Remove Content Remove Examples Remove Frequency Remove Relevance

Semantic Search: Keyword Choices and Relevancy

Marketing Action

The report showcases four content factors which the authors feel correlate to higher rankings: Semantically relevant and semantically comprehensive wording. Long form/higher word-count content. Enriched content with diverse media. Easy to read content.

Semantic Search: Keyword Choices and Relevancy

Marketing Action

The report showcases four content factors which the authors feel correlate to higher rankings: Semantically relevant and semantically comprehensive wording. Long form/higher word-count content. Enriched content with diverse media. Easy to read content.

Trending Sources

Cognitive content strategy

Biznology

My job involves building content systems and platforms for the world’s largest private digital publisher— IBM. But as a site scales up, the level of difficulty in marking up and otherwise tagging content for findability increases exponentially. Cognitive content markup.

The 21 Best Content Curation Tools

Webbiquity

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Expert summary compilations (example: Soulati Media ).

Identifying Buyer Profiles: 5 Ways To Segment Your Marketing Audience

Modern Marketing

We, as outbound marketers, owe it to our audiences to make sure that the information we’re offering is of the highest relevance and value. Segment by Buying Patterns/Frequency ?. Once buyer personas are defined, you must then map their content to each type of buyer.

Content Marketing Tips for Lead Nurturing

B2B Lead Generation Blog

Tweet I was asked by a reader to provide some examples of what lead nurturing touches may look like. Lead nurturing is something that’s fairly easy to understand, but for many, it’s become a frustrating thing consistently execute for two reasons: Lack of content. I’ve found that many marketers get stuck on not having enough good and effective lead nurturing content. How do you build your library of relevant lead nurturing content ?

The ‘Less Is More’ Content Strategy

BuzzSumo

What is the ideal frequency for publishing content? In my view is there is no ideal frequency as it depends upon your site, audience and objectives. In this post I want to focus on the “less is more” content strategy. Referenceable content.

Marketing Automation: 6 Examples of Success

Marketing Action

So in the spirit of age-old idioms (imitation and flattery and whatnot) and helpful illustrations, below is a list of six (more) examples that demonstrate the value of marketing automation technology to businesses of all shapes and sizes.

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How to Email Often without Losing Readers

Vertical Response

And how often can you send a pitch alongside non-sales content? Deliver amazing content and the revenue and numbers will take care of themselves. You don’t have to stick to that planned frequency to the letter, though. “The percentage didn’t change due to frequency.

Email 29

17 (of the) Best Email Marketing Guides of 2011

Webbiquity

81% of marketers are now using social media to expand the reach of their email content, as businesses that combine their email and social media efforts see faster list growth and higher click-through rates than those using email alone.

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Creating Content That Resonates

SnapApp

This is content that’s resonating for you. In other words, vibration in one place causes vibration in another, purely based on an overlap in their resonant frequencies. Because the content crush is making it a requirement for success in our industry. Use examples. .

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Get the Biggest SEO Bang for Your Content Marketing Buck

B2B Marketing Insider

One of the biggest questions we get from our customers is how to get the most value from their content marketing budget. So like any decent and respectable content marketer, we do our best to answer our customers’ top questions. Content doesn’t have to be that expensive.

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On-Page SEO: Eight Techniques for On-Page Website Optimization

Webbiquity

While search engines use hundreds of signals to determine how any particular web page should rank for a given search phrase query, all of those signals feed into two primary measures: relevance and authority. Relevance is principally determined by content and other site-wide or on-page factors. For example, on a search for information about a specific breed of dog, a page devoted to that breed would typically be deemed more relevant than a page about dogs in general.

What Does A Content Marketing Plan Look Like?

B2B Marketing Insider

Whether you are new to content marketing or not, developing a successful content marketing strategy can be very challenging and time-consuming. How do you know if the content you’re producing will reach your target audience and generate more leads or sales for your business? This simple guide can help you overcome the most common problems in content marketing plans and get to a successful and continuous process to deliver successful and rewarding content marketing plans.

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7 Reasons You're Not Getting ROI From Your Content

Hubspot

Content as a marketing strategy is reliable and cost-effective, but only if it generates high-quality leads. To succeed, you must not only create and promote content, but also analyze and optimize the content. 1) You Don’t Know Your Content’s ROI. Content Marketing ROI

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Content meets the B2B buying process (part 2 of 2)

Biznology

5 Proven Principals of Content Development and Marketing (continued). In part 1, two principals of content development and marketing were detailed. Editorial content written by experienced and established experts 32%. Relevancy Trumps All.

SIC 14

7 Lessons To Help You Produce Content That Converts

Modern B2B Marketing

Author: Nischala Murthy Kaushik According to Gartner , content marketing ranks among the Top 5 trends in the space of digital marketing in 2015. Because of the rise of content as a critical element of marketing, “content is the most important thing that marketers do”.

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Content Marketing Strategy: A Comprehensive Guide for Modern Marketers

Hubspot

I've written my share of blog posts about content marketing. That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. What Is Content Marketing? Visual Content.

Making Content Marketing, Email and Social Media Work in Harmony for Your Small Business

Vertical Response

While you may be familiar with certain ways to market your business online such as through content marketing, email and social media, you may be unsure of how they work together, or exactly how to integrate efforts to achieve maximum results. Content Marketing.

How to Manage Your Content Marketing in 30 Minutes a Day

Hubspot

Content marketing takes time, effort and dedication. You can’t seem to get around to everything on your to-do list -- much less invest the time required for effective content marketing. Yes, it would be great if you could spend hours on content marketing everyday.

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5 Simple Ways to Harness More Attention from Sharing Content on LinkedIn

Act-On

Many B2B marketers use LinkedIn as part of their content marketing strategy. In fact, 94 percent use it to distribute and share content. But what happens when you’re sharing content on LinkedIn and not getting the results you expect? Post status updates with greater frequency. But what type of content should you post as updates? For example, let’s say your target audience is B2B marketers. 1 Factor Affecting Content Marketing and PR.”.

Want to Take Your Content From Good to Great? 10 Signs You've Hit the Mark

Hubspot

The amount of content created and shared on the internet these days is huge. million pieces of content that are shared on Facebook. That’s a lot of content. Businesses and individuals are creating more content -- more often -- in a bid to attract new customers to their website.

Why You Need to Stop Neglecting Your Old Content

Hubspot

As an inbound marketer, you work hard to keep your content engine going. You rinse and repeat, pumping valuable time and resources into new content creation to keep your blog fed and your offers fresh. But have you ever noticed how fast that new content becomes "old" content?

Creating Content That Resonates

SnapApp

This is content that’s resonating for you. ” In other words, vibration in one place causes vibration in another, purely based on an overlap in their resonant frequencies. Because the content crush is making it a requirement for success in our industry. Use examples.

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9 Pillars for a Killer Content Marketing Strategy

Writtent

Two words: content marketing. 90% of consumers find custom content useful. Oh, and let’s not forget that marketing with content costs you about 62% less than traditional marketing (you can see all the statistics here ). Focus on Content Integrity. Image source.

The ABCs of Content Marketing: A Glossary of Terms

Hubspot

You probably know what content marketing is by now, but do you know all those little nitty gritty terms you need to know to be fluent in content marketing speak? Having the ability to move quickly in the world of content creation is a necessity for inbound marketers.

Field Report: What’s Hot in Content Marketing

Modern B2B Marketing

Author: Maggie Jones Content Marketing World 2014 – the biggest, baddest content marketing conference in the world – has come to a highly climactic end. 3) Content marketing is still in early days. Market the idea of content marketing internally to your team.

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10 Ways to Mix Up Your Visual Content on Social Media

Hubspot

Visual content is the most powerful tool your brand can use to engage your fans on social media. It allows you to express ideas quickly and effectively, which is a valuable tactic to set your brand apart from the vast amount of written content published online every day.

In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours

Hubspot

And a spur-of-the-moment, quick-turnaround-required content push -- while not ideal -- is a situation you ultimately might end up facing. And we need you, [your name], to create and promote some new content pronto so we can generate those leads!". Externalizing Your Internal Content.

6 Stupid Content Promotion Mistakes No Marketer Should Make

Hubspot

We''ve all been there: You''ve created a piece of content -- a blog, an ebook, a report, a video -- with expectations of high volume traction. You might even start questioning your awesome content-creating skills -- not cool! Are you posting your new content to social media ?

Making More from Less: How to Repurpose Your Nonprofit's Content

Hubspot

Content is king, but it’s a noisy world out there. For those in the nonprofit space, it is enough of a challenge creating the content that tells your story, to say nothing about then getting that story heard. Tips to Repurpose Your Nonprofit’s Content. Winning the Content Battle.

The Lead Generation Process: How Content Marketing and Lead Generation Work Together

Hinge Marketing

Content is King.” Faced with seemingly endless outlets and opportunities to share and promote content, many business owners and marketers are overwhelmed by the idea of content marketing. How do they consume content (mobile, video or both)?

4 Steps to Determine a Winning Content Format

SnapApp

By Amanda Batista, Content Marketing Manager, Oracle Marketing Cloud. There is a plethora of content marketing formats to choose from when considering how to bring your next big idea to the masses. Define your content goals.

6 Stupid Content Promotion Mistakes No Marketer Should Make

Hubspot

We''ve all been there: You''ve created a piece of content -- a blog, an ebook, a report, a video -- with expectations of high volume traction. You might even start questioning your awesome content-creating skills -- not cool! Are you posting your new content to social media ?

Content marketing metrics and analytics: it’s all about you

Biznology

When it comes to the bedrock, core truths of content marketing, there’s not much that’s more important than metrics and measurement. Your decisions should be based on your analytics – data about your content and your audience. . What topics to cover in your content.

How Authoritative Is Your Content? 7 Tools to Help You Find Out

Hubspot

But not in the content marketing world. Standing out in the elbow-to-elbow class of content marketing practitioners requires more of a competitive spirit than most of are willing to admit. Content Analysis Tools.

The Complete Guide to Updating and Republishing Outdated Blog Content

Hubspot

Unfortunately, your marketing content is no exception. Over time, what once was an accurate, fresh piece of content becomes, well. So sit back, read on, and learn all about how you should approach and execute the process of updating and republishing your outdated blog content.

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How Three Brands Use Content to Drive Transactions

Opentopic

We know that great content is the key to engaging current and potential clients. We follow certain industry commandments of offering valuable and relevant service, creating a favorable impression and sowing the seeds for ROI down the road. That’s why the process of how content actually leads to transactions is somewhat of a mystery: Do different buyers bite at different times? How Three Brands Use Content to Drive Transactions. Transact Content Spotlight

10 Reasons to Develop a B2B Blogging Strategy

KoMarketing Associates

One of the most effective content marketing tactics we recommend, for SEO and broader online marketing performance, is a B2B blogging initiative. Content fuels keyword visibility and what better way than through regular blog posts. B2B Online Marketing Blog Content Marketing

5 Tools to Battle Social Media Content Overload

Hubspot

When Facebook's Mark Zuckerberg announced last year that we will be sharing twice the amount of content from just 12 months ago, there were some very interesting responses. It is a fantastic helper to understand your Twitter followers much better so you can offer them the right content.