Adobe Experience Cloud Blog

FEBRUARY 4, 2019

For this example, let’s define web content as blog posts and ebooks. If someone views a blog post or ebook as their first interaction with your brand, then fills out a form to download an ebook, the right measurement and attribution technology will allow you to assign revenue credit to those assets. . the average).

Efficiency 134

Efficiency Webinar Metrics Correlation B2B Thought Leadership 134

NetLine

APRIL 11, 2024

Our research continues to validate the connection between content engagement and investment readiness, solidifying the idea that increased content consumption correlates with approaching purchase decisions. The popularity of eBooks has had a ripple effect on other formats. There’s even more good news. YOY increase from 2022.

Top of Funnel 52

Top of Funnel Marketing Report Intent B2B Marketing 52

InsightSquared

SEPTEMBER 18, 2019

“I usually associate last touch with more correlation than causation, honestly,” he said. Algorithmic attribution reads the existing data, looking for patterns that show which kinds of interactions and which points in the sales/marketing funnel are correlated with conversions.

Marketing Attribution 159

Marketing Attribution Paid Search Agency Top of Funnel Funnel Advertising 159

Stevens & Tate

SEPTEMBER 3, 2021

Images should correlate well with the content offer, so viewers can quickly understand what it is they are accessing. For example, if you are offering an ebook, create a picture of the ebook or upload the ebook cover photo to the landing page. Using visuals to help communicate your offer can be helpful as well.

Landing Pages 75

Landing Pages Correlation Inbound Marketing Lead Scoring 75

Envy

SEPTEMBER 30, 2022

With channel attribution becoming increasingly difficult, a new model needs to be found, one based on correlation in place of direct attribution. 2-3 years ago if you weren't using ebooks in your marketing, it was likely to sink. When paid media is running, do you see a lift in direct, organic and social traffic?

Marketing Budget Creation 106

Marketing Budget Creation Marketing Budget Budget Programs B2B Marketing 106

Influitive

OCTOBER 11, 2015

Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm. Download my free eBook now. Marketers know that finding ways to increase customer engagement is good for the bottom line.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

DemandBase

APRIL 12, 2020

Likewise, just because the account downloaded a certain eBook right before they signed a contract does not mean the eBook should be credited with the whole deal. But we can take a page from the pharmaceutical industry playbook and rely on correlational data to make our marketing investment decisions.

Marketing Attribution 66

Marketing Attribution Multi-Touch Attribution Account Based Marketing Multi-Channel 66

Marketing Insider Group

DECEMBER 9, 2019

This could be anything from a certain percentage increase for eBook downloads or better social media engagement to increased blog subscribers. saying they can draw a correlation between content marketing and revenue. Whatever those specific goals may be, you’ll need a way to measure them.

Marketing & Strategy 296

Marketing & Strategy Marketing Strategy Content Marketing Planning 296

NetLine

APRIL 11, 2023

more likely to be correlated with a purchase decision <6 months. eBooks represented 33.6% more likely to be downloaded in 2022 compared to White Papers—yet Marketers produced 30% more White Papers than eBooks. eBooks represented 33.6% However, eBooks were 3.5x of total registrations and were 3.5x

Demand 52

Demand B2B Webinar Metrics Intent 52

Litmus

SEPTEMBER 30, 2020

In our ebook, “How to Scale Your Email Program Without New Headcount,” we use findings from our latest State of Email Survey to uncover: How sufficient resourcing and email effectiveness correlate. But how do you know what you should prioritize?

Budget Programs 62

Budget Programs Paid Search Agency Correlation Ad Agencies 62

Full Circle Insights

SEPTEMBER 28, 2022

This waterfall focuses on opportunities within a set of targeted accounts instead of individuals, correlating to B2B marketing’s shift to an ABM approach. . Save this eBook for later. Download eBook. A Practitioner's Guide to ABM . Additional Resources. How to Measure Your B2B Revenue Waterfall Webinars.

Account Based Marketing 52

Account Based Marketing ABM Full Circle Insights Bombora 52

Marketing Insider Group

DECEMBER 3, 2020

We’ve finally encountered another audience where eBooks aren’t the predominant content format. Yes, White Papers are the 2nd most consumed content format in general, (and tops in the Legal field , as well) but eBooks often hold such a dominant advantage that it’s just assumed eBooks will top the list. Human Resources, of course.

Analysis 229

Analysis Budget Programs B2B Work Management 229

ClearVoice

MARCH 2, 2020

Maybe this is an ebook that breaks down one of your brand’s primary product or service focus areas into a how-to guide. Let’s say an EHR software organization produces an ebook titled “The Complete Guide to EHR Cloud Security.” The ebook explains one of the core themes of their product. Why core content matters. Brand messaging.

Content Marketing 114

Content Marketing Paid Search Agency Content Buyer Personas 114

NetLine

DECEMBER 20, 2022

In terms of lead volume, the best content format over the past six years (if not longer) on the NetLine platform has been eBooks. Year over year, total eBook registrations grew 15.5%, accounting for 43.3% They simply pale in comparison to eBooks, Guides, Cheat Sheets, and White Papers. . of all requests. .

Webinar Metrics 52

Webinar Metrics Top of Funnel Peer-to-peer Intent Data 52

Convince & Convert

JULY 24, 2019

Identify up to three metrics that either measure against the objectives, or measure something that correlates to the objectives. RELATED eBOOK: The 3 Types of Social Media Metrics (And Why They’ll Get You Promoted). Identify one or two specific segments, with as much detail as possible. Measurement(s).

Social Media 155

Social Media Media Marketing & Strategy Television marketing 155

Litmus

APRIL 11, 2022

Using form-protected content like ebooks, webinars, or white papers that sit behind a “gate” helps you collect first-party data. ” When you understand how engaged your audience is and how that correlates to business cycles, you’re better able to monitor if you’ll deliver your target ROI for your email program.

Email Marketing 85

Email Marketing Planning Webinar Metrics Click Rate 85

Zoominfo

FEBRUARY 23, 2023

Related: How to Evaluate and Measure the Quality of Your Data Get the eBook The Differences Between Data Governance and Data Management The terms “data governance” and “data management” are often used interchangeably, but there are distinct differences between the two. Whether it’s new revenue, cost savings, efficiencies, whatever.

Marketing Analytics Tools 100

Marketing Analytics Tools Enterprise Management Privacy Gartner 100

Convince & Convert

JUNE 16, 2014

You can run some correlation studies on that, but it’s difficult to point to it exactly. If you’re selling Steam Whistle beer and you have some sort of content execution, you don’t know necessarily who read this blog post and whether that generated beer sales. So, to some degree, it depends on the business. (to

Content Marketing 159

Content Marketing Paid Search Agency Planning Advertising Agencies 159

Outgrow

AUGUST 12, 2021

Reports suggest that the growth in revenue in SaaS companies is directly correlated to the measure of marketing efficiency. However, inbound tactics like blogs and eBooks don’t seem to engage users anymore. On the other hand, the searches for content like eBooks have fallen. . The need of the hour is interactive content.

Work Management 98

Work Management Paid Search Agency Marketing Management Companies 98

Full Circle Insights

SEPTEMBER 12, 2022

Save this eBook for later. Download eBook. You can use content marketing (such as ebooks and guides), social media advertising, intelligent chatbots, and email marketing to reach your target accounts. For more insight as to how ABM correlates with your ROI, check out How Account-Based Marketing Can Generate ROI. >

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

Marketing Insider Group

JULY 13, 2015

Hubspot’s recent research had similar findings in correlation of publishing frequency and generated leads. Salesforce’s content marketing manager, Amanda Nelson explained her team’s system saying, “We had one eBook called ’30 Ways to Create Your Social Media Plan.’ We wrote 30 blog posts detailing each piece.

Planning 100

Planning Marketing Management Content Marketing Marketing Budget Creation 100

Marketing Insider Group

JUNE 1, 2015

Hubspot’s recent research had similar findings in correlation of publishing frequency and generated leads. Salesforce content marketing manager Amanda Nelson explained her team’s system saying: “We had one eBook called ’30 Ways to Create Your Social Media Plan.’ We wrote 30 blog posts detailing each piece.

Work Management 100

Work Management Planning Content Marketing Marketing Management 100

Marketing Insider Group

NOVEMBER 9, 2020

Opportunity is a correlation between volume and competition. It could be that someone provided their contact information to download a gated eBook. We’ve defined your buyers and what challenges they face. Next, we leverage keyword research. We choose the keywords with the most relevance and opportunity.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

Walker Sands

JUNE 9, 2021

Social Media and Content Correlations. AF : I think you and I correlate with these. Looking at the website traffic that you’re pulling, identifying when you had a new piece of content, when social launched a campaign, and being able to correlate all those aspects to show how they work together. Content and social go together.

Paid Social Agency 52

Paid Social Agency Correlation Content Social Media 52

Schubert B2B

JANUARY 30, 2019

Personas are created through research of customers and prospects and are used to correlate buyer behaviors by outlining what is typical or common. If you want to learn more, download our eBook, How to Create Buyer Personas for Your Business. Obtain Customer Insights.

B2B Marketing 69

B2B Marketing Effectiveness Ideal Customer Profiles Marketing Management 69

Conversica

SEPTEMBER 21, 2021

Machine learning is able to correlate how buyers are reacting to different brands, products, and services. Explore our eBook: An Augmented Workforce for Surviving and Thriving in the New Normal. This prevents companies from initiating campaigns in regions where they are less likely to be successful. .

Conversion 52

Conversion Correlation CAN-SPAM Buyer's Journey 52

Conversica

SEPTEMBER 17, 2021

Machine learning is able to correlate how buyers are reacting to different brands, products, and services. Explore our eBook: An Augmented Workforce for Surviving and Thriving in the New Normal. This prevents companies from initiating campaigns in regions where they are less likely to be successful. .

Conversion 52

Conversion Correlation CAN-SPAM Buyer's Journey 52

ClearVoice

DECEMBER 18, 2023

Keep track of the number of times target accounts download gated content, such as white papers , case studies, or ebooks. Pipeline Influence Pipeline influence involves tracking how content consumption correlates with the progression of accounts through the sales pipeline. Content downloads. Event attendance and engagement.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

Keep track of the number of times target accounts download gated content, such as white papers , case studies, or ebooks. Pipeline Influence Pipeline influence involves tracking how content consumption correlates with the progression of accounts through the sales pipeline. Content downloads. Event attendance and engagement.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Brightedge

JUNE 22, 2021

For more guidance, download the BrightEdge eBook, 4 Proven Steps to Competitive Analysis. Look for improvements in your rankings and traffic, increase your Share of Voice for important keywords and see how this correlates with site revenue. Putting Keyword Gap Analysis to Work. Look at their overall success online.

Analysis 107

Analysis Keywords SEO SERP 107

SnapApp

OCTOBER 8, 2019

Lead scoring isn’t the problem, the score’s correlation with actual buying intent is. Learn more about how to deliver leads that convert in our ebook here. . While inflated lead scores create significant challenges for both marketing and sales, marketers can rethink their approach to assigning value to leads to improve outcomes. .

Lead Ranking 73

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 73

Hubspot

OCTOBER 28, 2020

Believe us, as a data-driven marketing team, we know there really is no shortage of metrics you can track — just check out this introductory marketing analytics ebook for some great ideas to get you started. Check out our complete ebook on A/B testing to get started. Measure everything you can possibly measure.

Work Management 101

Work Management Marketing Management Planning Advertising Benchmark 101

Convince & Convert

MAY 5, 2013

And lastly, to suggest that by answering emails round-the-clock like a post-modern John Henry (the folk hero, not the Red Sox owner) Gary was able to create his success, is a massive confusion of correlation and causation , and a slap in the face to the man’s innate talent to boot.

Top of Funnel 153

Top of Funnel Allocation Content Ethics 153

Vision6

DECEMBER 17, 2023

For example, anyone who has downloaded an ebook, case study, or any marketing content from your website is an MQL. Organisations that prioritise content pieces that correlate with previous sales have a 12% higher sales acceptance rate. According to Gartner , only 44% of MQLs pass through sales as a potential good fit.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 52

Anyword

OCTOBER 12, 2021

And that’s probably on top of all the writing and content creation that you need to do for other social media platforms, websites, apps, eBooks, and so on. Some correlation with website texts and with content on other social media sites will reinforce what the audience has already read on your LinkedIn account.

Linkedin 98

Linkedin Ads CPC Cost Per Click 98

DivvyHQ

MAY 12, 2016

As a visual supplement to our recent ebook, The Definitive Guide to Planning a New Content Initiative , the Divvy team has created a slideshare presentation that outlines the 10 ingredients that, when combined, make up an ideal recipe for launching successful content marketing programs. If your company is hungry for this, bon appétit!

Correlation 40

Correlation Content Planning High Quality Lead 40

Scoop.it

MAY 20, 2020

To get inspired, check out this data from GetResponse on how number of newsletters per week correlate with the open rate and click through rate, as well as how many marketers send one, two, and more emails per week: Choose your frequency and stick to it. You’ve worked hard to win your subscribers over.

Newsletter 115

Newsletter Ad Frequency Curation Paid Search Agency 115