storytelling Important For Me? First of all, storytelling that is consistent with your brand allows your audience to peek behind the curtain to see more than just what you do and sell. Contact Us!

Storytelling 26

Storytelling Paid Search Agency Brand Identity Branding 26

Content Standard

APRIL 11, 2017

You’ve been evangelizing the power of good brand storytelling for a long time. You know the importance of finding great storytellers and creatives to build a stronger relationship with your brand. The Evolution of Storytelling. ” Storytelling vs. Story-Making. That’s storytelling.

Storytelling 65

Storytelling Brand Identity Branding Paid Search Agency 65

Navigate the Channel

SEPTEMBER 15, 2023

For instance, if an AI system detects that a particular ad is not performing well, it can automatically reallocate budget to better-performing ads or even suggest changes to ad creatives. Video has become the preferred medium for communication, information sharing, and entertainment in the digital age.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Marketing Insider Group

AUGUST 4, 2015

Great storytelling starts with a narrative bigger than yourself. We’re really lucky to have an outstanding creative group in-house and they really understood what we were trying to do and who we’re trying to reach. So, somewhere I guess I always hoped I could make storytelling part of my career.

Storytelling 100

Storytelling Brand Identity Branding Work Management 100

ClearVoice

FEBRUARY 2, 2024

Everyone has their favorite creative marketing moment. Creativity has always been the starlet of content creation. This article explores the role of creativity vs. analytics, how to strike the ideal balance, and some tools to help you get it just right. Fostering a culture that values creativity more than data-based results.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Outbrain

OCTOBER 2, 2018

In fact, some of the best arguments for longer-form storytelling today are the shows we see on Netflix and the documentaries on Amazon Video and YouTube. The study found that time spent watching medium and long-form content on smartphone, tablets, connected TVs and PCs exceeded 50%. Moving from advertising to storytelling.

Storytelling 40

Storytelling Top of Funnel Advertising Agencies Funnel Advertising 40

Contently

APRIL 20, 2021

If the pandemics of the past are any indication, we’re about to witness a decade of flourishing creativity—a content revolution that changes our culture. Creative educators are about to dominate the world.” These tools are changing the way we think about creative work. There are signs it’s already begun.

Brand Identity 123

Brand Identity Branding Content Creativity 123

Digilant

OCTOBER 16, 2023

Medium Rectangle The medium rectangle, which is 300 pixels wide and 250 pixels tall (300×2500, is arguably the most popular ad unit as it can be leveraged across desktops and mobile devices. In general, video is a highly engaging medium that can convey complex information and evoke emotions effectively.

Display 59

Display Advertising Agencies Advertisements Advertising 59

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self. Surgery became messy.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

Bannerflow

FEBRUARY 3, 2023

Video advertising provides an unrivaled platform for short-form storytelling that connects to your audience more deeply. Video creative fatigue is rife – people are bored of seeing the same old ads day in, day out. This guide will cover how to increase video engagement while identifying and bypassing creative video fatigue.

Advertisements 52

Advertisements Advertising Video Marketing Work Management 52

Bluetext

JANUARY 13, 2019

Since the dawn of the cognitive revolution, humans have been captivated by storytelling as a ritual to pass along information that was important to live, whether that was sitting around the campfire to hear tribal lore or making a memorable impression at your staff Christmas party. The medium is storytelling. A Better Message.

Storytelling 20

Storytelling Advertising Mediums Mobile Advertising Marketing Proposals 20

EveryoneSocial

JUNE 2, 2020

Since marketing communications expands to all sorts of mediums (blog posts, paid ads, print media, video, social), each outlet has its own design requirements. Additionally, your creative and messaging will need to be tailored. Use storytelling to build trust. Develop Creative With A Purpose. Mastering Overall Design.

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 103

Vidyard

MAY 21, 2014

Marketers in today’s crowded content landscape are producing engaging videos to tell better brand stories, and – as the rate of video production increases – this often means hiring creatives like videographers, writers, editors, and directors of video strategy to maintain a sustainable model for success.

Storytelling 50

Storytelling Video Marketing Enterprise Management Advertising Mediums 50

Content Standard

DECEMBER 17, 2015

Interactive storytelling unlocks almost endless possibilities when it comes to design. However, just as with user experience , the best practices around design for interactive are somewhat unique to the medium. Designing interactive stories can be a creative and rewarding experience. x 11 page or blog post template.

Storytelling 40

Storytelling Interactive Marketing Design CMS Development 40

Content Standard

DECEMBER 17, 2015

Interactive storytelling unlocks almost endless possibilities when it comes to design. However, just as with user experience , the best practices around design for interactive are somewhat unique to the medium. Designing interactive stories can be a creative and rewarding experience. x 11 page or blog post template.

Storytelling 40

Storytelling Interactive Marketing Design CMS Development 40

Stevens & Tate

NOVEMBER 20, 2020

This is because video is an excellent storytelling medium — and if it’s one thing that audiences can connect with, it’s good storytelling. Not only can such storytelling be extremely effective at engaging the audience, but it works as a customer testimonial of sorts as well.

Video Marketing 64

Video Marketing Work Management Marketing Management Storytelling 64

Trade Press Services

JANUARY 2, 2024

Getting published is a key medium for professionals to showcase expertise and prove credibility in their field. Are Trade Publications Still a Viable B2B Marketing Medium? LinkedIn is still the quintessential B2B social media platform. Seeking an Extraordinary Ability Visa?

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Digilant

AUGUST 10, 2021

6 Creative Tips to Optimize your Digital Audio Advertising. Use creative that is entertaining and uses your brand’s proprietary identifies, such as a jingle. . Audio creative that a listener hears over and over tends to drop in performance. Innovative Digital Audio Creative Types to Try Today. We’re eager to talk.

Advertising Agencies 105

Advertising Agencies Creativity Advertisements Advertising 105

Content Marketing Institute

JANUARY 31, 2018

Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. It creates a connection that other mediums can’t make.”. Power of the podcast. Just how large an opportunity could podcasting represent for marketers? Click To Tweet. JoePulizzi Click To Tweet.

Examples 109

Examples Brand Identity Branding Paid Search Agency 109

Convince & Convert

MAY 10, 2017

Many of the new feature roll-outs on top social platforms have focused on storytelling. Snapchat changed the game when it evolved from a messaging app to a storytelling platform. Now stories are integrated as part of Instagram , Facebook , Facebook Messenger, WhatsApp, and even on Clips by Apple and Medium’s Series.

Social Media 122

Social Media Media Storytelling Social Networks 122

B2B Digital Marketer

NOVEMBER 23, 2023

Cons: Adhering to algorithms can sometimes stifle creativity. Pros and Cons Pros: Behavioral economics can enhance content relevance. Data-driven methods provide a competitive advantage. SEO requires constant adaptation to search engines’ evolving landscapes. Memorable Quotes “SEO is both an art and a science.”

SEO 64

SEO Intent Trust Marketing Paid Search Agency 64

Directive Agency

JULY 31, 2023

Picking the Right Marketing Channels Understanding the best mediums and channels for both your audience and content will give your marketing efforts a big boost. Creativity and Innovation A lot of B2B marketing is stale. Using first names in your messaging is a great way to increase conversion rates, plus, it adds a personal touch.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Content Standard

JUNE 17, 2015

In today’s high-tech, modern world, marketers must embrace the oldest way to connect with people—storytelling. To successfully reach their audiences, marketers must adapt, and the answer lies in well-crafted brand storytelling through different deliveries—writing, photography, video, and animation. That show scares us every day!”

Storytelling 40

Storytelling Brand Identity Branding Banner Ads 40

Marketing Insider Group

FEBRUARY 10, 2021

Source: Medium. Storytelling. Skillshare’s VP combines dynamic visuals with copy that captures the interest of creatives and entrepreneurs. Value: What, precisely, does your business offer customers? Uniqueness: How is your business different from every other business? Why are you better than your competitors? Source : Shopify.

Lead Scoring 363

Lead Scoring Lead Ranking Work Management Paid Search Agency 363

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 104

B2B Marketing Video Marketing B2B Thought Leadership B2B 104

Contently

MARCH 6, 2018

You write a lot about how the future of content marketing is technology boosting human creativity. And you need to be able to tell those stories across mediums—text, video, audio, graphics, and everything in between. It provides the creative constraints to unleash your best ideas. Susan, New York.

Content 167

Content Linkedin Facebook Analysis 167

Tomorrow People

SEPTEMBER 1, 2022

For years, B2C companies have readily embraced the art of storytelling. Even though 50% of B2B buyers are more likely to purchase if they feel an emotional connection with a brand, the vast majority of marketers are still suffering from a ‘creativity confidence crisis’. Storytelling brings many benefits to your B2B organisation.

Storytelling 156

Storytelling B2B Marketing Work Management Marketing Management 156

Tomorrow People

SEPTEMBER 1, 2022

For years, B2C companies have readily embraced the art of storytelling. Even though 50% of B2B buyers are more likely to purchase if they feel an emotional connection with a brand, the vast majority of marketers are still suffering from a ‘creativity confidence crisis’. Why is storytelling important for B2B companies?

Storytelling 156

Storytelling B2B Marketing Work Management Marketing Management 156

Convince & Convert

NOVEMBER 6, 2015

Leverage Visual Storytelling to Bring Your Campaign to Life. When it comes to visual storytelling , the power of video is undeniable. By bringing the stories and accomplishments of real women to life, Lean Cuisine’s video evokes a range of emotions in a way other mediums cannot.

Paid Search Agency 137

Paid Search Agency Companies Microsite Storytelling 137

Navigate the Channel

DECEMBER 14, 2023

This global reach is unparalleled through any other medium, enabling companies to connect with potential customers from different demographics, cultures, and locations. This visual storytelling allows potential customers to get a better understanding of what a business has to offer, leading to higher engagement and conversions.

Social Media 65

Social Media Allocation Social Marketing Media 65