How Empathetic Storytelling Drives Success

Marketing Insider Group

In 2004, a Carnegie Mellon University study looked at the impact of empathetic storytelling. The second took a more narrative, storytelling approach where they profiled the children and told the story of their suffering. What makes storytelling so effective.

Storytelling in B2B Marketing

Content4Demand

That’s why emotions play a big role in storytelling. Video is an excellent medium to explain or demonstrate a process. Add your own creative ways to tell stories that resonate with B2B buyers. The post Storytelling in B2B Marketing appeared first on Content4Demand.

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4 Secrets of Great Storytellers

Content Marketing Institute

Great storytellers come from all sorts of places. And they’re telling stories in so many new ways that each day seems to add proof to Daniel Pink’s dramatic 2006 assertion : The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellerscreative and holistic ‘right-brain’ thinkers whose abilities mark the fault line between who gets ahead and who doesn’t. storytelling Click To Tweet. What’s your story?

6 Misconceptions About Storytelling in Marketing

ClearVoice

One of those is the endless pursuit brands have with being considered a great storyteller. And for those who are concerned about the lifecycle of their leads and their base, storytelling can be a captivating and effective way to keep audiences engaged. 6 storytelling myths in marketing.

Building trust through storytelling

Seismic

The best companies today are great storytellers. Among B2B marketers, storytelling is a buzzword that’s often assumed to be the narrative that brands tell their buyer. The first part of storytelling is connecting with the buyer. They may even make and sell great products.

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7 Examples of Storytelling Content You Can Use in Your Marketing Campaigns

Single Grain

The best marketers in the world leverage the power of storytelling to improve branding and conversion rates. Well, people remember stories 22x more than facts and figures alone and, thus, storytelling can boost conversion rates by a significant 30%. In this article, I'll help you understand what storytelling is, why it’s important for marketing and what some of the best ways to market your business via brilliant storytelling campaigns looks like. What Is Storytelling?

6 Creative Tips to Optimize Your Digital Audio Advertising

Digilant

6 Creative Tips to Optimize your Digital Audio Advertising. Use creative that is entertaining and uses your brand’s proprietary identifies, such as a jingle. . Audio creative that a listener hears over and over tends to drop in performance.

What We Learned From Our First Year on Medium

Hubspot

Editor's Note: This post was originally published on Context, a publication brought to you by Medium’s Creative Strategy team. Follow the publication to keep abreast of the best ideas in brand storytelling. While a lot of content discovery still happens through search, more and more people are consuming articles directly from platforms like Medium, Facebook, and podcasts. Apps like Medium have become new discovery platforms for content.

Case Study: Modern Marketing Meets Storytelling Comic Strips

Oracle

Similarly Imation is harnessing the power of storytelling comic strips with high impact messages that speak to our prospects in ways virtually now other medium can, and help them better evaluate the real-world benefits of our data storage solutions in their digital content workflows. Our campaign features a Creative Professional audience battling data storage villains living within the digital content workflows in the Communications, Media and Entertainment (CME) industry.

Brands Often Overlook This Superhero of Storytelling

Content Marketing Institute

One of the oldest mediums is also one of the most powerful — and one of the most overlooked in content marketing. OK, maybe writing this article as a comic script isn’t such a great idea, even if prose is at a disadvantage when discussing such a visual medium. The thing about comics is that it’s a different medium and has different sticking power,” he says. DarrenSanch #storytelling Click To Tweet. Comics are a medium independent of the genre,” Buddy says. “It’s

Lincoln Electric Changes Perception Of Industry With Brand Storytelling

Marketing Insider Group

Great storytelling starts with a narrative bigger than yourself. We’re really lucky to have an outstanding creative group in-house and they really understood what we were trying to do and who we’re trying to reach. In our automation space, for example, our content is more about educating small to medium sized businesses that automation is affordable, can help them be more competitive, and is not as hard to do as they might think.

Content Technology: How the Medium Improves the Message

Content Standard

The Medium Is the Message. Canadian social theorist and philosopher Marshall McLuhan’s most famous quote is “The medium is the message.” the medium. So, the light bulb is the medium that manipulates the message (the room). Reverting back to McLuhan’s point—because the medium (Luhrmann, Williams, DiCaprio, et al.) carries and manipulates the message (Shakespeare), the medium becomes the message.

How To Use Storytelling And Data In Your Marketing Strategy

Atomic Reach

When people think of content strategy they often think of it as a creative process. In reality, creating content should be both creative - telling a story - and data-driven. Why You Need Storytelling In Your Marketing Strategy. Stories are a great medium to express your views, impress people and make a human connection with them.” – Jeff Bullas. How to Use Storytelling In Your Marketing Strategy. Content Marketing Strategy Storytelling

SaaS PR Requires Creative Solutions To Drive Results

Bluetext

The agency can lock in on your company’s niche, cultivate creative solutions to bring the organization’s message to the market, and understand the media landscape in order to capitalize on what storylines are driving coverage. Cultivating Creative PR Solutions.

Content Technology: How the Medium Improves the Message

Content Standard

The Medium Is the Message. Canadian social theorist and philosopher Marshall McLuhan’s most famous quote is “The medium is the message.” the medium. So, the light bulb is the medium that manipulates the message (the room). Reverting back to McLuhan’s point—because the medium (Luhrmann, Williams, DiCaprio, et al.) carries and manipulates the message (Shakespeare), the medium becomes the message.

Why Brand Storytelling is Critical in B2B Technology

Bluetext

What if I told you that your market standing could be improved significantly through brand storytelling. Why Is Brand Storytelling Important For Me? Storytelling gives marketers the ability to share their products and services without diving into a hard sell.

Five Creative Trends to Take Your Brand to the Next Level

Bluetext

They hold the user’s attention, make for better storytelling, and increase brand awareness. Studies have shown the benefits of natural branding include stress relief and enhanced creativity, which companies & users alike know and love. .

From reporting to analysis: How storytelling with data helps secure executive buy-in

Sprout Social

This is where storytelling with data comes in. As a social expert, you already have storytelling skills. Values, vision, focus, storytelling & connection. However, strong storytelling comes from a big-picture view that takes all of social media marketing into account at once.

Wondery’s Founder Explains How Audio Storytelling Could Be the New TV

Contently

Over the last decade, audio storytelling—one of our oldest mediums—has seen an unprecedented explosion in popularity. This summer, I sat down at the Cannes Lions Creativity Festival with Hernan Lopez, CEO and Founder of Wondery, an upstart podcast network backed by Fox with big visions for the future of storytelling. The same thing is happening now with podcasts and audio storytelling. Serialized storytelling on demand is the future of audio storytelling.

27 Ideas to Break Your Creative Slump

Content Marketing Institute

Well, instead of watching a mocking cursor, take a tip (or 27) from your fellow marketers on how they get out of a creative content marketing slump. The Rare White Squirrel Who Eats Pumpkins (and Other Stories of Creativity). Revisiting old content refocuses the mind on an easily accomplished creative task, which then sparks new ideas to lift you out of that slump. When you’re consistently trying to use your creative brain power, it’s easy to hit a snag and become exhausted.

Lessons in Story Design from Pixar’s Creative Team

Ceros

This is the power of storytelling at work—this ability to create a cast of characters and a fictional world so compelling that viewers yearn to be part of it. Pixar is a modern-day storytelling master. A few years back, the Cooper Hewitt Museum had an exhibit called Pixar: The Design of Story that gave a behind-the-scenes look at the creative company’s storytelling process. Here are a few of the key story design takeaways for storytellers of all kinds.

Creative Motion in Branding

Bluetext

This in mind, moving from a still image to a creative motion graphic is a big change and will have wide-reaching reverberations that affect how your customers perceive and interface with your business. Taking advantage of creative motion in branding is an ambitious and rewarding choice that comes with a number of attractive perks. Adding creative motion to your branding creates new possibilities for dynamic storytelling.

10 of the World's Best Storytellers [SlideShare]

Hubspot

But long predating the clickity-clacking of our keyboards were generations of people finding creative ways to communicate meaning with one another -- to try to bring understanding to a complicated human experience. Storytelling is a cornerstone of human existence, and it''s what enables successful people to communicate and connect with anyone -- and I mean anyone -- to this day. The best storytellers'' messages are heard. What exactly makes a great storyteller?

24 Content Marketing Awards to Target Now for 2021 Recognition

Content Standard

There are dozens of marketing competitions to set your sights on where you can submit your content and campaigns to test your mettle against other creatives across different categories and industries. All work is evaluated solely on its own quality, creativity, and resourcefulness.

From Cavemen to Mad Men: The Journey of Storytelling

Outbrain

In fact, some of the best arguments for longer-form storytelling today are the shows we see on Netflix and the documentaries on Amazon Video and YouTube. The study found that time spent watching medium and long-form content on smartphone, tablets, connected TVs and PCs exceeded 50%. It is why the greatest public speakers often incorporate storytelling into their presentations. Moving from advertising to storytelling. Most of all, there is much more room for creativity.

3 Creative Ways to Boost Lead Generation with Video

Marketo

Video can help you do this by luring people in through humor or captivating storytelling. It’s a beast of a medium—so, I say, use its power! 3 Creative Ways to Boost Lead Generation with Video was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Creative Ways to Boost Lead Generation with Video appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Why Telus is Dedicated to Video Storytelling

Vidyard

Marketers in today’s crowded content landscape are producing engaging videos to tell better brand stories, and – as the rate of video production increases – this often means hiring creatives like videographers, writers, editors, and directors of video strategy to maintain a sustainable model for success. After experiencing just how effective video can be, it’s pretty easy to make the investment in the medium, and your internal teams.

Is Story-Making the Next Evolution of Brand Storytelling?

Content Standard

You’ve been evangelizing the power of good brand storytelling for a long time. You know the importance of finding great storytellers and creatives to build a stronger relationship with your brand. But stories are dynamic—and as people explore new mediums and engage with the world in innovative ways, they’re becoming more immersive than ever before. The Evolution of Storytelling. ” Storytelling vs. Story-Making. That’s storytelling.

Vidyard and Media One Creative Expand Partnership to Help Brands Boost Audience Engagement with Personalized Video Experiences

Vidyard

KITCHENER, Ontario – Sept 17, 2019 – Vidyard , the leading video platform for business, today announced an expanded partnership with leading video content agency, Media One Creative , to offer automated video personalization as an integrated part of their global video production services. It’s all about delighting customers through thoughtful storytelling and creating memorable moments that turn viewers into customers, and customers into advocates.”

6 Creative Audience Monetization Lessons from Celebrities

Content Standard

As predicted, her fan base is following her to the new medium, begging the question of who benefits more. For many generations, these celebrities have been some of the best storytellers our culture has. A remarkable storyteller with flaws, struggles, triumphs, and more? Media outlets and celebrities have been monetizing audiences in creative ways for hundreds of years. Come on, marketers. Somehow the Kardashians are figuring this out before we do.

Vidyard and Media One Creative Expand Partnership to Help Brands Boost Audience Engagement with Personalized Video Experiences

Vidyard

KITCHENER, Ontario – Sept 17, 2019 – Vidyard , the leading video platform for business, today announced an expanded partnership with leading video content agency, Media One Creative , to offer automated video personalization as an integrated part of their global video production services. It’s all about delighting customers through thoughtful storytelling and creating memorable moments that turn viewers into customers, and customers into advocates.”

Vidyard and Media One Creative Expand Partnership to Help Brands Boost Audience Engagement with Personalized Video Experiences

Vidyard

KITCHENER, Ontario – Sept 17, 2019 – Vidyard , the leading video platform for business, today announced an expanded partnership with leading video content agency, Media One Creative , to offer automated video personalization as an integrated part of their global video production services.

Interactive Storytelling: How to Make Your Content Strategy Soar in 2017 (with Examples and Stats)

SnapApp

It’s called interactive storytelling. What is Interactive Storytelling? The concept of storytelling in a business context can be a bit confusing, so let’s take one step back and look at the importance of storytelling itself. So why would businesses use storytelling in their marketing efforts? And, here's why: Stories engage the brain through a phenomenon called neural coupling , causing brain waves in the listener to mirror those of the storyteller.

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Forward 2016, Day 1: Why Content Marketing ? Brand Storytelling

Content Standard

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. In the conference’s kick-off keynote, Skyword Founder and CEO Tom Gerace pulled back the curtain on his work with Robert McKee to develop a storytelling process that can be integrated into technology and scaled within an enterprise organization. Embrace the true art of storytelling.

The Best Places (Online and Off) to Boost Your Creative Resume

Ceros

The term “creative” sometimes feels like it’s come to mean nothing—and there are plenty of “creatives” out there with only a few projects to show for it. But the term itself is a useful one, a way to describe the multi-platform talents of all the writers, photographers, designers we know; most dabble in a few of these mediums, and would like to learn more about the others. Reading Time: 7 minutes.

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The Power of Visual Storytelling: 15 Stunning Examples to Inspire You

Hubspot

Before the days of neon lights and marquee signs, business owners had to get creative when it came to advertising their establishments. Visual storytelling -- or passing on a lot of information through a relatively simple visual aid -- has been a cornerstone of marketing for thousands of years. That’s where today’s visual storytellers have a chance to not only say “Hey, you can get this here!” 15 Stunning Examples of Visual Storytelling.

5 Ways Marketers Can Use Twitter Photo Collages

Oracle

This platform enhancement is an exciting opportunity for marketers to extend their messaging and content through another, more visual medium. While creating proprietary or design-specific images for social media can require bandwidth and planning, oftentimes visuals can give marketers the creative edge without an extensive project timeline typically assigned to bigger content launches.