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How marketers can succeed with generative engine optimization

Martech

Build a web of high-ranking content Terakeet research found a strong correlation between high-ranking domains in traditional search engine results and their inclusion in Googles AI Overviews. Regularly update your content to maintain relevance and alignment with AIs dynamic selection process.

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The 9 SEO KPIs You Need to Know to Track Your Organic Growth in 2025

Animalz blog

Top positions directly correlate with traffic increases, and the first page of results captures the vast majority of clicks. These indicators help predict future ranking potential and reveal the strength of your domain’s reputation in the digital ecosystem. This positioning directly impacts your visibility to potential visitors.

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How Google’s AI Mode Compares to Traditional Search and Other LLMs [AI Mode Study]

SEMrush

Key Findings at a Glance AI Mode prefers sidebar linking : 92% of AI Mode responses featured a sidebar showing ~7 unique domains. These links had a 51% domain overlap and 32% URL overlap with Google’s top 10 search results. Google AI Mode had a looser relationship: ~54% domain and ~35% URL overlap.

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It’s getting emotional in B2B marketing

B2BMarketing.net

Joy: Heavy use of video (85% of joy-focused campaigns) Trust: Written content and case studies (75% of trust campaigns) Anticipation: Interactive and experiential (65% of anticipation campaigns) Surprise: Novel media usage like 3D audio or projection (80% of surprise campaigns) How did use of emotions correlate with measurement and/or success?

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What Is a Good Domain Authority for Manufacturers?

B2B Manufacturing Marketing Insights

What Is a Good Domain Authority for Manufacturers? And one of the best ways to do that is by improving your Domain Authority (DA). What Is Domain Authority Domain Authority is a metric developed by Moz that predicts how likely a website is to rank in search engine results.

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Are Backlinks Still Good for SEO? Why They Matter More in the AI Era

Single Grain

Traditionally, backlinks were key to improving domain authority and an effective way to receive referral traffic. Multiple recent studies confirm that backlinks remain one of the strongest correlating factors with search ranking performance. Among these, backlinks remain perhaps the most debated element of an SEO strategy.

SEO 52
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How to Find Backlinks to Your Site + Tips for More Backlinks

SEMrush

In our 2024 Ranking Factors study , we found that 8 out of the top 20 factors with the strongest correlation to ranking are related to backlinks. Top linking sites : Lists the domains that link to your site most frequently. First, enter your domain (or a rival’s) and click “ Analyze.” And then head to your dashboard.