article thumbnail

How Storytelling + Data = The Most Compelling Content

Webbiquity

Storytelling is a powerful tool for building a long-term connection with your audience. studio on Pexels However, few marketers can truly master the art of storytelling, because they fail to add data points to support the tale they are weaving. What is data storytelling? Guest post by Mehdi Hussen. Image credit: RF._.studio

article thumbnail

Content Marketing vs. Copywriting: What Are the Major Differences?

Contently

We had just presented a list of different types of writers the company needed to hire, including copywriters, bloggers, editors, and social media creators. Copywriting and content marketing call for different skills and success metrics. Just about all companies are looking for marketers who excel at writing and storytelling.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Marketing Department Structure: Finding the Right Approach

Act-On

Responsibilities: Product launches Partner marketing Messaging and positioning Pricing (with Revenue or Finance) Competitive analysis Sales enablement Sub-teams and roles: Partner marketing Sales enablement Brand Marketing Brand Marketing handles “who you are” — they use storytelling to engage prospects, customers, and partners.

article thumbnail

What is a copywriter and do you need one?

Integrated B2B

When I tell people I work as a copywriter, I’m usually faced with a blank look or a slight nod of the head, followed by the question, “So what do you do?” Truth be told, I didn’t even know what a copywriter was when I applied for the job! Essentially, a copywriter is a content writer. A unique skillset. Need a fresh-eye?

article thumbnail

9 Top SaaS Website Copywriting Techniques to Upgrade Your Content

accelerate agency

SaaS website copywriting needs to bring out features not typical to most product descriptions. That’s where SaaS copywriting comes in. Use the following links to quickly jump to a section: What is a SaaS copywriter? What is a SaaS copywriter? Let’s take a look at what a SaaS website copywriting actually does.

article thumbnail

9 Top SaaS Website Copywriting Techniques to Upgrade Your Content

accelerate agency

SaaS website copywriting needs to bring out features not typical to most product descriptions. That’s where SaaS copywriting comes in. Use the following links to quickly jump to a section: What is a SaaS copywriter? 9 top SaaS website copywriting tips to upgrade your content. What is a SaaS copywriter?

article thumbnail

To Reach Today’s Buyer You Have To Market Your Culture (Not Your Product)

Marketing Insider Group

Use the power of storytelling, employee advocacy, and events to market your culture to the outside world. Harness the power of storytelling. Storytelling can be an incredibly effective marketing technique, as it helps your customers to believe in your mission and to actually become invested in the story of your business.

Product 206