Sage Marketing

SEPTEMBER 2, 2020

That’s what happened when flights and major conferences were canceled around the world. One of our SaaS clients was hit the hardest, with almost a quarter of their leads coming from trade shows, conferences, and face-to-face meetings in 2019.

Paid Content 98

Paid Content Cost per Lead Webinar Metrics Startups 98

SendX

JUNE 16, 2020

If it is a high-ticket sale, you might want to invest in a good webinar or conference. Automate & Scale Quickly An email drip campaign is a series of emails you send after someone signs up for your free guide/ebook, a free trial, demo, or another resource you offered. And of course, collect their email when they signup.

Email Marketing 195

Email Marketing Webinar Metrics Examples Marketing & Strategy 195

Only B2B

MARCH 6, 2024

Methods: Lead generation utilizes various marketing strategies, including content marketing (blogs, ebooks, white papers), social media marketing, advertising campaigns, events (webinars, conferences), and partnerships with complementary businesses.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Valasys

MAY 24, 2024

It’s like hosting a mini-conference but online. This could be downloading a related eBook, signing up for a newsletter, or attending a future webcast. This will not only extend the reach of your content but also provide valuable resources for your audience to refer to. Webcasts might be the solution you need.

Webcast 40

Webcast Lead Generation Lead Scoring Lead Ranking 40

Directive Agency

JUNE 2, 2017

Whether you’re looking to connect with customers, potential partners, or like minded thought leaders, B2B marketing conferences can be filled with gold mines of value – if you know how to make the most of your time there. B2B marketing conferences provide the perfect intersection point for brands and customers.

Paid Content 45

Paid Content Conference Tactics B2B Marketing 45

Sharpspring

MAY 9, 2022

We’ve all come across thought leaders in our favorite TED talks, social platforms, and industry conferences. Thought leaders can be valuable resources for driving the growth of their own organizations and helping to facilitate community-building within their fields. Benefits of Thought Leadership. Customer Retention.

Thought Leadership 75

Thought Leadership Paid Search Agency Advertising Agencies Ad Agencies 75

Zoominfo

MARCH 9, 2021

Some marketing activities at the top of the funnel include: Content marketing : This involves producing valuable, educational, and actionable content such as blogs, eBooks, videos, whitepapers, and videos. Knowing which websites, publications, and resources your audience uses can help you spread awareness where it counts most.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Writing on the Web

FEBRUARY 7, 2014

The problem with going to a conference is that I always come away with a to-do list a mile long. Truly, the Publishing at Sea conference aboard a cruise ship in the Caribbean was an explosion of information and ideas. She knows all the great places online to find free resources and valuable ways to get free publicity.

Conference 100

Conference Distribution Social Media Course 100

Valasys

APRIL 22, 2024

ebooks, webinars). Here’s how to expand your database: Attend industry events: Network at conferences and trade shows to connect with potential customers. Optimize your website: Include clear calls to action with signup forms for valuable resources. Making it one of the most preferred lead harvesting methods.

Lead Harvesting 40

Lead Harvesting Paid Content Sales Qualified Leads Lead Scoring 40

BOP Design

JUNE 29, 2022

Before you start drafting your first blog, designing your first ebook, or recording your first video, you need to have a solid B2B content strategy. What resources/experts do you have to create the content? A great way to do research is by reading industry publications or attending industry conferences.

Marketing & Strategy 89

Marketing & Strategy B2B Content Privacy 89

Circle Studio

DECEMBER 6, 2018

Creating new, quality content is a big investment of time, resources and even budget. Create an eBook from a series of blog posts and vice versa . Create an eBook from a series of blog posts and vice versa . Developing an eBook can take a lot of effort, especially to do it right. Revive and update old blog posts.

B2B Marketing 88

B2B Marketing B2B Thought Leadership Content Marketing Marketing Proposals 88

B2B Marketing Directions

FEBRUARY 18, 2023

Source: Kogan Page That's the tagline adopted by Third Door Media a few years ago for its MarTech conferences and martech.org website. Scott Brinker, the MarTech conference chair and editor of the Chiefmartec Blog , captured the interconnectedness of marketing strategy and marketing technology when he wrote , "Strategy alone isn't enough.

Work Management 40

Work Management Marketing Management Marketing Automation Services Conference 40

Salesforce Marketing Cloud

APRIL 1, 2022

Download the ebook. That’s what fintech company nCino did in 2021, when it transformed nSight, its annual, in-person user conference, to a completely virtual format. Download the ebook. Read on to learn more about the secrets to their success and get practical tips you can apply to your own marketing strategies.

Marketing Automation Services 98

Marketing Automation Services Work Management Webinar Metrics Marketing Management 98

B2B Marketing Directions

JUNE 7, 2020

The business professionals who use the NetLine platform share information about themselves and the organizations they work for in exchange for access to the content resources provided by NetLine's clients. Most Requested Content Formats eBooks, white papers, and guides were the three most popular content formats in 2019.

B2B 75

B2B Content Webinar Metrics Trade Show 75

Only B2B

JULY 7, 2023

Create compelling lead magnets: Offer valuable resources such as eBooks, whitepapers, industry reports, or exclusive content that your target audience finds enticing. Participate in industry events: Attend conferences, trade exhibitions, and networking events relevant to your industry to get involved in industry activities.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

ViewPoint

JULY 30, 2013

In his ebook Unselling: Sell Less to Win More , Peter will help you shift the buyer-seller relationship from subservient to collaborative. If so, a lot of salesmen are buying Peter’s pie and then selling it to others: mostly via word of mouth, his ebook has more than 40,000 downloads. In reality, the more you sell, the less you win.

Word of Mouth 120

Word of Mouth Work Management Consulting Transparency 120

Webbiquity

JUNE 23, 2016

Fortunately, the range and speed of continuing education tools and resources is greater than ever as well.

Education 150

Education Tools Best Practices Business 150

Zoominfo

OCTOBER 5, 2021

Some marketing activities at the top of the funnel include: Content marketing : This involves producing valuable, educational, and actionable content such as blogs, eBooks, videos, whitepapers, and videos. Knowing which websites, publications, and resources your audience uses can help you spread awareness where it counts most.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Vision6

DECEMBER 17, 2023

For example, anyone who has downloaded an ebook, case study, or any marketing content from your website is an MQL. Sending ads to a large, unfiltered audience can be a waste of money and resources. Webinars, conferences, and workshops attract potential leads and give them insights they can’t resist.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 52

B2B Marketing Directions

JUNE 13, 2021

The business professionals who use the NetLine platform voluntarily share information about themselves and the organizations they work for in exchange for access to the content resources available on the NetLine's platform. This data point is important because it should be used to guide the timing of follow-up contacts with potential buyers.

Business 52

Business Content Bandwidth Trade Show 52

LeanData

JANUARY 20, 2021

B2B marketers invest an extraordinary amount of time, energy and resources creating demand for their products and services. Beware: manually routing leads can devour organizational resources, especially when trying to scale. However, far too many fail to deliver those precious leads to the right team member for timely follow-up.

Lead Management 93

Lead Management Work Management Marketing Management Marketing Analytics Tools 93

Metadata

APRIL 4, 2023

As efficiency takes center stage, companies are shifting from a grow-at-all-costs mindset to one that involves growth with…very few resources. You have fewer resources than you did before. Budgets and resources are down. At the same time, they’re sprinting to convention centers after nearly three years of canceled conferences.

Cost per Lead 52

Cost per Lead Demand CPL ROI 52

Conversica

MARCH 13, 2020

Use cases for Intelligent Virtual Assistants include: Driving registrations for your digital events including webinars and virtual conferences; as well as post-event follow-up to re-engage attendees. You’re already investing in these resources. For more information about the future of work, read our Augmented Workforce eBook.

Ideal Customer Profiles 93

Ideal Customer Profiles Planning Lead Scoring Lead Ranking 93

DealSignal

FEBRUARY 18, 2024

Teams usually face this problem as a result of inadequate resources or out-of-touch management. A lead represents any potential customer who has displayed interest in your product or service, whether by subscribing to your newsletter, downloading an ebook, or engaging with your content.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

Anyword

OCTOBER 4, 2021

You need to go out and participate in conferences or events. However, these resources should be relevant to what they are asking. When posting on Reddit, try and post things like: Success stories Freebies Blog/Articles eBooks. Go Out & Socialize. The chances of clients walking in your office are pretty thin.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Adwords 98

Seismic

OCTOBER 28, 2021

A buyer journey that previously started at an industry conference now begins on LinkedIn and consists of review site searches and case studies. Buyers have done their research, but 44% of buyers note that they prefer well-informed sellers who can become a resource that guides them through the buyer journey.

Work Management 52

Work Management Marketing Management Buyer's Journey Sales Cycle 52

Parse.ly

DECEMBER 13, 2021

As you prepare your content strategy for 2022, we want to share with you our most valuable resources from the past 12 months. resources, by the numbers. When we create resources, like guides, ebooks, and data studies, one of our main goals at Parse.ly Besides our written resources, we organized 11 webinars in 2021.

Top of Funnel 52

Top of Funnel Marketing Budget Digital Marketing Funnels Case Studies 52

KoMarketing Associates

JUNE 28, 2018

At our conference tables and talks. Then there are all the conferences every industry offers. If you can’t talk to customers in your regular work, perhaps schedule at least a conference every quarter or so and go spend 2-4 days just talking to your target audience and customers. To create content like blog posts and ebooks.

Webinar Metrics 130

Webinar Metrics Enterprise Management B2B Marketing Budget 130

Hubspot

JULY 2, 2013

Attending an inspiring conference session can often elicit a response similar to that of getting off an exhilarating roller coaster. Don''t afflict your team -- or those working under you -- with post-conference stress disorder. Many conferences offer recordings of their sessions after the conference is over. yesterday?".

Conference 28

Conference Buyer Personas Paid Search Agency Order 28

Influitive

JUNE 14, 2016

I was first introduced to the concept of the Servant Leader by community engagement maven Phoebe Venkat during a talk she did at a conference in 2015. In the middle of an otherwise unremarkable conference, I fully understood what I had been working so hard to achieve the past 10 years. Download your FREE eBook now.

Peer-to-peer 100

Peer-to-peer Conference Consulting Automation 100

Launch Marketing

AUGUST 5, 2020

Download our free How B2B Leaders Can Gain (or Regain) Marketing Momentum eBook! Evaluate and Adjust Team Resources. One of the biggest hurdles that most teams face when trying to execute successful lead generation is simply a lack of resources. Need strategies and tools for regaining and sustaining marketing momentum?

Lead Generation 62

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 62

NetLine

JULY 27, 2023

I added data and insights from the 2023 report to a recent conference Master Class presentation on B2B marketing, it was the most informative research I could get my hands on to share with my audience. This report is a must-read for all B2B digital marketers. When I get to contribute to building cool tech wearing the hat of marketer.

B2B Marketing 52

B2B Marketing Enterprise Management Marketing Analytics Tools Work Management 52

Outbrain

MARCH 20, 2020

Grown out of a learning hub for affiliates, AMNinjas is all about education and networking, with tons of discussion and resources covering SEO, social media, niche websites and much more. Get loads of useful resources and info about relevant events and promotions too! Join the AMNinjas Facebook group. Affiliate Niche Builders.

Communities 61

Communities Best Practices Marketing Management Paid Search Agency 61

6sense

DECEMBER 9, 2021

Many companies grasp the potential value but fail because they don’t dedicate the resources, energy or strategy necessary to help their communities flourish and grow. Communities take a lot of work, organization and dedicated resources. A community doesn’t happen by accident. Rules of Community-Building.

Class 62

Class Communities B2B Marketing Ad Building 62

The Lead Agency

APRIL 6, 2020

Simply put, if you react too severely too quickly and cut costs, people, and marketing, you have fewer tools and resources available to keep your business going. Challenge 3: Moving Events Online All trade shows, conferences and events across Australia have been cancelled for the foreseeable future.

Paid Search Agency 90

Paid Search Agency B2B Marketing Advertising Agencies Planning 90

Hubspot

JUNE 20, 2018

Develop a free ebook or whitepaper and host it on a landing page that asks visitors to provide their email address in order to download it. Create a free online tool or resource. Create a Twitter campaign to promote an ebook or a free resource to your followers that requires an email address to redeem. Need ideas?

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Brandpoint

MAY 7, 2019

Registering for every marketing conference that pops up might not be in your department’s budget, but those type of events aren’t the only option you have. Local conferences. In the same vein, a lack of resources needed to generate quality content was cited by 44% of survey respondents. More Resources.

Work Management 115

Work Management Marketing Management Ideal Customer Profiles Service 115