Circle Studio

MARCH 12, 2020

Creating buyer personas helps you visually picture your buyers and understand them on a deeper level. Buyer personas defined. While the term “buyer personas” is fairly common vernacular in modern marketing, the definition is sometimes misunderstood. Personas put a human face to your buyers.

Buyer Personas 130

Buyer Personas B2B Work Management Content 130

Martech

MARCH 18, 2022

For the fall 2021 edition of the MarTech Conference, our theme was “Data. And please join us online — for FREE — at the next MarTech Conference from March 29-30. Grab your free pass for the MarTech Conference. The post Guide to what you missed at the fall 2021 MarTech Conference appeared first on MarTech.

Conference 112

Conference CMS Development Digital Asset Management Marketing Automation Services 112

Launch Marketing

MARCH 31, 2020

4 Questions for Interim adjustments to your persona playbook. As we shared in our post on Marketing Adjustments for Turbulent Times , the buyer personas that B2B marketers use to guide their efforts were not developed in the context of a pandemic disruption. Takeaway: Review and reorder (if needed) your personas priorities.

Buyer Personas 94

Buyer Personas Allocation Ad Building Terms and Conditions 94

Marketing Insider Group

JULY 27, 2015

There’s plenty of fervor around the need for buyer personas; so why do some fail to deliver real value? Today, you can find over 500,000 search results on the topic, most supporting the need for buyer personas as a foundational component of effective marketing. This gap is what the next phase of buyer persona maturity is all about.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Demographics B2B Sales 100

Cintell

FEBRUARY 25, 2015

There’s plenty of fervor around the need for buyer personas; so why do some fail to deliver real value? Today, you can find over 500,000 search results on the topic, most supporting the need for buyer personas as a foundational component of effective marketing. Personas fail: 1. Do you know where your personas are?

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Demographics Marketing Automation Services 100

Marketing Interactions

JANUARY 27, 2020

In a lot of the conversations I have with B2B marketers, many are overwhelmed when confronted with how to build truly actionable buyer personas. Building actionable personas takes a fair bit of time and effort. And along with that, so is your persona project. 3 B2B Buyer Persona Types. Primary Buyer Persona.

Buyer Personas 69

Buyer Personas Effectiveness B2B B2B Thought Leadership 69

Tony Zambito

SEPTEMBER 14, 2009

Conference in Chicago.  The conference focused on the changing environment of sales and paid particular attention to issues related to understanding buyers. conference - companies who do not adapt will most certainly not survive. This September 10th, I attended the Sales 2.0  One message was clear at the Sales 2.0

Buyer Personas 100

Buyer Personas Conference Segmentation Planning 100

Contently

MAY 19, 2017

“I have to admit I’m Twitter stalking you because I’m intrigued that this conference has you turned into a tween at a Harry Styles concert,” she wrote. After spending three days trapped inside a conference hall in the middle of the Las Vegas strip, here are five predictions I have for the future of marketing.

Conference 133

Conference Account Based Marketing ABM Buyer Personas 133

Cintell

DECEMBER 11, 2015

The good folks at B2B marketing agency Godfrey and the local chapter of the Business Marketing Association invited me to present at the annual FWD:B2B conference a few weeks ago. I happily took the opportunity to cover the fast-changing world of customer intelligence.

Video Marketing 100

Video Marketing Buyer Personas B2B Conference 100

Tony Zambito

MAY 4, 2020

Old habits related to how people gathered in meetings, cafeterias, conference rooms, and etc. Pandemic Persona. Since founding the concept of buyer personas for B2B in 2001, there has never been a need for a new type of persona. Demos, Conferences, Conventions On Hold. will be cast aside.

Marketing AI 173

Marketing AI Buyer Personas Advertising Agencies Conference 173

accelerate agency

JUNE 30, 2021

For these reasons, SaaS conferences deserve a lot of attention right now. Below, we’ll look at the reasons why SaaS conferences are worth it, together with getting prepared for your own attendance, plus our top 10 must-attend festivals for the remainder of 2021. Why attend an SaaS conference? Why attend an SaaS conference?

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

Marketing Insider Group

FEBRUARY 23, 2015

I recently presented at a Content Marketing conference on the topic of content marketing personalization. And I made sure to differentiate personalized content from personas. So, one of my points in the presentation: Personas are great. Before you start ranting or raving, let’s start with some basics: What is a persona?

Buyer Personas 100

Buyer Personas Advertising Agencies Lead Ranking Custom Publishing 100

EMagine B2B Blog

FEBRUARY 12, 2019

Recently, my colleague Rebecca Gill presented an in-depth look at building content marketing personas , mapping journeys, and how to leverage them into highly effective marketing strategies and tactics. For some time now, I’ve been working with clients to define audiences, build personas and conduct journey mapping workshops.

Marketing & Strategy 68

Marketing & Strategy Paid Search Agency Marketing Analytics Tools Touchpoints 68

Valasys

NOVEMBER 14, 2018

Buyer personas are the second most popular criteria for content segmentation according to B2B marketers yet only 44% actually utilize them. The written characterizations that a B2B marketer creates about the buyers who make vital decisions regarding the product, service or solution that is being offered is known as a buyer persona.

Buyer Personas 56

Buyer Personas Work Management Ideal Customer Profiles Marketing Management 56

Content Marketing Institute

SEPTEMBER 10, 2018

Editor’s note: Given that thousands of marketers succumb to conference overload every year, we thought it was the perfect time to bring back and update last year’s advice on how to overcome it. It’s the day after an invigorating conference. You’re suffering from a case of the conference overload. But you don’t need to.

Conference 95

Conference Planning Budget Programs Content 95

Customer Experience Matrix

APRIL 15, 2015

As usual for me, I spent much of conference prowling the exhibit hall checking out old and new vendors. In current marketing practice, those decisions are made with a content map that plots available content against customer life stages and personas. I’ll try to write about them once that happens.

Lead Ranking 120

Lead Ranking Marketing Automation Services Marketo Marketing Automation 120

Martech

JANUARY 9, 2024

“Whether you’re building a net new event or deploying an existing event, utilizing data when building your digital event is critical,” said event strategist, event management and logistics leader, consultant Marsha Maxwell, in a session at The MarTech Conference. Audience data from these sources will help you create personas.

Optimization 117

Optimization Ideal Customer Profiles Customer Surveys Communities 117

6sense

DECEMBER 9, 2021

Yesterday, 6sense kicked off our Breakthrough conference — a fun, knowledge-packed annual event for 6sense customers — in Austin. Awareness stage: Here, we launched display ads and acquired missing contacts with data orchestration via 6sense; we launched social ads via Facebook; and we launched persona-based nurtures via Marketo.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Martech

SEPTEMBER 18, 2023

We spoke at HubSpot’s Inbound conference where he gave us a sales-side view of working with marketing, what tools are important to him, what he worries about and the impact of AI. Q: We’re at a HubSpot conference, so I know that’s your CRM. Q: So who are your customers? What parts of it do you use the most?

Ideal Customer Profiles 126

Ideal Customer Profiles Marketing Automation Services Top of Funnel Marketing Automation 126

Zoominfo

JANUARY 15, 2021

As a rule, it should focus on the personas you are targeting and address their pain points, while illustrating how your product or service can fix their problem. To be found by the right persona, your content must be both searchable and actionable. Attending virtual conferences is one way to gain exposure within your industry.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Tony Zambito

MAY 26, 2021

In various webinars, online conferences, and Zoom events we have seen this phrase filtered in throughout presentations and interviews. Especially as an idea to examine in buyer persona development. The origins of buyer personas are rooted in the understanding of goal-directed behaviors and mindsets.

Buy 196

Buy Buyer Personas B2B Sales Gartner 196

Martech

JANUARY 7, 2022

“Initially we were spending media dollars on account-based ad platforms and were generally getting a high volume of traffic to our site,” said Ken Kuperstein, director of marketing at One Door in his presentation at our MarTech conference. More from the MarTech Conference >> Develop persona-specific creative ad content.

Display 117

Display Top of Funnel Ads Ad Building 117

Marketing Insider Group

FEBRUARY 6, 2023

Deliver next-generation customer engagement with content, consistent messaging and value to specific personas, and increased enablement. As I have said at a variety of marketing conferences, events, and webinars in recent times – “It’s a great time to be in B2B marketing – enjoy!”

B2B Thought Leadership 230

B2B Thought Leadership Lead Ranking B2B Marketing Planning 230

Brandpoint

SEPTEMBER 11, 2019

This was my first official marketing conference that I’ve gone to solely as an attendee, and I’m glad my inaugural convention was the mother of all content marketing events. The post Content Marketing World 2019 Recap: 9 Things I Learned at This Year’s Conference appeared first on Brandpoint. Know what I mean? The secret?

Conference 79

Conference Sales Management Top of Funnel Content Marketing 79

Convince & Convert

FEBRUARY 3, 2016

Ardath Albee, author, persona creator, and digital story strategist, was running a tech start-up in 2000, during the first-ever iteration of marketing automation. Why your personas are critical to the complex B2B sell. Tips to start creating your own buyer and customer personas. Content to Conversion Conference, Feb 15–17.

B2B Marketing 73

B2B Marketing B2B Emarketing Marketing & Strategy 73

Tony Zambito

JUNE 16, 2020

Less Conferences And Exhibits. Large gatherings such as conferences and exhibits will find it hard to make a comeback. In fact, organizations are finding increases in productivity. What remains is finding balance for increased “always on” pressure for workers. Especially for the next two years as the world awaits a vaccine.

Digital Transformation 162

Digital Transformation Buyer Personas Business Work Management 162

Kaon

SEPTEMBER 21, 2015

Understand your buyer personas. Successful co-marketing relationships need: The right partner- find a company that understands what you do and one that is an easy company to work with. Great communication. A solid execution and promotion plan. Two-way relationship- each partner needs to feel equal in their relationship. What do they like?

Hubspot 100

Hubspot Conference Buyer Personas Inbound Marketing 100

Outreach

JUNE 2, 2020

The past few months were a whirlwind as we planned, prepared for, and executed the Unleash Virtual Summit, the largest virtual sales conference in the country. Until 2020, it was always a premier sales engagement conference that attracted thousands of sales leaders to meet in person, mingle, and learn together. Then we mobilized.

Conference 52

Conference Paid Search Agency Lead Ranking Paid Social Agency 52

Tony Zambito

NOVEMBER 21, 2020

An obvious example is how the event and conference industries were confronted early on with the sudden challenge of no in-person events. Now shelved until 2022. This affected further goals downstream. . Challenges. What new challenges do your buyers face? How do they hinder progress? Proliferating now is digital virtual events.

Buyer Personas 255

Buyer Personas B2B Sales Research eCommerce 255

Zoominfo

NOVEMBER 22, 2019

Next, we’ll use our best individual contacts to build our key personas – just like we used our best accounts to help build our ICP. This brings us to personas. You can break out different personas in any combination you like; it’s helpful to start with a few personas such as the ones below and expand from there.

Account Based Marketing 218

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 218

Engagio

SEPTEMBER 27, 2018

After talking with customers, partners and prospects at Dreamforce, they were curious to hear about our passageway to conference and trade show follow up. In today’s vlog, I answer that question and reveal how we’re using ABM in our post-Dreamforce conference strategy. So let’s dive in. Thanks, bye.

Trade Show 69

Trade Show Account Based Marketing Conference ABM 69

Webbiquity

SEPTEMBER 17, 2019

For B2B startups, that means building a customer persona. There’s been a lot written about how to develop customer personas, with most of the best stuff coming from Tony Zambito. But as a start, a B2B customer persona includes there four elements at a minimum: Role: the individual’s level (e.g., within their firm.

Startups 239

Startups Enterprise Management Work Management Marketing Management 239

Walker Sands

FEBRUARY 13, 2019

When it comes to national events, many conferences select speakers up to a year in advance, so it’s a good idea to start your research early. Confirm these topic themes align with your expertise and the professional persona you wish to develop. Start by identifying the events that will attract the type of audience you hope to reach.

Conference 40

Conference Ideal Customer Profiles Budget Programs Tips 40

Marketing Insider Group

JANUARY 21, 2022

You’ll also need to know how to choose the right social media platforms for your buyer personas. For example, leading up to an industry conference or tradeshow, identify relevant hashtags the organizers are using and create a promotional campaign around them. It’s also worth checking out your competitors and seeing what they’re doing.

Social Media 318

Social Media Organization Media B2B 318

Tony Zambito

MAY 2, 2010

  In the B2B world, there are many conferences I would love to attend.    Although I am missing the opportunity to interact directly with people, social communities and blogging has made it possible to “attend” these conferences virtually. 

Buyer Personas 100

Buyer Personas Banners Communities Social Media 100

Kaon

SEPTEMBER 23, 2015

First and foremost, you need to understand your buyer persona, i.e. name, demographics, goals, habits, and needs. Power the Bottom of the Funnel with Sales Enablement, Deborah Farese, Hubspot. This will give you a sense of how you should talk to your prospect. Then, you need to focus on the buyer’s journey.

Top of Funnel 100

Top of Funnel Hubspot Conference Buyer's Journey 100

Marketing Insider Group

JANUARY 18, 2021

Gain a deeper understanding of your target buyer personas. Organize reports, analytics, resources, goals, and persona information in a shared location. With conference video calls and webinar technology, it’s easy to record meetings, presentations, and training. Cross-Departmental Training and Education.

Top of Funnel 281

Top of Funnel Deliverability Marketing & Strategy Marketing Automation Services 281