Outbrain

JUNE 16, 2022

CTR, or clickthrough rate, is a pretty simple calculation of how many people clicked on an ad (clicks) divided by the number of times the ad was shown (impressions). Anyone who’s ever even dipped a toe in the performance marketing ocean has heard of CTR. So, what is CTR? What’s a “good” CTR? What’s a “good” CTR?

CTR 52

CTR Clickthrough Ideal Customer Profiles Lead Ranking 52

ClickZ

AUGUST 27, 2021

Email marketing performance continues to directly correlate with email’s ability to provide relevant content to recipients. This correlates with the world slowly reopening and consumers becoming more interested in large-ticket items like cars, houses, and boats. Email and mobile marketing engagement mimic trends in thriving markets.

Mobile Marketing 131

Mobile Marketing Email Marketing Open Rate Correlation 131

Adobe Experience Cloud Blog

MARCH 26, 2018

High open rates do not correlate to high click-to-open rates. CTR does NOT factor into what happened with deliverability. Take a look at these subject line tips to help improve your copy and the recipient’s experience. A good subject line might attract a recipient’s curiosity. A great one gets their attention.

Deliverability 134

Deliverability Click Rate Open Rate CTR 134

The Lead Agency

MAY 16, 2023

CTR (Click-Through Rate) One of the most important metrics for measuring the overall quality of the campaign is to examine the Click-Through Rates (CTR) of the campaign overall as well as each Ad Group specifically. A low CTR is an indication that the ad does not match what the audience was looking for.

Cost per Acquisition 117

Cost per Acquisition Paid Search Agency Cost Per Click CPA 117

KoMarketing Associates

DECEMBER 22, 2015

5 Lessons Learned from New Google CTR Data. For so long, we have accepted that a position one ranking in Google will generate a 20-30% CTR. The article from SEER showcases how a #1 ranking only generated a 5% CTR and while that was still a large amount of traffic, it wasn’t the CTR they assumed. From Jeremy Krantz.

CTR 120

CTR Lead Ranking Lead Scoring SERP 120

Tomorrow People

JANUARY 7, 2021

That high CTR may be wasted because too few visitors are making it to the page. Levels of new and repeat visitors alike correlate strongly with how up to date your content is and how often it changes. If you start to think of that single action as one link in a chain of events, it’s a lot more insightful. Latest papers.

Lead Generation 156

Lead Generation Lead Ranking Marketing Qualified Leads Sales Qualified Leads 156

Convince & Convert

JANUARY 20, 2016

Rarely do we question the so-called “best practices” of advertising, and when problems start to come up (not enough conversions, bad CTR, etc.), Sometimes the color green (which is supposed to increase CTR) just doesn’t work. Ad Performance Is Based Solely on CTR. This is true on some level, but not in 100 percent of cases.

Banner Ads 91

Banner Ads Banners Paid Search Agency Practices 91

Kevin Indig

OCTOBER 30, 2023

 Watch the percentage change in impressions, clicks, CTR, active pages, and ranking in dynamics. View the performance of all the keywords, new and lost keywords, zero-click keywords, along with winners and losers (by impressions, clicks, CTR, and positions). The two events seem correlated, but they’re not.

Branding 106

Branding Brand Identity CTR Amazon 106

BuzzSumo

APRIL 29, 2021

Our Facebook and Twitter ads (with our ad spend and CTR). While social sharing is not correlated to backlinks ( we did a study on this ), this does demonstrate that social sharing can result in backlinks, especially if it’s shared by the right people. Our Facebook ad had a 3% CTR, while our Twitter ad had a pitiful 0.44% CTR.

Viral Marketing 142

Viral Marketing Paid Content Promotion Paid Search Agency 142

Scoop.it

DECEMBER 21, 2021

A low click-through-rate (CTR) of your pages can be a warning signal that users who see your page on Google, don’t find your title and meta description promising enough to click and check content. There is a clear correlation between the position in search results and the number of backlinks. Source: Backlinko. Wrapping up.

Lead Scoring 136

Lead Scoring Lead Ranking Copywriting SEO 136

Top Rank Marketing

APRIL 10, 2024

Organic Click-Through Rate (CTR): Rankings are important, but rankings alone don’t turn browsers into prospects. CTR for search measures the percentage of users clicking on your organic search results compared to the total number of impressions. A high CTR means your ad copy is on point and your subject matter is compelling.

Paid Content 98

Paid Content Lead Ranking Cost per Acquisition Cost Per Click 98

Single Grain

MARCH 28, 2022

To a certain degree it will depend on your goals, of course, but generally speaking, the top six metrics used by most marketers are: conversions, CTR (click-through rate), user behavior and engagement, historical performance, shares and links, traffic and rankings. 2) CTR (Click-Through Rate). Need a refresher on improving CTRs?

Sales Management 122

Sales Management Top of Funnel Content Marketing Paid Search Agency 122

Martech

JANUARY 28, 2025

There should be a correlation between rising CTV campaigns and improved CTR on those channels the key is to measure it and find a way to quantify the ultimate value. One often under-measured power is its impact on other channels, particularly search and social. You must budget enough money and time to see if it’sit works.

Paid Content 109

Paid Content Paid Search Agency Advertising Agencies Branding 109

Adobe Experience Cloud Blog

APRIL 3, 2018

Average CTR of Featured Snippets according to Ahrefs. However, in the study I’ve mentioned earlier, Ahrefs reports haven’t found any correlation between structured markup and a Featured Snippet. Moreover, when you click through this search result, you proceed directly to the source website. The same is true for Featured Snippets.

Google 134

Google Wikipedia Keywords Adwords 134

Directive Agency

AUGUST 8, 2017

Studies show that organic CTR data can make an impact on Google’s rankings. Therefore, if you focus on your CTR, first, higher rankings could follow later. And why you should focus your marketing activities instead on raising your Google CTR. The Relationship Between Ranking and CTR. So we’ll switch it.”.

CTR 40

CTR SERP Activities Google 40

Salesforce Marketing Cloud

APRIL 4, 2022

Click-through rate (CTR) is the percentage of email recipients who not only opened your email but also clicked on at least one of the links in the email. A high CTR can look nice on the surface, but what if all those clicks are for the unsubscribe button? Is there a correlation in low CTR and stagnant email list growth?

Email Marketing 98

Email Marketing Webinar Metrics CTR Click Rate 98

Brightedge

FEBRUARY 25, 2022

It is possible to correlate social media activity with general brand awareness and thus gain insights into the effectiveness of a particular campaign. Click-through rate (CTR) - Click-through rate is a well-known metric used to gauge the effectiveness of both organic content and ads.

Social Media 96

Social Media Cost Per Click Media CTR 96

Mailmunch

MARCH 11, 2021

Click-through rate (CTR). Since you want more link clicks (it’s a sign of engagement with your content), a higher CTR is a sign your content is working. A low CTR likely means your content is off or isn’t appealing to your audience. . Increasing CTR can come down to the overall user experience of your email.

Email Marketing 84

Email Marketing CTR Planning Marketing Analytics Tools 84

Content Marketing Institute

OCTOBER 16, 2017

A case in point, the number of “likes” earned from a Facebook post rarely correlates to the number of products sold on a store shelf. Some would argue that there is no correlation at all. There is no clear correlation or causation between the metric and the goal. More clicks equal a positive correlation.

Lead Ranking 107

Lead Ranking Top of Funnel Correlation Lead Scoring 107

Single Grain

OCTOBER 28, 2019

1) Click-Through Rate (CTR). CTR measures the click performance of any Call To Action (CTA), in that it shows you the percentage of viewers that click your CTA on any given ad, link, email or landing page, etc. ” In this campaign, you have three separate CTRs to track: CTR for the PPC ad. CTR for the landing page.

Paid Content 111

Paid Content Lead Generation Lead Ranking Marketing Qualified Leads 111

seo.co

JANUARY 31, 2022

Search ranking is a critical KPI since it directly correlates with the success of your digital marketing efforts. Organic Click-Through-Rate (CTR). CTR measures the frequency of clicks on your website when it shows up on the search engine page. If you have a very high organic CTR, Bravo!

SEO 111

SEO Webinar Metrics Lead Ranking Lead Scoring 111

BenchmarkONE

SEPTEMBER 30, 2021

The percentage of users who see your site pop up on their results and click to your site is your click-through rate (CTR). If your site provides users with the information they are seeking out, your CTR will increase consistently. . If your site appears on the first page of search results, how many people click through to your site?

SEO 73

SEO CTR Marketing & Strategy Domain 73

Moz

MARCH 23, 2021

If you have correctly connected your Google Analytics account with Search Console, your position, CTR, query, and landing page data should all be there. In this case, let’s include Average Position less than 10, include Average Position greater than 3, and include CTR of less than 5%. ? Pro tip: track your changes. In conclusion.

Analytics 75

Analytics SEO Marketing Websites CTR 75

Top Rank Marketing

MAY 15, 2024

CTR rates, with the second and third-ranking results getting 18.7% By looking for correlations between SERP and performance, you can understand which of your SEO efforts are translating to greater success. Let’s go over how to use a few of the most helpful starter tools and what to do with the information they’ll help you uncover.

Lead Scoring 103

Lead Scoring Lead Ranking SEO SERP 103

Valasys

MAY 5, 2020

As your pages rank higher on the Search Engine Result Pages (SERPs), based on the number of visits and the engagement there’s a significant improvement in the organic Click-through-rate (CTR) as well. The improvement in user-engagement usually bears a direct correlation with the number of conversions being materialized on your website.

Webinar Metrics 69

Webinar Metrics SEO CTR Business 69

Single Grain

JANUARY 30, 2025

Google uses ML to analyze historical data and find patterns that understand how user behavior correlates to different search queries. of CTRs, so aiming for the number one spot is still key in an SEO strategy. Source: CXL There’s a lot of confusion about whether Google uses click-through rate (CTR) directly in rankings.

Lead Ranking 52

Lead Ranking Lead Scoring AIO SERP 52

Marketing Insider Group

JULY 21, 2015

Clicks on banner ads have the lowest correlation with conversion. million people and resulted in 416,000 clickthroughs at an >8% CTR. accounts for 24.7 percent of global online display impressions. DoubleClick ). 60% of LinkedIn users have clicked on an ad on the site. Video ads account for 3% of time spent viewing video online.

Banners 100

Banners Doubleclick Banner Ads Mobile Advertising 100

Navigate the Channel

OCTOBER 25, 2023

Perhaps because it directly correlates to the dollar amount spent on each keyword, CPC is often seen as one of the most important factors in a paid search campaign, and as a result, CPC improvement is often pursued by paid-search managers. Do this until you find ads that have high CTR and convert well.

Cost Per Click 65

Cost Per Click Paid Search Agency Work Management Marketing Management 65

Magisto

APRIL 12, 2018

Snappy worked with Magisto for Business to integrate Facebook video ads into their customer acquisition program and to correlate creative type and viewing behavior to cost. Snappy App Used AI-Created Facebook Videos to Increase Conversion and Click-Through-Rates Click To Tweet.

CTR 40

CTR Facebook Video Marketing Conversion 40

Navigate the Channel

AUGUST 24, 2017

Perhaps because it directly correlates to the dollar amount spent on each keyword, CPC is often seen as one of the most important factors in a paid search campaign, and as a result, CPC improvement is often pursued by paid-search managers. Click-Through-Rate (CTR). Do this until you find ads that have high CTR and convert well.

Cost Per Click 62

Cost Per Click Paid Search Agency Work Management Marketing Management 62

Optinmonster

MARCH 2, 2021

First, open rates are usually correlated with subject lines. Click-through rates (CTR) are another important KPI to track from your email marketing analytics. If you’re getting high open rates but a low CTR, that most likely means you aren’t presenting your call to action in the most persuasive way.

Analytics 93

Analytics Email Marketing Webinar Metrics ROI 93

Single Grain

JUNE 24, 2021

It’s what determines the CTR and conversion rate of your website. of search queries result in featured snippets: If your page makes it in the SERPs as a featured snippet, it helps improve your site CTR and traffic. . Your business’ search results listing is the first impression that users get of your brand.

SEO 138

SEO Trends Content Marketing SERP 138

Moz

DECEMBER 11, 2018

65% of 1,411 surveyed marketers observe strong correlation between organic and local rank.” - Via Moz State of Local SEO Industry Report. That’s a 75% correlation between organic website rankings and local pack presence. Your website is your bedrock. “65% of clicks went to the organic SERPs.

Marketing Websites 91

Marketing Websites SERP Lead Ranking Lead Scoring 91

Moz

MAY 17, 2020

These are the typical estimations coming from CTR benchmark studies. But in reality, for competitive queries, the right CTR will be much lower, which means that you could be basing your business case on the wrong numbers. How high do you think their CTR is? They are not the only ones with a meager CTR. Some are gold.

Case Studies 73

Case Studies Case Study Studies SEO 73

Single Grain

AUGUST 24, 2023

Facebook Advertising Many digital agencies offer PPC management that includes Facebook Ads, since they receive an average CTR of 0.90%. Depending on how solid the rest of your marketing funnel is, a boost in traffic could be directly correlated to a boost in conversions. This helps analyze how targeted your ad copy is.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Paid Content Marketing Agencies 1 98

NetLine

JANUARY 30, 2024

Click-Through Rate (CTR) : Our CTR jumped by an impressive 66.7%. This improvement ensures even more accurate ingestion of buyer behavior and its correlation with our comprehensive topic taxonomy. Here are the highlights: Accounts Reached: 9.1% increase in the number of targeted accounts reached by our ads.

Intent 52

Intent CTR Intent Data Intent Signal 52

Binary Demand

APRIL 19, 2024

Click-through rate The Click-Through Rate (CTR) measures the percentage of email recipients who click a link after opening it. A higher CTR indicates your content is resonating, as more link clicks engage readers. Conversely, a low CTR suggests your content isn’t effectively capturing attention. What is a good CTR for email?

Email Marketing 52

Email Marketing B2B Marketing CTR Planning 52