Moz

FEBRUARY 21, 2019

If you haven't heard the news, the Domain Authority metric discussed in this episode will be updated on March 5th, 2019 to better correlate with Google algorithm changes. Correlations and a hypothesis. This is the two-tiered SERP or what we mean by the two-tiered SERP. Video Transcription. Hi, Whiteboard Friday fans.

SERP 54

SERP Correlation Domain Content 54

Kevin Indig

OCTOBER 30, 2023

  SERP dynamics.  Watch the Watch SERP efficiency by countries.  The two events seem correlated, but they’re not. You can even compare it with brand combination search volume for rival brands and measure whether it correlates with ranking position.   Keywords.   Positions.

Brand Identity 106

Brand Identity Branding CTR API 106

seo.co

APRIL 29, 2022

And, while link building has always been the bell of the ball when it comes to ranking, it is NOT the most correlated factor for ranking in Google. No, the most correlated ranking factor is that you have diversity among all the other top correlated factors. Correlation vs causation. Spearman correlations.

Lead Scoring 111

Lead Scoring Lead Ranking Google Correlation 111

Oktopost

DECEMBER 5, 2022

Making sure your social media pages appear in the SERP for branded search queries doesn’t take much work and serves an important function. Experts claim that visitors who stay on your website can still improve its SEO , even if they don’t come from the SERP. ↑ There’s evidence that these things slightly correlate with ranking.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

Optinmonster

DECEMBER 20, 2023

So, a quick look at the SERPs can reveal a lot. Each stage of the buyer’s journey correlates with different search intents. Step #4: Examine the SERP (Search Engine Results Page) SERP analysis is about studying what currently tops Google’s first page for your target keyword. How to conduct a SERP analysis?

Keywords 94

Keywords Paid Content SEO Lead Scoring 94

SmartBug Media

FEBRUARY 23, 2024

Understanding Correlation, Causation, and Coincidence Correlation, causation, and coincidence can blur marketing attribution. Just because two data points appear to be correlate doesn't mean that what they represent is valuable.

Marketing Attribution 64

Marketing Attribution Multi-Touch Attribution Lead Ranking Multi-Channel 64

Directive Agency

AUGUST 8, 2017

SERPs are personalized to each individual. The trick is to focus on increasing your SERP click-through rate instead of swapping rank positions. AJ Kohn first reported his informal findings on how SERP click-through rate can influence ranking signals. However, it does show that there is a direct correlation.

CTR 40

CTR SERP Activities Google 40

Brightedge

JUNE 22, 2021

Without successful competitor intelligence, however, it will be a challenge to really succeed in the SERPs. For your brand to have a strong digital presence, ranking well on the SERPs is nonnegotiable. Competitive analysis is often overlooked in digital marketing strategies, as search marketers instead focus on keywords and backlinks.

Analysis 107

Analysis Keywords SEO SERP 107

Moz

AUGUST 31, 2020

Although Page Authority hasn't attracted the same attention as its sibling metric Domain Authority, PA has always correlated with SERPs much better than DA, serving as a strong predictor of ranking. Long gone are the days of just counting backlinks a couple of ways and hoping they correlate well with SERPs.

SERP 75

SERP Correlation Domain Ideal Customer Profiles 75

ClickZ

JUNE 19, 2023

This, combined with Google’s new – and still evolving – look SERP featuring Generative Search Experiences (SGE), means that the role of data and analytics becomes even more essential to understand what trends are happening in your market and with your content and how it is converting and performing.

Analytics 135

Analytics Google Marketing Analytics Tools User-Generated Content 135

Directive Agency

DECEMBER 13, 2019

In a recent Directive study, 112 software categories were included in a search engine results page (SERP) analysis. The analysis also uncovered that 89 SERP pages out of the 112, 79% of the pages studied, were comprised of either a third party directory or a comparison article of software options in the top three organic search rankings.

Peer-to-peer 102

Peer-to-peer SERP Comparison Purchase Intent 102

Content Standard

FEBRUARY 24, 2016

As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. We’re all aware of the correlation between CTR and landing on SERP number one. Think your AdWords clicks are expensive?

SERP 40

SERP Paid Search Agency Cost Per Click Ads 40

Content Standard

FEBRUARY 24, 2016

As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. We’re all aware of the correlation between CTR and landing on SERP number one. Think your AdWords clicks are expensive?

SERP 40

SERP Paid Search Agency Cost Per Click Ads 40

Moz

JANUARY 14, 2020

The most popular section in the report amongst Moz readers has always been the conversion correlation , where we crunch the numbers to see what sets the high-performing websites apart. If we take a five-year look-back, we can see the conversion correlation section acts as an accurate predictor of upcoming trends in digital marketing.

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

Martech

OCTOBER 22, 2021

It’s also important to note that rank analysis has grown increasingly complex as Google has upped its use of more dynamic and visual SERPs. Capabilities range from social signal tracking and correlations to site traffic and conversions, as well as social profile monitoring and sentiment analysis, and contact-relationship management.

Enterprise Management 136

Enterprise Management Marketing Management Search Marketing Lead Ranking 136

KoMarketing Associates

JULY 18, 2017

Analyze the First Page of SERPs. While these terms might generate less traffic than generic keyword phrases, focusing a piece of content on one might give you a better chance of appearing on the first page of SERPs. Analyze the First Page of SERPs. So, where do you begin? Outline the Content. Write, Optimize, and Promote.

SEO 141

SEO Long Tail Marketing SERP Content 141

Convert

JANUARY 17, 2024

An abundance of quick answers in Google’s SERPs has been here for a while but most people were still engaging with search results. Moreover, there were several studies that found a strong correlation between ranking in the top 10 and being surfaced by Google’s AI snapshots. If your brand is in Google’s Knowledge Base (i.e.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

Moz

MARCH 2, 2021

The idea of analyzing thousands of local SERPs sounded like too much fun to pass up. I found some surprising correlations, and just as importantly, built a methodology and data set that can be updated quarterly to show changes over time. Who are banks actually competing against in the SERPs? Is it primarily other banks?

Lead Scoring 56

Lead Scoring Lead Ranking Stats SERP 56

Contently

JUNE 14, 2022

After a while it hits Page One in the SERP. If the ranking drop seems legitimate, ask yourself (or your colleagues) how this drop in ranking might impact your business and whether it might eventually correlate with a decrease in sales or profit or negatively affect another KPI. It drives traffic and all is going according to plan.

Paid Search Agency 186

Paid Search Agency Urgency Marketing SEO Eye-Tracking 186

LeadSquared

FEBRUARY 4, 2021

We knew for sure that there is a correlation. But we could see that webpages/articles that are indexed (not ranking in top 10 position) for those keywords start appearing in SERP. So, here are the key learnings from our test: Google SERP may/may not look different to everyone else vs. your target audience. The answer is simple.

Organization 52

Organization Google Ads SERP 52

Conductor

SEPTEMBER 9, 2021

Our AI engine generates on-demand lists of the top ranking subtopics and terms to incorporate into your copy for any topic, geared towards boosting your content to the top of the SERP. Simply enter a topic you want to write about into Content Guidance, and see the words and phrases that are most correlated with high-ranking content.

Features 59

Features SERP Correlation Content 59

seo.co

MAY 6, 2021

billion worldwide, SERPs are experiencing cut-throat competition for top rankings. The clients pay you to drive their business by identifying trends and understanding the correlation between metrics. Not only does it not add any value for the visitors, but different pages will end up competing in the SERPs with one another.

SEO 105

SEO Template SERP Keywords 105

KoMarketing Associates

FEBRUARY 14, 2017

By writing new content or optimizing relevant pages to correlate with their searches, you can improve how your site ranks in your customers’ SERP results. By monitoring trends, you can target related keywords before the peak hits and capture the audience (and SERP results) before the competition.

Top of Funnel 132

Top of Funnel SEO SERP Digital Marketing Funnels 132

Moz

SEPTEMBER 17, 2020

Since day one of SEO, marketers have tried to determine what factors Google takes into account when ranking results on the SERPs. Correlation. So validating is this fourth category of ranking factors, and the last — the one that I think is the most controversial — is correlates. Posted by rjonesx.

Lead Scoring 62

Lead Scoring Lead Ranking Correlation Domain 62

Biznology

JANUARY 16, 2014

Links remain the primary ranking factor for determining where a site or page shows up in the search engine results pages (SERPs). There have been multiple studies that show a correlation between social signals and ranking. SEO Value of Social Signals.

Link Building 80

Link Building Social Media Ad Building Lead Scoring 80

EMagine B2B Blog

MARCH 5, 2019

Google has introduced two new ways of thinking about where ads show on the SERP called Top and Absolute Top. An ad that appears in the Top section of the SERP is above all organic listings. Absolute Top means the very first ad result on the SERP, which most of us think about as being equivalent to position 1 under the old system.

Google 78

Google SERP Impressions CPC 78

KoMarketing Associates

NOVEMBER 29, 2016

As I was binge watching the first 8-episodes this past weekend (for the second time), I realized how much the show correlates with Google and their numerous algorithm updates. I’m talking about how simple changes to a host’s overall code, or algorithm in our case, can dictate the next move and focus of those who interact with the hosts/SERP.

Google 120

Google SERP Correlation CAN-SPAM 120

ClearVoice

MARCH 31, 2023

AI systems examine large amounts of data for patterns or correlations. If Google catches your AI-generated content, they’ll penalize your content, which lowers your SERP rankings. This ensures quality control and helps content resonate with its target audience. Then these systems make tasks based on those analytics.

Marketing AI 105

Marketing AI Top of Funnel Copyright Content 105

Conductor

MAY 4, 2022

The sooner you can implement optimizations, the sooner you can climb to the top of the SERP, increase traffic to your website, and drive conversions. Throughout Conductor, tie together various types of data to quickly correlate performance metrics. Getting things done quickly is key to marketing success.

Demand 59

Demand Features Bandwidth SEO 59

Valasys

AUGUST 10, 2023

Updating old content or republishing it with new information means it has a higher chance of showing up on SERPs. Update Your Multimedia This correlates with the last point. It passes authority to your updated content making it easier to rank on SERPs. Search engine crawlers are on the lookout for fresh content.

Traffic 52

Traffic Lead Scoring Lead Ranking Content 52

SmartBug Media

FEBRUARY 5, 2020

Pro Tip: Use SERP Features to Satisfy Searcher Intent Better Than Your Competition. You can clue into what these gaps could be by looking at the “People also ask” and “Related searches” sections of the search engine results page (SERP). This SERP feature aims to answer a user’s question immediately. percent of queries have one.

SEO 87

SEO Tips SERP Content 87

KoMarketing Associates

APRIL 20, 2017

These optimization elements all correlate with one another and are needed to enhance overall mobile SEO. Set Up Mobile Analytics and SERP Performance Tracking. This includes the technical aspects (like the XML site map, rel canonical tags, HTTP redirects, etc.), page loading speed, UX design, and site content. Frankly, you can’t.

SEO 127

SEO Ad Building Marketing & Strategy B2B 127

Conductor

JUNE 29, 2021

The paper finds that there is a 9-10 week lag, but correlation , between social media conversations and the ensuing search results for the topic searched. Emulating the style and format of the most successful conversants in any given topic’s social media space is an easy way to rank up on image SERPs.

Social Media 83

Social Media Traffic Marketing AI Organization 83

Conductor

FEBRUARY 18, 2021

If your site does not meet the new UX criteria and load speeds set by Google, your site may not rank as favorably on search engine results pages (SERPs). When you rank lower on SERPs or appear beyond the first page, you miss out on user traffic and, ultimately, new revenue opportunities. It looks at how elements on a page shift.

SEO 93

SEO SERP Mobile Marketing Paid Search Agency 93

Hubspot

JANUARY 4, 2021

Before we delve deeper into the metrics that will likely correlate with an increase in rankings in the age of user experience, it's worth noting that no search engine is an open book. If a user stays on a page for a long time before bouncing back to the SERP, then that page is likely more valuable than others.

Lead Scoring 101

Lead Scoring Lead Ranking Dwell SEO 101

Moz

FEBRUARY 26, 2019

From an explosion of SERP features to increased monetization to the key drivers of search this year, our SEO experts have consulted their crystal balls (read: access to mountains of data and in-depth analyses) and made their predictions. Further SERP feature intrusions in organic search. SERPs will become more interactive.

SEO 61

SEO Lead Ranking SERP Lead Scoring 61

Moz

JANUARY 19, 2020

This chart represents the correlation between the number of times a site was linked to from within the article text of publishers and its rankings and traffic. I combined the SERP change numbers to the cleaned GDELT data by matching it to the URL of the linked-to site. And how can you potentially get the biggest organic lift?

Lead Scoring 62

Lead Scoring Lead Ranking Aggregators Domain 62