Content4Demand

DECEMBER 6, 2018

By Alicia Esposito, Content Strategist. We’ve already looked back at 2018 and how the content marketing landscape has evolved. As we get closer to that 2020 deadline, we’ll see more buyers expect tailored experiences at every touch point – even the content they consume. Long-form content will get a makeover. .

Sales Management 78

Sales Management Top of Funnel B2B Marketing Content Marketing 78

NuSpark Consulting

AUGUST 26, 2011

Promotional ads Get content now Landing page/microsite Immediate leads. SEO Learn about Us Website Find us first, let content persuade to become leads. Here’s a list of major SEO tasks that affect content: Keyword research.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

NuSpark Consulting

AUGUST 26, 2011

Promotional ads Get content now Landing page/microsite Immediate leads. SEO Learn about Us Website Find us first, let content persuade to become leads. Here’s a list of major SEO tasks that affect content: Keyword research.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

Ambal's Amusings

MAY 12, 2010

Why should B2B organizations commit a growing percentage of their budget to content creation? Why should you conduct content audits and create content maps to extract the most value possible from existing content assets by repurposing them in as many ways as possible? Get Content. Stephanie Tilton. Get Customers.

Microsite 100

Microsite Buyer Personas Buying Cycle Emarketing 100

The Point

APRIL 18, 2011

Good video content engages customers and prospects like no white paper or webinar can. And integrating video content into a campaign microsite or lead nurturing program is an effective way to add spark and visual interest and drive response. How could you see using this kind of content for your company?

Cost 100

Cost Video Marketing Effectiveness Microsite 100

WriteSpark

APRIL 9, 2013

Just as you're planning a new content campaign, you will see a competitor's microsite with the same concept. The product manager who wants an "objective" white paper will also want to see the most mentions possible of his or her product. Corollary: The customer who eagerly wants to be in a case study has a boring story to tell.

Copywriting 120

Copywriting Microsite Copyright Case Study 120

WriteSpark

APRIL 9, 2013

Just as you''re planning a new content campaign, you will see a competitor''s microsite with the same concept. The product manager who wants an "objective" white paper will also want to see the most mentions possible of his or her product.

Copywriting 120

Copywriting Microsite Copyright Case Study 120

NuSpark Consulting

JULY 24, 2011

Been thinking about content marketing again and after some recent engagements with some clients, I thought I’d better shed some light on some important considerations as a further understanding of what content marketing is and how it is deployed. By doing so, you’ll realize that each tactics has its own accompanying content strategy.

Landing Pages 100

Landing Pages Planning Lead Generation Marketing Strategy 100

NuSpark Consulting

JULY 24, 2011

Been thinking about content marketing again and after some recent engagements with some clients, I thought I’d better shed some light on some important considerations as a further understanding of what content marketing is and how it is deployed. By doing so, you’ll realize that each tactics has its own accompanying content strategy.

Landing Pages 100

Landing Pages Lead Generation Planning Lead Scoring 100

Buzz Marketing for Technology

NOVEMBER 6, 2017

What if we could prepare our subject matter experts to react quickly, time our content with the news cycle, and launch an advertising campaign that could help demystify the rule for our clients and potential prospects? Throughout the first added our DOL-focused publications, webcasts and videos, as well as other related content.

Webcast 58

Webcast Microsite Thought Leadership Work Management 58

SmartBug Media

JULY 22, 2020

Personalize Your Content. Marketing automation really shines when you personalize the right content for the right person at the right time. Map Your Content to the Buyer’s Journey. Content Offer with Automated Lead Nurture. Marketing automation in senior care helps you personalize your lead generation efforts.

Marketing Automation Services 111

Marketing Automation Services Lead Generation Marketing Automation Automation 111

Anyword

SEPTEMBER 9, 2022

To celebrate World Trade Day, the ice cream brand created the #FairTweets campaign , which included a microsite that allowed people to write a tweet and Ben and Jerry’s would “recycle” any unused tweet characters by replacing them with a message about World Trade Day and a link to an article about fair trade (and of course, the hashtag #FairTweets).

Social Media 98

Social Media Conversion Media Tips 98

The Point

MAY 8, 2012

Information such as FAQs, product specs, or terms and conditions can be made available through links and tabs as part of a larger microsite. At the other end of the offer spectrum, a simple information request such as a white paper download requires much less selling copy because you’re asking less of the reader.

Landing Pages 100

Landing Pages Microsite Terms and Conditions Paper 100

SnapApp

DECEMBER 21, 2015

The same is true of your content marketing strategy. As content marketers, we want to break precedent with cutting-edge marketing tactics that redefine the field. The Content Marketing Institute’s 2016 B2C and B2B benchmarking reports give us a helpful window into the most common goals for content marketers. .

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Webinar Metrics Top of Funnel 48

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small. How much will effective content marketing contribute towards SEO?

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

markempa

AUGUST 17, 2007

« Webcast: Closed-Loop Lead Generation & Management | Main | Off topic: Response to meme - 8 Random Things About Me » Content ideas for lead nurturing and tactics to use When it comes to lead nurturing , I find that many marketers get stuck because they lack enough good content to do it consistently.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So curated content is not something new. What is content curation?

Curation 60

Curation RSS Web 2.0 Content Marketing 60

NuSpark Consulting

APRIL 13, 2012

Flow charts were designed on paper with markers and rulers. Leads are now email addresses, conversation is written dialog and content, and the phone is saved until later in the sales process. Funnel Conversion: Convert that website/landing page visitor to submit their email address because they want your content or demos.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

RebelMouse

FEBRUARY 28, 2019

The key offerings provided (ordered by value potential): Sponsored Articles Build beautiful articles that are clearly branded as sponsored content. Custom Sponsor Landing Pages Build a custom brand page that aggregates all content that is created and curated for the brand you're working with.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

RebelMouse

FEBRUARY 28, 2019

The key offerings provided (ordered by value potential): Sponsored Articles Build beautiful articles that are clearly branded as sponsored content. Custom Sponsor Landing Pages Build a custom brand page that aggregates all content that is created and curated for the brand you're working with.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

Biznology

JUNE 25, 2013

Social media trappers have figured out how to use hashtags as well as how to generate compelling content with the express purpose of sharing, content that is somewhere else, content that doesn’t live on a social network but, rather, lives on a branded web site, corporate site, blog, or microsite.

Social Media 80

Social Media Social Marketing Media Planning 80

Online Marketing Institute

DECEMBER 5, 2011

Marketers view content curation as a social as well as a content initiative. True, the search traffic often goes to the microsite used to feature the curated content (which of course also includes your company’s best work). Content curation can make you tremendously more productive as you interact on the web.

Curation 40

Curation Enterprise Management Top of Funnel Thought Leadership 40

SnapApp

FEBRUARY 22, 2016

The location, the weather, the food… oh and of course, the content. . Two years ago, G3 Communications merged their secondary conference into Content2Conversion to give both content and demand gen marketers a place to team up and get the most out of our programs. Content should educate and inform rather than interrupt and sell.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

NuSpark Consulting

JULY 17, 2010

In this space, there has recently been a multitude of white papers, ebooks, case studies, and webinars pushing the technology, hoping a key executive finally says to the boss- “I suppose we should look into this.&# As he/she should. Landing pages are microsites that promote specific products/services with call-to-action web forms.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

SnapApp

SEPTEMBER 8, 2016

Since then, they’ve become an invaluable tool for marketers, businesses, students, designers, teachers – basically everyone – and they’re used for everything from white papers to case studies, to menus and mock ups. The problem: There are some limitations on the content and copy of those PDFs, specifically for marketers.

Work Management 48

Work Management Lock-In Lead Scoring Lead Ranking 48

Content Standard

JULY 19, 2016

Some wood, iron, and blocks covered in ink was all it took to revolutionize human communication centuries ago; today, marketers can still take advantage of print in their content strategies. Here are some ways easy ways to accomplish this: Microsites and Landing Pages. From Ink to Internet.

Top of Funnel 40

Top of Funnel Marketing Strategy Marketing & Strategy Digital Marketing Funnels 40

SnapApp

FEBRUARY 23, 2016

The location, the weather, the food… oh and of course, the content. Two years ago, G3 Communications merged their secondary conference into Content2Conversion to give both content and demand gen marketers a place to team up and get the most out of our programs. Content should educate and inform rather than interrupt and sell.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

Anything Goes Marketing

JULY 20, 2007

"Joe" (if I can call you that) believes that when users search for something in particular and enter your site, the content should be centered around this topic which would form a mini-site or microsite (a subset of the greater website). This microsite may be one, two or at most three pages within a larger website system.

Landing Pages 100

Landing Pages Microsite Paid Search Agency Click Fraud 100

Hinge Marketing

JANUARY 3, 2017

Look for firms to invest more in recruiting materials, career microsites and branding. Trend 5: More high-quality content. Thought leadership can take a variety of forms, from blog posts and technical papers to research reports and video. Trend 2: More emphasis on community outreach.

Trends 54

Trends Planning Advertising Agencies Microsite 54

SnapApp

NOVEMBER 14, 2011

Monetization This term relates to how publishers make money with content as well as other web-based initiatives. From a business standpoint, a content-driven website exists for one or multiple objectives: to make money based on advertising or to generate customer leads for a product or service. Content Marketing. Microsite.

Paid Content 48

Paid Content Microsite Mobile Advertising Landing Pages 48

Biznology

JUNE 6, 2012

Last time I wrote about cleaning house and freeing up Google’s index for your best content. We simply can’t ask these business units to retire fresh content related to business-critical offerings. Some like to organize content by content type because that’s the way they’ve always done it.

De-duplication 80

De-duplication Optimization Work Management Marketing Management 80

Webbiquity

FEBRUARY 13, 2010

Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system. Divided into six sections, as an appetizer the book starts off with eMarketing Essentials , the “why&# of using content marketing for complex sales. But they’re just that: tools.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Anything Goes Marketing

JUNE 29, 2009

Personalized email/direct mail content. Content must be created for each segment – this requires resources etc… To make this a personalization a bit easier, technology advancements allow you to add dynamic content sections to mostly generic communications. Sales tools.

Tactics 100

Tactics Automation Personalization Planning 100

Vidyard

DECEMBER 29, 2014

The use of video in content marketing continued to climb this past year … and for good reason: most marketers say that video is more effective at producing conversions than any other medium. So with 2014 coming to a close, we collected our favorite video marketing from throughout the year and ranked the top 10.

Video Marketing 51

Video Marketing Guerilla Marketing Examples Best Practices 51

BenchmarkONE

NOVEMBER 21, 2019

72% are offering content marketing services. 21% need help targeting content for an international audience. Where They See The Most Return: Content That Converts. Content marketing is a mainstay pillar of the industry. Here’s what marketers say is their top-performing content type: 11% say it’s organic social media posts.

Paid Search Agency 47

Paid Search Agency Advertising Agencies Paid Content Ad Agencies 47

Biznology

DECEMBER 13, 2011

90% of one’s time should be spent writing amazing content” and then, finally , “Installing WordPress , an amazing platform, does not an amazing blog make ; Pitch Engine is amazing but content is king” So, let me explain. You do that work” and then “Our SMNR is just a platform and structure.

Social Media 80

Social Media Demand Media Blogger 80

The ROI Guy

SEPTEMBER 29, 2010

It's about all the different ways you can engage the audience and the various ways you can develop leads with content.” To help traditional technology publishers make this shift, we have been proud to partner with several of these providers to develop and deliver interactive smart content ™ and value based interactive tools.

Interactive Marketing 40

Interactive Marketing Advertising Agencies BtoB Peer-to-peer 40