Thinkers360

APRIL 7, 2024

He is a leading information technology and data center enthusiast who consistently delivers the latest and most credible solutions to the industry, globally and in vast geographical and vertical coverage terrains. Network with integrity, humility, and a servant’s heart, seeking to uplift and support others in their journey.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Work Management Advertising Agencies 52

Lenny's Newsletter

SEPTEMBER 5, 2023

Start by reaching out to your personal network, looking for people who match your ICP Think about your friends—and their friends. ’” — Boris Jabes , co-founder Same for Hex : “ A few of our first 10 customers were from our network. We networked aggressively on LinkedIn with our alma mater networks etc.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Biznology

JULY 28, 2021

But why – why, oh why – did Twitter and LinkedIn and everyone else feel the need to build out an audio-only feature? Stories became popular, so all the platforms rolled them out (I’m still not sure they belong on LinkedIn). You probably had some combination of accounts on Facebook, Twitter, Instagram and LinkedIn.

Twitter 104

Twitter Social Media Budget Programs Tagging 104

Marketing Insider Group

MARCH 25, 2013

He is also a speaker, blogger, consultant and the CEO of TopRank Online Marketing, a digital marketing and online PR agency that specializes in a 360 degree approach to growing new business and enriching both brand and community engagement online. I guess “my industry” means the digital marketing consulting industry.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100

Webbiquity

FEBRUARY 18, 2011

Given that, as Laurie Sullivan reports below, “70% of survey respondents view search engines, online Yellow Pages or social networks as their primary sources of local business information,&# how can you make your business stand out in local search? Local Search Optimization Interview with David Mihm by Vertical Measures Blog.

SEO 100

SEO Digg Consulting Social Networks 100

Convince & Convert

MARCH 27, 2012

In my second trip down to SXSW , I had the distinct pleasure of presenting with Jay Baer , my good friend, a CMI consultant , and one of the best social media minds in the game. Unfortunately (or fortunately), most paid consultants and services companies now realize that content marketing is really hard. There are no more excuses.

Work Management 144

Work Management Marketing Management Marketing Automation Services Service 144

NuSpark Consulting

DECEMBER 9, 2012

Online releases are submitted to major search engines, industry journals, and social networks. Write a short paragraph on what your paper is about (think about the target audience) and get it out on LinkedIn groups, Twitter, Facebook, and Google+. With LinkedIn, promote your white paper in a form of discussion. . Online Display.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

NuSpark Consulting

MARCH 3, 2016

That’s because online releases are submitted to major search engines, industry journals and social networks. Post it out on LinkedIn groups, Facebook, and Google+. On LinkedIn, promote your white paper in the form of a discussion, for example: “How has technology improved the performance of your sales staff? Online Display.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Convince & Convert

MARCH 27, 2012

In my second trip down to SXSW , I had the distinct pleasure of presenting with Jay Baer , my good friend, a CMI consultant , and one of the best social media minds in the game. Unfortunately (or fortunately), most paid consultants and services companies now realize that content marketing is really hard. There are no more excuses.

Work Management 131

Work Management Marketing Management Marketing Automation Services Service 131

Hinge Marketing

JUNE 25, 2015

By sharing your firm’s content with their own professional networks, your employees can help broadcast it to a wider but still relevant audience. In June 2014, we implemented an employee advocacy program on LinkedIn. All the features of LinkedIn and how to navigate the social platform. On Google+ or LinkedIn?

Work Management 48

Work Management Marketing Management Barriers Social Media 48

Smashmouth Marketing

DECEMBER 30, 2008

It is shaping how people communicate, how companies and people brand themselves, how we educate ourselves and how we grow our network. Some are using twitter and LinkedIn , and some have great staff members who are passing the value up the chain. Great place to use twitter to share valuable information or LinkedIn Answers.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Hinge Marketing

JUNE 16, 2014

Jay Baer, president of the digital marketing consulting firm Convince and Convert , didn’t set out to become one of the world’s top social media and content marketing experts. The next day he submitted his two-week’s notice and launched his own consulting group, Mighty Interactive. ” Networking to Success.

Ideal Customer Profiles 48

Ideal Customer Profiles Profiling Internet Marketing Consulting 48

Hinge Marketing

OCTOBER 16, 2013

Unlike other verticals within professional services, those in the technology services marketplace have long been accustomed to being early adopters. Communicating across social media channels allows you to demonstrate your expertise and understanding of client challenges in a way that traditional networking or advertising cannot.

Social Media 48

Social Media Work Management Marketing Management Social Marketing 48

Smashmouth Marketing

DECEMBER 30, 2008

It is shaping how people communicate, how companies and people brand themselves, how we educate ourselves and how we grow our network. Some are using twitter and LinkedIn , and some have great staff members who are passing the value up the chain. Great place to use twitter to share valuable information or LinkedIn Answers.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Marketing 261

SEPTEMBER 19, 2017

Does your audience differ based on the vertical? It’s a quick and cheap way to push out your content, but publishing your content on Twitter, Facebook, and LinkedIn just isn’t enough. The social networks that you choose can make a big impact on your chances of being successful. Where is the bulk of your customers located?

Peer-to-peer 54

Peer-to-peer Work Management Content Marketing Management 54

Convince & Convert

JULY 20, 2010

Some of my favs include: Books – Content Strategy for the Web (Halvorson), Letting Go of the Words (Redish) Networks – The Content Strategy LinkedIn group Blogs – Here's a great list from Catherine Ventura (@catherinventura): [link]. I actually work at Vertical Measures! Joining the LinkedIn group now.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Online Marketing Institute

DECEMBER 23, 2010

A Few Successful B2B Campaigns IBM, the technology and IT consulting giant, started using social media for B2B marketing before many were even on social networks. LinkedIn has recently made quite a few changes to their social media platform, benefiting businesses and users alike.

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Hubspot

MAY 26, 2011

Search verticals business-to-business companies should focus on. Tips for hiring an SEO consultant/agency. Being connected to other people and networks has an impact on your search results. Those two networks could close off access to their information to Google.". Connect with people on Facebook, Twitter, and LinkedIn.

Social Media 28

Social Media Advertising Agencies Blogger Media 28

Directive Agency

APRIL 19, 2017

Personal Profile Shares for LinkedIn. For Directive Consulting’s blog, we had a VA (virtual assistant) mine all the data and contact info for these companies. There are five that we rely on primarily at Directive Consulting. This should entice more people to click through the link and read the actual post.

Sales Management 53

Sales Management Top of Funnel Paid Content Ideal Customer Profiles 53

Hubspot

FEBRUARY 16, 2023

Networking is an important part of the prospecting process. Though it often takes place at formal events and happy hours, effective networking also happens when you least expect it — like standing in line at the airport. This is where professional networking apps come in handy. Selling consulting services to new restaurateurs?

Best Practices 90

Best Practices Enterprise Management Work Management Conference 90

Hubspot

APRIL 2, 2012

Responses depict an industry dominated by smaller-sized agencies, with over 70% of respondents classifying themselves as either an independent marketing consultant or as having a staff of fewer than 5 people. 1) Forge Partnerships Within Reseller Networks. How to Add Talent in a Way That Scales.

Work Management 28

Work Management Marketing Management Advertising Agencies Paid Search Agency 28

Single Grain

SEPTEMBER 30, 2020

However, in the last few years, there has been a surge in vertical SaaS companies, which create solutions that are catered to niche industries. Now, the question is: What exactly is vertical SaaS? In this article, you will learn: What Is Vertical SaaS? The Growth of Vertical SaaS. Benefits of Horizontal and Vertical SaaS.

Verticals 128

Verticals Enterprise Management Work Management Marketing Management 128

Industrial Marketing Today

JULY 23, 2010

If your designer isn’t an SEO expert (and most aren’t), it’s critical that they be partnered with an SEO consultant so that they’re not designing invisible websites. Your site visitors are typically coming from general search engines and/or industry verticals like GlobalSpec or ThomasNet.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Convince & Convert

APRIL 1, 2010

In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports? Which leads me to what I think is a huge miss by most sports franchises, including the Twolves: the message boarders.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

MAY 29, 2018

LinkedIn videos. LinkedIn: 4:3 or 16:9, up to 30 seconds, but the best are under 15 seconds. Vertical Video. Some marketers may think, “I’ll just post my videos on all the networks. There are specific, hard-to-reach audiences that all but require the targeting features of ad networks. YouTube videos.

Video Marketing 152

Video Marketing Campaigns Ad Frequency Youtube 152

Heinz Marketing

JULY 9, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. Pros: Distribution network is great as it allows us to be more organic than traditional graphics advertising on a wide range of websites. It connects you with high-quality places on the network so that you can get the appropriated audience for you.

Paid Content 136

Paid Content Marketing Automation Services Work Management Marketing Management 136

Single Grain

JULY 9, 2021

A Smart Insights report from Google’s display network found an average of 0.05% CTR. Book My Free Native Advertising Consultation . In fact, you should be happy to see an ROI of -50% in the first few days or weeks, as the ad networks will show your ads in the wrong placements (i.e., That means native ads have 8.8X

Traffic 134

Traffic Acquisitions Advertisements Advertising 134

Webbiquity

DECEMBER 1, 2020

That group is different for every vertical market. Ice-breaking online as part of influencer marketing program serves the same function as networking in real life. Want them to tweet out something for you or share something on LinkedIn? So figuring out how to benefit both parties is vital. Give to get. Be authentic.

Enterprise Management 274

Enterprise Management B2B Marketing Work Management Marketing Management 274

Litmus

JULY 12, 2019

So I know The Paciello Group, so you guys do some consulting and you do a lot of training and then you also have a couple of products as well. We provide consulting aside from the products we offer. We provide front-end consulting to set priorities for organizations. And so, we work across verticals.

Work Management 51

Work Management Enterprise Management Marketing Management Mobile Marketing 51

Online Marketing Institute

JANUARY 4, 2011

Write articles for the different types of customers that are relevant for each of your vertical markets 8. Promote and distribute your posts on to other social media platforms such as Facebook, Twitter and LinkedIn 29. Courtney Wiley of iNgage Networks also made this suggestion 43.In Be yourself even if it is a company blog.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Single Grain

JULY 27, 2021

Learn to create more effective LinkedIn ads: LinkedIn Ads for Enterprise B2B SaaS: The Only Guide You’ll Need. Book My Free Facebook Ads Consultation . Here are a few tips to keep in mind: Vertical videos are get 6-9X more engagement than square videos and 13.8% Combating Rising Facebook Ad Costs. Optimizing for Mobile.

Cost Per Thousand 52

Cost Per Thousand eCommerce Facebook Paid Search Agency 52

Marketing 261

APRIL 5, 2021

type of company, industry, vertical, etc.) Did you upgrade your LinkedIn account to LinkedIn Premium? Use your network. Start building a base of customers by reaching out to your network. Lastly, consult a legal professional to review a contract that a client has overly edited. Work on selling.

Planning 62

Planning Work Management Paid Search Agency Marketing Management 62

Unbounce

MARCH 14, 2019

How Directive Consulting built a funnel. Brady Cramm, Director of PPC at Directive Consulting , had trouble driving results from LinkedIn display ads at first. That’s because up until recently, LinkedIn’s advertising options were a nightmare. Brady now uses LinkedIn ads to drive eBook downloads and views.

Landing Pages 111

Landing Pages PPC Paid Search Agency Spending 111

Outgrow

JULY 15, 2021

A Video We Love: In this informative video, social media consultant and best selling author Jay Baer calls Facebook and Email “the Lady Gaga and Madonna of the marketing world”! A Video We Love: Dive into the LinkedIn Hashtag Community with this video! It contains valuable insights about hashtags and how to use them on LinkedIn.

Youtube 98

Youtube Advertising Channels Marketing AI Work Management 98

Hinge Marketing

JANUARY 31, 2022

They pursue all market segments using the same set of techniques, including face-to-face networking and encouraging referrals from existing clients. Their third service line is operational business consulting. A Consulting Differentiated Marketing Strategy: The AIM Institute. They bill hourly for this service.

Differentiation 154

Differentiation Marketing Budget Work Management Marketing Automation Services 154

Heinz Marketing

MARCH 15, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. We are now doing this on LinkedIn Live so we can take advantage of the video capabilities so we can see the faces and people that we’re talking to on a weekly basis. Matt Heinz: Yeah.

Marketing Automation Services 107

Marketing Automation Services Work Management Marketing Management Peer-to-peer 107

PureB2B

MARCH 3, 2022

While a comprehensive review of ad channels is beyond the scope of this article, at the very least B2B businesses will want to advertise with Google Ads and the Google Display Network. While that might seem specific enough to a layperson, the use cases of these services are vastly different for customers in different vertical industries.

Paid Search Agency 62

Paid Search Agency Practices Ads Conversion 62