Contently

AUGUST 16, 2024

And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. Top 5 LinkedIn Marketing Examples From U.S. For example, it demonstrates cloud solutions through a dedicated section on its LinkedIn page.

Linkedin 143

Linkedin Marketing AI Examples B2B Thought Leadership 143

Oktopost

NOVEMBER 14, 2024

Change has to come organically through your actions and communications, as the examples in this post will show us. Top 7 employer branding examples 1. Salesforce The CRM giant Salesforce sets a flagship example of employer branding done right with its highly intentional “Salesforce Ohana” concept. What is employer branding?

Examples 133

Examples Brand Identity Branding Work Management 133

Marketing Insider Group

JANUARY 6, 2025

Fresh, relevant content consistently improves SEO performance and draws in users looking for answers. Addressing topics relevant to your audiences challenges positions your business as a resource they trust. Research into customer pain points and interests helps guide your topics, ensuring relevance.

Inbound Marketing 292

Inbound Marketing Marketing Analytics Tools Top of Funnel Long Tail Marketing 292

Marketing Insider Group

SEPTEMBER 16, 2024

While AI can produce content efficiently, it lacks genuine creativity and may perpetuate biases or misunderstand context, requiring human oversight for quality and relevance. For example, AI can write blog posts, create digital art, or even compose music, all within a fraction of the time it would take a human.

Marketing AI 321

Marketing AI Content Storytelling Creativity 321

Marketing Insider Group

NOVEMBER 5, 2024

By identifying and implementing the right keywords, you can make sure your ads appear in front of audiences already searching for relevant products or services. Quick Takeaways Align PPC keywords with different stages of the customer journey to enhance relevance and improve ad performance. Let’s jump right in!

PPC 282

PPC Keywords Cost Per Click Advertisements 282

Martech

DECEMBER 6, 2024

Give your custom GPT a memorable, relevant name that reflects its role in your marketing process. Here is an example training prompt: “This GPT helps marketers at AI training and consultancy firms. They write in a welcoming, professional brand voice based on the attached examples. These might include: Blog posts.

Marketing AI 113

Marketing AI Examples Planning Case Studies 113

Marketing Insider Group

JANUARY 8, 2025

Native ads often outperform traditional ads, driving higher engagement thanks to their relevance and seamless integration. Examples of native advertising are everywhere. For example, a sponsored article offering helpful tips establishes a brand as an authority in its field, building credibility with the audience.

Paid Content 277

Paid Content Advertisements Advertising Ethics 277

Marketing Insider Group

JANUARY 14, 2025

Quick Takeaways Understanding your target audience through insights, surveys, and competitor analysis helps shape more relevant marketing strategies. These insights will help you create a clear profile of your ideal audience, making your marketing efforts more relevant.

Social Media 298

Social Media Media Psychographics Loyalty 298

Vision Edge Marketing

OCTOBER 29, 2024

This shift means creating content that is not only keyword-rich but also conversational and contextually relevant to align with how AI processes and delivers information. NLP allows B2B customers, actually everyone, to ask questions as they would in a conversation, which quickly produces contextually relevant and precise answers.

Marketing AI 245

Marketing AI Buy Marketing Analytics Tools Demand 245

Sprout Social

JANUARY 22, 2025

For example, want your brand to get in front of C-suite SaaS executives? Our 2024 Social Media Content Strategy Report uncovers what content pillars and content types are successful on each network , including brand examples. For example, how often do you plan to post and when? You totally can!

Linkedin 102

Linkedin Marketing & Strategy Marketing Strategy Examples 102

Vision Edge Marketing

OCTOBER 8, 2024

” Here’s an example. Uncover Authentic Trends By Analyzing Signals’ Relevance and Impact The key to using signals to inform strategic planning is based on your ability to aggregate and analyze the data in way to reveal meaningful and relevant patterns. Need an example?

Planning 266

Planning Terms and Conditions Contingency Planning Lead Scoring 266

Marketing Insider Group

AUGUST 12, 2024

As you use these tools, try looking for keywords that are relevant to your brand but also have a high search volume. Make a habit of checking relevant blogs, magazines, and newsletters in your niche. Subheadings help readers skim the content and quickly find the information most relevant to them. What topics are they covering?

Content 312

Content Marketing Budget Creation Terms and Conditions Marketing Budget 312

Marketing Insider Group

JUNE 29, 2021

Identify less competitive, relevant content niches where you can optimize visibility. Refresh old content to make it more relevant. SEO audits are essential to a good SEO-driven content marketing strategy because they ensure content stays relevant and highly ranked. Example of SEO forecasting in Google Sheets.

SEO 363

SEO Tools Keywords User-Generated Content 363

Marketing Insider Group

JUNE 5, 2023

Fine-tune your content marketing strategy and create content that performs well on every marketing channel to stay relevant. Sprinkle keywords into your name, handle, bio, and location (if relevant), too. This means your posts can show up when people search for relevant topics. For example, “How to Crochet a DIY Potholder.”

Social Media 358

Social Media SEO Media Keywords 358

Webbiquity

SEPTEMBER 28, 2022

But highly relevant, personalized messages are much more likely to be read and acted on. To create highly relevant, high-impact email messages, you’ll need to collect and use more information from your prospective customers. Examples of triggered email messages: Welcome Emails. What Exactly is Email Personalization?

Email Marketing 347

Email Marketing Personalization Psychographics Marketing & Strategy 347

Marketing Insider Group

DECEMBER 20, 2021

Is there content on my website that is no longer needed or relevant? HubSpot, for example, increased organic search views on old posts by 106% and doubled the leads they generated with historical optimization alone. Let’s use an example to demonstrate. How can I optimize it even more? Which content is underperforming?

Lead Ranking 363

Lead Ranking Lead Scoring Marketing Analytics Tools Content 363

Marketing Insider Group

JANUARY 24, 2022

From creative video content to authentic storytelling to strategic content organization, these examples all provide actionable tips you can leverage right away to jumpstart your own content ROI. Here’s two examples, one of their early videos from 2012 on keyword targeting, and one of their most recent from 2021 on the ROI of SEO.

Paid Search Agency 347

Paid Search Agency Content Marketing Companies Case Study 347

Marketing Insider Group

MAY 31, 2023

Integrate Relevant Keywords The foundation of a successful organic SEO strategy is keyword integration. Keyword research tools like Google Keyword Planner can help you find relevant keywords to integrate into your website’s content, meta titles and descriptions, and URLs.

Traffic 329

Traffic Organization Practices Marketing Websites 329

Marketing Insider Group

JANUARY 21, 2025

In short, readers are more likely to share engaging, relevant, and interesting content within their networks. Quick Takeaways Understanding your audiences interests and pain points makes it easier to create relevant content theyll want to share. Write about topics they care about, address their pain points, and offer solutions.

Social Media 270

Social Media Media Content Work Management 270

Marketing Insider Group

MAY 16, 2021

It just isn’t engaging or relevant. For example: Lack of authenticity. For example, global content might be published only in English and pushed to other countries, where local subs don’t want to use it. Explain what is expected of them, and show them how to do it in a simple way they can understand, with concrete examples.

Tips 362

Tips Budget Programs Content Social Networks 362

Vision Edge Marketing

MAY 21, 2024

For example, if you’re looking for a new CRM platform, you might seek information about important features to consider. For example, a query to go to specific pages for an online demo of a specific platform and its features, functionality, and pricing. In this example, a transactional query might be to schedule a proof-of-concept demo.

Enterprise Management 272

Enterprise Management Generation Lead Ranking User-Generated Content 272

Trade Press Services Newsletter

JULY 11, 2024

Companies like Adobe , IBM , SAP , and American Express are examples of B2B organizations that leverage brand ambassador programs. Influencers provide a solution by delivering curated, relevant content to a highly targeted audience, enhancing the visibility and impact of marketing messages. So, You Want to Be an Influencer?

B2B Marketing 254

B2B Marketing B2B Thought Leadership Webinar Metrics Advertising Agencies 254

Marketing Insider Group

SEPTEMBER 7, 2021

In this post, we’re gonna give you the straight facts (with examples) on how to grow your SaaS business through a simple content marketing blog strategy. Addressing customer pain points in SaaS blog content shows customers why your solution is relevant for them. Features and benefits are of course relevant to customers too.

Top of Funnel 72

Top of Funnel Product Work Management Marketing & Strategy 72

Marketing Insider Group

JUNE 22, 2021

Relevancy: Helping people solve their problems or meeting their needs. For example, you could share a podcast on Spotify and Apple Podcasts. Examples include your website, blog, email, and social media profiles. Examples of paid channels include social media ads, pay-per-click ads, sponsored content, and paid influencer content.

Distribution 362

Distribution Cost Per Click Marketing Budget Marketing Budget Creation 362

The Point

OCTOBER 29, 2021

It’s the rare organization that can dedicate valuable sales time to monitoring and responding to each and every trial customer, so chat is an ideal tool for responding to specific actions (or lack thereof) and engaging the user in conversation that, for example, points to other, related features that he/she might also find useful.

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

Marketing Insider Group

SEPTEMBER 3, 2024

Directory Submissions: Remember to submit your website to relevant online directories. Content Creation Writing SEO-Friendly Content: Incorporate relevant keywords naturally into your content to improve search engine visibility. Incorporate them into your posts to increase visibility and relevance.

Paid Content 298

Paid Content Planning Work Management PPC 298

SendX

FEBRUARY 11, 2021

For example, a blog post about the basics of LinkedIn ads could feature a 20-page LinkedIn Ads Handbook PDF as a content upgrade. An effective strategy is being active on relevant LinkedIn and Facebook groups, answering people’s questions and helping them. For example, Uber offers $10 for both the referrer and the new user.

Lead Generation 397

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 397

Marketing Insider Group

NOVEMBER 20, 2023

Prompt engineering, a subset of AI, focuses on guiding AI models to produce specific outputs, revolutionizing content creation to be more tailored and relevant. Video Source: Fat Joe They wanted to ensure that when you clicked on a link, you found content that was not only relevant, but also valuable.

Marketing AI 319

Marketing AI Lead Ranking User-Generated Content SEO 319

Marketing Insider Group

SEPTEMBER 7, 2021

Quick Takeaways: Google prioritizes high-quality, high-value, relevant content. High-Value, Relevant Content. RankBrain analyzes user activity with search listings in an attempt to quantify their relevance and quality. Keyword best practices have changed, but they remain an important SEO factor. High-Quality Backlinks.

Google 363

Google PageRank SERP Clickthrough 363

Marketing Insider Group

MARCH 20, 2023

Facebook, LinkedIn, Instagram, and Twitter ads are all examples of PPC marketing. Here’s an example. Create Content Using Relevant Keywords The main goal of SEO content is to rank for target keywords. Then, create a data-based list of keywords or keyphrases relevant to your company’s content. Here’s an example: 9.

Paid Search Agency 341

Paid Search Agency Paid Content Search Marketing Lead Scoring 341

Webbiquity

FEBRUARY 7, 2023

To find your story, you’ll need to dig into your data and identify trends, patterns, and insights that are interesting and relevant to your audience. For example, this might involve having a team brainstorming meeting to analyze customer behavior, sales data, or market trends. Find relevant data.

Storytelling 338

Storytelling Top of Funnel Content Paid Search Agency 338

Marketing Insider Group

MAY 14, 2024

For example, you might set attendance, fundraising, and engagement goals for your next event. Your goals should be specific, measurable, achievable, relevant, and time-bound (SMART). For example, objectives might be to raise awareness or support a specific community. These should inform the relevancy of your SMART goals.

Planning 312

Planning Event Marketing Marketing Plans Work Management 312

Marketing Insider Group

FEBRUARY 22, 2023

It must be relevant to where a customer is on her journey. It’s just not relevant. In a survey of decision-makers about the content they receive , there were complaints about relevance. Another 41% said it isn’t relevant to their companies. It’s not that you don’t get relevance.

Top of Funnel 337

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 337

Marketing Insider Group

AUGUST 27, 2024

Staying attuned to market trends and customer needs ensures that your marketing efforts are relevant and effective. This tactic includes using relevant keywords, optimizing meta tags, and ensuring fast load times. For example, if a particular type of content generates more engagement, focus on producing more of that content.

Paid Search Agency 307

Paid Search Agency Companies Marketing Analytics Tools Marketing & Strategy 307

Marketing Insider Group

MAY 26, 2021

Then you can map your buyer’s journey, choose relevant content formats and channels, and create content your target market craves. These goals should be specific, measurable, attainable, relevant, and timely. An example could be to generate 50 new leads per month in Q1. Identify Relevant Content Channels. Source: Semrush.

Budget Programs 360

Budget Programs Paid Content Planning Startups 360

Marketing Insider Group

APRIL 21, 2021

It’s also possible that you created content in the past that is still relevant but simply need updates to reflect your current brand identity. Example of bringing your tone to life: Convenient: No matter when you need us, we’re there for you. Also, be affirmative in your abilities to provide services and solve problems.

B2B 363

B2B Paid Search Agency Guidelines Content 363

Marketing Insider Group

AUGUST 5, 2024

A high CTR means your ad is compelling and relevant. For example, if a particular ad isn’t performing well, tweak its content or target a different audience. Follow relevant blogs, attend webinars , and engage with industry experts to keep your knowledge fresh. Let’s break down the essentials: 1.

Cost Per Click 317

Cost Per Click Marketing Agencies 2 Advertising Agencies ROAS 317