Adobe Experience Cloud Blog

JANUARY 6, 2017

John Jantsch is a small business marketing consultant, speaker, and author of Duct Tape Marketing , Duct Tape Selling , The Referral Engine, and The Commitment Engine. Lee Odden is the CEO at TopRank Marketing while also finding time to be an author, speaker, consultant on B2B content and influencer marketing, social media, PR, and SEO.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Outgrow

JULY 8, 2020

Related Read: 31 Marketing Stats That’ll Help You Drive your Marketing Strategy in 2020. Henceforth, the campaign got 812k Fb impressions and ranked in Top 10 travel guides along with other outstanding stats. Their range of services includes content marketing, brand consulting, digital marketing, and more. iProspect Indonesia.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

Heinz Marketing

SEPTEMBER 9, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. You can then customize follow-ups or outreach around those insights. Then maximize the results along the way with premium training, ongoing consulting, and technical services. Marketing automation is very powerful and can be very complicated.

Marketing Automation Services 122

Marketing Automation Services Marketing Automation Automation Work Management 122

Conductor

AUGUST 18, 2020

That stat proves that the in-housing movement is growing and will likely continue into the future as companies realize the benefits of housing an SEO team within their own walls. Business Owner – Bill Hunt , Global Strategy Consultant, Back Azimuth Consulting. – Alan Bleiweiss , Contractor, Alan Bleiweiss Consulting.

SEO 59

SEO Enterprise Management Lead Scoring Lead Ranking 59

Outreach

FEBRUARY 15, 2018

The comforting part about testing content properly is that your stats are right there in your face--you can’t argue with the data. In the meantime, I kept my sanity by exploring our company’s tech stack, without even knowing much about it. And now, I’m officially our in-house Outreach.io Project Manager.

Work Management 49

Work Management Cold Calling Outreach Thought Leadership 49

ClearVoice

AUGUST 18, 2020

So, if you’ve landed here because your background is the publishing world or social media management, and you’ve been tasked with PR outreach for a client and are trying to get it right — good on you for doing your research. Research and stats? That, in itself, is a crucial, often overlooked part of PR. An extra-informed perspective?

PR 105

PR Practices Press Best Practices 105

ViewPoint

FEBRUARY 23, 2018

Continued engagement in the form of account-focused outreach (also referred to as Account Based Marketing) makes sure your company is on their radar when the right disruption happens to necessitate a decision, when their current solution’s weaknesses reach the boiling point, or when competition encroaches and fear sets in. They’re ready.

Sales Qualified Leads 120

Sales Qualified Leads Forecasting PointClear Enterprise Management 120

Hubspot

NOVEMBER 1, 2017

When I consulted sales experts, managers, and trainers, this answer came up again and again. In the last year, I've personally responded to one of hundreds of cold outreach emails that hit my inbox,” says Jennifer Linehan, VP of Sales at Midaxo. “It Start by analyzing your middle of the funnel stats. 1) Video prospecting.

Top of Funnel 90

Top of Funnel Trends Digital Marketing Funnels Paid Search Agency 90

Directive Agency

JULY 7, 2017

Free Consultation. Whether it’s publishing, outreach, or follow up – in the B2B space it’s all the same. If you are working with a more static list of prospects in your email outreach campaign, this can making scaling your campaign far more manageable. 3 Email Outreach Guides for Every B2B Marketer.

Blast Campaigns 40

Blast Campaigns Email Marketing B2B Marketing Examples 40

ClearVoice

APRIL 23, 2020

If your client has taken the time to investigate the psychographics of your target audience, allow these personalized insights to further inform your writing to connect with readers’ attitudes, values, lifestyle and interests, not just demographic stats. Hey, if this cat lover likes this food, mine might too! Authoritative?

Tips 106

Tips Buyer Personas Case Studies Psychographics 106

Writing on the Web

JULY 27, 2010

I’m posting twice a week, but I’m still not getting comments, and my traffic stats stink. Of course, I have to point people to my consulting services if they want me to spend time doing a good analysis and provide specific solutions. You don’t need to hire an expensive consultant to help you figure these things out.

Traffic 100

Traffic Work Management Marketing Management Content Marketing 100

Directive Agency

APRIL 19, 2017

Data Visualization – if you have any important metrics or stats that you discuss in the post that would entice reads, include them. Assembling the right list of emails and contacts will make or break your outreach campaigns, regardless of whether it’s an outreach campaign, promotional campaign, follow ups, or other.

Sales Management 53

Sales Management Top of Funnel Paid Content Ideal Customer Profiles 53

Hubspot

MARCH 15, 2019

Not a great stat, but it does mean that 50% are surviving past the five-year mark. Successful business owners and leaders delegate to employees, freelancers, and consultants as necessary. Here are the most common methods for communicating with potential customers: Email outreach and marketing. That's not so good. Social media.

Tips 101

Tips Business Lead Scoring Lead Ranking 101

BuzzSumo

JANUARY 19, 2021

Here, at BuzzSumo we obsess a lot about outreach, and we know a lot of inbound marketers do as well. Learning outreach strategy from experts. I decided to interview 15 inbound marketers, and ask them how they develop their outreach strategy, and their 1 greatest outreach challenge. Try BuzzSumo. — Kristi Hines.

Outreach 114

Outreach Marketing & Strategy Tips Blogger 114

Terminus

APRIL 3, 2019

Deliver topics to SDRs to tailor their outreach. We’ve all read the stats about how the first sales rep in a deal is significantly more likely to win, all else being equal. In this case, you may focus intent keywords on the problem you’re trying to solve, rather than specific descriptors of your solution.

Bombora 30

Bombora Intent Signal Ideal Customer Profiles Work Management 30

TrustRadius Marketing

APRIL 13, 2022

Many also provide valuable social media consulting services. You’ll see their case studies stats quoted in many SMM articles. If you’re looking for more analytics tools to measure outreach and growth we have a list of relevant software here. If you want more stats on SMM costs you can go here. More Resources .

Paid Content 52

Paid Content Social Media Pricing Price 52

Hubspot

MAY 12, 2015

And somehow, among all of the other pitches they get for podcast interviews, speaking engagements, and business consulting, these guests noticed my emails in their inbox and actually responded. I use this every time I am doing cold outreach emails. Make It Clear Why You're Reaching Out to Them Specifically.

Peer-to-peer 28

Peer-to-peer PR Ad Exchange Outreach 28

Moz

JANUARY 5, 2020

What I do know is that nearly every local business I’ve ever consulted with has been overwhelmingly reliant on Google for profits. Once you’re participating in community life, it’s time to educate your customers about how supporting your business makes life better in the place they live ( get a bunch of good stats on this here ).

Google 78

Google SEO CAN-SPAM Communities 78

Vidyard

JULY 27, 2022

The Stats on How Teams Use Customer Service Videos 3. Increasing Solutions Consultants’ Efficiency Through Demo Videos 2. For Cold Outreach—Use Curious Word Choices 2.2 Best Video Sales Letter Examples 4.1 Example 1: Music to Your Prospects’ Ears 4.2 Example 2: The “Let Me Buy You a Drank” Approach 4.3 Live Video Support 3.2.3

Template 73

Template Video Marketing Work Management FAQ 73

Heinz Marketing

JULY 29, 2020

By Lauren Dichter , Marketing Consultant at Heinz Marketing. Avoid annoying outreach emails that ask for links. The outreach Jedi mind-trick. Cite specific stats and use specific keywords. 3: Avoid Annoying Outreach Emails Asking for Links. 4: Deploy the Outreach Jedi Mind Trick. The Expanded Social Post.

Top of Funnel 19

Top of Funnel Paid Search Agency Conference Advertising Funnels 19

accelerate agency

SEPTEMBER 10, 2021

This kind of outreach can help your sales team weed out prospects who won’t benefit from the product. . Think about your own experiences with customer service and consider this stat: nearly a third of consumers would pay more to receive better customer service. Demonstrating.

Enterprise Management 52

Enterprise Management Process Paid Content Lead Ranking 52

Vidyard

MARCH 23, 2021

So if you—or your boss—are looking to understand the power of video and want the stats to back it up, then look no further. Stats Around Video Engagement 2.5 The post Video Marketing and Sales Stats That Matter to Businesses appeared first on Vidyard. Video for Sales Statistics 1.1 Grab Prospects’ Attention 1.2

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Mailmunch

APRIL 6, 2021

For comparison, just have a look at 2019’s stats: the United States’ eCommerce growth rate was around 15% or nearly 1/3 rd of the 2020 boom. You can include your customers’ comments and feedback in your marketing outreach posts on social media handles. Notable examples.

eCommerce 53

eCommerce Top of Funnel Ideal Customer Profiles Mobile Marketing 53

Content Standard

MAY 8, 2018

Here’s Peter Field , marketing consultant and former strategic ad planner: “The digital revolution means that we’re seeing a massive shift towards short term thinking in marketing. ” Time for some hard stats? The bad news is that this is not going to change without a massive amount of effort on your part.

Top of Funnel 72

Top of Funnel ROI Planning Content Marketing 72

seo.co

DECEMBER 2, 2022

But boy is it frustrating when you have been actively doing quality outreach and your link building campaign still doesn’t seem to be yielding the results you want (or need). For a free consultation on your efforts thus far, and a recommendation of where to go next, be sure to contact us today ! low quality link directories).

Link Building 119

Link Building Ad Building Domain Lead Scoring 119

Hubspot

FEBRUARY 8, 2023

Artificial intelligence presents a compelling opportunity to improve this stat and level up your sales operation. Today, sales outreach efforts span multiple channels. Consulting firm Delloite found that for the majority of top-level users, efficiency is the main benefit they seek to gain from AI adoption.

Marketing AI 78

Marketing AI RFP Work Management Marketing Management 78

Martech

SEPTEMBER 21, 2021

Expand digital outreach. From a tactical perspective, improving or building a website, improving lead generation and expanding outreach were at the top of the list. However, 51% of businesses are still without a website (we know…that stat blew us away, too!).

Advertising Agencies 108

Advertising Agencies Paid Search Agency Ad Agencies Work Management 108

Convince & Convert

AUGUST 18, 2010

It helps educate its members, not every person practicing “PR&# is actually a member or even knows the PRSA code of ethics, so the outreach has to go above and beyond membership to help improve the situation. So I think there's a bit of relevance to tracking those stats. Frank_Strong This is a great post Jay.

PR 161

PR Social Media Paid Content Media 161

Convince & Convert

AUGUST 10, 2010

JB : In addition to influencer outreach, how can companies engage in influence mining for customer service? Where I see influence mining as being a more practical application is in outreach. If you haven't already, check out the article “The No-Stats All-Star&# , it's about just this thing.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Webbiquity

OCTOBER 5, 2010

Twitter Facts, Figures & Stats. New Data on Twitter Usage Can Strengthen Your Twitter Outreach by Search Engine Guide. The Truth About the Average Twitter User [STATS] by Mashable. Twitter stats and analytics tools – top 10 by Social Media Today. And much more. Twitter Tools and Reviews.

Twitter 100

Twitter Stats Tools Tips 100

Moz

FEBRUARY 27, 2019

Take a look: I highly recommend downloading Yes Marketing’s complete survey which is chock-full of great data, but today, let’s look at just three valuable stats from it to come up with an actionable strategy you can gift your offline retail clients at your next meeting. Getting it right: A little market near me.

Paid Search Agency 48

Paid Search Agency Stats Advertising Agencies Ad Agencies 48

PureB2B

MAY 30, 2022

In fact, according to Rain Consulting, 82%of buyers look up the salesperson on LinkedIn before they make a decision. That stat alone exemplifies the fact that your content and posts can be presented in such a way that they bolster confidence in your potential sale – possibly even being the deciding factor.

Linkedin 62

Linkedin Practices Best Practices Ideal Customer Profiles 62

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. I would then create a group in my database solely populated by those influencers, and I would create a whole series of outreach and engagement campaigns to trigger positive brand chatter among them. What would you do? Thanks Jay.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

SnapApp

APRIL 4, 2018

Publishing deep content or big research and following up with outreach to content creators can drive links and mentions. Ron Sela Consulting | Digital Marketing Consultant. . . Compare stats on session duration and the number of pages per session and how the numbers change over time. New backlinks. Email list growth.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Zoominfo

MAY 18, 2023

For example, if you published an amazing 2023 healthcare industry report, paying to be displayed for the search term “2023 healthcare industry stats” helps get more eyes on your content. Consult with your marketing or sales team to explore targeted ads , as they’re likely to have turnkey systems in place to deploy them.

Paid Content 130

Paid Content Resource Management Marketing Strategy Marketing & Strategy 130

SalesIntel

SEPTEMBER 30, 2022

This study is proof that consistency and persistence are key to successful email outreach. Include an irresistible offer (add relevant figures and stats). AUTHOR BIO: Ilija Sekulov is a Digital Marketing Consultant & Senior SEO/SEM Specialist. Need some inspiration? Not sure how to build your first email sequence?

ROI 52

ROI Work Management Marketing Management Case Studies 52

Webbiquity

JULY 26, 2010

Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. Why Digital Media Outreach Shouldn’t Be Ignored , April 28, 2010. Marketing Finger ( Resources Studies Social Media Consulting ). Sales Leads Dynamics ( Cold Calling Consulting Network Effectiveness Contact Lead ). Should You Use Foursquare for Your Business?

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100