Content Standard

AUGUST 20, 2015

Did you know that where brands host their content is just as important as the content itself? I can’t tell you how many brands give so little thought behind where their content lives—they generate amazing content but host it in the wrong place, alienating people who would love to consume it. Microsite.

Microsite 40

Microsite Domain Content Deep Linking 40

Contently

MARCH 31, 2017

I spend most of my life doing five things: sleeping, scheming, reading, writing, and answering questions about content marketing. Here’s one question that keeps coming up: How does Facebook’s fake news problem impact content marketing? So how does that impact the way content marketers operate? Use reliable sources.

Rules 138

Rules Microsite Advertising Agencies Content Marketing 138

Tomorrow People

MAY 26, 2021

Learn how Tomorrow People designed and developed a powerful microsite for Silverfin’s annual event. We designed and developed Fast Forward Studio – a dedicated online hub where visitors could learn more about the event and speaker sessions, sign up, and access exclusive live and on-demand video content and resources.

Microsite 156

Microsite Digital Transformation Advertising Agencies Planning 156

Martech

MAY 2, 2022

” These are the questions asked by many digital marketers frustrated with their enterprise-sanctioned Web Content and Experience Management (WCM) system. They may have previously used WordPress for a personal site or blog, or had an external agency build a microsite for them on WordPress. This is crazy!

Enterprise Management 106

Enterprise Management CMS Development Microsite Marketing Management 106

Biznology

MAY 16, 2018

For example, executives insist on reviewing branded content before it is published. If executives are not allowed to review branded content because such reviews violate a core principle of agile, they will often abandon agile. Here I described three hacks that have worked for me, especially on teams that create microsites.

Design 163

Design Work Management Marketing Management Microsite 163

The Point

AUGUST 16, 2016

Throughout the games in Rio, Origami Logic tracks marketing activities by both Olympic sponsors and non-sponsors, and highlights results on a campaign microsite developed by Spear. We wanted the microsite to be as dynamic and engaging as possible,” commented Steve Reinhardt, Spear’s Web Development Manager.

Microsite 100

Microsite Campaigns Demand Generation Agencies Brand Identity 100

Contently

OCTOBER 11, 2019

This changing tide is why many healthcare and pharmaceutical companies are rethinking their content strategies. In 2019, 81 percent of companies are aiming for better brand awareness, per Content Marketing Institute. This is a great example of building a microsite around a cause. J&J | Campaign for Nursing’s Future.

Creativity 134

Creativity Examples Content Marketing Planning 134

The Point

MAY 19, 2020

2 A core engagement program that runs indefinitely, one that delivers a regular stream of informational content to all prospects in a pre-defined sequence, can be paused at any time to allow for tactical batch sends (ex: Webinars), and is regularly augmented by new or replacement content. Photo by Marvin Meyer on Unsplash.

Lead Nurturing 299

Lead Nurturing Class Budget Programs Lead Scoring 299

Content Marketing Institute

MAY 22, 2018

To the uninitiated, a content marketing initiative can seem like an old-school, Dungeons and Dragons-style quest. Every creative asset you produce needs to be supported by strategic decisions – from crafting ideas into a cohesive message to selecting the content types and distribution formats that let your ideas work their magic.

Content Marketing 103

Content Marketing Microsite Planning Paid Search Agency 103

Walker Sands

DECEMBER 5, 2022

Marketers spend a lot of time and money helping target audiences find their site, microsite or landing page. Two tools to help you increase time on page are motion and content. Motion can breathe new life into your landing page or microsite. Convert with content. Move the needle with motion.

Landing Pages 52

Landing Pages CMS Development Microsite User-Generated Content 52

Seismic

MAY 17, 2023

Chances are, it stood out because the content was personalized for you and your organization. Content personalization isn’t unique to that isolated experience. Research shows that modern B2B buyers prefer personalized content experiences during their buyer journey. Think about the best presentation or pitch you’ve ever received.

Marketing AI 52

Marketing AI Personalization Work Management Marketing Management 52

PathFactory

MAY 2, 2022

Toronto, ON – May 2, 2022 – PathFactory announces its next-generation PathFactory for Revenue Enablement, further closing the gap between marketing and sales by empowering sellers to deliver bespoke buying experiences at scale, built from marketing-curated content. Match the best performing content journeys to your targeted accounts.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Marketing Insider Group

JANUARY 12, 2021

Event microsite. This may include placing logos, banners, pop-up ads, push messages, video ads, and other commercial content from sponsors in strategic places where mobile users can easily see them. Here are some areas to consider when building exposure-based sponsorship packages: Event registration pages. Email communications.

Tips 299

Tips Co-Registration Microsite Pricing 299

Contently

OCTOBER 4, 2016

Contently Live: Built for and by content marketers. The same thing holds true for content marketing, which is why we launched The Content Strategist in the first place. We knew that if we wanted to build the best content marketing company out there, we’d have to be great content marketers ourselves.

CMS Development 122

CMS Development Top of Funnel Marketing Automation Services Microsite 122

Content4Demand

JANUARY 12, 2021

Content strategists and content creators are seeing their worlds evolve. User experience (UX) design is at the center, helping content experts look at their storytelling through a new , customer-focused lens. Make no mistak e, the written word will alway s be important. What do you want your audience to do? to Map Copy.

Microsite 70

Microsite Content Interactive Marketing Design 70

Avitage

FEBRUARY 15, 2014

Others have written about House of Cards, especially the points about viewer “control” over content, and the importance of stories. But I think a critical content marketing lesson has been overlooked. What are the implications of giving people content “when they want it?” Content Publishing'

Microsite 120

Microsite Content Marketing Content Distribution 120

Kevin Indig

JULY 31, 2023

While I always thought boilerplate links have less value than links in the main content, John Mueller recently confirmed that Google doesn’t differentiate much: We don’t really differentiate there. Atlassian has a contextual footer for its Agile microsite that’s different than the footer for the main site.

PageRank 98

PageRank Microsite Comparison SEO 98

Martech

FEBRUARY 15, 2024

Recommend ways to promote the new product set, and use this early outreach to test messaging that will help you set a vision for the website product content. How will you migrate product and brand content? Be sure to establish the future home of customer service content, video demos, and all the blogs.

Work Management 101

Work Management Brand Identity Branding Marketing Management 101

Seismic

NOVEMBER 7, 2022

This week Forrester released The Forrester Wave TM : Sales Content Solutions, Q4 2022 report in which Seismic was named a leader. Seismic’s years of market leadership and strong financial position have enabled it to build the most comprehensive solution in the marketplace… The Forrester Wave : Sales Content Solutions, Q4 2022.

Forrester 52

Forrester Enterprise Management Marketing Management Microsite 52

ClearVoice

FEBRUARY 7, 2022

The company also hopes its marketing efforts to encourage teens to order a free tire gauge on its microsite don’t come up flat. An “Instant Page” allows a brand to showcase videos, share the brand story, customize content for the target audience, and provide details about products and promotions.

Trends 131

Trends Campaigns Planning Trade Show 131

xiQ

DECEMBER 15, 2021

Redeploying Efforts to Create Thought-Leadership Content. Savvy field marketing leaders understand that thought-leadership helps drive demand so they look for fresh and engaging real-time content that they can serve up to their audiences. SmartSourced Content TM curation. Explore xiQ Workbench.

Advertising Agencies 116

Advertising Agencies Enterprise Management Account Based Marketing Thought Leadership 116

Salesforce Marketing Cloud

JUNE 21, 2023

The goal of UX design in this context is to create an intuitive and engaging user experience that enables users to generate new content or output easily and effectively. UX design for generative AI involves creating interfaces and interactions that enable users to interact with and provide input to the generative AI system.

Lead Ranking 52

Lead Ranking Design Microsite Generation 52

xiQ

JANUARY 12, 2022

We’re thrilled to be recognized as a High Performer by G2 in the Sales Intelligence and in the Account-based marketing and content development categories. Grid® Report for Account-Based Web and Content Experiences. Relationship Index for Account-Based Web and Content Experiences. SmartSourced Content that drives 10x engagement.

Microsite 118

Microsite Ideal Customer Profiles B2B Sales Trigger Marketing 118

Kevin Indig

SEPTEMBER 11, 2023

Example 2 : Compare a category of products or content that’s untouched with an optimized one. Scalable levers are things you can create or optimize infinitely (theoretically); unscalable levers have a ceiling of SEO traffic growth.

Forecasting 114

Forecasting SEO Microsite Domain 114

Content Marketing Institute

MARCH 20, 2019

A new content hub? Read this First appeared first on Content Marketing Institute. Even if you already have your primary website, your domain days aren’t done. You may need a new-to-you domain. Here’s what you should know. Continue reading → The post Need a New Web Domain?

Domain 85

Domain Microsite Campaigns Marketing Websites 85

Customer Experience Matrix

MAY 12, 2015

Those firms have very specific requirements for balancing central control over content and brand image with the agents’ desire for flexibility and personal client relationships. The redirection works best when the corporate Web site and the salespeople’s microsites are all on a subdomain hosted by MDC Dot.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Microsite Automation 120

xiQ

MAY 14, 2020

Personality-Based Marketing allows B2B Marketers to segment audiences by personality type and develop campaigns and content that resonates with each prospect. It enables sellers to custom-tailor their pitches and radically improve how they build trusted relationships with their buyers. It enables them to market to an audience of one at scale.

B2B Sales 118

B2B Sales B2B Marketing Personalization Account Based Marketing 118

xiQ

MAY 19, 2020

Combining xiQ’s industry-leading AI-powered PBE platform that provides DISC personality assessment providing insight on buyers mindsets and an end-to-end marketing and sales platform, with Carbon Design’s ability to create and build content that uses the Challenger Marketing methodology and Mobilizer personality types is a game-changer.

Design 118

Design Account Based Marketing Personalization Planning 118

xiQ

MAY 19, 2020

Combining xiQ’s industry-leading AI-powered PDE platform that provides DISC personality assessment providing insight on buyers mindsets and an end-to-end marketing and sales platform, with Carbon Design’s ability to create and build content that uses the Challenger Marketing methodology and Mobilizer personality types is a game-changer.

Design 118

Design Account Based Marketing Personalization Planning 118

Blue Flame Thinking

AUGUST 5, 2021

Some prefer to just post a release along with the UNPRI logo and principles, while others have created landing pages or more robust microsites. Have you optimized your search strategy and site content for these additional terms? The extent of what many providers do varies dramatically. As marketers, we’re seeing more interest in ESG.

Microsite 98

Microsite Landing Pages Paid Search Agency Marketing Report 98

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. Pricing: contact vendor. Pricing: $100/$360/$680 per month. vConferenceOnline.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Avitage

MARCH 7, 2012

I’ve just read this compilation of insights and predictions published by the Content Marketing Institute (CMI).

Social Media 120

Social Media Microsite Planning Social Marketing 120

Kevin Indig

JULY 17, 2023

At Postional, we are building the SEO toolset we’ve always wanted, an all-on-one solution for everything from content optimization to internal linking at scale. Positional is building a modern marketing stack with an initial wedge in content/SEO, the least loved portion of the stack and the most ripe for disruption.

Microsite 52

Microsite CMS Development Lead Scoring Lead Ranking 52

nDash

NOVEMBER 19, 2020

I create evergreen, top of funnel content for businesses and organizations looking to connect genuinely with an audience. Gillian Burdett – Freelance Writer & Web Content Specialist . My focus has been on developing website content for clients, primarily blog posts and research articles. Hire Lee on nDash today. .

Marketing Budget 52

Marketing Budget Education Marketing Budget Creation Budget Programs 52

Martech

JULY 11, 2022

Its content management system (CMS) and hosting are now “free-forever” to anyone with any HubSpot account. HubSpot’s content management system (CMS) is now free for building and hosting websites. The offer is especially attractive if you’re building a site or microsite on a different domain. HubSpot wants you!

CMS Development 102

CMS Development Privacy Protection Open Rate Microsite 102

PathFactory

JUNE 21, 2023

My company has identified the most-popular content we have, and we have a few channels that we know work well. Building content tracks for top/mid/bottom funnel segments depending on buyer journey. Allowing visitors to choose the topic and type of content they want to engage with (and when).

Top of Funnel 52

Top of Funnel Buyer's Journey Microsite Advertising Funnels 52

Content Marketing Institute

JANUARY 12, 2018

If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of developing a documented, strategic plan. Each year in our research, we find that a cohesive, documented strategy is one thing that separates successful vs. unsuccessful content marketers.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Enterprise Management Planning 111